Make A Change
Make A Change is a Tokyo-based AI services firm delivering custom generative AI development, AI advisory, and project management support to Japanese enterprises and digital-native clients, supplemented by a small proprietary AI product suite.
- Company typePrivate
- Founded2021
- HeadquartersTokyo, Japan
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Make A Change does
Make A Change (株式会社MAKE A CHANGE) is a Tokyo-based company that operates an AI development services business serving Japanese enterprises and digital-native firms. Originally founded in January 2021 around an HR Tech SaaS product (Palurabi), the company divested that product in December 2022 and relaunched in August 2023 with a generative AI services focus, an event the leadership describes as a second founding under CEO Okamura Masahiro (岡村 匡洋), a PMP-certified operator.
The company delivers custom generative AI development (project engagements starting at 1,000,000 JPY), recurring AI advisory (approximately 300,000 JPY/month), and project management support services. Its technical work centers on applied generative AI, including retrieval-augmented generation systems the company reports achieving an 86.2 average accuracy score, alongside a small proprietary product suite: Gen DigiTwin (AI clone avatar), Travel Mate AI (tourism chatbot), Google Calendar Analytics, and AI YouTube Summarizer. Delivery is executed by a small elite domestic team augmented by AI-specialized offshore engineers.
The business model combines bespoke project revenue with a thin retainer layer, targeting customers across publishing (Tokyo Shoseki), digital platforms (Techno Digital, Wivid, Givery, GNUS, alt, genefeaf, gridworld, UPBOND), and adjacent verticals. Strategic positioning is reinforced through co-founding the AI-Driven Development Consortium (October 2025), a partnership with 42 Tokyo (February 2026), and a CEO-authored book that reached #1 in three Amazon categories in January 2025, used for thought leadership and demand generation.
Make A Change firmographics
Firmographics- Name
- Make A Change
- Legal name
- 株式会社MAKE A CHANGE
- Website
- https://makeachange.co.jp
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Make A Change is a Tokyo-based AI services firm delivering custom generative AI development, AI advisory, and project management support to Japanese enterprises and digital-native clients, supplemented by a small proprietary AI product suite.
- Ownership category
- akta.pro rank
Make A Change industry classification
Industry- Product category
- AI Consulting and Development Services
- NAICS
- Custom Computer Programming Services (541511), Computer Systems Design Services (541512), Other Computer Related Services (541519)
- SIC
- Services-Computer Programming Services (7371), Services-Computer Integrated Systems Design (7373)
- akta.pro primary industry
- AI/ML Engineering & Model Development Services (BPAEAHAF)
- akta.pro secondary industries
- AI Integration & Orchestration Platforms (Connectors, Workflow, iPaaS for AI) (HDAEANAI), Enterprise Foundation Model Integration & APIs (Connectors, Governance, Deployment) (HDAAACAO), AI Observability, Monitoring & Evaluation Platforms (Drift, Quality, Safety) (HDAEANAF)
Keywords
Where Make A Change is headquartered
LocationHeadquarters
- HQ city
- Tokyo
- HQ country
- Japan
- HQ region
- Asia
Offices1 record
Markets served
Make A Change business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- AI Custom Development (AI受託開発): Bespoke AI application and system development from requirements definition through implementation. Clients receive a free prototype as part of initial engagement. Priced starting at 1,000,000 JPY per project. 1-2 month delivery timelines.
- AI Advisory Services (AI顧問サービス): Ongoing AI advisory and accompaniment service supporting AI-driven development and PM adoption at the operational level. Includes weekly meetings, AI tool guidance, and internalization support. Priced from 300,000 JPY/month.
- PM Support Services (PM支援サービス): Project management support staffed by PMP-certified project managers using AI-driven PM methodology. Optimizes quality, delivery schedule, and cost management.
- Gen DigiTwin (AI Clone Avatar Service): SaaS-style AI clone avatar service for enterprises — deployable as interview AI, coach AI, or sales/customer support avatars. Revenue model appears to be subscription-based per the inbound tourism Travel Mate AI (月額) and Gen DigiTwin description.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Multi-year contract | AI Custom Development (app/system) starting at 1M JPY |
| Subscription | Monthly | AI Advisory/Consulting starting at 300,000 JPY/month |
| Other | Monthly | PM Support Services (PMP-led, AI-driven PM) |
| Subscription | Monthly | Travel Mate AI — inbound tourism AI chatbot |
| Subscription | Monthly | Gen DigiTwin (AI Clone Avatar Service) |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels6 records
Make A Change product offering
Product offeringCore offering
Make A Change provides three core services: AI Custom Development (bespoke AI application/system development using LLMs, RAG, MCP, and real-time dialogue, starting at 1,000,000 JPY per project), AI Advisory Services (ongoing subscription-based consultancy supporting AI-driven development and PM adoption from 300,000 JPY/month), and PM Support Services (PMP-certified project managers using AI-driven PM methodology). The firm also offers proprietary AI products including Gen DigiTwin (AI clone avatar service), Travel Mate AI (inbound tourism chatbot), and Google Calendar Analytics, all built on its AI-driven development methodology combining SDD, AI-DLC, and vibe coding.
Product overview
MAKE A CHANGE is an AI-native company offering three service divisions (AI-Driven Development, AI Advisory Services, and PM Support Services) along with a portfolio of proprietary AI products. The service divisions deliver custom AI system development, AI implementation consulting, and AI-driven project management support. Core proprietary products include Gen DigiTwin (AI clone avatar service for enterprise use cases like HR interviews and customer support), Travel Mate AI (inbound tourism chatbot leveraging RAG and LLM), and Google Calendar Analytics (calendar integration tool for time analytics). The company also developed the AI YouTube Summarizer tool and previously operated and sold Palurabi, a pulse survey SaaS. MAKE A CHANGE specializes in generative AI application development with expertise in LLM integration, RAG systems, MCP server development, and real-time AI dialogue applications.
Differentiator
Problem solved
Functional benefit
Brands
- Gen DigiTwin（ジェン・デジツイン）: AIクローン アバター サービス。実在の人物の外見と音声をクローン化し、面试官・研修担当者・営業AIなど多样的に活用できるAIパートナーサービス。
- AI YouTube動画 要約アプリ
- Google Calendar Analytics
- Travel Mate AI
- LIFTECH（リフテック）
- 教科書AIワカル
- AI駆動PM
Products and services
- AI Custom Development (AI受託開発) Bespoke AI application and system development service spanning requirements definition through implementation, leveraging AI-Driven Development methodology with LLMs, RAG, MCP servers, and real-time AI dialogue applications. Priced from 1,000,000 JPY per project with 1-2 month delivery timelines, includes free prototype to reduce initial customer commitment.
- AI Advisory Service (AI顧問サービス) Ongoing subscription-based AI consultancy and accompaniment service supporting AI-driven development and AI-Driven PM adoption at the operational level for client organizations. Includes weekly meetings, AI tool guidance, and internalization support. Priced from 300,000 JPY/month.
- PM Support Service (PM支援サービス) Project management support service staffed by PMP-certified project managers using AI-Driven PM methodology to optimize quality, delivery schedule, and cost management for client AI and software projects. Pricing starts from 300,000 JPY/month on a monthly basis.
- Gen DigiTwin (ジェン・デジツイン) AI clone avatar service that replicates a real person's appearance and voice using generative AI (HeyGen platform), deployable as AI interviewers, AI coaches, sales agents, or customer support avatars for enterprise use.
- Travel Mate AI Inbound tourism-specific AI chatbot built with RAG and LLM that uses regional tourism website content to provide tourists with accurate sightseeing and travel information.
- Google Calendar Analytics Web application integrating with Google Calendar via OAuth to automatically fetch calendar event titles, aggregate time spent per title, and visualize results in list and pie chart formats on a monthly basis.
- AI YouTube Summarizer (AI YouTube動画 要約アプリ) Web application that summarizes YouTube video content using an LLM, providing bullet-point summaries and Q&A about video content with response times under 3 seconds.
Quantifiable outcome
- 100M JPY-scale generative AI application development projects delivered successfully to release
- +3 more outcomes
Companies that use Make A Change
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles2 records
Make A Change technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
AI capability16 records
Feature4 records
Make A Change partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- 42 TokyocoreMAKE A CHANGE participates as a partner company (パートナー法人) of 42 Tokyo, the world-class French-origin engineering school known for tuition-free, no age/academic requirements admission. The partnership aims to strengthen the connection between learning and practical work, contributing to an environment where engineers with practical skills can thrive in society. Addresses the critical industry challenge of AI engineer talent shortage in Japan.
- AI駆動開発コンソーシアム (AI-Driven Development Consortium)coreMAKE A CHANGE co-founded the AI-Driven Development Consortium aimed at promoting the adoption of AI-driven development methodologies across enterprises. Activities include: practicing and sharing knowledge of new AI-driven development styles, industry-wide uplift through cross-company collaboration, cultivation of development leaders and talent, and policy advocacy on institutional and operational challenges. The consortium addresses the urgent need for fundamental transformation in enterprise software development.
Scale indicators4 records
Recent moves8 records
Expansion highlights5 records
Make A Change competitors and assessment
Company assessmentEmerging players
- Turing Inc. Japanese AI company working on autonomous driving and generative AI applications. Comparable as an emerging Japanese AI-native firm with custom AI development capabilities targeting enterprise applications similar to Make A Change's Gen DigiTwin-style offerings.
- Stockmark Inc. Japanese AI startup developing large language models specifically for business document analysis and enterprise use cases. Comparable as a Japan-based AI-native company offering both proprietary AI products and enterprise development services.
- Sakana AI: Tokyo-based AI research and development company focused on foundation model development. While more research-focused than Make A Change's services approach, they represent a relevant emerging AI player in Japan's ecosystem targeting similar enterprise AI adoption themes.
Direct peers
- HeyGen: AI avatar/video generation platform offering similar avatar cloning capabilities to Make A Change's Gen DigiTwin product. Comparable as a company offering AI clone avatar services for enterprise use cases (training, customer support, sales) with similar underlying generative AI technology.
- ULS Group (formerly ULS Consulting): Japanese IT consulting firm providing AI/data analytics consulting, system development, and digital transformation support to enterprises. Comparable as a domestic AI consulting/development competitor targeting similar Japanese enterprise clients with similar service offerings.
- HEROZ Inc. Japanese AI company providing AI solutions across multiple industries including finance, construction, and entertainment. Comparable as a Japan-based AI engineering firm with proprietary AI products and enterprise development services similar to Make A Change's offerings.
- BrainPad Inc. Japanese data analytics and AI development company providing custom AI solutions, data consulting, and analytics services to enterprise clients. Directly comparable to Make A Change as a domestic AI engineering services firm serving Japanese enterprises with similar LLM/RAG implementation capabilities.
- PKSHA Technology: Tokyo-based AI platform company specializing in machine learning and natural language processing solutions for enterprise customers. Comparable as a Japanese AI-native firm offering both proprietary AI products and custom AI development to enterprise clients.
Broad incumbents
- Accenture Japan: Global management consulting and technology services firm with significant AI practice in Japan. Comparable as a broad incumbent offering AI consulting and custom AI development services to Japanese enterprises, though at significantly larger scale than Make A Change.
- Deloitte Tohmatsu Consulting: Major Japanese consulting arm of Deloitte with significant AI advisory, generative AI implementation, and enterprise transformation practices. Comparable as a broad incumbent providing AI advisory services and custom development to enterprise clients overlapping Make A Change's target market.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Make A Change social profiles
Digital presenceMake A Change financial estimates
Financial estimateRevenue estimate
Valuation estimate
Make A Change leadership team
Management profileNumber of profiles
Profiles1 record
Make A Change funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Make A Change M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Make A Change
What does Make A Change do?
Make A Change provides three core services: AI Custom Development (bespoke AI application/system development using LLMs, RAG, MCP, and real-time dialogue, starting at 1,000,000 JPY per project), AI Advisory Services (ongoing subscription-based consultancy supporting AI-driven development and PM adoption from 300,000 JPY/month), and PM Support Services (PMP-certified project managers using AI-driven PM methodology). The firm also offers proprietary AI products including Gen DigiTwin (AI clone avatar service), Travel Mate AI (inbound tourism chatbot), and Google Calendar Analytics, all built on its AI-driven development methodology combining SDD, AI-DLC, and vibe coding.
Is Make A Change a public or private company?
Make A Change is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Make A Change founded?
Make A Change was founded in 2021. It employs 1 to 10 people.
Where is Make A Change based?
Make A Change is headquartered in Tokyo, Japan, in the Asia region.
How does Make A Change make money?
Four revenue lines are on record. AI Custom Development (AI受託開発) is the primary driver. The others are AI Advisory Services (AI顧問サービス), PM Support Services (PM支援サービス) and gen DigiTwin (AI Clone Avatar Service).
Who are Make A Change's main competitors?
Emerging players on record are Turing Inc., Stockmark Inc. and Sakana AI. Direct peers are HeyGen, ULS Group (formerly ULS Consulting), HEROZ Inc., BrainPad Inc. and PKSHA Technology. Broad incumbents are Accenture Japan and Deloitte Tohmatsu Consulting.
Does Make A Change have an API?
No public API is recorded for Make A Change.
What industry is Make A Change in?
Make A Change's product category is AI Consulting and Development Services. Its primary akta.pro industry code is BPAEAHAF, AI/ML Engineering & Model Development Services, with a secondary code of HDAEANAI, AI Integration & Orchestration Platforms (Connectors, Workflow, iPaaS for AI). Its NAICS code is 541511 and its SIC code is 7371.