CBRE
CBRE Group, Inc. (NYSE: CBRE) is the world's largest commercial real estate services and investment firm, employing 155,000+ professionals across 100+ countries to deliver advisory, property management, project management, and investment services to enterprise and institutional clients.
- Company typePublic
- Founded1902
- HeadquartersDublin, Ireland
- Headcount5,001–10,000
- GTM typeB2B
- OfferingServices
What CBRE does
CBRE Group, Inc. (NYSE: CBRE) is the world's largest commercial real estate services and investment firm, operating through four integrated business segments: Advisory Services (leasing, sales, debt origination, mortgage servicing, valuations), Building Operations & Experience (facilities management, property management, flex space, data centre solutions), Project Management, and Real Estate Investments. The firm employs more than 155,000 professionals across 600+ offices in over 100 countries, serving approximately 90 of the Fortune 100 and institutional investors globally. CBRE's service portfolio spans multiple property types — office, retail, industrial and logistics, hotels, data centres, healthcare, life sciences, and flexible workspace — delivered through dedicated field-based enterprise sales teams and supported by specialist subsidiaries including CBRE Global Workplace Solutions (GWS) and Turner & Townsend, acquired in 2021.
The technology layer centres on proprietary data and research platforms, including a network of 500 global researchers delivering market intelligence, 'connected data platforms' for portfolio decision-making, the proprietary Host Experience Platform for tenant experience management, and cryptographic-grade security infrastructure aligned to TLS 1.2+, AES, and SHA-2/SHA-3 standards. These systems underpin services such as the Climate Transition Strategy, Accelerate Sustainability, Energy and Sustainability Services, and Workplace Solutions. The product surface extends to specialised verticals — data centre advisory, life sciences, healthcare real estate, and flex space — plus structured Cognate and Non-Cognate graduate rotation programmes that operate as a long-term talent pipeline.
Revenue is generated through four distinct streams: transaction and advisory fees from brokerage and capital markets activity, managed services contracts for facilities and property management under GWS, project-based professional services fees, and asset management and development income from Real Estate Investments. Pricing is bespoke and quote-based rather than publicly disclosed, reflecting the B2B enterprise sales motion and the customised nature of CRE transactions and outsourcing mandates. The firm was founded in 1902 as CB Richard Ellis and rebranded to CBRE in 2008.
CBRE firmographics
Firmographics- Name
- CBRE
- Legal name
- CBRE Group, Inc.
- Website
- https://cbre.ie
- Company type
- Public
- Founded year
- 1902
- Operating status
- Operating
- Headcount range
- 5,001–10,000 employees
- Short description
- CBRE Group, Inc. (NYSE: CBRE) is the world's largest commercial real estate services and investment firm, employing 155,000+ professionals across 100+ countries to deliver advisory, property management, project management, and investment services to enterprise and institutional clients.
- Ownership category
- akta.pro rank
CBRE industry classification
Industry- Product category
- Commercial Real Estate Services
- NAICS
- Offices of Real Estate Agents and Brokers (53121), Real Estate and Rental and Leasing (53)
- SIC
- Real Estate Agents & Managers (For Others) (6531), Operators Of Nonresidential Buildings (6512)
- akta.pro primary industry
- Commercial Real Estate Brokerage (Leasing & Sales) (FSAEAJAB)
- akta.pro secondary industries
- Real Estate Strategy & Portfolio Consulting (Corporate/Institutional) (BPAJANAB), Commercial Real Estate Asset Management (BPAJAMAB)
Keywords
Where CBRE is headquartered
LocationHeadquarters
- HQ city
- Dublin
- HQ country
- Ireland
- HQ region
- Europe
Offices3 records
Markets served
CBRE business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Others
Revenue model
- Advisory Services: Core commercial real estate services including leasing, sales, debt origination, mortgage servicing, and valuations. Revenue generated through transaction fees, commissions, and advisory fees from enterprise clients globally.
- Building Operations & Experience: Facilities management, property management, flex space & experience, and data center solutions delivered to occupier clients. Revenue from ongoing management contracts and service fees.
- Project Management: Program management, project management, and cost consulting services. Revenue generated through project-based fees and consulting engagements.
- Real Estate Investments: Investment management and development services. Revenue from asset management fees, development profits, and investment returns.
Go-to-market motion2 records
Distribution channels2 records
Marketing channels5 records
CBRE product offering
Product offeringCore offering
CBRE is the world's largest commercial real estate services and investment firm, delivering integrated advisory (leasing, sales, debt origination, mortgage servicing, valuations), building operations and experience (facilities management, property management, flex space, data centre solutions), project management, and real estate investment services to enterprise and institutional clients globally. The company serves approximately 90 of the Fortune 100, operates across 100+ countries with 155,000 professionals, and manages nearly 8.5 billion square feet of property.
Product overview
CBRE is a global commercial real estate services and investment firm offering an integrated platform of four core business segments: Advisory Services (leasing, sales, debt origination, mortgage servicing, valuations), Building Operations & Experience (facilities management, property management, flex space, data centre solutions), Project Management (program management, project management, cost consulting), and Real Estate Investments (investment management, development). These are supported by specialized services including Global Workplace Solutions (GWS) for integrated outsourcing, Sustainability Solutions for ESG advisory, and the proprietary Host experience platform for tenant experience management. The company operates across multiple property sectors including office, retail, industrial & logistics, hotels, healthcare, data centres, and life sciences, with dedicated graduate training programs and climate transition strategy services.
Differentiator
Problem solved
Functional benefit
Products and services
- Advisory Services
- Building Operations & Experience
- Project Management
- Real Estate Investments
- Global Workplace Solutions (GWS)
- Invest, Finance & Value
- Plan, Lease & Occupy
- Design & Build
- Manage Properties & Portfolios
- Transform Business Outcomes
- Sustainability Solutions
- Energy and Sustainability Services
- Property Management
- Workplace Solutions
- Climate Transition Strategy
- Accelerate Sustainability
- Data Centre Solutions
- Life Sciences Advisory
- Healthcare Real Estate
- Flexible Work Solutions
Quantifiable outcome
- 18% reduction in absolute GHG emissions since 2019
- +4 more outcomes
Companies that use CBRE
Customer profileNamed customers3 records
Segments8 records
Ideal customer profiles4 records
CBRE technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
CBRE partnerships and signals
Strategic signalScale indicators19 records
Recent moves6 records
Expansion highlights6 records
CBRE competitors and assessment
Company assessmentDirect peers
- Savills: Savills is a global real estate services firm with a strong UK and European footprint that competes directly with CBRE across advisory, agency, property management, and investment advisory.
- Cushman & Wakefield: Cushman & Wakefield competes with CBRE across commercial real estate services including leasing, capital markets, valuations, property and facilities management, with comparable global reach and occupier/investor client bases.
- Colliers International: Colliers is a global professional services and investment management firm competing with CBRE in brokerage, property management, and advisory across office, industrial, retail, and hospitality real estate.
- JLL (Jones Lang LaSalle): JLL is the closest direct competitor to CBRE, offering a similarly integrated global platform across brokerage, capital markets, property management, valuation, and facilities management. JLL's Investment Management arm also competes with CBRE's Real Estate Investments segment.
- Newmark Group: Newmark is a commercial real estate services firm offering capital markets, leasing, and valuation services directly competing with CBRE's Advisory segment, particularly in the Americas.
- Knight Frank: Knight Frank is a privately held global real estate consultancy competing with CBRE in commercial agency, capital markets, valuations, and residential/development advisory, with strong EMEA and APAC presence.
- Avison Young: Avison Young is a private commercial real estate services firm offering brokerage, property management, and advisory that competes with CBRE, particularly across North American and UK markets.
- Marcus & Millichap: Marcus & Millichap specializes in investment sales, financing, and advisory for commercial properties, competing with CBRE's Capital Markets and Investment Sales offerings, particularly in middle-market CRE transactions.
Broad incumbents
- CBRE Global Investors: CBRE Global Investors is the investment management arm of CBRE itself and a relevant peer for benchmarking CBRE's Real Estate Investments segment against standalone real estate investment managers operating in CRE.
Emerging players
- Cofco Capital / CoStar: Note: using CoStar Group (https://www.coStar.com) as the data-platform peer. CoStar is an emerging competitive force in CRE data, analytics, and marketplace platforms that increasingly overlaps with CBRE's research, data, and listings capabilities.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
CBRE social profiles
Digital presenceCBRE compliance and trust
Trust signalCompliance7 records
CBRE financial estimates
Financial estimateRevenue estimate
Valuation estimate
CBRE leadership team
Management profileNumber of profiles
Profiles19 records
CBRE subsidiaries and ownership
Company hierarchySubsidiaries3 records
CBRE funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
CBRE M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about CBRE
What does CBRE do?
CBRE is the world's largest commercial real estate services and investment firm, delivering integrated advisory (leasing, sales, debt origination, mortgage servicing, valuations), building operations and experience (facilities management, property management, flex space, data centre solutions), project management, and real estate investment services to enterprise and institutional clients globally. The company serves approximately 90 of the Fortune 100, operates across 100+ countries with 155,000 professionals, and manages nearly 8.5 billion square feet of property.
Is CBRE a public or private company?
CBRE is a public company. It is classified as public and is currently operating.
When was CBRE founded?
CBRE was founded in 1902. It employs 5,001 to 10,000 people.
Where is CBRE based?
CBRE is headquartered in Dublin, Ireland, in the Europe region.
How does CBRE make money?
Four revenue lines are on record. Advisory Services are the primary driver. The others are building Operations & Experience, project Management and real Estate Investments.
Who are CBRE's main competitors?
Direct peers on record are Savills, Cushman & Wakefield, Colliers International, JLL (Jones Lang LaSalle), Newmark Group, Knight Frank, Avison Young and Marcus & Millichap. CBRE Global Investors is listed as a broad incumbent. Cofco Capital / CoStar is listed as an emerging player.
Does CBRE have an API?
No public API is recorded for CBRE.
What industry is CBRE in?
CBRE's product category is Commercial Real Estate Services. Its primary akta.pro industry code is FSAEAJAB, Commercial Real Estate Brokerage (Leasing & Sales), with a secondary code of BPAJANAB, Real Estate Strategy & Portfolio Consulting (Corporate/Institutional). Its NAICS code is 53121 and its SIC code is 6531.