Surtipulpas

What Surtipulpas does

Surtipulpas is a privately held Colombian food and beverage company headquartered in Medellín that produces and distributes 100% natural fruit pulps, juices, and concentrates. The company operates a portfolio of six product categories: Pulpas Tradicionales (single-fruit pulps such as lulo, naranja, mandarina, and maracuyá), Pulpas de Limonada (lemonade-style pulps), Pulpas Combinadas (multi-fruit blends such as piña-hierbabuena and maracuyá-mango), Zumos de Fruta (ready-to-drink juices), Concentrados de Fruta (foodservice concentrates), and Mix Saludables (health-focused bundles including Mix Desafío 24 Días). All products are made with natural fruit, carry INVIMA (Colombian food safety authority) registration, and contain no artificial flavorings or preservatives beyond ascorbic acid used as a natural antioxidant. Cold chain logistics are required for product integrity.

The company employs a hybrid go-to-market approach combining direct-to-consumer e-commerce sales via surtipulpas.com and WhatsApp ordering with a B2B channel targeting restaurants, bistros, cafés, pizzerias, and foodservice operators through a network of regional distributors. Geographic coverage spans major Colombian cities including Medellín, Bogotá, Cali, Barranquilla, Santa Marta, Bucaramanga, Pereira, Manizales, Armenia, Neiva, Florencia, Pasto, and Villavicencio. Named foodservice customers include Casa Bistro Almirante, El Zorro y la Gitana Pizzeria, Café Gratitud, Supernova Granizados, Pique y Repique, Trapanni, Restaurante Viejo Jhon, and Saira — all small independent operators. The company maintains an active presence on Facebook, YouTube, Instagram, and TikTok for brand marketing and has a dedicated WhatsApp channel for international exporter inquiries.

Surtipulpas generates revenue through unit-priced direct product sales in Colombian pesos, with individual SKUs ranging from COP$6,990 (entry lulo pulp) to COP$114,000 (premium maracuyá concentrate). Pricing is tiered by product category and size, and free shipping is offered in Medellín for orders above COP$80,000 and in Bogotá for orders above COP$120,000. Headcount is reported at 11-50 employees, and the company operates from two Medellín office locations. No external funding rounds, M&A activity, patents, executive team information, or revenue figures are disclosed in the available source material.

Name

Surtipulpas

Legal name

Surtipulpas

Website

https://surtipulpas.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Surtipulpas is a privately held Colombian food and beverage company based in Medellín that produces and distributes natural fruit pulps, juices, and concentrates to consumers and foodservice businesses across Colombia via e-commerce and a regional distributor network.

Ownership category

akta.pro rank

Product category

Fruit Pulp and Juice Manufacturing

NAICS

Food Manufacturing (311)

SIC

Beverages (2080), Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030), Food And Kindred Products (2000)

akta.pro primary industry

Fresh Fruit & Vegetable Juices & Juice Blends (Cold-Pressed, NFC, From Concentrate) (AFAKAFAB)

akta.pro secondary industries

Juice & Nectar Production (Including Juice Drinks) (AFAFABAC), Juice Concentrates & Fruit Bases (AFAFAGAB)

Keywords

• Fruit pulp processing
• Natural fruit juices
• Fruit concentrate manufacturing
• Foodservice beverage supplies
• Colombian tropical fruits

Headquarters

HQ city

Medellín

HQ country

Colombia

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Direct product sales: Surtipulpas generates revenue through the direct sale of fruit pulps, fruit juices, concentrates, and healthy mixes to consumers and businesses. Products are sold at various price points in Colombian pesos through their e-commerce platform and via WhatsApp ordering.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Surtipulpas manufactures and sells 100% natural fruit pulps, fruit juices (zumos), fruit concentrates, and healthy fruit mixes made from Colombian fruits such as lulo, maracuyá, naranja, mandarina, tamarindo, and piña. The company sells directly to consumers via its e-commerce website and WhatsApp ordering, and to foodservice businesses (restaurants, cafés, pizzerias) through a regional distributor network covering major Colombian cities. Products carry INVIMA registration and contain no artificial flavorings or preservatives, only natural antioxidant (ascorbic acid).

Product overview

Surtipulpas is a Colombian food and beverage company offering a portfolio of 100% natural fruit-based products. The product lineup consists of six main categories: Pulpas Tradicionales (single-fruit pulps like Lulo, Naranja, Mandarina, Maracuyá), Pulpas de Limonada (lemonade-style pulps with flavors like mango biche, lychee, hierbabuena), Pulpas Combinadas (multi-fruit blends like piña-hierbabuena, maracuyá-mango), Zumos de Fruta (ready-to-drink juices), Concentrados de Fruta (concentrated formulations for foodservice), and Mix Saludables (health-focused product bundles). All products are made with natural fruit, have INVIMA registration, and contain no artificial flavorings or preservatives—only natural antioxidant (ascorbic acid) as an additive. The company operates as a direct-to-business and direct-to-consumer model with national distribution coverage across Colombia.

Differentiator

Problem solved

Functional benefit

Products and services

• Pulpas Tradicionales Traditional single-fruit pulps made from 100% natural Colombian fruits including Lulo ($6,990–$17,990 COP), Naranja ($15,990 COP), Mandarina ($16,990–$21,990 COP), and Maracuyá ($11,500–$29,890 COP). Sold to consumers for home beverage preparation and to foodservice operators for beverage and dessert making.
• Pulpas de Limonada Lemonade-style fruit pulps featuring flavors such as natural ($18,000 COP), mango biche ($23,990 COP), hierbabuena ($26,990 COP), and lychee ($34,990 COP). Designed as ready-to-use bases for refreshing lemonade-style beverages.
• Pulpas Combinadas Combined/multi-fruit pulps blending two or more fruits, including frutos amarillos ($23,790 COP), piña-hierbabuena ($21,990 COP), maracuyá-mango ($23,790 COP), and maracuyá-coco ($41,990 COP). For consumers and foodservice preparing blended beverages.
• Zumos de Fruta Ready-to-drink fruit juices (zumos) in varieties of limón ($14,000–$42,000 COP), naranja ($15,000 COP), and mandarina ($15,000 COP). Packaged as finished beverages for direct consumption.
• Concentrados de Fruta Fruit concentrates for foodservice and distribution including maracuyá ($30,500–$114,000 COP), limón-lychee ($24,490 COP), piña, mango ($23,290 COP), and tamarindo ($27,990–$109,990 COP). Concentrated formulations targeted at foodservice operators and distributors.
• Mix Saludables Health-focused fruit mix bundles including the standard Mix Saludable ($29,790 COP) and the program-based Mix Desafío 24 Días ($106,960 COP, discounted from $119,960 COP). Positioned for consumers pursuing healthy eating regimens.

Quantifiable outcome

• Products maintain quality when cold chain is maintained as per company return/exchange policy

Named customers8 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• RUAH.COM.COminorOthersWebsite development partner responsible for the company's e-commerce platform. Listed as the developer of the Surtipulpas website.

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Alpina: Major Colombian food and beverage company with a broad dairy, juice, and packaged food portfolio. Comparable to Surtipulpas as a domestic Colombian food manufacturer with national distribution and overlapping fruit-based product categories (juices, nectars, and pulped fruit drinks).
• Tropicana (PepsiCo): Global packaged fruit juice brand owned by PepsiCo, offering shelf-stable and refrigerated juices in markets worldwide. Relevant peer in product format (ready-to-drink fruit juices) and category positioning (natural/100% juice lines), though at far broader scale and portfolio depth.
• Del Valle (Coca-Cola Latin America): Coca-Cola's Latin American juice and nectar brand (Del Valle) producing packaged fruit juices widely distributed across the region. Comparable to Surtipulpas in product category (packaged fruit juices/nectars) and channel coverage (modern retail and foodservice), though operating at significantly greater scale and as part of a global portfolio.
• Nestlé Colombia: Colombian subsidiary of the global food and beverage conglomerate, producing juices, nectars, and dairy-based fruit drinks sold through the same retail and HoReCa channels. Comparable to Surtipulpas in product category and channel coverage, though operating as part of a much larger multi-category portfolio.

Direct peers

• Postobón: Colombia's largest domestically-owned beverage manufacturer, producing a wide range of fruit juices, nectars, and soft drinks sold through the same retail and foodservice channels Surtipulpas targets. Highly comparable as a Colombian-headquartered fruit-based beverage brand competing for the same end customers and HoReCa accounts.
• Jumex: Mexican fruit juice and nectar producer with a multi-decade presence in shelf-stable fruit-based beverages across Latin America. Directly comparable to Surtipulpas in product format (bottled/packaged juices and nectars made from natural fruit) and category positioning, while serving as a regional peer rather than a Colombian direct competitor.
• Quala: Colombian CPG manufacturer of branded beverages and food products (including fruit-based drinks and instant beverages) sold across Colombia and Latin America. Directly comparable as a domestic brand-owner competing for similar Colombian retail and foodservice shelf space with fruit-based offerings.
• Tampico: Latin-American-distributed fruit drink brand selling flavored juice beverages across multiple countries. Directly comparable to Surtipulpas in product type (fruit-based packaged beverages) and target channel (mass-market retail and foodservice), though competing from a larger multinational distribution footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UC0fpT2AdonKquCzVs9BaFeA
• Facebookfacebook.com/SurtipulpasOficial
• Instagraminstagram.com/surtipulpasoficial/?hl=es
• TikToktiktok.com/@surtipulpas71

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Surtipulpas