Sapta Sari Tama

What Sapta Sari Tama does

PT Sapta Sari Tama is an Indonesian pharmaceutical and medical equipment distribution company founded in 1975 and headquartered in Bandung. The company operates as an intermediary between manufacturer principals and downstream customers — pharmacies, hospitals, and healthcare retailers — earning margin on goods moved through its distribution network. Its core service offering is nationwide reach: 27 branches spanning Java, Sumatra, Kalimantan, Sulawesi, Bali, and Nusa Tenggara, staffed by a 300-person dedicated sales force and supported by 400 total employees. Approximately 19,000 direct customers are served through this field-led model.

The underlying technology stack is not publicly disclosed, but the company provides principals with operational services including stock availability commitments, delivery execution, daily sales and inventory data reporting, branch-level problem-solving, and continuous training of sales personnel. No proprietary software products, AI/ML systems, or digital platform have been disclosed in available source material; the IT footprint appears limited to an internal EDP function supporting standard distribution reporting.

The business model is a transaction-fee distribution model with no publicly disclosed pricing structure. Marketing and demand generation are conducted almost entirely through direct field sales engagement rather than digital or paid channels. Strategic direction is articulated through a stated vision of becoming an "internationally scaled distribution company" while remaining anchored in the Indonesian archipelago. Growth has been entirely organic since founding, with the most recent branch opened in Padang (June 2013) and a planned expansion to Palu in 2014; no funding rounds, acquisitions, or leadership transitions are disclosed in the available data.

Name

Sapta Sari Tama

Legal name

PT Sapta Sari Tama

Website

https://saptasaritama.com

Company type

Private

Founded year

1975

Operating status

Operating

Headcount range

501–1,000 employees

Short description

PT Sapta Sari Tama is an Indonesian pharmaceutical and medical equipment distributor founded in 1975. It operates 27 branches nationwide with a 300-person sales force, serving approximately 19,000 direct pharmacy and hospital customers across Indonesia's major islands.

Ownership category

akta.pro rank

Headquarters

HQ city

Bandung

HQ country

Indonesia

HQ region

Asia

Offices27 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain

Revenue model

1. Pharmaceutical and Medical Equipment Distribution: Sapta Sari Tama generates revenue as a distribution company for pharmaceutical products and medical equipment/health tools. The company acts as a distributor桥 between principals (manufacturers) and customers (retailers, pharmacies, hospitals), earning margin on goods distributed through its network of 27 branches.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

PT Sapta Sari Tama is a pharmaceutical and medical equipment distribution company that distributes products on behalf of brand principals to pharmacies, hospitals, and retailers across Indonesia. The company operates 27 branches with a 300-person sales force reaching approximately 19,000 direct customers, providing principals with distribution, marketing support, daily sales/inventory reporting, delivery services, and storage facilities.

Product overview

PT Sapta Sari Tama (Sapta) is a pharmaceutical and medical device distribution company that has operated since 1975. The company provides distribution services for pharmaceutical products and medical devices on behalf of brand principals, operating across Indonesia with 27 branches, 300 sales force personnel, and 400 employees, serving approximately 19,000 customers directly. The company offers distribution support services including inventory availability, delivery services, sales and stock data reporting, office facilities, and trained human resources. No distinct named product brands or modules were identified in the available source material.

Differentiator

Problem solved

Functional benefit

Products and services

• Pharmaceutical Distribution
• Medical Equipment Distribution

Quantifiable outcome

• 27 branches nationwide coverage
• +2 more outcomes

Named customers1 record

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Pharmaceutical and Medical Equipment PrincipalscoreChannel Partner/ Reseller/ DistributorSapta Sari Tama serves as a distribution partner for pharmaceutical and medical equipment principals/manufacturers. The company provides distribution experience, marketing expertise, regular coordination and communication, operational problem-solving at branches, stock availability and delivery service levels, daily sales and inventory data reporting, office and storage facilities, and continuous SDM quality improvement through training.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• PT Mensa Binasukses: Indonesian pharmaceutical distributor with multi-branch operations serving pharmacies across the country. Operates in the same pharma distribution niche as Sapta Sari Tama with overlapping product lines and customer base.
• PT Parit Padang Global: Indonesian pharmaceutical distributor with nationwide coverage. Comparable to Sapta Sari Tama in serving pharmacies and healthcare providers with a multi-branch distribution model.
• PT Enseval Putera Megatrading: One of Indonesia's largest pharmaceutical and consumer goods distributors, part of the Kalbe Farma group. Directly comparable to Sapta Sari Tama as a multi-branch pharma distributor serving pharmacies and hospitals nationwide.
• PT Kimia Farma Trading & Distribution: Distribution arm of state-owned Kimia Farma, distributing pharmaceutical and medical products across Indonesia. Comparable to Sapta Sari Tama as a national pharma distributor with deep principal relationships.
• PT Anugerah Pharmindo Lestari (APL): Major Indonesian pharmaceutical distributor with nationwide coverage serving thousands of pharmacies, hospitals, and modern retailers. Directly competes with Sapta Sari Tama in pharma distribution with similar scale and customer focus.

Broad incumbents

• PT Indofarma: State-owned Indonesian pharmaceutical manufacturer and distributor offering broader manufacturing plus distribution capabilities. Comparable to Sapta Sari Tama in distribution reach but operates a wider portfolio including its own product brands.
• Combiphar (PT Combiphar): Indonesian pharmaceutical and consumer health company with both manufacturing and distribution arms. Comparable to Sapta Sari Tama in distribution capability but with a broader product portfolio spanning multiple therapeutic categories.

Regional players

• DKSH Holding: Swiss-listed market expansion services company with significant pharmaceutical distribution operations across Asia. Comparable to Sapta Sari Tama in pharma distribution and principal management, though positioned at a larger regional scale outside Indonesia.
• Zuellig Pharma: One of Asia's largest pharmaceutical distribution services companies, operating across Southeast Asia. Comparable to Sapta Sari Tama in pharma distribution business model but operates at a much larger regional scale across multiple countries.

Emerging players

• PT Bina San Prima: Indonesian pharmaceutical and healthcare product distributor with growing branch network. Operates in the same niche as Sapta Sari Tama but at a smaller scale, with some overlap in product and customer segments.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/pt-sapta-sari-tama

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sapta Sari Tama