PlusZorg

What PlusZorg does

PlusZorg B.V. is a regional Dutch home care provider founded in 1992 and headquartered in Gouda, Netherlands, operating as part of the Fundis healthcare group. The company delivers intensive home care in 8-, 12-, and 24-hour shifts, including night care for palliative-terminal situations, crisis support, and bridging care while clients await hospice or facility placement. It also provides Begeleiding bij Wonen (personal home guidance) starting from two-hour blocks to support seniors and vulnerable adults in maintaining independence, plus a 12-week Reablement program branded as Gewoon Leven (Ordinary Life). PlusZorg provides professional night care in five hospices across the Midden-Holland region covering Gouda, Zoetermeer, and surrounding municipalities, and serves approximately 120 care and support workers under a small management and office team.

Name

PlusZorg

Legal name

PlusZorg B.V.

Website

https://pluszorg.nl

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

101–250 employees

Short description

PlusZorg B.V. is a Dutch regional home care provider delivering intensive 8-, 12-, and 24-hour home care, personal home guidance, and a 12-week Reablement program to seniors, palliative patients, and vulnerable adults across the Midden-Holland region.

Ownership category

akta.pro rank

Product category

Home Health Care Services

NAICS

Home Health Care Services (62161), Services for the Elderly and Persons with Disabilities (624120)

SIC

Services-Home Health Care Services (8082), Services-Nursing & Personal Care Facilities (8050)

akta.pro primary industry

Post-Acute & Transitional 24/7 In-Home Care (Hospital/SNF Discharge) (HSABAHAF)

akta.pro secondary industries

End-of-Life 24/7 In-Home Care (Hospice Support) (HSABAHAG), Overnight In-Home Care (Night-Only Supervision) (HSABAHAC), Post-Diagnosis Transition & Hospital-to-Home Dementia Support (HSABAEAL)

Keywords

• Home care services
• Intensive home nursing
• Palliative care
• Home guidance
• Reablement programs

Headquarters

HQ city

Gouda

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Others, Marketing or Sales, Technology or R&D

Revenue model

1. Intensive Home Care (Intensieve Thuiszorg): Intensive home care services (8-, 12-, and 24-hour shifts) are primarily reimbursed through Dutch health insurance law (Zorgverzekeringswet, ZVW) when the client has a medical indication (indicatie). Without an indication, clients pay privately (particulier).
2. Home Guidance / Begeleiding bij Wonen: Home guidance and personal coaching services are reimbursed through the Wet Maatschappelijke Ondersteuning (WMO, social support law) via municipalities, or through the Wet Langdurige Zorg (WLZ) with an indication. Private payment is also an option.
3. Reablement / Gewoon Leven Program: The 12-week reablement program is reimbursed by health insurers when the client has a medical indication.
4. Private / Particulier Betaling: Clients without a formal indication can pay for services privately. The company's general terms and conditions confirm invoices are issued with 30-day payment terms.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

PlusZorg provides intensive home care in 8-, 12-, and 24-hour shifts (including night care for palliative-terminal situations and crisis support) and home guidance/coaching (Begeleiding bij Wonen) from 2 hours upward to help people maintain independence at home. Additionally, it offers a 12-week Reablement program ('Het Gewoon Leven') and professional night care in five hospices in the Midden-Holland region, serving individuals in vulnerable situations at home.

Product overview

PlusZorg offers a unified portfolio of home care and guidance services in the Midden-Holland region of the Netherlands. The core offerings consist of Intensieve Thuiszorg (intensive home care in 8-, 12-, and 24-hour blocks including night care for palliative-terminal situations), Begeleiding bij Wonen/Thuisbegeleiding (personal home coaching for independent living support), and Nachtzorg in Hospices (professional night care in 5 regional hospices). The add-on module Het Gewoon Leven Programma is a 12-week Reablement intervention designed to restore self-reliance by working through three principles: not taking over what clients can do themselves, helping them regain lost skills, and finding solutions for remaining needs. Services are funded through health insurance (ZVW), municipal support (WMO), long-term care (WLZ), or private pay.

Differentiator

Problem solved

Functional benefit

Products and services

• Intensieve Thuiszorg (Intensive Home Care - 8-, 12-, and 24-hour shifts) Intensive home care offered in 8-, 12-, and 24-hour shifts, including night care for palliative-terminal care, crisis support, and bridging care while awaiting hospice placement. Funded via Dutch health insurance (ZVW) with a medical indication, or private pay without indication. For individuals in vulnerable situations at home needing supplementary intensive care or accompaniment.
• Begeleiding bij Wonen / Thuisbegeleiding (Home Guidance) Personal home guidance and coaching starting from 2 hours to maintain and improve self-reliance for seniors and vulnerable adults experiencing challenges with independent living due to age, illness, or conditions like dementia. Reimbursed via WMO (municipalities), WLZ (long-term care), or private pay.
• Reablement - Het Gewoon Leven Programma A 12-week intervention program focused on regaining independence by not taking over tasks clients can do themselves, helping them relearn lost skills, and finding solutions for remaining challenges. Reimbursed by health insurers (ZVW) when the client has a medical indication.
• Nachtzorg in Hospices (Professional Night Care in Hospices) Professional night care services provided by PlusZorg in five hospices in the Midden-Holland region, supporting palliative patients and relieving family caregivers.

Quantifiable outcome

• Client satisfaction average of 8.9/10 in 2024
• +4 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Partnerships

18 partnerships are on record, tiered core and minor.

• FundiscoreOthersPlusZorg is a subsidiary of Fundis, a Dutch healthcare group. The data protection officer (functionaris gegevensbescherming) for PlusZorg is appointed within the Fundis group. The Fundis branding appears on PlusZorg's website footer. PlusZorg's management and governance fall under the Fundis umbrella.
• BuurtzorgminorStrategic or Co-development PartnerBuurtzorg is a Dutch home care organization. PlusZorg works with Buurtzorg to coordinate daytime care, allowing PlusZorg to provide supplementary night care or intensive home care while Buurtzorg handles regular daytime coverage.
• CedrahminorStrategic or Co-development PartnerCedrah is a healthcare organization in the Netherlands. PlusZorg collaborates with Cedrah to provide supplementary home care and hospice services in the region.
• ZellingenminorStrategic or Co-development PartnerPlusZorg works with Zellingen to coordinate home care services, with PlusZorg providing supplementary care and night services.
• Gedeelde Zorg Midden-HollandminorStrategic or Co-development PartnerA regional healthcare collaboration network in Midden-Holland. PlusZorg participates in this partnership to coordinate shared care delivery.
• Groene Hart Ziekenhuis (GHZ)minorStrategic or Co-development PartnerRegional hospital in Gouda. PlusZorg coordinates with GHZ for transitional care and hospice referrals.
• HagaZiekenhuisminorStrategic or Co-development PartnerHospital in The Hague. PlusZorg collaborates with HagaZiekenhuis for patient discharge and transitional care support.
• Hospice GoudaminorStrategic or Co-development PartnerPlusZorg provides professional night care services at Hospice Gouda as part of their hospice care network.
• Pieter van ForeestminorStrategic or Co-development PartnerHealthcare organization in the region. PlusZorg collaborates on home care coordination and hospice services.
• Lelie ZorggroepminorStrategic or Co-development PartnerRegional care group. PlusZorg works with Lelie Zorggroep on care coordination in the Midden-Holland region.
• Netwerk Palliatieve Zorg Rotterdam (NPZR)minorStrategic or Co-development PartnerPalliative care network in Rotterdam. PlusZorg participates in the network to align with quality standards for palliative care and share best practices.
• Reable NederlandminorStrategic or Co-development PartnerNational reablement expertise network. PlusZorg trained a team in the Reablement methodology and developed the 'Gewoon Leven' (Ordinary Life) program based on Reable Nederland's framework.
• Samen Zoetermeer Gezond (SZMG)minorStrategic or Co-development PartnerRegional health collaboration in Zoetermeer. PlusZorg participates in shared care coordination in this network.
• Vierstroom ThuiszorgminorStrategic or Co-development PartnerHome care organization in the region. PlusZorg coordinates supplementary care with Vierstroom.
• WijdezorgminorStrategic or Co-development PartnerRegional care provider. PlusZorg collaborates on home care services in the region.
• ZorgbrugminorStrategic or Co-development PartnerCare coordination organization. PlusZorg works with Zorgbrug on transitional and bridging care.
• Zorgpartners Midden-HollandminorStrategic or Co-development PartnerRegional care partner organization. PlusZorg collaborates with Zorgpartners for shared care delivery in Midden-Holland.
• Zorg voor LerenminorStrategic or Co-development PartnerHealthcare training and education organization. PlusZorg collaborates on staff training and professional development.

Scale indicators8 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Lelie Zorggroep: Regional Dutch care group providing home care, nursing, and elderly services in the same geography as PlusZorg, competing for the same WMO/WLZ-reimbursed home guidance client base.
• Pieter van Foreest: Healthcare organization in the West Holland region providing home care and hospice services; competes for similar WMO/WLZ-funded home guidance and palliative referrals as PlusZorg.
• Vierstroom Thuiszorg: Regional Dutch home care provider operating in the same Midden-Holland/Utrecht region. Directly competes for the same municipality, insurer, and hospice referral pool as PlusZorg.
• Cedrah: Dutch regional care organization offering home care, nursing, and hospice services in the Midden-Holland area. Comparable in scope (intensive home care plus hospice) and target customer base.
• Buurtzorg Nederland: Largest Dutch home care organization, providing district nursing and home care across the Netherlands. Direct competitor in the same ZVW-funded home nursing segment, with overlapping client base and referrer network in Midden-Holland.
• Zorgpartners Midden-Holland: Regional care organization in Midden-Holland offering home care, nursing, and assisted living services. Directly comparable in geography, payer mix, and service scope.
• Zellingen: Regional Dutch care provider in Midden-Holland delivering home care and elderly services; overlaps directly with PlusZorg's WMO-funded home guidance and intensive care offerings.

Broad incumbents

• Fundis: Parent healthcare group of PlusZorg and a broader Dutch provider of home care, nursing, and elderly services. Operates as a wider portfolio incumbent with multiple subsidiaries across the Netherlands.
• Espria: Larger Dutch healthcare group operating multiple home care, nursing, and youth care brands nationally. Provides similar ZVW/WMO/WLZ-funded services at greater scale and broader geographic reach.

Regional players

• Home Instead (Netherlands franchise): International home care franchise operating in the Netherlands focused on companionship and personal care for elderly at home; comparable in service category and target demographic, with private-pay revenue model rather than the Dutch reimbursement system.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/pluszorg
• Facebookfacebook.com/pluszorg
• LinkedInlinkedin.com/company/pluszorg
• Instagraminstagram.com/pluszorg

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PlusZorg