Spuigroep
Spuigroep is a privately held Dutch automotive holding company operating nine subsidiaries across leasing, rental, dealerships, trailer rental, fuel retail, damage repair, and automotive IT, serving business and private customers in the Netherlands with approximately 1,150 employees.
- Company typePrivate
- Founded1949
- HeadquartersThe Hague, Netherlands
- Headcount1,001–5,000
- GTM typeB2B and B2C
- OfferingServices
What Spuigroep does
Spuigroep B.V. is a privately held Dutch automotive holding company founded in 1949 and headquartered at Binckhorstlaan 297 in The Hague. The group operates approximately 1,150 employees across nine wholly-owned subsidiaries spanning the full automotive value chain: vehicle leasing (Multilease, ~9,000-10,000 vehicles under management, ISO 9001 and 14001 certified), car rental under the Avis and Budget brands via a license from Avis Budget Group (Avis Budget Nederland, 40 locations), multi-brand car dealerships (Motorhuis with 8 showrooms and 9 service centers, plus Ursem Barten, representing BYD, Opel, Citroën, Jeep, Fiat, Abarth, Leapmotor, KGM, and Isuzu), trailer rental (Boedelbak, 40+ year market leader with 560+ locations), fuel retail (Achilles Brandstoffen Maatschappij, 33 stations under AVIA and Shell brands), car damage repair (Autoschadehuis, 8-13 locations in Randstad and near Nijmegen), and automotive IT (Flipse Automatisering, process-controlling software since 1976).
The business model combines recurring subscription revenue (Multilease operating leases), transaction-based revenue (Avis rentals, Boedelbak trailer rentals, Autoschadehuis repair jobs, ABM fuel sales), and one-time license revenue (Motorhuis new and used vehicle sales). The go-to-market is hybrid: B2B enterprise sales through Multilease account managers and field-based fleet solutions targeting SMBs through multinationals, alongside B2C retail across Avis locations, Boedelbak partner-host forecourts, ABM stations, and Motorhuis showrooms. Multilease pricing for specialist roles (EUR 3,500-3,800/month) and Aftersales (EUR 3,400-3,600/month) signals a white-collar leasing operation, while Avis station managers earn EUR 3,250-3,650/month with bonus schemes and ABM allround sales staff up to EUR 18.26/hour including allowances, indicating a mix of skilled and hourly-paid labor across the group.
Underlying technology is primarily conventional: Flipse Automatisering develops process-controlling software for backoffice, internet, and e-commerce applications, and Multilease uses the third-party Audatex system for damage calculations. No AI/ML, proprietary models, or API platforms are disclosed. Distribution is the core asset: Boedelbak's 560+ partner-host trailer rental points at major Dutch fuel brands, Avis's 40 rental locations, ABM's 33 stations, Motorhuis's 8 showrooms and 9 service centers, and Autoschadehuis's 8-13 repair sites collectively form a nationwide physical network that would be costly to replicate and provides the structural basis for cross-selling mobility, sales, service, fuel, and trailer services to both business and private customers in the Netherlands.
Spuigroep firmographics
Firmographics- Name
- Spuigroep
- Legal name
- Spuigroep B.V.
- Website
- https://werkenbijspuigroep.nl
- Company type
- Private
- Founded year
- 1949
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- Spuigroep is a privately held Dutch automotive holding company operating nine subsidiaries across leasing, rental, dealerships, trailer rental, fuel retail, damage repair, and automotive IT, serving business and private customers in the Netherlands with approximately 1,150 employees.
- Ownership category
- akta.pro rank
Spuigroep industry classification
Industry- Product category
- Automotive Services
- NAICS
- Gasoline Stations and Fuel Dealers (457), Gasoline Stations (4571), Fuel Dealers (4572)
- SIC
- Services-Auto Rental & Leasing (No Drivers) (7510), Electric, Gas & Sanitary Services (4900)
- akta.pro primary industry
- Retail Service Station Operations (Company-Owned & Dealer-Operated) (EUALAIAA)
Keywords
Where Spuigroep is headquartered
LocationHeadquarters
- HQ city
- The Hague
- HQ country
- Netherlands
- HQ region
- Europe
Offices6 records
Markets served
Spuigroep business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain
Revenue model
- Auto Leasing: Vehicle leasing services through Multilease, operating since 1976 with landelijke dekking and ISO 9001 and 14001 certifications. Manages over 9,000 vehicles for customers from startup to multinational.
- Auto Rental: Car and van rental services through Avis Budget Nederland with 40 nationwide locations. Offers diverse vehicle fleet including passenger cars, vans, moving trucks, and lorries.
- Auto Sales: Car dealership through Motorhuis with 8 showrooms and 9 service centers, selling new and used passenger cars and commercial vehicles. Brands include BYD, Opel, Citroën, Jeep, Fiat, Abarth, Leapmotor, KGM, and Isuzu.
- Trailer Rental: Trailer rental through Boedelbak with more than 560 rental locations across the Netherlands, market leader for over 40 years.
- Car Damage Repair: Car damage repair through Autoschadehuis with multiple locations in Randstad and near Nijmegen, operating as independent damage repair specialist.
- Gas Station Operations: Gas station operations through Achilles Brandstoffen Maatschappij with 33 stations operating under AVIA and Shell brands, providing nationwide coverage.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Specialist Schade at Multilease |
| Subscription | Monthly | Aftersales Specialist ROB at Multilease |
| Subscription | Monthly | Medewerker Inkoop at Multilease |
| Subscription | Monthly | Lease Adviseur Binnendienst at Multilease |
| Subscription | Monthly | Service Medewerker at Avis Breda |
| Usage-based | Pay-as-you-go | Hiker/Chauffeur at Avis (on-call) |
| Usage-based | Pay-as-you-go | Allround Verkoopmedewerker at ABM Nijmegen |
| Usage-based | Pay-as-you-go | Allround Verkoopmedewerker at ABM (on-call) |
| Subscription | Monthly | Station Manager at Avis Leeuwarden |
Go-to-market motion2 records
Distribution channels6 records
Marketing channels3 records
Spuigroep product offering
Product offeringCore offering
Spuigroep is a Dutch automotive holding company operating through multiple subsidiaries that provide comprehensive automotive services including vehicle leasing (Multilease), car rental (Avis Budget Nederland), car sales (Motorhuis, Ursem Barten), trailer rental (Boedelbak), vehicle damage repair (Autoschadehuis), and fuel station operations (Achilles Brandstoffen Maatschappij). The company serves both business and individual customers across the Netherlands with a network of 40+ rental locations, 560+ trailer locations, 33 gas stations, and 8+ dealership showrooms. Approximately 1,150 employees are distributed across the work companies.
Product overview
Spuigroep is a Dutch automotive holding company comprising multiple brands operating in different mobility segments. The group includes Avis Budget (car rental), Motorhuis (multi-brand car dealership), Achilles Brandstoffen Maatschappij (fuel stations), Autoschadehuis (auto body repair), Multilease (vehicle leasing), Boedelbak (trailer rental), Flipse Automatisering (IT/software), and Ursem Barten (car dealership). These brands work together to provide comprehensive automotive services including car sales, rental, leasing, maintenance, repair, and fuel supply.
Differentiator
Problem solved
Functional benefit
Products and services
- Avis Budget Autoverhuur Car rental services operating under the Avis Budget Group license, providing mobility solutions to both business and private customers across the Netherlands with 40 locations and a diverse fleet including passenger cars, vans, and trucks.
- Motorhuis Multi-brand car dealership with 8 showrooms and 9 service centers, offering new and used passenger cars, commercial vehicles, and full maintenance services. Brands include BYD, Opel, Citroën, Jeep, Fiat, Abarth, Leapmotor, KGM, and Isuzu.
- Multilease Independent full-service lease company established in 1976, providing vehicle leasing in all contract variants to the SME and large corporate markets with approximately 9,000-10,000 vehicles under management. ISO 9001 and ISO 14001 certified.
- Boedelbak Trailer rental company and market leader for over 40 years, operating more than 560 rental locations throughout the Netherlands under partnerships with Shell, Texaco, Total, Esso, BP, Tamoil, AVIA, and Q8.
- Achilles Brandstoffen Maatschappij (ABM) Fuel station operator trading under AVIA and Shell brands, operating a network of 33 company-owned stations with nationwide coverage and over 250 employees.
- Autoschadehuis Independent auto body repair company with 8 locations in the Randstad and Nijmegen areas, offering damage assessment using Audatex system, repair services, and working to the latest safety guidelines.
- Ursem Barten Car dealership brand operating under the Spuigroep automotive group, serving as a dealer for BYD, Opel, Citroën, Jeep, Fiat, Abarth, Leapmotor, KGM, and Isuzu brands.
Quantifiable outcome
- Over 9,000 vehicles under management
- +2 more outcomes
Companies that use Spuigroep
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
Spuigroep technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Spuigroep partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- Avis Budget GroupcoreAvis Budget Nederland is a license holder of Avis Budget Group, operating Avis and Budget brands. The global parent company has more than 10,000 rental offices in approximately 180 countries worldwide. Avis Budget Group also operates the Zipcar brand, the world's largest car sharing network with more than one million members.
- AVIA and ShellcoreAchilles Brandstoffen Maatschappij operates under the trade names AVIA and Shell, managing 33 gas stations with nationwide coverage. Over 250 enthusiastic employees work in the organization.
- Shell, Texaco, Total, Esso, BP, Tamoil, AVIA, Q8coreBoedelbak has established partnerships with major fuel station brands including Shell, Texaco, Total, Esso, BP, Tamoil, AVIA, and Q8. These partnerships have enabled Boedelbak to grow to more than 560 rental locations across the Netherlands over 40 years, making it the market leader in trailer rental.
- BYD, Opel, Citroën, Jeep, Fiat, Abarth, Leapmotor, KGM, IsuzucoreMotorhuis represents multiple automotive brands for new vehicle sales including BYD, Opel, Citroën, Jeep, Fiat, Abarth, Leapmotor, KGM, and Isuzu. The dealership offers new and used passenger cars and commercial vehicles along with full maintenance services.
Scale indicators7 records
Recent moves6 records
Expansion highlights5 records
Spuigroep competitors and assessment
Company assessmentMarket position
Strengths5 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Spuigroep social profiles
Digital presenceSpuigroep compliance and trust
Trust signalCompliance2 records
Spuigroep financial estimates
Financial estimateRevenue estimate
Valuation estimate
Spuigroep leadership team
Management profileNumber of profiles
Spuigroep subsidiaries and ownership
Company hierarchySubsidiaries10 records
Spuigroep funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Spuigroep M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Spuigroep
What does Spuigroep do?
Spuigroep is a Dutch automotive holding company operating through multiple subsidiaries that provide comprehensive automotive services including vehicle leasing (Multilease), car rental (Avis Budget Nederland), car sales (Motorhuis, Ursem Barten), trailer rental (Boedelbak), vehicle damage repair (Autoschadehuis), and fuel station operations (Achilles Brandstoffen Maatschappij). The company serves both business and individual customers across the Netherlands with a network of 40+ rental locations, 560+ trailer locations, 33 gas stations, and 8+ dealership showrooms. Approximately 1,150 employees are distributed across the work companies.
Is Spuigroep a public or private company?
Spuigroep is a private company. It is classified as unknown and is currently operating.
When was Spuigroep founded?
Spuigroep was founded in 1949. It employs 1,001 to 5,000 people.
Where is Spuigroep based?
Spuigroep is headquartered in The Hague, Netherlands, in the Europe region.
How does Spuigroep make money?
Six revenue lines are on record. Auto Leasing is the primary driver. The others are auto Rental, auto Sales, trailer Rental, car Damage Repair and gas Station Operations.
Does Spuigroep have an API?
No public API is recorded for Spuigroep.
What industry is Spuigroep in?
Spuigroep's product category is Automotive Services. Its primary akta.pro industry code is EUALAIAA, Retail Service Station Operations (Company-Owned & Dealer-Operated). Its NAICS code is 457 and its SIC code is 7510.