Kelley & Young

What Kelley & Young does

Kelley & Young Wines is a privately held boutique winery based in Alexander Valley, Sonoma County, California, with a tasting room in Cloverdale. The company was founded in 2007 and operates with 1–10 employees. Its portfolio centers on a specialty Bordeaux-blend rosé, supplemented by Zinfandel and Malbec varietals and occasional late-harvest dessert wines. Distribution is direct-to-consumer only, conducted through an own e-commerce storefront, a (currently closed) physical tasting room, and a Wine Club Rewards subscription program. The company markets via email, Facebook, Instagram, and a blog, and is privately held with no disclosed external funding.

The business model is DTC wine sales with a recurring-revenue overlay from the wine club. The company reports its products as "award-winning" within the Alexander Valley appellation but discloses no pricing, revenue figures, or production volumes. Its operating geographies are described as Sonoma County, with no national or international distribution footprint. The tasting room is currently closed, with customer inquiries redirected to phone, text, and email channels. Kelley & Young also maintains a charitable relationship with the American Cancer Society, with fundraising tied to founder Kathleen Young's personal connection to the cause.

Technology, operations, and management disclosures are minimal. The company operates a Wix-hosted website, has no app, no disclosed API, no AI/ML capabilities, no patents or trademarks on file, and no management team biographies available. No M&A activity, leadership changes, regulatory actions, or funding events are recorded. The overall signal is a small, founder-led, single-region wine brand dependent on DTC channels and a limited product set.

Name

Kelley & Young

Legal name

Kelley & Young Wines

Website

https://www.kelleyyoungwines.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

1–10 employees

Short description

Kelley & Young Wines is a privately held boutique winery in Alexander Valley, Sonoma County, producing a specialty Bordeaux-blend rosé plus Zinfandel and Malbec, selling direct-to-consumer through an e-commerce site, a Cloverdale tasting room, and a Wine Club Rewards subscription.

Ownership category

akta.pro rank

Product category

Boutique Winery

NAICS

Wineries (312130), Beer, Wine, and Liquor Retailers (445320)

akta.pro primary industry

Wine & Sparkling Wine Wineries & Brands (CRADAIAB)

akta.pro secondary industries

Alcohol Subscription & Wine Clubs (Retail) (CRANABAF), Wineries & Vineyards (Tasting Rooms) (THAFALAE), Producer-Owned Retail & Bottle Shops (On-site) (THAFALAL)

Keywords

• Boutique winery
• Wine production
• Wine tasting
• Wine club
• Rosé wines

Headquarters

HQ city

Cloverdale

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales

Revenue model

1. Direct Wine Sales: The winery generates revenue through direct sales of wines to consumers via their e-commerce platform and tasting room. They offer a Wine Club Rewards subscription program for recurring purchases and customer loyalty.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Kelley & Young is a boutique winery in Alexander Valley, Sonoma County, that produces a Bordeaux-blend rosé as its signature wine, alongside Zinfandel, Malbec, and late-harvest dessert wines. The winery sells directly to consumers through its Cloverdale tasting room, an online e-commerce store, and a Wine Club Rewards membership program, and partners with the American Cancer Society on cause-marketing initiatives.

Product overview

Kelley & Young is a boutique winery in Alexander Valley, Sonoma County, producing wines including Bordeaux-blend rosé (primary specialty), Zinfandel, and Malbec varietals, plus occasional late-harvest dessert wines. The winery operates a tasting room in Cloverdale and sells products through an online shop, with a Wine Club Rewards program offering members exclusive access to releases and promotions.

Differentiator

Problem solved

Functional benefit

Products and services

• Bordeaux-Blend Rosé Signature wine of the winery, a rosé produced using a Bordeaux-style blend from Alexander Valley fruit, sold to consumers via e-commerce and the Cloverdale tasting room.
• Zinfandel
• Malbec
• Late-Harvest Dessert Wines
• Tasting Room Experience
• Wine Club Rewards

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• American Cancer SocietyOthersKelley & Young supports the American Cancer Society through fundraising efforts. The company donates to cancer research, with founder Kathleen Young having a personal connection to this cause. The company footer states they are 'Raising crucial funds to fight cancer with the American Cancer Society.'

Recent moves5 records

Expansion highlights3 records

Direct peers

• Jordan Vineyard & Winery: Boutique, family-owned Alexander Valley winery focused on premium Bordeaux-varietal wines with strong DTC and tasting-room presence. Closest comparable in appellation, premium positioning, and small-scale DTC distribution model.
• Medlock Ames: Boutique Alexander Valley producer with a small team, estate vineyard, and tasting room emphasizing organic/sustainable winemaking and DTC sales. Comparable in scale, geography, and direct-to-consumer go-to-market.
• Bella Vineyards & Wine Caves: Small-lot Alexander Valley/Healdsburg boutique winery with tasting-room experience and DTC focus on Zinfandel and Rhône-style wines. Directly comparable boutique DTC operation in the same Sonoma sub-region.
• Geyser Peak Winery: Alexander Valley winery with tasting room and DTC sales of Bordeaux and Rhône-style varietals. Comparable regional positioning, varietal focus, and small-to-mid producer DTC model.

Broad incumbents

• Silver Oak Cellars: Established Alexander Valley and Napa Cabernet producer with national DTC distribution and tasting rooms. Comparable appellation and DTC orientation, but materially larger scale and broader portfolio.
• Francis Ford Coppola Winery: Large Sonoma County winery with extensive DTC, tasting rooms, wine clubs, and hospitality offerings. Comparable DTC-plus-club model in Sonoma, but at significantly greater scale and brand breadth.
• Kendall-Jackson: One of the largest Sonoma County producers with national retail, DTC, and wine club operations. Overlaps geographically and in DTC/wine-club mechanics, but operates at a fundamentally different scale and price tier.
• Robert Mondavi Winery: Iconic Napa/Sonoma producer with broad portfolio, DTC, tasting rooms, and wine club. Comparable DTC-plus-club architecture, though far larger and more diversified than Kelley & Young.

Emerging players

• Winc: DTC wine subscription brand selling directly to consumers online. Comparable DTC subscription/revenue model, though Winc focuses on nationwide national shipping rather than a single tasting-room anchor.

Regional players

• Korbel Champagne Cellars: Sonoma County producer with tasting room, tours, and DTC focus on sparkling and still wines. Comparable Sonoma DTC + tasting-room positioning, though specializing in sparkling rather than still wine.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/KELLEYANDYOUNG
• Instagraminstagram.com/kelleyyoungwines

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kelley & Young