Snow Riders

What Snow Riders does

Snow Riders Sp. z o.o. is a privately held Polish ski school founded in 2009 and registered in Zalasewo, Poland (KRS 0000804707). The company delivers Polish-language ski instruction across Alpine resorts in Italy (Livigno, Kronplatz, Folgarida, Madonna di Campiglio, Alta Badia/Colfosco), Austria (Schladming, Nassfeld, and previously Bad Kleinkirchheim, Zell am See), and Switzerland (Davos-Klosters Jakobshorn). Its service portfolio covers beginner group lessons for children from age 4, adult training, advanced sports training (GS/SL gate work with electronic timing and video analysis), individual/private lessons, exclusive instructor hire, and multi-day SITN PZN instructor certification courses. Since 2016 Snow Riders has held the SITN PZN A+B license — the highest credential issued by the Polish Ski Instructors Association — which authorizes both basic training and instructor certification. The company operates remotely with no physical customer-facing office and runs an approximately 80-instructor workforce during peak season.

The business is service-only, with no proprietary technology platform; operations rely on a marketing website (snowriders.pl), SEO, Facebook and Instagram, email, WhatsApp, and online registration forms. Revenue is generated entirely through one-time course fees, with pricing varying by resort, season (peak vs. off-peak), and session length (2h to 5.5h daily). Group packages for children typically range from 1,700 to 2,700 PLN per person per week, with optional lunch add-ons of 15-20 EUR per day; private lessons run 50-85 EUR per 50 minutes, and instructor certification courses are priced at 1,200-1,300 PLN per person. Customer acquisition is highly seasonal — concentrated around Polish school holidays (ferie) — and is driven primarily by word-of-mouth, social media, and repeat customers. Headcount is stated at 11-50 full-time staff but the seasonal instructor pool reaches approximately 80, with annual throughput of around 4,000 child participants and a cumulative base of 30,000+ clients since founding. The company has not raised external funding, has no parent entity, and is entirely founder-led (Kasia and Andrzej as co-founders).

Name

Snow Riders

Legal name

Snow Riders Sp. z o.o.

Website

https://snowriders.pl

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

Snow Riders is a Polish ski school operating since 2009, delivering Polish-language ski instruction for families, adults, and aspiring instructors across Alpine resorts in Italy, Austria, and Switzerland under the highest SITN PZN A+B license.

Ownership category

akta.pro rank

Product category

Ski Instruction Services

NAICS

Sports and Recreation Instruction (611620), Sports and Recreation Instruction (61162)

akta.pro primary industry

Ski & Snowboard Schools (Instruction & Coaching) (THAAAJAC)

akta.pro secondary industry

Winter Sports & Snow Training Schools (Ski, Snowboard, Ice Sports) (MPAKAJAI)

Keywords

• Ski instruction services
• Alpine ski school
• Ski instructor certification
• Children ski training
• Private ski lessons

Headquarters

HQ city

Zalasewo

HQ country

Poland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Group ski training courses: Weekly group ski training packages sold to families with children. Pricing varies by location, duration (2h–5.5h daily), and season (peak vs. off-peak). Additional revenue from optional lunch packages (15–20€ per day). One-time fee per training week, not recurring.
2. Individual/private ski lessons: 50-minute private lessons with a dedicated instructor. Priced at 50–85€ per hour depending on location and time of day. Additional participants (up to 3) can join at extra cost. One-time per-lesson billing.
3. Sports training and instructor certification courses: Multi-day intensive training programs for advanced skiers and aspiring ski instructors. Includes technique improvement for SITN PZN certifications (Demonstrator, Instructor Assistant), sport ski training on gates (GS, SL) with electronic timing. Priced at 1,200–1,300 PLN per person for 6-day courses.
4. Exclusive instructor rental: Full-day instructor exclusive hire (6 days, 10:00–16:00 with lunch break) for individual families or small groups. Premium pricing based on location.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Snow Riders is a Polish-language ski school providing group and private ski instruction for children and adults at Alpine resorts in Italy, Austria, and Switzerland. Offerings include beginner-to-advanced weekly group courses, advanced sports/racing training with electronic timing, private lessons, and SITN PZN-licensed instructor certification courses (Demonstrator and Instructor Assistant levels). The company operates seasonally with a remote direct-to-consumer model — customers register online, pay a 50% deposit, and receive on-slope training at one of seven resort locations.

Product overview

Snow Riders is a Polish ski school offering a comprehensive portfolio of ski training services across Alpine locations in Italy, Austria, and Switzerland. The core offering consists of basic group training programs for children and adults, supplemented by advanced sports training courses for competitive skiing, instructor certification programs (SITN PZN licensed with A+B certification), and individual/private lessons. The company operates at multiple resort locations including Livigno, Kronplatz, Folgarida, Madonna di Campiglio, and Alta Badia in Italy; Schladming and Nassfeld in Austria; and Davos Jakobshorn in Switzerland. Training programs range from beginner lessons (age 4+) to advanced sports coaching with competitive racing elements, with instructor courses enabling participants to earn national and international ski instructor certifications.

Differentiator

Problem solved

Functional benefit

Products and services

• Basic Ski Training (Szkolenia podstawowe) Group ski training programs for children and adults conducted at Alpine locations in Italy (Livigno, Kronplatz, Folgarida, Madonna di Campiglio, Alta Badia), Austria (Schladming, Nassfeld), and Switzerland (Davos Jakobshorn). Group sizes are capped at 5 (beginners) to 10 (general), with daily sessions ranging from 2 to 5.5 hours.
• Advanced Sports Training for Children (Szkolenie sportowe dla dzieci) Intensive 4.5-hour daily ski training for children aged 7–18 during Polish winter holidays (ferie), featuring slalom and giant slalom gate practice with electronic timing, competitive racing, video analysis, and professional coaching. Max 15 per group.
• Adult Sports Training (Szkolenie sportowe dla dorosłych) Sport skiing training for adults including gate practice, GS and SL improvement with electronic timing, technical refinement for PZN certifications (Demonstrator, Instructor Assistant), and recreational skiing options.
• Instructor Course (Kurs na instruktora) Training program to achieve SITN PZN Demonstrator or Instructor Assistant certification, including qualification courses and instructor training conducted at Kronplatz resort. 6-day course, 3 hours/day plus video analysis, includes exam and ski race on the final day. Priced at 1,200–1,300 PLN per person.
• Season Opening Training (Rozpoczęcie sezonu) Early-season ski training at Kronplatz offering instructor courses, adult sports training, and group lessons for beginner to intermediate skiers, used to start the season each year.
• Individual / Private Ski Lessons (Szkolenia indywidualne) Private ski lessons for children and adults available at multiple locations including Davos, Nassfeld, Alta Badia, Kronplatz, Livigno, Folgarida, Madonna di Campiglio, and Schladming. 50-minute sessions priced at 50–85 EUR depending on location and time, with up to 3 additional participants accommodated at extra cost.
• Exclusive Instructor Rental (Instruktor na wyłączność) Full-day dedicated instructor hire (6 days, 10:00–16:00 with lunch break) for individual families or small groups. Available at Davos, Nassfeld, Alta Badia, Kronplatz, Livigno, Folgarida, Madonna di Campiglio, and Schladming. Premium pricing based on location.

Quantifiable outcome

• ~4,000 children trained per winter season
• +3 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators6 records

Recent moves8 records

Expansion highlights4 records

Direct peers

• Skischule Sölden: Austrian ski school serving a large Alpine resort with children's group lessons, private instruction, and racing training. Operates with similar season-based, instructor-led service model at a single dominant resort location.
• Skischule Arlberg (St. Anton / Lech): A long-established Austrian ski school at St. Anton and Lech am Arlberg offering group children's training, private lessons, and racing programs. Closely comparable to Snow Riders' multi-resort model delivering instruction across multiple Austrian Alpine locations.
• PolSki (Polish Ski School in Austria): Polish-language ski school operating in Austrian resorts, targeting the same Polish-speaking family demographic for children's ski training in the Alps. Closest direct comparable to Snow Riders' niche positioning of serving Polish families abroad with credentialed Polish-speaking instructors.
• Skischule Lech: Local ski school at Lech am Arlberg offering group and private instruction plus children's programs. Comparable Austrian resort-based ski school operating a similar instructor-led, season-driven delivery model.

Broad incumbents

• Swiss Snowsports (Schweizer Skischule): The umbrella association for Swiss ski and snowboard schools, providing group and private instruction across Swiss resorts including the Davos-Klosters area where Snow Riders operates. Same instructor-led, resort-based delivery model in a different language market.
• École du Ski Français (ESF): The largest national ski school in France, providing group and private ski instruction across the French Alps with a deeply embedded local presence at each resort. Comparable to Snow Riders in the core ski school business model, but operating at vastly larger scale under a national umbrella.

Others

• Interski International: International federation of national ski instructor associations (including PZN/SITN). Relevant as the umbrella organization governing the ISIA-level certification that Snow Riders' instructors hold.
• BASI (British Association of Snowsport Instructors): UK national governing body for snowsport instruction that certifies British instructors and accredits training schools, including training delivered abroad. Comparable to Snow Riders in the regulated credentialing and instructor-training pathway dimension, though BASI is a non-profit membership body.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/szkolanarciarskasnowriders
• Instagraminstagram.com/snowriders.pl
• LinkedInlinkedin.com/company/snow-riders

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Snow Riders