What APICAL does

APICAL (深圳市爱培科技术股份有限公司, Shenzhen Apical Technology Co., Ltd.) is a China-based ODM/OEM designer and manufacturer specializing in IoT video hardware and AI-enabled imaging devices for global brand customers. Founded in 2006 in Shenzhen and listed on China's NEEQ (New Third Board) under ticker 836630 since June 2016, the company operates as a subsidiary of Deli Group (得理集团) and serves over 100 brand customers across more than 50 countries, including Xiaomi, Anker, Amazon, China Mobile, China Telecom, Pioneer Japan, Magellan, and Mitac.

The company's product portfolio spans four core categories: network/IP cameras (indoor PTZ and outdoor bullet with 2K/3K/4K resolution and AI-ISP night vision), video doorbells (battery and AC-powered wireless designs with 4-6 month standby), video baby monitors (with FHSS private protocol and dual-mode handheld/app operation), and AI smart dash cams (1080P/2K/4K with ADAS, GPS, LTE, and voice command). Two additional lines — GPS/PND navigation devices and AI smart industry tablets for fleet/agriculture — round out the offering. Underlying technology includes proprietary AI-ISP black-light night vision algorithms, ADAS pipelines (lane departure, forward collision, STOP&GO), low-power wireless architectures, IoT-cloud connectivity, and integrations with third-party SoCs (MediaTek, Ambarella, Sigmastar, Axera, Allwinner) and platforms (TuYa, AIOT Cam, DashCamAssist). The Shenzhen University-APICAL Joint R&D Center focuses on automotive intelligent driving and AI deep learning research.

APICAL's revenue model is exclusively B2B hardware sales through ODM/OEM contracts. The company operates two production bases — Dongguan Xiegang (78,000 sqm, 16 SMT lines, 60 assembly lines, 2.5M+ units/month) and Vietnam Hanoi (10,000 sqm, 300K+ units/month) — supported by a Shenzhen R&D and sales HQ. Pricing is negotiated per project on multi-year contracts; APICAL holds IATF16949 automotive, ISO9000, ISO14000, SMETA, and BSCI certifications, and reported MES-tracked SMT first-pass yields of 99% and finished-product yields of 98%. The company was designated a National Specialized 'Little Giant' enterprise by China's MIIT in 2022.

Name

APICAL

Legal name

深圳市爱培科技术股份有限公司

Website

https://apical.com.cn

Company type

Private

Founded year

2006

Operating status

Ipo

Headcount range

1,001–5,000 employees

Short description

APICAL is a Shenzhen-based IoT video hardware ODM/OEM manufacturer designing and producing AI-enabled network cameras, video doorbells, baby monitors, and smart dash cams for 100+ global brand customers across 50+ countries.

Ownership category

akta.pro rank

Product category

IoT Video Hardware Manufacturing

NAICS

Navigational, Measuring, Electromedical, and Control Instruments Manufacturing (3345), Search, Detection, Navigation, Guidance, Aeronautical, and Nautical System and Instrument Manufacturing (334511)

SIC

Optical Instruments & Lenses (3827), Search, Detection, Navagation, Guidance, Aeronautical Sys (3812), Industrial Instruments For Measurement, Display, And Control (3823)

akta.pro primary industry

Industrial Electronics Original Design Manufacturing (ODM) (IMAGAGAB)

akta.pro secondary industry

Industrial IoT/Edge Electronics Manufacturing (Gateways, Edge Controllers) (IMAGAGAC)

Keywords

• ODM/OEM manufacturing
• Smart home cameras
• Dash cam manufacturing
• IoT video hardware
• AI imaging devices

Headquarters

HQ city

Shenzhen

HQ country

China

HQ region

Asia

Offices4 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Technology or R&D

Revenue model

1. Hardware Product Sales (ODM/OEM): Primary revenue stream from designing and manufacturing intelligent imaging hardware products for global brand customers. Products include smart home network cameras, video doorbells, baby monitors, AI intelligent dashcams, and AI intelligent industry navigation tablets. Revenue generated through custom product development fees and mass production manufacturing fees for international brands.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

APICAL is an ODM/OEM manufacturer that designs and produces intelligent imaging and AI-powered connected devices for global brands. Its product portfolio spans network cameras, video doorbells, baby monitors, smart dash cams, GPS navigation units, and AI smart industry tablets. The company handles end-to-end design, engineering, and mass production for brand customers across consumer electronics, mobility, and IoT segments.

Product overview

APICAL (深圳市爱培科技术股份有限公司) is a hardware-focused IoT video device manufacturer founded in 2006, specializing in the design, development, and manufacturing of intelligent imaging and AI-powered connected devices. Its product portfolio consists of four core product lines: (1) Network Cameras (IP Cameras) — indoor PTZ and outdoor bullet cameras supporting 2K/3K/4K resolution, AI-ISP night vision, human/area/sound detection, with TuYa and AIOT Cam app integration; (2) Video Doorbell Cameras — battery-powered and AC-powered wireless doorbells with low-power standby (4-6 months), PIR detection, and two-way audio; (3) Video Baby Monitors — wireless monitors with dedicated handheld 5-inch screens and/or smartphone app dual-mode operation, supporting up to 400m wireless range; (4) Smart Dash Cams (AI DVRs) — dashboard cameras and stream media mirrors featuring 1080P/2K/4K recording, ADAS (lane departure, forward collision, STOP&GO), GPS, Wi-Fi, LTE, voice command, and companion DashCamAssist app. Additionally, APICAL produces GPS/PND navigation devices, AI smart industry tablets, and wireless battery cameras. The company operates manufacturing bases in Dongguan (Guangdong) and Hanoi (Vietnam) with combined monthly capacity of 2.8 million units, and maintains a joint R&D center with Shenzhen University focused on autonomous driving and AI deep learning. APICAL does not operate a software platform or public API; its products are hardware devices with embedded firmware and companion mobile apps.

Differentiator

Problem solved

Functional benefit

Products and services

• Network Cameras
• Video Doorbells
• Baby Monitors
• Smart Dash Cams
• GPS Navigation Devices
• AI Smart Industry Tablets

Quantifiable outcome

• SMT first-pass yield rate reaches 99%, finished product first-pass yield rate reaches 98% (from MES-managed production)
• +4 more outcomes

Named customers8 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability8 records

Feature6 records

Partnerships

16 partnerships are on record, tiered core and key.

• 深圳大学 (Shenzhen University)coreStrategic or Co-development PartnerIn June 2017, APICAL and Shenzhen University jointly established the '深大爱培科智能驾驶技术研发中心' (Shenzhen University-APICAL Intelligent Driving Technology R&D Center). The center focuses on three key research areas: (1) Automotive intelligent driving technology application research; (2) AI deep learning technology application research; (3) Holographic virtual technology application research. The partnership combines APICAL's industry expertise and Shenzhen University's academic research capabilities in ADAS and autonomous driving.
• 联发科 (MediaTek)coreTechnology or IntegrationLong-term strategic partnership with MediaTek as a key chip and algorithm partner for APICAL's smart home and automotive electronics products. APICAL uses MediaTek SoC solutions in various dashcam and smart home product lines.
• 安霸 (Ambarella)coreTechnology or IntegrationStrategic chip partnership with Ambarella for high-performance automotive video processing. APICAL has featured Ambarella chips (e.g., A7 series rearview mirror product) for 2K/4K HDR video recording, night vision enhancement, and ADAS processing.
• 华为 (Huawei)keyTechnology or IntegrationStrategic partnership with Huawei, likely involving HiSilicon chip solutions and potentially Huawei's IoT/cloud ecosystem integration for smart home and connected vehicle products.
• 全志 (Allwinner Technology)keyTechnology or IntegrationLong-term chip partnership with Allwinner Technology, another leading Chinese chip company, for smart home and automotive SoC solutions in APICAL's product lineup.
• 小米 (Xiaomi)keyOEM/ Whitelabel/ Licensing PartnerStrategic brand partnership where APICAL provides design and manufacturing services for Xiaomi's smart home IoT video hardware products including smart cameras and connected security devices. Xiaomi distributes products under its own brand to consumers globally.
• 安克创新 (Anker Innovations)keyOEM/ Whitelabel/ Licensing PartnerStrategic partnership with Anker Innovations for smart home product design and manufacturing, leveraging Anker's global consumer electronics brand distribution channels.
• 亚马逊 (Amazon)keyOEM/ Whitelabel/ Licensing PartnerStrategic partnership with Amazon, likely involving smart home products compatible with Amazon Alexa ecosystem. APICAL manufactures smart cameras and doorbells that integrate with Alexa for voice control and smart home automation.
• 中国移动 (China Mobile)keyChannel Partner/ Reseller/ DistributorStrategic partnership with China Mobile for IoT-connected smart home and automotive devices. China Mobile distributes connected devices through its telecom channels and integrates APICAL's products into its IoT service ecosystem.
• 中国电信 (China Telecom)keyChannel Partner/ Reseller/ DistributorStrategic partnership with China Telecom for distribution of smart home and connected vehicle products through telecom operator channels.
• 日本先锋 (Pioneer Japan)keyOEM/ Whitelabel/ Licensing PartnerStrategic partnership with Pioneer Corporation of Japan for automotive electronics, leveraging Pioneer's brand and distribution in the Japanese automotive aftermarket.
• 麦哲伦 (Magellan)keyOEM/ Whitelabel/ Licensing PartnerPartnership with Magellan for GPS navigation products, where APICAL provides design and manufacturing for Magellan-branded navigation devices.
• 神达 (Mitac)keyOEM/ Whitelabel/ Licensing PartnerPartnership with Mitac Holdings (神达) for GPS navigation and automotive electronics products, utilizing APICAL's strong PND (Portable Navigation Device) and dashcam R&D and manufacturing capabilities.
• 思必驰 (iFlytek/Speechify)keyTechnology or IntegrationPartnership with Chinese AI speech technology company for voice recognition and natural language processing integration in APICAL's smart dashcams, rearview mirrors, and smart home products enabling voice command functionality.
• 粤海产业园 (Yuehai Industrial Park)coreStrategic or Co-development PartnerPartnership with Yuehai Industrial Park (粤海产业园) in Dongguan Xiegang for housing the APICAL Machine Vision Smart Industrial Park. The park is a key regional industrial development project where APICAL is the anchor tenant. Yuehai provides the industrial infrastructure and APICAL drives high-end equipment industry cluster development.
• 得理集团 (Delica Group / Dali Group)coreStrategic or Co-development PartnerAPICAL is a joint Sino-foreign venture under the Delica Group (得理集团). The parent group provides strategic direction, capital support, and cross-company synergies. The group CEO Zheng Jiang and group Chairman Zheng Quanwen provide governance oversight of APICAL's operations.

Scale indicators9 records

Recent moves12 records

Expansion highlights7 records

Broad incumbents

• Pegatron Corporation: Taiwan-listed major EMS/ODM serving global brands in consumer electronics, smart home, and connected devices. Comparable vertically integrated design-and-build services, though materially larger and more diversified across computing products.
• Quanta Computer: Taiwan-listed major ODM with growing IoT and smart device exposure. While dominant in computing, Quanta's IoT/connected device business is comparable to APICAL's smart home and ADAS-enabled dashcam portfolio.
• Wistron Corporation: Taiwan-listed EMS/ODM serving global brands in computing, smart home, IoT, and connected device categories. Operates Vietnam manufacturing capacity similar to APICAL's Hanoi footprint, making it a relevant comparable on both business model and geographic footprint.
• Hon Hai Precision (Foxconn): World's largest EMS/ODM providing design and manufacturing services across consumer electronics, including cameras and connected devices. Much larger and broader, but competes for the same brand-customer design and manufacturing contracts.
• Flex Ltd: Global EMS/ODM with strong exposure to consumer electronics and connected devices across multiple geographies including China and Vietnam. Comparable vertically integrated manufacturing services and customer-base overlap with global Tier-1 brands.
• Garmin Ltd: Global leader in GPS navigation, dashcams, and ADAS-enabled automotive electronics. Comparable automotive electronics and dashcam product overlap (including ADAS features), with significantly stronger consumer brand presence.

Direct peers

• Sercomm Corporation: Taiwan-based ODM specializing in networking equipment and smart home/IoT devices for global Tier-1 brands and carriers. Closely comparable ODM/OEM business model serving similar customer types (telecom operators and global brands) with comparable end-product categories.
• Dahua Technology: China-based manufacturer of network cameras, video intercoms, and AI-powered security devices. Comparable product portfolio in IP cameras and AI-ISP imaging, with overlap in serving global brand and telecom-channel customers.
• Hikvision: China-based leader in network cameras, video doorbells, and AI-ISP-enabled security products. Closely comparable in smart home/security imaging product portfolio and AI imaging technology, though Hikvision owns its own global brand rather than operating as a pure ODM.
• Arcadyan Technology: Taiwan-listed ODM/OEM of broadband, wireless, and smart home/IoT devices for carriers and global brands (including retail-channel smart home products). Directly comparable in serving telecom operators (China Mobile/Telecom equivalent) and global smart-home OEMs.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks7 records

Key highlights7 records

Customer concentration

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about APICAL