Vita in Campagna

What Vita in Campagna does

Vita in Campagna is an Italian hobby-farming and gardening magazine published by Edizioni L'Informatore Agrario S.r.l., headquartered in Verona, Italy, and operating since 1983. The company's core product is a monthly magazine covering vegetable gardening, orchards, vineyards, and small-scale animal husbandry, distributed via annual subscription in both print and digital formats. The publication features seasonal task guidance, expert Q&A sections, product reviews, and editorial coverage of Italian agricultural fairs and festivals, targeting Italian-speaking hobby farmers and countryside enthusiasts.

The business model centers on recurring annual subscription revenue from individual consumers, supplemented by one-time sales of specialized books and DVDs (priced €3.50-€79.90), a digital archive of past issues, an email newsletter, and product database featuring partner brands. Distribution operates through owned digital storefronts (vitaincampagna.it, web.vitaincampagna.it) and traditional print mail delivery, with audience development supported by YouTube, Facebook, and event participation including the annual VinCa fair at Veronafiere. The company employs 11-50 people and operates exclusively within Italy under a private, family-controlled publishing group structure with no external investor backing or public listing.

Name

Vita in Campagna

Legal name

Edizioni L'Informatore Agrario S.r.l.

Website

https://vitaincampagna.it

Company type

Private

Founded year

1983

Operating status

Operating

Headcount range

11–50 employees

Short description

Vita in Campagna is an Italian monthly magazine publisher specializing in hobby farming, gardening, vineyards, and small-scale livestock, serving Italian countryside enthusiasts via subscription print and digital products since 1983.

Ownership category

akta.pro rank

Product category

Hobby Farming & Gardening Magazine

NAICS

Periodical Publishers (513120), Newspaper, Periodical, Book, and Directory Publishers (5131)

akta.pro primary industry

Business, Finance & Industry Trade Magazines (MPAJAEAM)

Keywords

• Agricultural publishing
• Hobby farming magazine
• Gardening publications
• Countryside lifestyle media
• Rural advisory content

Headquarters

HQ city

Verona

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Pricing tiers

Distribution channels3 records

Marketing channels7 records

Core offering

Vita in Campagna publishes a monthly Italian magazine and a line of books and DVDs providing practical, seasonal guidance on hobby gardening, vegetable cultivation, orchards, vineyards, small livestock, and biodiversity. The magazine is available through annual subscription in print and digital formats, with a subscriber-accessible online archive of past issues. The company also operates an annual agricultural fair (VinCa) at Veronafiere in Verona and distributes free editorial content, video, and a product database through its consumer website.

Product overview

Vita in Campagna is a monthly Italian magazine focused on countryside living and hobby farming. The product portfolio centers on the magazine itself (available in print and digital formats through subscription), supported by a digital archive, an extensive books/publications line covering specialized agricultural and gardening topics, and a product database featuring partner brands. Additional services include a newsletter subscription, annual fair events (VinCa), and freely accessible editorial content organized by category covering seasonal tasks, plant care, animal husbandry, and sustainable farming practices.

Differentiator

Problem solved

Functional benefit

Brands

• Libreria verde: Book publishing section of Vita in Campagna offering guides and manuals on gardening, farming, and related topics
• La Fiera

Products and services

• Vita in Campagna Magazine (print and digital subscription) Monthly magazine subscription covering countryside living, gardening, vegetable gardens, orchards, vineyards, and small-scale farming with practical seasonal advice and expert Q&A; available in print and digital formats for Italian hobby farmers and gardening enthusiasts.
• Books and DVDs (Libreria verde) One-off retail line of specialized books and DVDs covering vegetable preservation, winemaking, fruit tree propagation, beekeeping, olive cultivation, rabbit breeding, gardening techniques, and related hobby-farming topics; titles individually priced between €3.50 and €79.90.
• Vita in Campagna Fair (VinCa / La Fiera) Annual agricultural and gardening fair organized at Veronafiere (Verona) featuring exhibitions, workshops, demonstrations, and networking opportunities for Italian hobby farmers, gardeners, and countryside-living enthusiasts.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• BBC Gardeners' World Magazine: UK market-leading gardening magazine with a print edition, digital archive, subscriber events, and brand partnerships — directly comparable in product mix (subscription magazine + books + events + partner content) to Vita in Campagna, but operating at much larger scale.
• Country Living: US/UK countryside lifestyle magazine covering rural living, gardening, and small-scale farming — overlaps with Vita in Campagna's countryside/hobby farming audience and editorial verticals (garden, orchard, rural lifestyle).
• Martha Stewart Living: Premium lifestyle media brand spanning print magazine, digital content, books, and product partnerships with an editorial focus on hands-on living, gardening, and food — comparable as a multi-product lifestyle publishing brand monetizing enthusiast audiences across print, digital, and events.
• Better Homes & Gardens: Iconic US home and garden magazine with a broad lifestyle and gardening remit, multi-platform presence, and a partner product database. Comparable as a multi-product gardening media brand with subscription and advertising revenue.
• Fine Gardening: English-language gardening magazine and digital platform from Taunton/Active Interest Media targeting serious hobbyist gardeners with seasonal guidance, plant care, and project content — comparable in editorial depth and enthusiast audience.

Direct peers

• VilleGiardini: Italian garden and outdoor living magazine covering garden design, plant care, and lifestyle — competes for the same Italian enthusiast gardener readership and advertiser interest.
• Gardenia: Italian gardening and horticulture magazine targeting enthusiast readers in Italy. Directly comparable as a domestic Italian gardening publication competing for the same hobby gardener subscriber pool.
• Hobby Farms: English-language hobby farming magazine covering small-scale agriculture, livestock, and gardening for enthusiast readers — the closest international analog to Vita in Campagna's editorial scope and audience model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/vitaincampagna
• Facebookfacebook.com/pages/Vita-in-Campagna/435475026541419
• Xx.com/vitaincampagna

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vita in Campagna