brandrapport

What brandrapport does

brandrapport, operating as CAA Global Brand Consulting, is a strategy-led, full-service marketing agency specializing in sports, entertainment, and social impact solutions. The firm functions as a division of Creative Artists Agency (CAA), a privately held entertainment and sports media company founded in 1975, and operates as Creative Artists Agency, LLC. brandrapport positions itself at the intersection of brands and culture, helping enterprise clients drive relevance through "unparalleled connectivity to entertainment and pop culture" — a positioning that derives directly from its parent company's network of talent, athletes, and entertainment properties.

The firm delivers eight integrated service lines under a proprietary framework called "The Collective Perspective": Cultural & Consumer Perspectives, Insights & Analytics (using proprietary tools), Partnership & Talent Strategy, Creative Lab, Design Studio, Experiential, Content & Digital Strategy, and Social Impact. Execution is delivered by a team the firm describes as 200+ executives across 11 offices in New York, Los Angeles, Jacksonville, Nashville, Washington D.C., Dallas, Las Vegas, London, Munich, Beijing, and Singapore. Named enterprise clients include FC Barcelona (sports and entertainment) and New Balance (athletic footwear and apparel).

The business model is professional services revenue: bespoke consulting engagements sold to enterprise brand clients via a consultative direct sales approach, with pricing on a quote basis and no publicly disclosed rate cards. The go-to-market is enterprise field sales, leveraging CAA's parent-level relationships and referrals rather than a distributed or self-serve channel. Customer segmentation is horizontal, targeting world-class and prestigious brands seeking cultural relevance, entertainment connectivity, and partnership strategy. The firm has operated in social impact for at least 25 years, indicating a long-tenured practice. No funding rounds, acquisitions, patents, or AI/ML capabilities are disclosed in the input data.

Name

brandrapport

Legal name

Creative Artists Agency, LLC

Website

https://brand-rapport.com

Company type

Private

Founded year

1975

Operating status

Operating

Headcount range

51–100 employees

Short description

brandrapport is a strategy-led, full-service marketing agency and division of Creative Artists Agency, serving enterprise brands with sports, entertainment, and social impact consulting across 11 global offices.

Ownership category

akta.pro rank

Product category

Brand Consulting & Marketing Services

NAICS

Advertising Agencies (541810), Advertising, Public Relations, and Related Services (5418), Other Management Consulting Services (541618)

SIC

Services-Advertising Agencies (7311), Services-Management Consulting Services (8742)

akta.pro primary industry

Integrated Full-Service Creative Agencies (MPAAAAAA)

akta.pro secondary industries

Brand & Portfolio Strategy Consulting (MPAAAFAB), Brand Partnerships & Endorsement Agencies (MPAIAGAF), Creator Partnerships & Sponsorship Sales (Brand Partnerships) (MPAAAHAK)

Keywords

• Brand consulting services
• Experiential marketing agency
• Cultural insights consulting
• Sports entertainment marketing
• Social impact strategy

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices11 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Brand Consulting Services: Full-service marketing agency providing integrated brand solutions across cultural insights, creative, experiential, content, and social impact. Revenue generated through professional consulting engagements with enterprise brands.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

CAA Global Brand Consulting is a strategy-led, full-service marketing agency specializing in sports, entertainment, and social impact solutions. It delivers integrated brand consulting services — Cultural & Consumer Perspectives, Insights & Analytics, Partnership & Talent Strategy, Creative Lab, Design Studio, Experiential, Content & Digital Strategy, and Social Impact — to world-class enterprise brand clients. The firm operates as a division of Creative Artists Agency (CAA) and leverages unparalleled connectivity to entertainment and pop culture to drive brand relevance.

Product overview

CAA Global Brand Consulting is a strategy-led, full-service marketing agency specializing in sports, entertainment, and social impact solutions. Operating as a division of CAA, it offers an integrated suite of services: Cultural & Consumer Perspectives (macro trend analysis), Insights & Analytics (proprietary data tools), Partnership & Talent Strategy (media and talent advisory), Creative Lab and Design Studio (campaign positioning and asset creation), Experiential (live event experiences), Content & Digital Strategy (influencer and digital amplification), and Social Impact (brand values alignment). The Collective Perspective framework brings together 200+ executives across New York, Los Angeles, Jacksonville, Nashville, Washington D.C., Dallas, Las Vegas, London, Munich, Beijing, and Singapore to deliver integrated brand solutions.

Differentiator

Problem solved

Functional benefit

Products and services

• Cultural & Consumer Perspectives Identifies key macro trends that define mindset and behaviors today, helping brands add to the cultural conversation by understanding and reaching a growing, diverse, and values-oriented audience.
• Insights & Analytics Uses proprietary tools and leverages data to inform strategic decision-making for clients, using research as the foundation of strategy to position clients to derive the most value from partnerships and activation.
• Partnership & Talent Strategy Advises clients on partnerships across property, media, and talent space, combining industry intel and connectivity with measured data from Insights and Analytics to back strategic partner recommendations.
• Creative Lab Delivers ground-breaking and culturally relevant creative thinking and implementation, providing thoughtful and compelling positioning to inform campaign work that connects with consumers.
• Design Studio Delivers design and asset creation across all platforms from digital to IRL (in real life).
• Experiential Connects people and champions human interaction through frictionless experiences across the largest and most exclusive entertainment and sports events in the world.
• Content & Digital Strategy Helps brands navigate and capitalize on shifts in content creation, digital experiences, and consumption habits through influencer discovery, digital and content strategy, amplification, distribution, and execution.
• Social Impact Creates critical impact solutions that drive business, specializing in strategies that help brands define and amplify their values and ensure alignment with the impact they want to have on the world; built on 25 years of experience.

Named customers2 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• WPP: Global advertising holding company with integrated brand consulting, creative, media, and experiential capabilities (Ogilvy, VMLY&R, GroupM). Competes for the same enterprise brand consulting mandates.
• Omnicom Group: Holding company behind DDB, BBDO, and TBWA with large brand strategy and experiential practices. Competes directly for full-service enterprise brand engagements.
• Publicis Groupe: Global communications group with Leo Burnett, Saatchi, and Digitas. Offers the full integrated-creative + experiential + analytics stack that brandrapport competes against.
• Creative Artists Agency (CAA): Parent organization and broader entertainment/sports agency. Brandrapport operates as a division of CAA, sharing the same client base and access to entertainment and sports IP across CAA's larger portfolio.

Direct peers

• Edelman: Large global communications and brand consulting firm with strong sports, entertainment, and purpose-driven brand practices. Direct competitor for brand relevance and social impact mandates.
• Anomaly: Independent integrated creative and brand strategy agency. Competes for the same prestige enterprise brand work with a similarly strategy-led, full-service positioning.
• Droga5: Accenture-owned creative agency known for culturally resonant brand campaigns for premium global brands. Closely comparable creative and brand strategy positioning.
• R/GA: Strategy-led creative and digital agency under IPG, focused on brand innovation, content, and experience. Comparable integrated offering with similar enterprise brand clients.
• United Entertainment Group (UEG): Entertainment and culture-led marketing agency with deep music, sports, and talent partnerships. Direct competitor for entertainment-IP-driven brand consulting.

Emerging players

• VaynerMedia: Digital-first brand and media agency with strong cultural and influencer marketing capabilities. Competes for the same content, digital, and influencer-driven brand engagements.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/brandRapport
• Instagraminstagram.com/creativeartistsagency
• LinkedInlinkedin.com/company/brandrapport

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about brandrapport