Viața Medicală
Viața Medicală is a Romanian-language medical publishing house (founded 1949, Bucharest) that operates a weekly print and digital journal and subscription platform serving physicians, dentists, pharmacists, and other Romanian healthcare professionals with news, clinical updates, and accredited continuing-education content.
- Company typePrivate
- Founded1949
- HeadquartersBucharest, Romania
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
What Viața Medicală does
Viața Medicală, operated by S.C. VIAȚA MEDICALĂ ROMÂNEASCĂ SRL, is a Romanian-language medical publishing house founded in 1949 and headquartered in Bucharest (Green Gate, Bvd. Tudor Vladimirescu nr. 22, etaj 11, Sector 5). The company produces a weekly medical journal covering clinical news, continuing medical education, pharmaceutical industry updates, healthcare policy, and lifestyle content targeting Romanian physicians, dentists, pharmacists, biologists/biochemists/chemists, and nurses/midwives.
Its product portfolio consists of a digital subscription, a combined print + digital subscription priced at 120 lei per annual period, and the MedicHub platform (medichub.ro) that hosts subscriptions and online medical-education resources. Distribution runs through the company website, email/newsletter, and physical print, with formal continuing-education credit recognition partnerships with four Romanian professional bodies: Colegiul Medicilor Stomatologi din România (5 EMC hours), Colegiul Farmaciștilor din România (10 EFC hours), OBBCSSR (7 hours), and OAMGMAMR (5 EMC hours). Related but distinct platforms include Medicentrum, an independent telemedicine platform hosting the Memory Clinic.
The business is a small (11–50 employee), privately held, single-country (Romania) subscription publishing operation. Revenue is not publicly disclosed; the monetization mix leans on consumer/professional subscriptions of low ARPU (~120 lei / year) supplemented by advertising and classifieds (Advertorial, Anunțuri de mică publicitate). No funding rounds, acquisitions, leadership changes, AI capabilities, mobile apps, or geographic expansion are recorded in the available sources.
Viața Medicală firmographics
Firmographics- Name
- Viața Medicală
- Legal name
- S.C. VIAŢA MEDICALĂ ROMÂNEASCĂ SRL
- Website
- https://viata-medicala.ro
- Company type
- Private
- Founded year
- 1949
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Viața Medicală is a Romanian-language medical publishing house (founded 1949, Bucharest) that operates a weekly print and digital journal and subscription platform serving physicians, dentists, pharmacists, and other Romanian healthcare professionals with news, clinical updates, and accredited continuing-education content.
- Ownership category
- akta.pro rank
Viața Medicală industry classification
Industry- Product category
- Medical Publishing
- NAICS
- Broadcasting and Content Providers (516)
- akta.pro primary industry
- Medical & Clinical Reference (Physicians, Nursing, Allied Health) (EDAGAGAA)
- akta.pro secondary industry
- Medicine & Allied Health (Clinical) (EDAGABAG)
Keywords
Where Viața Medicală is headquartered
LocationHeadquarters
- HQ city
- Bucharest
- HQ country
- Romania
- HQ region
- Europe
Offices1 record
Markets served
Viața Medicală business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Others
Revenue model
- Digital Subscription: Viața Medicală offers digital subscriptions providing access to their weekly publication content for healthcare professionals in Romania. The digital subscription provides online access to articles, news, and educational content.
- Print + Digital Subscription: Combined print and digital subscription offering both physical newspaper delivery and full digital access to the medical publication content.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Digital-only subscription - access to online content |
Distribution channels2 records
Marketing channels3 records
Viața Medicală product offering
Product offeringCore offering
Viața Medicală is a Romanian medical publishing house that produces a weekly medical news publication covering clinical updates, medical education, healthcare business, pharmaceutical industry news, and lifestyle content for healthcare professionals. The publication is offered through digital-only and combined print + digital subscriptions, distributed via the MedicHub online platform, and recognized by Romanian professional medical associations for continuing education credit hours (EMC, EFC).
Product overview
Viața Medicală is a Romanian medical publication operated by S.C. VIAŢA MEDICALĂ ROMÅNEASCĂ SRL, offering a dual delivery model comprising digital and print subscriptions. The publication provides professional medical journalism across multiple content categories including news, education, business, and lifestyle, distributed through the MedicHub digital platform. Related platforms include Medicentrum, an independent telemedicine platform hosting services such as the Memory Clinic.
Differentiator
Problem solved
Functional benefit
Products and services
- Viața Medicală Digital Subscription Annual digital subscription providing online access to Viața Medicală's medical news articles, clinical updates, educational content, and pharmaceutical industry coverage for Romanian healthcare professionals, priced at 120 lei per subscription period.
- Viața Medicală Print + Digital Subscription Combined subscription offering both physical newspaper delivery and full digital access to Viața Medicală's medical journalism content for Romanian healthcare professionals.
- MedicHub Platform Digital platform hosting Viața Medicală's subscription management, content publishing, and online medical education resources for healthcare professionals.
- Medicentrum Online telemedicine platform connecting patients with physicians, including hosting services such as the Memory Clinic.
- Clinica Memoriei (Memory Clinic) Online memory evaluation service hosted on the Medicentrum platform providing initial assessments at 250 lei and virtual consultations for patients over 40 with memory concerns.
Companies that use Viața Medicală
Customer profileSegments1 record
Ideal customer profiles1 record
Viața Medicală technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Viața Medicală partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- Colegiul Medicilor Stomatologi din RomâniacoreViața Medicală subscribers receive 5 hours of EMC (Educație Medicală Continuă) credit recognition from the College of Dental Physicians of Romania.
- Colegiul Farmaciștilor din RomâniacoreViața Medicală subscribers receive 10 hours of EFC (Educație Farmaceutică Continuă) credit recognition from the Romanian Pharmacists College.
- OBBCSSRcoreViața Medicală subscribers receive 7 hours of continuing professional development credit from OBBCSSR (Ordine Biologilor, Biochimiștilor și Chimiștilor).
- OAMGMAMRcoreViața Medicală subscribers receive 5 hours of EMC credit recognition from OAMGMAMR (Order of General Medical Assistants, Medical Assistants and Midwives of Romania).
Recent moves3 records
Expansion highlights3 records
Viața Medicală competitors and assessment
Company assessmentBroad incumbents
- MDedge / Frontline Medical Communications: US-based medical media company publishing specialty clinical content and CME for physicians. Comparable business model of clinician-targeted content combined with CME accreditation.
- WebMD: Major US-based health information publisher serving both consumers and healthcare professionals with medical content, news, and continuing education. Comparable vertical in clinician/healthcare professional content publishing at scale.
- DocCheck: European medical professional community and content platform serving physicians with clinical news, CME, and pharmaceutical industry services. Comparable professional healthcare publishing and community model.
- The Lancet: World-leading peer-reviewed medical journal with broad international reach. While vastly larger and English-language, it represents the gold-standard medical publishing model that Viața Medicală emulates at a national scale.
- MIMS (Monthly Index of Medical Specialities): Global medical information provider offering drug databases, clinical references, and CME content to healthcare professionals. Comparable as a multi-country medical publishing and clinician-information platform.
Emerging players
- Medicentrum: Romanian telemedicine platform developed by Dr. Horațiu Ioani, already linked in the source data with the Memory Clinic service. Represents an adjacent emerging player in the Romanian healthcare professional ecosystem with partial overlap in audience.
Direct peers
- MEDICA Romania: Romanian medical publication covering healthcare news and professional content for the Romanian medical community. Closely comparable vertical audience and content category.
- Medichub: The digital subscription and content management platform already used by Viața Medicală to distribute content. As the underlying infrastructure of the publication, Medichub represents both a channel and a closely-aligned peer in Romanian medical digital publishing.
- Sfatul Medicului: Romanian medical information portal serving patients and clinicians with health content, articles, and medical reference. Comparable as a Romanian-language medical content destination competing for the same reader attention and advertising budgets.
- Despre Medicină: Romanian medical information site offering articles and medical news for healthcare professionals and the public. Directly comparable to Viața Medicală in scope and Romanian-language medical journalism.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights5 records
Customer concentration
Viața Medicală social profiles
Digital presenceViața Medicală financial estimates
Financial estimateRevenue estimate
Valuation estimate
Viața Medicală leadership team
Management profileNumber of profiles
Profiles2 records
Viața Medicală funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Viața Medicală M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Viața Medicală
What does Viața Medicală do?
Viața Medicală is a Romanian medical publishing house that produces a weekly medical news publication covering clinical updates, medical education, healthcare business, pharmaceutical industry news, and lifestyle content for healthcare professionals. The publication is offered through digital-only and combined print + digital subscriptions, distributed via the MedicHub online platform, and recognized by Romanian professional medical associations for continuing education credit hours (EMC, EFC).
Is Viața Medicală a public or private company?
Viața Medicală is a private company. It is classified as unknown and is currently operating.
When was Viața Medicală founded?
Viața Medicală was founded in 1949. It employs 11 to 50 people.
Where is Viața Medicală based?
Viața Medicală is headquartered in Bucharest, Romania, in the Europe region.
How does Viața Medicală make money?
Two revenue lines are on record. Digital Subscription is the primary driver. The others are print + Digital Subscription.
Who are Viața Medicală's main competitors?
Broad incumbents on record are MDedge / Frontline Medical Communications, WebMD, DocCheck, The Lancet and MIMS (Monthly Index of Medical Specialities). Medicentrum is listed as an emerging player. Direct peers are MEDICA Romania, Medichub, Sfatul Medicului and Despre Medicină.
Does Viața Medicală have an API?
No public API is recorded for Viața Medicală.
What industry is Viața Medicală in?
Viața Medicală's product category is Medical Publishing. Its primary akta.pro industry code is EDAGAGAA, Medical & Clinical Reference (Physicians, Nursing, Allied Health), with a secondary code of EDAGABAG, Medicine & Allied Health (Clinical). Its NAICS code is 516.