WSW

What WSW does

WSW AG Feinblechtechnik is a privately held Swiss precision sheet metal manufacturer founded around 1950 as 'Werkzeugbau-Stanzerei-Wollerau' and headquartered in Reichenburg, Canton Schwyz. The company specializes exclusively in small, fine, and technically demanding fine sheet metal parts and assemblies — branded internally as 'Kleines, Feines & Heikles in Feinblech' — serving B2B OEM customers primarily in Switzerland. Its product portfolio spans electronics and industrial-PC enclosures, communication-technology housings, DIN rail enclosures, function-critical individual parts (PCB carrier plates, device chassis), EMC shielding sheets, front panels with multicolor UV digital printing, and EN ISO 13485-certified fine sheet metal parts for medical devices.

The technical stack is built around a continuously renewed machine park that covers the full sheet metal value chain: Amada and Trumpf fiber/CO2 laser cutting systems (including an unmanned 3rd-shift Amada LC-2012 C1 on 60 m² and a dual-head CO2 laser), Trumpf punch-laser combination machines, automated Amada/Trumpf bending robots with automatic angle correction to ±25 minutes, a Trumpf TruLaser Cell 3000 5-axis laser welding system, precision micro-laser welding under microscope, Alphalaser fiber laser welding, TIG welding with collaborative robot and CORNERWELD seam system, stud welding, milling, and a CrossMaster Schwabbelscotchmaschine (first in Switzerland) for deburring small parts. In-house tool and fixture development (Gauges and Jigs) traces to the company's founding and remains a quality-control and cost-control lever. Operations run on 5S, TPM, Kanban, and a KVP culture that delivered approximately 30 improvement suggestions per employee in 2017.

WSW operates a direct B2B go-to-market with quote-based pricing, an online calculator and self-developed shop for standard laser-bent parts (STP upload, automated pricing), HubSpot-driven content marketing and lead capture, and a Lean-administered logistics model in which more than 50% of revenue flows through Kanban, with 3-day guaranteed delivery on 85 specific products. Certifications include ISO 9001:2015, ISO 14001:2015, ISO 45001:2018, and EN ISO 13485:2016; the company is also SBTi-verified for a ~60% CO2 reduction target by 2034 and a member of act Cleantech Agentur Schweiz with a 20% electricity-reduction target agreement. Walter Beer serves as CEO and authorized representative.

Name

WSW

Legal name

WSW AG Feinblechtechnik

Website

https://wsw.ch

Company type

Private

Founded year

1950

Operating status

Operating

Headcount range

11–50 employees

Short description

WSW AG Feinblechtechnik is a privately held Swiss precision sheet metal manufacturer specializing in small, fine, and technically demanding parts — electronics enclosures, communication housings, DIN rail housings, EMC sheets, front panels, and ISO 13485-certified medical-device components — serving B2B OEM customers in Switzerland with a fully integrated in-house production and Kanban-based delivery model.

Ownership category

akta.pro rank

Headquarters

HQ city

Reichenburg

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Precision sheet metal component manufacturing: WSW manufactures precision sheet metal parts and assemblies (electronics enclosures, communication technology enclosures, DIN rail housings, function-critical individual parts, EMC sheets, front panels) using processes including laser cutting, punching, forming, welding, and machining. Revenue is derived from the production and sale of custom and standard sheet metal parts, with the majority of revenue delivered via Kanban system. Pricing is quote-based; an online calculator exists for standard laser-bent parts. The company also generates revenue from surface finishing, coating, and assembly services.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

WSW AG Feinblechtechnik manufactures precision sheet metal parts and assemblies for industrial customers, specializing in small, fine, and technically demanding components such as electronics enclosures, communication technology housings, DIN rail enclosures, EMC sheets, and front panels. The company operates a fully integrated in-house production chain spanning laser cutting (fiber and CO2), punching, combination punch-laser processing, bending, laser and TIG welding, stud welding, press-fit insertion, milling, and surface finishing, with an ISO 13485-certified production line for fine sheet metal parts used in medical devices.

Product overview

WSW (Werkzeugbau Stanzerei Wollerau, now WSW AG Feinblechtechnik) is a Swiss fine sheet metal manufacturing company with over 70 years of experience. The company operates a multi-machine production setup including laser cutting systems (fiber and CO2 lasers, including a double-head laser for high throughput), stamping lines, punch-laser combination machines, automated bending robots, TIG and laser welding systems, and finishing equipment. Services span the full sheet metal value chain: laser cutting, stamping, bending, welding (TIG, laser, stud, spot), press-fit insertion, and surface finishing (deburring, tumbling, polishing). Product portfolio includes electronics enclosures, communication technology housings, DIN rail enclosures, functionally critical precision components, EMC sheets, and front panels with digital printing. The company also offers an online calculator/shop for automated pricing and ordering of laser-bent parts.

Differentiator

Problem solved

Functional benefit

Products and services

• Laser Cutting (Laserschneiden) Fiber and CO2 laser cutting of flat sheet metal parts, operating 24 hours in unmanned third-shift mode with automated loading, unloading, and part sorting. Used for prototyping and series production of fine sheet metal components.
• Stamping and Punching (Stanzen) Punching and stamping operations on fine sheet metal, including a fully automated coil-fed stamping line with unwinder, straightener, 4-column hydraulic press, and extraction/stacking robot for electrical steel sheets up to 0.5mm thickness.
• Punch-Laser Combination Processing (Stanz-Laser-Kombi) Combined punch and laser cutting on Trumpf TruMatic machines, enabling contour cutting, threading, chamfering, embossing, and forming in a single setup. Two identical machines provide redundancy and supply security.
• Precision Bending (Abkanten) Precision bending on automated Amada and Trumpf bending robots with automatic tool changing, capability for closed profiles, and automatic angle correction achieving tolerances up to ±25 minutes.
• Laser Welding (Laserschweissen) 5-axis laser welding on a Trumpf TruLaser Cell 3000 for fine, deep weld seams with minimal distortion; precision micro-laser welding under microscope for finest edges and contours; and Alphalaser fiber laser welding at 900W.
• TIG Welding (WIG/TIG Schweissen) TIG (Wolfram Inert Gas) welding with a collaborative robot for repeatable, consistent weld quality, plus CORNERWELD semi-automatic corner and seam welding system for round and corner welds with high precision and clean appearance without post-processing.
• Stud Welding (Bolzenschweissen) Automatic stud welding using the HBS MPW 1010 system for precise, high-repeatability attachment of studs to sheet metal parts.
• Press-Fit Insertion (Einpressen) Press-insertion of fasteners including press-fit nuts, round rivet nuts, press-fit threaded studs, bushings, and SMT-compatible elements with camera monitoring for quality control.
• Deburring and Surface Finishing Deburring, vibratory finishing, tumbling, edge rounding via gleitschleifen and bandschleifen, plus the first CrossMaster Schwabbelscotchmaschine in Switzerland for parts from 20x20mm.
• Welded Assemblies (Schweissbaugruppen) Complete welded assembly service including consultation, CAD design, laser cutting, bending, insertion, laser welding, powder coating, and delivery as a finished assembly, with laser welding on visible seams requiring no finishing.
• Multicolor Digital UV Printing on Front Panels Multicolor UV digital printing in a single pass on milled front panels with three available surface finishes (light brushed colorless anodized, homogeneous colorless anodized, black anodized) and aluminum standard material stock for rapid delivery.
• Electronics Enclosures (Elektronikgehäuse) Precision sheet metal enclosures for electronics and industrial PCs requiring exact connector cutouts that align with PCB connectors, often with high aesthetic standards for visible applications.

Quantifiable outcome

• 3-day delivery guaranteed for 85 standard products
• +6 more outcomes

Segments7 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature9 records

Partnerships

Two partnerships are on record, tiered moderate and core.

• act Cleantech Agentur SchweizmoderateStrategic or Co-development PartnerWSW AG is a member of act Cleantech Agentur Schweiz and has entered a target agreement with them to reduce electricity consumption by 20% within 10 years. act supports WSW's energy efficiency efforts and verifies its environmental commitments.
• SBTi ServicescoreStrategic or Co-development PartnerWSW AG is verified by SBTi Services for its commitment to reduce CO₂ emissions by approximately 60% by 2034. SBTi Services validates WSW's science-based climate target, demonstrating WSW's commitment to environmental sustainability.

Scale indicators5 records

Recent moves15 records

Expansion highlights5 records

Direct peers

• Feintool AG: Swiss-listed precision metal parts manufacturer specializing in fineblanking, forming, and EV battery components. Comparable as a fellow Swiss-headquartered precision metal fabricator serving automotive, industrial, and electronics OEMs; Feintool operates at larger scale but shares the precision/regulated-customer profile.
• Xometry, Inc. US-based on-demand manufacturing marketplace connecting buyers with vetted fabrication partners for sheet metal, machining, and 3D printing. Comparable as a direct peer reshaping customer acquisition in custom manufacturing; WSW's specialized, highly certified production differentiates it from Xometry's broader marketplace model.
• Protolabs, Inc. US-based digital manufacturer offering on-demand custom sheet metal fabrication alongside CNC machining, injection molding, and 3D printing. Comparable as a direct peer competing for rapid-delivery custom sheet metal orders; WSW competes primarily in the higher-precision, lower-volume niche where Protolabs' automated quoting is less dominant.
• MiSUMI Corporation: Japan-headquartered global manufacturer and distributor of custom and standardized mechanical components, including custom sheet metal fabrication services. Comparable as a direct peer offering configured-to-order sheet metal parts via digital channels, similar in concept to WSW's online calculator for laser-bent parts.

Broad incumbents

• TRUMPF SE + Co. KG: German family-owned global leader in sheet metal processing machinery, laser technology, and electronics. Comparable as the supplier of WSW's TruLaser Cell 3000 and Trumpf TruMatic punch-laser systems, and as a broad incumbent whose installed base shapes the technology choices in precision sheet metal fabrication.
• Bystronic AG: Swiss-headquartered sheet metal processing company operating globally in laser cutting, bending, and automation equipment and services. Comparable as a fellow Swiss precision sheet metal specialist; Bystronic is a broader incumbent that combines equipment manufacturing with adjacent service offerings, while WSW focuses exclusively on contract fabrication.
• Amada Co., Ltd. Global Japanese-origin manufacturer of sheet metal machinery, including the LC-2012 punching-laser combination used by WSW. Comparable as a broad incumbent whose product roadmap directly influences WSW's production economics and competitive positioning in fine sheet metal.

Regional players

• LVD Group nv: Belgian manufacturer of sheet metal working machinery including laser cutters, press brakes, and shears. Comparable as a regional European equipment manufacturer whose installed base overlaps with WSW's customer and supplier ecosystem in precision sheet metal.
• Salvagnini S.p.A. Italian-headquartered manufacturer of flexible sheet metal fabrication systems (panel benders, laser cutting, FMS lines). Comparable as a regional European player whose technology competes with the Trumpf and Amada equipment in WSW's machine park; not a direct service competitor.
• HACO nv: Belgian manufacturer of press brakes, shears, and plate processing equipment serving the European sheet metal industry. Comparable as a regional equipment peer in the European precision sheet metal technology landscape where WSW operates.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/wsw-ag-feinblechtechnik

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WSW