Delany & Co
Flux Digital Policy is a UK-based policy and public affairs consultancy that helps games companies anticipate, understand, and engage with regulation and policy in the mobile and video games sector.
- Company typePrivate
- Founded2013
- HeadquartersLondon, United Kingdom
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Delany & Co does
Flux Digital Policy is a UK-based policy and public affairs consultancy specializing in the mobile and video games sector. The firm supports games companies in anticipating, understanding, and engaging with changes in regulation and policy, with recent thematic focus on UK online age restrictions, social media bans for under-16s, and PEGI loot box age ratings. Its stated mission is to help create the best environment for players, creativity, and growth in the gaming industry.
The company's core offering is advisory and analytical consultancy services, supplemented by a monthly newsletter called 'The Loop' which delivers policy updates and analysis on mobile and video games regulation. Distribution is primarily direct, through the firm's website and a LinkedIn company page, with topical thought-leadership publications serving as the main content marketing channel. No proprietary technology platform, API, or software product is referenced; the firm operates as a professional services consultancy rather than a tech-enabled business.
The customer base is described as a single vertical — games companies — with no named logos, no disclosed pricing models, and no publicly available revenue figures. The legal entity is Flux Digital Policy, the firm was established in 2025 per the copyright notice, and there is no indication of public listing, parent company, funding rounds, or institutional ownership. No headcount, management team, or office locations beyond the UK market are disclosed.
Delany & Co firmographics
Firmographics- Name
- Delany & Co
- Legal name
- Flux Digital Policy
- Website
- https://delanyco.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Flux Digital Policy is a UK-based policy and public affairs consultancy that helps games companies anticipate, understand, and engage with regulation and policy in the mobile and video games sector.
- Ownership category
- akta.pro rank
Delany & Co industry classification
Industry- Product category
- Public Affairs & Policy Consulting
- NAICS
- Business Support Services (5614)
- akta.pro primary industry
- Regulatory Intelligence, Horizon Scanning & Change Management (MPAEAOAK)
Keywords
Where Delany & Co is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Markets served
Delany & Co business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations
Marketing channels1 record
Delany & Co product offering
Product offeringCore offering
Delany & Co, operating under the legal name Flux Digital Policy, is a policy and public affairs consultancy that specializes in supporting mobile and video games companies to anticipate, understand, and engage with changes in regulation and policy. The firm provides expert advisory on UK online age restrictions, social media regulations for under-16s, PEGI loot box age ratings, and related games-sector policy developments. Service delivery is complemented by a monthly newsletter, "The Loop," and analytical publications covering regulatory developments.
Product overview
Flux Digital Policy is a policy and public affairs consultancy specializing in mobile and video games. The company supports games companies to anticipate, understand, and engage with changes in regulation and policy. Its primary offering is advisory and analytical consultancy services, complemented by The Loop monthly newsletter and publications covering topics such as UK online age restrictions, social media bans for under-16s, and PEGI loot box age ratings.
Differentiator
Problem solved
Functional benefit
Products and services
- Policy and Public Affairs Consultancy Advisory and analytical consultancy services helping mobile and video games companies anticipate, understand, and engage with changes in regulation and policy. Targeted at games publishers, developers, and platforms needing specialist regulatory support.
- UK Online Age Restrictions Advisory Dedicated advisory service line for games companies navigating UK online age-restriction regulation, including analysis of government announcements, social media bans for under-16s, and PEGI loot box age rating changes. Aimed at UK-regulated games companies needing focused age-compliance guidance.
- The Loop Newsletter Monthly email newsletter delivering policy updates and analysis on regulation affecting the mobile and video games industry. Distributed via Mailchimp to subscribers.
Companies that use Delany & Co
Customer profileSegments1 record
Ideal customer profiles1 record
Delany & Co technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Delany & Co partnerships and signals
Strategic signalRecent moves5 records
Expansion highlights3 records
Delany & Co competitors and assessment
Company assessmentDirect peers
- Public First: UK research, strategy and public affairs consultancy that advises technology and digital companies on policy and regulation. Comparable to Flux Digital Policy because it combines proprietary research with public affairs engagement for digital-sector clients facing regulatory change.
- Wiggin LLP: UK law firm specialising in media, digital, and games with a regulatory and policy practice advising games companies on compliance and engagement with policymakers. Comparable to Flux Digital Policy because it serves overlapping gaming-sector clients on the same regulatory issues (age ratings, online safety, content rules).
- Hawthorn Advisors: UK communications and public affairs consultancy with technology, digital and consumer-facing clients. Comparable to Flux Digital Policy because it provides public affairs and stakeholder engagement services in the digital-policy arena.
- Lewis Silkin: UK law firm with a dedicated media, entertainment and games group advising clients on regulatory, IP, and policy matters. Comparable to Flux Digital Policy because it serves games companies on the same evolving policy topics, particularly online safety and content regulation.
- Hanbury Strategy: UK public affairs and strategy consultancy with a strong digital and technology client base. Highly comparable to Flux Digital Policy because it provides government relations and policy advisory services to tech-sector clients, often including games and digital platforms.
- Lexington Communications: UK public affairs and corporate communications consultancy advising major corporate and technology clients on regulatory and political engagement. Comparable to Flux Digital Policy because it operates the same public-affairs-for-digital-clients model.
- CT Group: UK-based public affairs, communications and research consultancy serving corporate and technology clients. Comparable to Flux Digital Policy because it engages on regulatory and political issues for digital and consumer-tech clients in adjacent subject areas.
Others
- TIGA: UK trade body representing game developers and publishers, engaging on policy and public affairs on their behalf. Comparable ecosystem participant to Flux Digital Policy because it addresses the same regulatory agenda but as a membership association rather than a paid consultancy.
- Ukie: UK trade association for the interactive entertainment industry, representing games companies in policy and regulatory engagement with UK government. Comparable ecosystem participant to Flux Digital Policy because it operates on the same policy issues but from an industry-body rather than commercial-advisory position.
Broad incumbents
- Osborne Clarke: International law firm with a recognised digital and games sector practice advising on regulatory, IP, and policy matters. Comparable to Flux Digital Policy because it serves games companies on the same regulatory themes, but as part of a much broader full-service legal portfolio.
Market position
Strengths1 record
Weaknesses1 record
Competitive moat3 records
Key risks5 records
Key highlights4 records
Customer concentration
Delany & Co social profiles
Digital presenceDelany & Co financial estimates
Financial estimateRevenue estimate
Valuation estimate
Delany & Co leadership team
Management profileNumber of profiles
Delany & Co funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Delany & Co M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Delany & Co
What does Delany & Co do?
Delany & Co, operating under the legal name Flux Digital Policy, is a policy and public affairs consultancy that specializes in supporting mobile and video games companies to anticipate, understand, and engage with changes in regulation and policy. The firm provides expert advisory on UK online age restrictions, social media regulations for under-16s, PEGI loot box age ratings, and related games-sector policy developments. Service delivery is complemented by a monthly newsletter, "The Loop," and analytical publications covering regulatory developments.
Is Delany & Co a public or private company?
Delany & Co is a private company. It is classified as unknown and is currently operating.
When was Delany & Co founded?
Delany & Co was founded in 2013. It employs 1 to 10 people.
Where is Delany & Co based?
Delany & Co is headquartered in London, United Kingdom, in the Europe region.
Who are Delany & Co's main competitors?
Direct peers on record are Public First, Wiggin LLP, Hawthorn Advisors, Lewis Silkin, Hanbury Strategy, Lexington Communications and CT Group. Others are TIGA and Ukie. Osborne Clarke is listed as a broad incumbent.
Does Delany & Co have an API?
No public API is recorded for Delany & Co.
What industry is Delany & Co in?
Delany & Co's product category is Public Affairs & Policy Consulting. Its primary akta.pro industry code is MPAEAOAK, Regulatory Intelligence, Horizon Scanning & Change Management. Its NAICS code is 5614.