Reimann Investors

What Reimann Investors does

Reimann Investors is a Munich and Grünwald, Germany-based family office and venture capital firm founded in 2006 by members of the Reimann entrepreneurial family, who built and exited their stake in Benckiser/Reckitt Benckiser in the late 1990s. The firm operates through three wholly-owned subsidiaries, Reimann Investors Venture Management GmbH (BaFin-regulated VC management under KAGB), Reimann Investors Vermögensbetreuung GmbH (wealth management), and Reimann Investors Asset Management GmbH (capital-market investments), serving two primary customer sets: the Reimann family and a curated external investor community (Anlegergemeinschaft). Its revenue model relies on asset-management fees, VC fund management fees and carried interest on exits such as Klarna (NYSE IPO September 2025), Highsnobiety (2022) and ready2order (2023).

The core offering is split between Family Office services (capital-market investments across international equities, bonds, commodities and liquid alternatives, plus the Anlegergemeinschaft for selected external clients) and a Venture Capital arm investing Seed and Series A rounds in DACH-based B2B SaaS, AI and Fintech startups. The VC portfolio includes Freshflow (AI fresh-supply-chain optimization), happyhotel (AI hotel revenue management), Predium (ESG and real-estate decarbonization), Scompler (corporate communication), Linearity (vector design), Aevi (payment orchestration), commercetools (composable commerce) and Xempus (insurance platform management), alongside historical positions in Klarna, Credi2 and Volders. Distribution is relationship-led, combining a Typeform pitch portal, direct founder outreach, portfolio days and quarterly round tables with co-investors including IBB Ventures, Capnamic, EQT Ventures and HV Capital.

The business is differentiated by its dual family-office plus VC structure, a PhD-heavy investment team, BaFin regulatory standing and a 200-year entrepreneurial heritage. The firm explicitly targets DACH-region companies with a clear path to international leadership, with no public listing, no external institutional ownership and headcount of approximately 20 employees as of the latest available data.

Name

Reimann Investors

Legal name

Reimann Investors

Website

http://www.reimann-investors.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

Reimann Investors is a Munich-based family office and venture capital firm founded in 2006 by members of the Reimann entrepreneurial family, managing capital-market wealth for the family and a curated external investor community while leading Seed and Series A rounds in DACH-region B2B SaaS, AI and Fintech startups.

Ownership category

akta.pro rank

Headquarters

HQ city

München

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Others, Infrastructure, Marketing or Sales

Revenue model

1. Venture Capital Management: Reimann Investors Venture Management GmbH manages VC funds investing in Seed and Series A rounds of B2B SaaS, Fintech and AI companies in DACH region. Revenue generated through management fees and carried interest on successful exits.
2. Family Office Asset Management: Reimann Investors Vermögensbetreuung GmbH and Reimann Investors Asset Management GmbH manage wealth for family members and select external investors through capital market investments and direct startup investments. Revenue derived from asset management fees.
3. Capital Market Investments: Liquid capital market investments including international equities, bonds, commodities, precious metals, liquid alternative investments and liquidity. Investments are primarily implemented with individual securities and ETFs, supplemented by derivatives.

Go-to-market motion3 records

Distribution channels3 records

Marketing channels5 records

Core offering

Reimann Investors is a privately held family office and venture capital firm that manages wealth for the Reimann entrepreneurial family and selected external investors through liquid capital market investments (equities, bonds, ETFs, derivatives) and direct startup investments in DACH-based B2B Software, AI, and Fintech companies at Seed and Series A stage. The VC arm supports portfolio companies with advisory board participation and network access.

Product overview

Reimann Investors operates as a unified family office and venture capital platform. The core offering comprises two interconnected divisions: (1) the Family Office managing capital market investments and direct company stakes for the Reimann entrepreneurial family, and (2) the Venture Capital arm investing Seed and Series A rounds in B2B SaaS, AI, and Fintech companies in the DACH region. The investment portfolio spans across Freshflow (AI-driven fresh supply chain optimization), happyhotel (AI-powered hotel revenue management), Predium (ESG real estate management), Scompler (corporate communication platform), Linearity (vector design and animation), Aevi (payment orchestration), commercetools (composable commerce), Xempus (insurance policy management), and historical stakes in Klarna, Credi2, Volders, and others. Reimann Investors positions itself as an active partner combining entrepreneurial capital with operational expertise and industry network access.

Differentiator

Problem solved

Functional benefit

Products and services

• Family Office Services Wealth management and investment services for members of the Reimann entrepreneurial family, focusing on capital preservation and strategic investment opportunities across capital markets and direct company investments.
• Venture Capital Investments Early growth-stage investment in B2B SaaS, AI, and Fintech companies in the DACH region (Germany, Austria, Switzerland), focusing on Seed and Series A rounds with demonstrated customer value.
• Capital Market Investments Liquid capital market investments aiming to grow invested capital long-term for future generations, using a diversified approach across asset classes and strategies with proprietary research and models.
• Investor Community (Anlegergemeinschaft) Selected client investment opportunity allowing external investors to allocate wealth analogous to Reimann family members, with shared principles, objectives, due diligence obligations, and cost advantages.

Quantifiable outcome

• Freshflow reduces food waste by up to 30% per store
• +4 more outcomes

Named customers20 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators11 records

Recent moves10 records

Expansion highlights6 records

Direct peers

• UVC Partners: Munich-based early-stage VC investing in B2B SaaS, Fintech, and industrial tech across DACH. Co-invested with Reimann in Predium's €13M Series A; directly comparable in stage, geography, and sector focus, and competes for the same Seed/Series A deals.
• b2venture: St. Gallen/Berlin early-stage VC investing in digital and deep tech across DACH and Europe. Co-invested with Reimann in Predium's €13M Series A; directly competes for DACH early-stage deals at similar stages.
• Norrsken VC: European impact-focused early-stage VC based in Stockholm. Co-invested with Reimann in Predium's €13M Series A; overlaps in European early-stage B2B SaaS/ESG deal flow and similar stage mandate.
• Earlybird Venture Capital: Berlin-based established early-stage VC focused on technology across DACH and Europe. Comparable in DACH early-stage strategy and B2B/Fintech sector focus; serves a similar founder segment with overlapping deal sources.
• World Fund: European climate-tech VC backing founders tackling climate change. Co-invested with Reimann in Freshflow's $10M Series A; comparable in early-stage European focus and active co-investment posture.
• Capnamic: Cologne-based early-stage VC focused on B2B SaaS, Fintech, and digital commerce in DACH. Co-invested with Reimann in Freshflow's $10M Series A; one of the closest direct peers by stage, geography, sector mandate, and ticket size.
• HV Capital: Munich/Cologne-based early-stage and growth VC across DACH with deep B2B software focus. Co-invested with Reimann in Linearity; competes directly for similar B2B SaaS and Fintech Seed/Series A opportunities.
• Tengelmann Ventures: German family office venture arm of the Haub family (Tengelmann Group), investing in early-stage consumer, retail, and tech. Closest structural match as a German family office with VC operations; comparable hybrid model and stage focus.

Broad incumbents

• Atomico: London-based European VC founded by Niklas Zennström. Backer of Klarna alongside Reimann; broader European mandate and significantly larger fund size, operating as a broader incumbent.
• EQT Ventures: European growth-stage VC fund within EQT AB, investing broadly across European tech. Co-invested with Reimann in Linearity; operates at larger scale and broader mandate, functioning as an incumbent in the same ecosystem.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInde.linkedin.com/company/reimann-investors

Revenue estimate

Valuation estimate

Number of profiles

Profiles17 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments29 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Reimann Investors