Name

Lam Soon

Legal name

Lam Soon Singapore Pte Ltd

Website

https://lamsoongroup.com

Company type

Private

Founded year

1948

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Product category

Consumer Packaged Goods

NAICS

Starch and Vegetable Fats and Oils Manufacturing (31122), Fats and Oils Refining and Blending (311225), Soybean and Other Oilseed Processing (311224), Soap and Cleaning Compound Manufacturing (32561), Food Manufacturing (311)

SIC

Fats & Oils (2070), Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030), Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Palm Oil Milling, Refining & Fractionation (AFAKAEAB)

akta.pro secondary industries

Specialty & Tropical Oils Processing (Avocado, Sesame, Peanut, Rice Bran, Grapeseed) (AFAKAEAE), Edible Oil Packaging, Bottling & Private Label Manufacturing (AFAKAEAJ), Plant-Based & Dairy Alternative Beverages (Oat, Almond, Soy, etc.) (CRADAHAM), Water & Home System Care (Water Softeners, Septic Treatments, Drain/Openers, Appliance Cleaners) (CRADAKAK), Fruit Snacks & Dried Fruit (CRADABAJ)

Keywords

• Edible oils manufacturing
• Consumer packaged goods
• Plant-based beverages
• Household cleaning products
• Palm oil processing

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Offices9 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Consumer Packaged Goods Sales: Lam Soon generates revenue primarily through the sale of consumer packaged goods including cooking oils, margarine, beverages (soya milk, coconut water, plant-based milks, juices, soft drinks), household care products, personal care products, and organic foods through retail distribution channels.
2. Contract Manufacturing Services: Lam Soon provides contract manufacturing services for fats, margarine, and toilet soaps/personal care products to third-party brands, leveraging their over 60 years of expertise in palm oil industry and ISO-certified manufacturing facilities.

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

Lam Soon manufactures and distributes a diversified portfolio of consumer packaged goods across Southeast Asia under brands such as Knife, Naturel, Daisy (cooking oils, margarine, baking fats), Homesoy, UFC Refresh, UFC Velvet, Drinho, HERSHEY'S Soyfresh (soya milk, plant-based milks, coconut water, juices, canned fruits), bio-home, Zip, Labour (household cleaners), and Antabax, May, Fruitale, NooTrees (personal care). The group also provides B2B contract manufacturing for fats, margarine, toilet soaps, and personal care products, and owns RSPO-certified oil palm plantations in Malaysia.

Product overview

Lam Soon is a diversified consumer goods company offering a broad portfolio of food and beverage products and household/personal care items. The core cooking/baking brands include Knife (since 1948), Buruh, Naturel, Duck, Sailing Boat, Golden, and Daisy. The beverage portfolio features soya milk brands (Soyfresh, Homesoy, Drinho), UFC Refresh (coconut water, juices) and UFC Velvet (plant-based milks), Ace carbonated drinks, and licensed Hershey's Soyfresh. The household care line includes eco-friendly brand bio-home, Zip, and Labour cleaning products. Personal care offerings encompass Antabax antibacterial products, May beauty products, Fruitale, and bamboo-based NooTrees tissue products. An organic sub-brand, Naturel Organics, provides certified organic products including olive oil, coconut products, rice, pasta, and vinegars. The company operates contract manufacturing services for fats, margarine, toilet soaps, and personal care products.

Differentiator

Problem solved

Functional benefit

Brands

• Knife: Cooking oil and food seasonings brand established in 1948
• Buruh
• Naturel
• Duck & Sailing Boat
• Golden
• Daisy
• Drinho
• Soyfresh
• Homesoy
• UFC Refresh
• UFC Velvet
• UFC
• HERSHEY'S Soyfresh
• Ace
• bio-home
• Zip
• Labour
• Antabax
• May
• Fruitale
• NooTrees
• Farmcows

Products and services

• Knife Cooking Oil Household cooking oil brand since 1948, including cooking oils, rice bran oil, groundnut oil, sesame oil, Thai fish sauce, Thai dipping sauce, and salted soya bean products. Sold through modern trade retailers across Southeast Asia.
• Buruh Cooking Oil Cooking oil brand made from 100% high grade pure palm olein, rich in Vitamin E with no cholesterol. Features natural antioxidants allowing up to 3x frying cycles reuse.
• Naturel Premium Cooking Oils and Organic Foods Premium cooking oils (sunflower, canola, rice bran), olive oils, flavoured olive oils, spray oils, margarine/spreads, and organic products (olive oil, coconut range, balsamic vinegar, rice, pasta, gluten-free pasta, pasta sauce).
• Duck & Sailing Boat Specialty Cooking Oils Duck is a 100% vegetable cooking oil formulated for crispier frying with natural antioxidants allowing up to 3x reuse deep-frying. Sailing Boat is pure vegetable cooking oil formulated to retain dish flavour with Vitamin E, Omega 3, 6 & 9, cholesterol free.
• Golden Affordable Cooking Oils Affordable range of cooking oils including 100% Canola Oil, 100% Corn Oil, 100% Soya Bean Oil and 100% Sunflower Oil. Naturally cholesterol free, lower in saturated fat.
• Daisy Margarine and Cooking Fats Margarine brand including regular margarine with BakePlus for baking, soft margarine, and specialty fats. Also includes specialty fats and cooking oils/fats for Australia and New Zealand markets.
• HERSHEY'S Soyfresh Chocolate Soya Milk Chocolate soya milk beverage licensed from The Hershey Company, produced by Ace Canning for Malaysia, Singapore, Thailand, New Zealand, Australia, Brunei, Indonesia, Philippines, and Vietnam markets.
• Soyfresh Flavoured Soya Milk Flavoured soya milk range including Natural, Malt, Cappuccino, Chocolate and Strawberry flavours, plus Omega variant with added calcium.
• HOMESOY Premium Soya Milk Premium soya milk brand available in Regular, Added with Calcium, Instant, and various flavors including Original, Honey Melon, Brown Sugar, and Multigrain. Made from 100% non-GMO Canadian soy beans.
• Drinho Soya and Asian Beverages Soya beverages and Asian drinks brand with over 10 great tasting flavours in various packaging formats. Products free from preservatives and certified halal.
• UFC Refresh Coconut Water and Fruit Beverages Beverage line including UFC Refresh (coconut water, watermelon water, coconut twist, lychee with Himalayan salt) and 100% fruit juices. UFC has 44-year presence in Thailand and is one of top 5 preferred fruit juice brands.
• UFC Velvet Plant-Based Milks Plant-based milk alternatives including almond milk, coconut milk, and oat milk. Includes Aquamin Calcium derived from red algae Lithothamnion. Winner of multiple Superior Taste Awards.
• UFC Canned Fruits and Vegetables Canned fruits (longan, rambutan, rambutan with pineapple, gingko nuts) and canned vegetables (young corn, golden corn cream style, champignons, green peas, pickled mustard leaf) from Universal Food Company.
• Ace Carbonated Soft Drinks Carbonated soft drinks brand appealing to young generation with flavors including Cola, Sarsi, Ice Cream Soda, Orange, Strawberry, and Grape.
• bio-home Eco-Friendly Household Cleaning Products Eco-friendly household cleaning products made from biodegradable and plant-based active ingredients. Includes dishwashing liquid, kitchen cleaner, multi-surface cleaner, floor cleaner, laundry liquid detergents, laundry capsule detergents, laundry sheet detergents, fruit & veggie wash, and ECO refill station. Refill packs use 78% less plastic versus regular bottles.
• Zip Household Cleaning Products Household cleaning products including dishwashing liquid (Gentle variant with Aloe Vera), all purpose cleaner, cream cleanser, toilet bowl cleaner, and powder cleaner.
• Labour Dishwashing Products Dishwashing products including liquid and paste with 'Thicker & Better' formulation and anti-bacteria properties.
• Antabax Antibacterial Personal Care Antibacterial personal care brand offering bar soap, shower cream, hand soap, hand sanitizer, and cleansing wipes. Features Derma Protect-System with Micro Moisture Serum. Recognized with The BrandLaureate Awards, Cleo Magazine Beauty Hall of Fame, and Her World Beauty Awards.
• May Personal Care Shower and Bar Soap Personal care brand offering shower cream (available in 5 variants in 220ml, 700ml bottles and 600ml refill pouch) and bar soap. Features moisturizing and beautifying properties.
• Fruitale FairWhite UV Personal Care Personal care brand featuring FairWhite UV shower products with organic fruit extracts and yogurt for skin whitening and complexion improvement.
• NooTrees Bamboo-Based Tissue and Paper Products Bamboo-based tissue and paper products including bathroom rolls, facial tissues, kitchen towel, and general wipes. Eco-friendly alternative to tree-based paper products.
• Naturel Organics Certified Organic Food Range Organic food range including organic olive oil (Spain), organic coconut range (coconut oil, coconut cider, coconut nectar from Sri Lanka), organic balsamic vinegar (Italy - IGP Modena), organic rice (Thailand), organic pasta (Italy), organic gluten-free pasta, and organic pasta sauce. Certified USDA Organic, ICEA Organic, EU Organic, and IFOAM.
• Farmcows Fat Spread Fat spread made from blend of vegetable oils and imported milk fat, popularly used in baking and as bread spread with fresh buttery taste.
• Contract Manufacturing Services for Fats, Margarine, Soaps and Personal Care B2B contract manufacturing services for fats, margarine, toilet soaps, and personal care products, leveraging over 60 years of palm oil industry expertise and ISO 22000:2005 / HACCP / halal-certified manufacturing facilities across Malaysia, Singapore, Thailand, and Vietnam.

Quantifiable outcome

• 33% saving in potable water consumption at Bukit Minyak Distribution Centre with rainwater harvesting
• +3 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered core and minor.

• The Hershey CompanycoreOEM/ Whitelabel/ Licensing PartnerAce Canning is the official licensee for HERSHEY'S Soyfresh Soya Milk in Malaysia, Singapore, Thailand, New Zealand, Australia, Brunei, Indonesia, Philippines, and Vietnam. The trademark and trade dress are used under license. HERSHEY'S Soyfresh won iTQi Superior Taste Awards and Product of the Year Malaysia 2015/2016.
• Mars Food AustraliaminorGTM or Marketing PartnerLam Soon Singapore and Ace Canning are outstanding distributors of Masterfoods and Dolmio brands in Singapore and Malaysia. Presented with appreciation award from Mars Food Australia on March 8, 2018.
• Central Restaurants Group Co., Ltd. (CRG)minorChannel Partner/ Reseller/ DistributorLam Soon Thailand was awarded Partner of the Year 2015 from CRG, operator of food and beverage restaurant chains including KFC, The Terrace, Ohtoya, Chabutong, Tenya, Yoshinoya, and Mister Donut. CRG has partnerships with more than 200 companies.
• DilmahminorChannel Partner/ Reseller/ DistributorLam Soon Singapore is distributor of Dilmah single origin tea in Singapore since 2010. Awarded Special Achievement Award 2016 by Dilmah at Global Partners Conference for strong growth performance.

Scale indicators4 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Wilmar International: Singapore-listed global palm oil and edible oils giant with extensive refining, plantations, and downstream consumer brands across SE Asia; closest comparable to Lam Soon's vertically integrated palm and consumer oils business.
• IOI Corporation: Malaysian palm oil major with plantations, resource-based manufacturing (oleochemicals, specialty fats), and downstream consumer oils; comparable vertically integrated palm-to-CPG structure to Lam Soon's Malaysian operations.
• Mewah International: Singapore-listed bulk and consumer edible oils/fats company with refining and packaging operations across SE Asia and Africa; closest pure-play mid-cap peer to Lam Soon's consumer oils and margarine business.
• Sime Darby Plantation: World's largest palm oil producer by acreage with downstream refining and oleochemical operations; directly comparable on upstream RSPO-certified plantation-to-refinery footprint in Malaysia.
• Musim Mas: Indonesian integrated palm oil group spanning plantations, refineries, and downstream oleochemicals/specialty fats; directly comparable palm-based supply chain to Lam Soon's upstream operations.
• KLK OLEO (Kuala Lumpur Kepong): Malaysian plantation and oleochemical/specialty fats producer; comparable to Lam Soon's margarine and specialty fats manufacturing with shared Malaysian upstream palm base.

Broad incumbents

• Bunge Limited: Global agribusiness and food company with significant refined/consumer oils operations worldwide; comparable on edible oil processing and branded consumer oils, though at much larger scale and broader geographic mix.
• Unilever (SE Asia operations): Global FMCG leader with household care, personal care, and plant-based food brands competing head-to-head with bio-home, Antabax, and UFC Velvet across SE Asia.

Regional players

• FGV Holdings: Malaysian palm oil and downstream products group with plantations, refinery, and consumer oils; regionally comparable on Malaysian palm-to-CPG integration though stronger on upstream than branded consumer.
• Thai Vegetable Oil (TVO): Thai-listed soybean oil producer with refinery and consumer oils business; regionally comparable to Lam Soon Thailand's cooking oil and fat spread operations in the Thai market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Naturel.Living
• LinkedInlinkedin.com/company/lam-soon-singapore-pte-ltd

Compliance12 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lam Soon