Yep Roc Music Group
Yep Roc Music Group is an independent record label founded in 1997 in Hillsborough, North Carolina, releasing and distributing music from 190+ artists across Americana, indie rock, and folk, with a focus on vinyl pressings, limited edition releases, and digital streaming distribution.
- Company typePrivate
- Founded1998
- HeadquartersHillsborough, United States
- Headcount51–100
- GTM typeB2C
- OfferingDigital Commerce or Content
What Yep Roc Music Group does
Yep Roc Music Group (operating as Yep Roc Records) is an American independent record label founded in 1997-1998 and headquartered in Hillsborough, North Carolina. The company releases, distributes, and markets music from a roster of more than 190 artists spanning Americana, folk, indie rock, blues, and power pop, including long-tenured acts such as Nick Lowe, Robyn Hitchcock, Sloan, Los Straitjackets, Josh Rouse, Dave Alvin, and Chuck Prophet, alongside emerging talent like Aoife O'Donovan, Blitzen Trapper, Kim Richey, and Louisa Stancioff. Its product portfolio centers on physical media — standard and limited edition color vinyl, CDs, anniversary box sets, and Record Store Day exclusives — augmented by digital distribution through Spotify, Apple Music, Bandcamp, and Amazon Music, plus direct-to-consumer sales via the Yep Roc Store (yeproc.11spot.com).
The label's go-to-market combines direct-to-consumer e-commerce, wholesale through independent record retailers, digital streaming, and event-driven demand creation around Record Store Day and the annual $10 LP sale. Pricing is unit-based: standard LPs typically $20-25, CDs $4.99-$15, and limited edition color vinyl at premium price points. Distribution is global via digital channels and DTC shipping, with named operating geographies in the USA, Canada, the UK, and Sweden. Marketing is multi-channel — email newsletter, social platforms (Facebook, Twitter, Instagram, YouTube, Spotify), and earned media through music press coverage (Uncut, Rolling Stone, Paste, Brooklyn Vegan, Stereogum). The company is privately held with no disclosed parent, investors, subsidiaries, or M&A activity, and employs 51-100 people. Operations are clearly active, with new releases, catalog reissues, and tour support ongoing through 2024.
Yep Roc Music Group firmographics
Firmographics- Name
- Yep Roc Music Group
- Legal name
- Yep Roc Records
- Website
- https://yeproc.com
- Company type
- Private
- Founded year
- 1998
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Yep Roc Music Group is an independent record label founded in 1997 in Hillsborough, North Carolina, releasing and distributing music from 190+ artists across Americana, indie rock, and folk, with a focus on vinyl pressings, limited edition releases, and digital streaming distribution.
- Ownership category
- akta.pro rank
Yep Roc Music Group industry classification
Industry- Product category
- Independent Music Label
- NAICS
- Record Production and Distribution (51225), Record Production and Distribution (512250)
- SIC
- Phonograph Records & Prerecorded Audio Tapes & Disks (3652)
- akta.pro primary industry
- Recorded Music Distribution (Physical & Digital) (MPAIAAAC)
- akta.pro secondary industry
- Copyright Registration & Catalog Management (Metadata, ISWC/ISRC Linking) (MPAIABAC)
Keywords
Where Yep Roc Music Group is headquartered
LocationHeadquarters
- HQ city
- Hillsborough
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Yep Roc Music Group business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Supply Chain, Marketing or Sales, Operations, Others
Revenue model
- Physical Music Sales: Sales of vinyl records, CDs, and merchandise through Yep Roc Store and independent record retailers. Includes limited edition color vinyl releases, box sets, and Record Store Day exclusives.
- Digital Music Distribution: Digital album and single sales through streaming platforms and direct digital downloads. Artists signed to label distribute through DSPs.
- Artist Reissue and Catalog Sales: Anniversary reissues, vinyl reissues of classic albums, and catalog releases that generate recurring revenue from back catalog.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard LP releases |
| Unit Pricing | Pay-as-you-go | Limited Edition Color Vinyl |
| Unit Pricing | Pay-as-you-go | CD releases |
| Unit Pricing | Pay-as-you-go | Record Store Day LP Sale |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Yep Roc Music Group product offering
Product offeringCore offering
Yep Roc Records is an independent record label that releases, distributes, and markets music from a roster of approximately 190 artists across genres including Americana, folk, indie rock, blues, and power pop. The label produces physical music products (vinyl LPs with standard and limited edition color variants, CDs), distributes digitally through streaming platforms, and operates a direct-to-consumer e-commerce store. Core activities include artist development, catalog reissues with anniversary editions, Record Store Day exclusives, and promotional events such as the annual $10 LP sale.
Product overview
Yep Roc Records is an independent record label offering a portfolio of music releases across multiple formats including vinyl records (standard and limited edition color variants), CDs, and digital distribution. The label's core products consist of new album releases from its diverse artist roster, vinyl reissues of classic catalog titles with anniversary editions, and annual events like Record Store Day exclusives and the $10 LP sale. The label supports artists across genres including rock, folk, Americana, power pop, and indie, with artists such as Nick Lowe, Sloan, Josh Rouse, Los Straitjackets, Fountains of Wayne, The Fleshtones, Chatham County Line, Blitzen Trapper, and emerging acts.
Differentiator
Problem solved
Functional benefit
Products and services
- Yep Roc Records Music Releases
Companies that use Yep Roc Music Group
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles2 records
Yep Roc Music Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Yep Roc Music Group partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Downtown Merchants of Historic HillsboroughminorYep Roc partnered with local merchants in Hillsborough, NC to present the Fresh Roots Festival, an annual community event celebrating local music and culture. The partnership supported local businesses while promoting the label's hometown presence.
Scale indicators2 records
Recent moves6 records
Expansion highlights4 records
Yep Roc Music Group competitors and assessment
Company assessmentBroad incumbents
- Sub Pop Records: Seattle-based indie label (now part of Warner) with a broader alt-rock/indie roster. Larger scale than Yep Roc but operates in an overlapping artist and customer space.
Direct peers
- Righteous Babe Records: Independent label founded by Ani DiFranco with a singer-songwriter/indie focus. Comparable independent ethos, artist-first values and D2C orientation.
- Mom + Pop Music: Independent label focused on indie rock and Americana singer-songwriters. Comparable size and artist roster overlap with Yep Roc.
- Merge Records: Durham, NC-based independent label founded in 1989 with a comparable indie-rock/alt-Americana roster (Arcade Fire, Superchunk). Closest analog to Yep Roc in scale, geography, longevity and genre mix.
- Alligator Records: Chicago-based independent blues/roots label with a long-tenured roster and reissue program. Comparable vintage independent label with similar focus on legacy and curated artist development.
- Dualtone Records: Nashville-based Americana/indie label (Lumineers, Iron & Wine). Direct peer in Americana/singer-songwriter space with similar artist roster and vinyl-first approach.
- Thrill Jockey Records: Chicago-based indie label (since 1992) with a curated indie/alt-rock roster. Comparable in scale, longevity and artist-development ethos.
- Fat Possum Records: Oxford, MS-based indie label rooted in blues, Americana and alt-country. Comparable independent-label approach to niche roots music and physical-format releases.
- New West Records: Austin/Nashville-based indie label focused on Americana, roots, folk and singer-songwriters (Drive-By Truckers, Keb' Mo'). Highly comparable artist profile and catalog strategy to Yep Roc.
- Saddle Creek Records: Omaha-based indie label known for indie-rock and Americana. Comparable mid-sized independent with similar artist-roster approach.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat2 records
Key risks5 records
Key highlights7 records
Customer concentration
Yep Roc Music Group social profiles
Digital presenceYep Roc Music Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Yep Roc Music Group leadership team
Management profileNumber of profiles
Yep Roc Music Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Yep Roc Music Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Yep Roc Music Group
What does Yep Roc Music Group do?
Yep Roc Records is an independent record label that releases, distributes, and markets music from a roster of approximately 190 artists across genres including Americana, folk, indie rock, blues, and power pop. The label produces physical music products (vinyl LPs with standard and limited edition color variants, CDs), distributes digitally through streaming platforms, and operates a direct-to-consumer e-commerce store. Core activities include artist development, catalog reissues with anniversary editions, Record Store Day exclusives, and promotional events such as the annual $10 LP sale.
Is Yep Roc Music Group a public or private company?
Yep Roc Music Group is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Yep Roc Music Group founded?
Yep Roc Music Group was founded in 1998. It employs 51 to 100 people.
Where is Yep Roc Music Group based?
Yep Roc Music Group is headquartered in Hillsborough, United States, in the North America region.
How does Yep Roc Music Group make money?
Three revenue lines are on record. Physical Music Sales are the primary driver. The others are digital Music Distribution and artist Reissue and Catalog Sales.
Who are Yep Roc Music Group's main competitors?
Sub Pop Records is listed as a broad incumbent. Direct peers are Righteous Babe Records, Mom + Pop Music, Merge Records, Alligator Records, Dualtone Records, Thrill Jockey Records, Fat Possum Records, New West Records and Saddle Creek Records.
Does Yep Roc Music Group have an API?
No public API is recorded for Yep Roc Music Group.
What industry is Yep Roc Music Group in?
Yep Roc Music Group's product category is Independent Music Label. Its primary akta.pro industry code is MPAIAAAC, Recorded Music Distribution (Physical & Digital), with a secondary code of MPAIABAC, Copyright Registration & Catalog Management (Metadata, ISWC/ISRC Linking). Its NAICS code is 51225 and its SIC code is 3652.