Ultra-Rad

What Ultra-Rad does

Ultra-Rad Serviços Radiológicos is a privately held diagnostic imaging center founded in 1979 in Marília, São Paulo, Brazil. The company provides a comprehensive portfolio of diagnostic imaging services across three operational units in Marília, covering seven imaging modalities: multislice computed tomography (CT) with slice resolution as fine as 0.5mm, magnetic resonance imaging (MRI), ultrasound with Color Doppler and 3D/4D ecography, digital mammography (Computed Radiography), bone densitometry, digital X-ray (CR), and image-guided percutaneous biopsies including stereotactic and core biopsy techniques. Unidade I provides radiology, mammography, and bone densitometry; Unidade II houses multislice CT, ultrasound, and Color Eco-Doppler; and Unidade III delivers CT, MRI, and ultrasound and is physically located adjacent to Santa Casa de Marília hospital to support in-patient integrated care.

The company serves individual patients requiring diagnostic imaging for disease diagnosis, preventive screening, and treatment monitoring, as well as referring physicians and medical clinics needing specialist radiologist interpretation. Patients access services either through health insurance plan coverage or direct payment. Ultra-Rad accepts 17+ major Brazilian health insurance plans (convênios) including Unimed, CASSI, CABESP, GEAP, ASSEFAZ, SABESPREV, FUNCEF/PAMS, and others, providing broad insured-patient access. Patient acquisition is driven by physician referrals and insurance network channels, with appointment scheduling supported via a centralized phone/WhatsApp contact center and the Pixeon Clickvita online platform.

Ultra-Rad's clinical team consists of 14 named radiologist specialists with academic affiliations and credentials from leading Brazilian medical institutions including USP, Hospital Israelita Albert Einstein, Santa Casa de Misericórdia de São Paulo, and Hospital das Clínicas da FMUSP. Several physicians also hold teaching positions at Fundação Municipal de Ensino Superior de Marília. Revenue is generated through professional service fees for imaging procedures billed to insurers or paid directly by patients; specific pricing is not publicly disclosed.

Name

Ultra-Rad

Legal name

Ultra-Rad Serviços Radiológicos

Website

https://ultrarad.com.br

Company type

Private

Founded year

1979

Operating status

Operating

Headcount range

11–50 employees

Short description

Ultra-Rad is a privately held diagnostic imaging center founded in 1979 in Marília, São Paulo, Brazil, operating three units offering CT, MRI, ultrasound, mammography, X-ray, bone densitometry, and biopsies to patients covered by 17+ health insurance plans and direct-pay individuals.

Ownership category

akta.pro rank

Product category

Diagnostic Imaging Services

NAICS

Diagnostic Imaging Centers (621512)

SIC

Services-Health Services (8000), Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

Radiology Imaging Centers (X-ray/CT/MRI/Ultrasound) (HLAFAKAA)

akta.pro secondary industry

Advanced Imaging & Specialty Radiology Centers (PET/CT, Nuclear Medicine, Interventional Radiology) (HLAFAKAB)

Keywords

• Diagnostic imaging services
• Radiology center
• Medical imaging
• Radiology services
• Imaging examinations

Headquarters

HQ city

Marília

HQ country

Brazil

HQ region

Latin America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Infrastructure, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Diagnostic Imaging Services: Revenue generated from providing radiology and diagnostic imaging services to patients, billed through health insurance plans (convênios) including ACIP, AMAFRESP, APAS, ASSEFAZ, COOPUS, CABESP, CASSI, DHS, ECONOMUS, FUNCEF/PAMS, GEAP, SABESPREV, SÃO FRANCISCO, SALUTAR, UNIMED, and others, as well as direct patient payments

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Ultra-Rad Serviços Radiológicos is a diagnostic imaging center that performs radiology and imaging examinations—including Multislice Computed Tomography, Magnetic Resonance Imaging, Ultrasound with Color Doppler and 3D/4D, Digital Mammography, Bone Densitometry, Digital X-Ray, and image-guided biopsies—delivered to patients at three clinic units in Marília, São Paulo, Brazil. Services are billed through health insurance convênios or paid directly by patients, with appointments and results delivered via the Pixeon Clickvita platform.

Product overview

Ultra-Rad Serviços Radiológicos is a diagnostic imaging center founded in 1979 offering a comprehensive portfolio of imaging services across three facilities in Marília, SP. The company provides seven core diagnostic imaging products: Tomografia Computadorizada Multislice (Multislice CT), Ressonância Magnética (MRI), Ultrassonografia Geral with Doppler Color and 3D/4D Ecography, Mamografia Digital (Digital Mammography), Densitometria Óssea (Bone Densitometry), Raio-X Digital (Digital X-Ray), and Punções e Biópsias (Punctures and Biopsies). Services are delivered across three units: Unit I houses Radiology, Mammography, and Bone Densitometry; Unit II handles Multislice CT, Ultrasound, and Color Eco-Doppler; and Unit III provides CT, MRI, and Ultrasound. The center operates as a unified diagnostic imaging service rather than a modular software platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Tomografia Computadorizada Multislice (Multislice CT) Multislice computed tomography imaging service that produces high-precision cross-sectional images of organs with slices as thin as 0.5mm, enabling comprehensive whole-body examination with low radiation exposure. Performed at Unidade II. Targeted at patients requiring detailed cross-sectional diagnostic imaging referred by physicians or through convênio plans.
• Ressonância Magnética (Magnetic Resonance Imaging) Non-invasive MRI service using radiofrequency waves without ionizing radiation to perform high-precision studies of various body parts, including brain pathologies, strokes, tumors, joint injuries, and breast lesions. Performed at Unidade III. Targeted at patients requiring advanced soft-tissue imaging.
• Ultrassonografia Geral, Doppler Color e Ecografia 3D e 4D Ultrasound imaging service using high-frequency sound wave reflections, including Color Doppler for vascular studies and 3D/4D imaging for fetal development monitoring with video recording. Performed at Unidade II. Targeted at patients needing obstetric, vascular, or general ultrasound studies.
• Mamografia Digital (CR) Digital mammography (Computed Radiography) service for breast imaging, described as the best procedure for early detection of cancer and pre-cancerous lesions in men and women before palpation is possible. Performed at Unidade I. Targeted at patients requiring breast cancer screening and diagnostic mammography.
• Densitometria Óssea (Bone Densitometry) Bone densitometry service using minimal X-ray radiation (ten times lower than conventional radiology) to measure bone mineral density and quantity for the diagnosis of osteopenia or osteoporosis. Performed at Unidade I. Targeted at patients requiring osteoporosis screening and bone health assessment.
• Raio-X Digital (CR) Digital X-ray (Computed Radiography) service for extracting images of any body part using X-rays, used for anatomical and functional evaluation of human body systems and organs including bone fractures, tumors, growth disorders, pneumonia, and nodules. Performed at Unidade I. Targeted at patients requiring general radiography studies.
• Punções e Biópsias (Percutaneous Biopsies and Aspirations) Percutaneous biopsy and fine needle aspiration service guided by imaging methods (ultrasound, CT, MRI, or stereotaxy) for collecting tissue samples from lesions or organs for pathological evaluation without surgical intervention. Performed at Ultra-Rad's facilities. Targeted at patients requiring minimally invasive tissue diagnosis.

Quantifiable outcome

• Advanced imaging resolution with CT slices as thin as 0.5mm for precise diagnosis
• +2 more outcomes

Named customers17 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Eleven partnerships are on record, tiered minor and core.

• Sociedade Paulista de Radiologia (SPR)minorOthers · 6 April 2015Ultra-Rad provides informational links to the São Paulo Radiology Society website for patient education and professional resources.
• Colégio Brasileiro de Radiologia e Diagnóstico por Imagem (CBR)minorOthers · 6 April 2015Ultra-Rad provides informational links to the Brazilian College of Radiology website for patient education and professional resources. Multiple Ultra-Rad physicians hold membership in CBR.
• Fundação Municipal de Ensino Superior de MaríliacoreStrategic or Co-development PartnerMultiple radiologists from Ultra-Rad serve as faculty members at this educational institution, including Dr. Francisco Quirici Netto, Dr. Marcelo Bianco Quirici, Dr. Paulo José de Lorenzetti Gelás, Dr. Renato Antonio de Carvalho Gonçalves, and Dr. Ricardo Emile Baaklini. This partnership provides teaching and academic development opportunities while maintaining clinical excellence standards.
• Hospital Israelita Albert EinsteinminorStrategic or Co-development PartnerDr. Caio Giometti Grassi obtained his Specialist Title in Radiology and Diagnostic Imaging in 2012 through this prestigious hospital in partnership with the Brazilian College of Radiology.
• Santa Casa de Misericórdia de São PaulominorStrategic or Co-development PartnerDra. Helena Cristina da Silva holds specialist titles in Ultrasound and Radiology from this renowned institution. The institution serves as a training and credentialing partner for Ultra-Rad medical staff.
• Santa Casa de Marília HospitalcoreStrategic or Co-development PartnerUltra-Rad Unidade III is physically located adjacent to Santa Casa de Marília hospital, providing integrated diagnostic imaging services to hospital patients. This strategic proximity enables seamless coordination between hospital services and diagnostic imaging for in-patient care.
• Hospital das Clínicas da FMUSP (HCFMUSP)minorStrategic or Co-development PartnerDra. Ana Claudia C. Paiva Azzolini completed her Medical Residency in Oncological Radiology at Hospital das Clínicas, the teaching hospital of the University of São Paulo Medical School, one of Brazil's most prestigious medical institutions.
• Hospital do Servidor Público Estadual de São PaulominorStrategic or Co-development PartnerDr. Francisco Quirici Netto completed his Medical Residency at this public hospital, which serves as a training ground for medical professionals.
• Instituto Estadual de Radiologia e Medicina Nuclear Manoel de AbreuminorStrategic or Co-development PartnerDr. Augusto César Villani completed his Medical Residency from 1976-1978 at this specialized radiology and nuclear medicine institute in Rio de Janeiro.
• Faculdade de Medicina de Ribeirão Preto - USPminorStrategic or Co-development PartnerDr. Renato Antonio de Carvalho Gonçalves holds specialist credentials from this USP campus specializing in ultrasound and radiology.
• Santa Casa de Misericórdia de São Paulo - Faculty of Medical SciencesminorStrategic or Co-development PartnerDr. Ricardo Emile Baaklini received his specialist certification in Ultrasound and Radiology in 1981 from the Faculty of Medical Sciences of Santa Casa de São Paulo.

Scale indicators3 records

Recent moves6 records

Expansion highlights3 records

Broad incumbents

• Alliar: Brazilian diagnostics network focused on interior and secondary cities of Brazil — the same geographic segment Ultra-Rad serves. Highly comparable business model (multi-modality imaging, convênio-driven) and a likely strategic consolidator or competitor in Ultra-Rad's regional catchment.
• Dasa (Diagnósticos da América): Largest diagnostics company in Latin America, operating a national network of imaging and lab brands. Directly comparable product offering (CT, MRI, ultrasound, mammography, biopsies) but at vastly greater scale and with broader geographic footprint, making it the principal competitive threat for Ultra-Rad.
• Hospital Israelita Albert Einstein: Premium São Paulo hospital system with a dedicated diagnostic imaging center offering CT, MRI, mammography, and interventional procedures. Comparable high-acuity imaging services and credentialing standards (Ultra-Rad's Dr. Caio Giometti Grassi trained there), serving as a quality benchmark.
• Fleury: Major Brazilian diagnostics chain with strong premium positioning and full multi-modality imaging services. Comparable in core imaging modalities and payer mix but operates at national scale with much deeper capital and brand investment.
• Delboni Auriemo: Long-established São Paulo-based diagnostics brand (now part of Dasa) offering the same multi-modality imaging services as Ultra-Rad. Comparable in customer-facing convênio model and imaging portfolio, with stronger brand recognition in São Paulo state.

Regional players

• Grupo CDB (Centro de Diagnóstico Brasil): São Paulo-focused diagnostics group with multiple imaging centers offering CT, MRI, ultrasound, and mammography. Comparable in service mix and patient-facing operating model, primarily competing in the broader São Paulo state region.
• Sion Diagnósticos: Independent diagnostics operator focused on interior São Paulo and surrounding states, offering CT, MRI, ultrasound, and mammography. Directly comparable in scale, regional strategy, and operating model to Ultra-Rad.
• Grupo Sabin: Major Brazilian diagnostics chain originally focused on the Federal District but expanding nationally, offering lab and imaging services including CT and MRI. Comparable in multi-modality service portfolio and convênio-driven revenue model.

Others

• Pixeon: Brazilian health IT vendor whose Clickvita platform Ultra-Rad uses for online appointment scheduling and results delivery. Not a competitor but a critical technology partner whose platform choices affect Ultra-Rad's digital patient experience.
• Imex Medical: Provides diagnostic imaging equipment and imaging center operational services in Brazil. Comparable only as an adjacent industry participant — not a direct service competitor, but relevant context for Ultra-Rad's equipment sourcing and operating benchmarks.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/ultra-rad-servicos-radiologicos

Revenue estimate

Valuation estimate

Number of profiles

Profiles15 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ultra-Rad