MyBank
- Company typePrivate
- Founded2016
- HeadquartersOslo, Norway
- Headcount11–50
- GTM typeB2C
- OfferingServices
MyBank firmographics
Firmographics- Name
- MyBank
- Legal name
- Mybank fra Heder Bank ASA
- Website
- https://mybank.no
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
MyBank industry classification
Industry- Product category
- Retail Banking
- NAICS
- Commercial Banking (52211), Savings Institutions and Other Depository Credit Intermediation (522180), Depository Credit Intermediation (5221)
- SIC
- National Commercial Banks (6021), Savings Institution, Federally Chartered (6035)
- akta.pro primary industry
- Small Business Banking (Microbusiness/Sole Proprietor) (FSABAAAI)
- akta.pro secondary industries
- Direct-to-Consumer (D2C) Personal Lending Platforms (Unsecured Installment) (FSAKAAAK), SME Deposits & Business Accounts (Operating, Savings, CDs) (FSABABAC)
Keywords
Where MyBank is headquartered
LocationHeadquarters
- HQ city
- Oslo
- HQ country
- Norway
- HQ region
- Europe
Offices1 record
Markets served
MyBank business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Others, Marketing or Sales
Revenue model
- Interest Income on Deposits and Lending: Traditional banking revenue generated through interest rate spreads on savings accounts and lending products. Savings account offers 4.36% nominal / 4.45% effective interest rate on deposits up to 2,000,000 NOK.
- Banking Service Fees: Fees associated with banking services including account management and transaction processing. Note: The savings account specifically does not allow e-invoice, direct debit (avtalegiro), or standing orders, suggesting fee-based services may be limited.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Monthly | Sparekonto (Savings Account) - Standard Tier |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels1 record
MyBank product offering
Product offeringCore offering
MyBank is a Norwegian digital retail bank operating exclusively online. It offers a Sparekonto (savings account) paying 4.36% nominal / 4.45% effective annual interest on deposits up to NOK 2,000,000, Aktive lån (consumer loans) for existing customers, and an Omstartslån (rehabilitation/restart loan) product. Customers access all services via the web-based Nettbank platform and mobile banking application, with BankID authentication and electronic document signing.
Product overview
MyBank fra Heder Bank is a Norwegian digital banking platform offered by Heder Bank ASA, currently undergoing a rebranding to Heder Bank. The service provides a unified digital banking experience through its core offerings: Nettbank (online banking platform), Dokumentsignering (document signing service), Aktive lån (active loan products), Omstartslån (restart/rehabilitation loans), and Sparekonto (savings account). The company is headquartered in Bergen, Norway, and is transitioning its branding from MyBank to Heder Bank, with the new brand information available at hederbank.no.
Differentiator
Problem solved
Functional benefit
Products and services
- Sparekonto (Savings Account) Norwegian savings account paying a 4.36% nominal / 4.45% effective annual interest rate on balances up to NOK 2,000,000, with 0.00% interest above the threshold; e-faktura, avtalegiro, and fast oppdrag not permitted on this account. Targeted at Norwegian consumers and businesses seeking high-yield, fully digital savings.
- Aktive lån (Active Loans) Personal loan products for existing MyBank customers with various terms, payment information (kontonummer and KID), and interest rate conditions. Provides consumer credit to Norwegian individuals.
- Omstartslån (Restart Loan) Rehabilitation / financial restart loan product designed for Norwegian customers seeking to rebuild their financial standing, offered through the online banking platform.
- Online Banking (Nettbank) Web-based online banking platform accessible at nettbank-mybank.sdc.eu, providing 24/7 self-service account management, payments, and access to the bank's savings and loan products for Norwegian consumers, businesses, and non-profit organizations.
Quantifiable outcome
- 4.45% effective annual interest rate on savings deposits up to 2,000,000 NOK
- +2 more outcomes
Companies that use MyBank
Customer profileSegments3 records
Ideal customer profiles2 records
MyBank technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
MyBank partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Bankenes sikringsfond (Banks' Security Fund)coreMyBank fra Heder Bank is a mandatory member of Bankenes sikringsfond, Norway's statutory deposit guarantee scheme. This membership provides depositors with guarantee coverage up to 2 million NOK per depositor, including both principal and interest. The scheme covers deposits for private individuals, businesses, associations, clubs, and non-profit organizations. Depositors have access to their funds within 7 working days if the bank faces financial difficulties.
Scale indicators3 records
Recent moves1 record
Expansion highlights4 records
MyBank competitors and assessment
Company assessmentBroad incumbents
- Revolut Ltd: Pan-European digital bank with deposit accounts and consumer credit in a mobile-first model. Comparable on digital-first distribution and retail deposit acquisition; much larger scale and product breadth.
- N26 GmbH: European digital bank offering branchless retail accounts and consumer credit with a pure mobile/web GTM. Comparable on distribution model and target customer; broader geographic footprint.
- DNB Bank ASA: Largest Norwegian incumbent bank offering retail deposits and personal loans via digital and branch channels. Sets the benchmark for deposit guarantee coverage, brand recognition, and product breadth in the same national market.
Direct peers
- Komplett Bank ASA: Norwegian digital bank focused on consumer deposits and personal loans with a branchless delivery model. Direct Norwegian competitor in the same savings-and-personal-loan category.
- Nordax Bank AB (NOBA): Swedish digital consumer lender offering personal loans and deposit funding. Same business model lever of deposit-funded consumer credit, pan-Nordic footprint, and comparable regulatory regime.
- Bank Norwegian (BBVA subsidiary): Norwegian consumer bank originally launched as a direct-to-consumer digital bank, competing on savings rates and personal loans. Directly comparable product set and Norwegian retail-deposit positioning.
- Instabank ASA: Norwegian digital-only consumer bank offering deposits and personal loans exclusively online, with similar D2C GTM. Closest functional analog to MyBank in product mix, scale, and digital-only distribution within Norway.
- Resurs Bank AB: Nordic consumer finance provider offering personal loans and deposit products in a branchless / digital-led format. Comparable on business model (spread-based, D2C unsecured lending) and Nordic geography.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
MyBank social profiles
Digital presenceMyBank compliance and trust
Trust signalCompliance1 record
MyBank financial estimates
Financial estimateRevenue estimate
Valuation estimate
MyBank leadership team
Management profileNumber of profiles
MyBank funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MyBank M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MyBank
What does MyBank do?
MyBank is a Norwegian digital retail bank operating exclusively online. It offers a Sparekonto (savings account) paying 4.36% nominal / 4.45% effective annual interest on deposits up to NOK 2,000,000, Aktive lån (consumer loans) for existing customers, and an Omstartslån (rehabilitation/restart loan) product. Customers access all services via the web-based Nettbank platform and mobile banking application, with BankID authentication and electronic document signing.
Is MyBank a public or private company?
MyBank is a private company. It is classified as public and is currently operating.
When was MyBank founded?
MyBank was founded in 2016. It employs 11 to 50 people.
Where is MyBank based?
MyBank is headquartered in Oslo, Norway, in the Europe region.
How does MyBank make money?
Two revenue lines are on record. Interest Income on Deposits and Lending is the primary driver. The others are banking Service Fees.
Who are MyBank's main competitors?
Broad incumbents on record are Revolut Ltd, N26 GmbH and DNB Bank ASA. Direct peers are Komplett Bank ASA, Nordax Bank AB (NOBA), Bank Norwegian (BBVA subsidiary), Instabank ASA and Resurs Bank AB.
Does MyBank have an API?
No public API is recorded for MyBank.
What industry is MyBank in?
MyBank's product category is Retail Banking. Its primary akta.pro industry code is FSABAAAI, Small Business Banking (Microbusiness/Sole Proprietor), with a secondary code of FSAKAAAK, Direct-to-Consumer (D2C) Personal Lending Platforms (Unsecured Installment). Its NAICS code is 52211 and its SIC code is 6021.