What FIELDS does

FIELDS Corporation (フィールズ株式会社) is a Japanese entertainment company specializing in the planning, development, and sales of pachinko and pachislot (slot) gaming machines. Founded in 1988 and headquartered in Shibuya, Tokyo, the company operates as the core gaming machine subsidiary of Tsuburaya Fields Holdings (TYO:2767, TSE Prime listed), a holding company group formed in October 2022 that includes 20+ consolidated subsidiaries such as Tsuburaya Productions, Digital Frontier, and Optimize. FIELDS develops e-series electronic pachinko machines and L-series pachislot machines (including Smart Pachinko and Smart Pachislot variants), producing approximately 10 new machine models annually through a vertically integrated model that encompasses proprietary game systems, visual/audio production, mechanical design, electrical engineering, and manufacturing.

The company licenses major anime, manga, video game, and tokusatsu intellectual property—including Evangelion, Godzilla, Code Geass, Gundam, Ultraman, Tokyo Ghoul, Berserk, Gantz, Inuyasha, Monster Hunter, and Biohazard—to create themed gaming machines, with roughly 70% of new models being series expansions of previously licensed IP. Beyond licensing, FIELDS participates in IP origination through co-production arrangements within the group (e.g., the Assault Lily franchise). The company's nationwide distribution network comprises seven regional sales organizations spanning Hokkaido to Kyushu, with branches in major cities providing direct B2B sales, promotional event support, prize provision, operational consulting, and facility improvement services to pachinko halls throughout Japan.

FIELDS generates revenue primarily through one-time machine sales to pachinko hall operators, supplemented by IP licensing royalties, hall support and consulting services, and group subsidiary revenue streams. The company serves as both a developer/seller of proprietary branded machines and as a nationwide distribution dealer (唯一の全国流通商社) for partner manufacturers including OK!!, Daiichi, and Enterrise. Pricing is negotiated directly with hall operators based on volume, machine specifications, and relationship terms, with no public price disclosure. The customer base consists entirely of pachinko and pachislot parlors across Japan, a fragmented but industry-concentrated B2B market.

Name

FIELDS

Legal name

フィールズ株式会社

Website

https://fields.biz

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

FIELDS Corporation is a Japanese pachinko and pachislot gaming machine developer and Japan's only nationwide distribution trading company for the industry, licensing major anime and entertainment IP to serve pachinko hall operators across all regions of Japan.

Ownership category

akta.pro rank

Product category

Gaming Machines (Pachinko and Pachislot)

NAICS

Commercial and Service Industry Machinery Manufacturing (3333)

SIC

General Industrial Machinery & Equipment, Nec (3569)

akta.pro primary industry

Gaming Machine Parts & Repair Supply Chain (Spare Parts, Refurbishment, Field Service Kits) (MPAEANAK)

akta.pro secondary industry

Parts, Refurbishment, Maintenance & Field Service for Machines (MPAEAJAJ)

Keywords

• Pachinko machines
• Pachislot machines
• Gaming machine distribution
• IP licensing
• Entertainment machines

Headquarters

HQ city

Tokyo

HQ country

Japan

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Technology or R&D, Personnel, Supply Chain, Marketing or Sales, Operations

Revenue model

1. Gaming Machine Sales: FIELDS sells pachinko and pachislot machines to pachinko halls across Japan. The company sells both proprietary brand machines and acts as a distributor for partner manufacturers' products. Revenue is generated through one-time machine sales to gaming operators.
2. IP Licensing and Royalty: The company acquires IP rights from content owners (anime studios, publishers, production committees) and develops licensed gaming machines. Some IPs are internally developed or co-produced, generating royalty streams and expanding content across multiple platforms.
3. Hall Support Services: Providing pachinko halls with comprehensive support including promotional events, prize provision, and operational consulting services alongside machine sales.
4. Group Subsidiary Revenue: FIELDS is the core operating company of Tsuburaya Fields Holdings group with 20+ consolidated subsidiaries. The company benefits from group synergies including IP creation (Tsuburaya Productions), digital effects (Digital Frontier), and optimization services.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels6 records

Core offering

FIELDS Corporation develops, manufactures, and distributes pachinko and pachislot gaming machines across Japan. The company operates both as a developer/seller of its own branded machines (e-Series pachinko and L-Series pachislot, including smart variants) and as a nationwide distribution dealer for partner manufacturers' products. Machines are built around licensed anime, manga, video game, and tokusatsu intellectual property, and the company also provides pachinko hall operators with consulting, promotional, and operational support services.

Product overview

FIELDS Corporation (フィールズ株式会社) is a Japanese entertainment company specializing in the pachinko and pachislot (パチンコ・スロット) industry. The company's product portfolio consists of two main categories: e-Series (electronic pachinko machines) and L-Series (standard pachislot/slot machines), including smart variants (スマパチ/スマスロ). FIELDS operates both as a manufacturer-developer of branded gaming machines and as a nationwide distribution dealer (流通商事) selling both its own and partner manufacturers' products to pachinko halls across Japan. The company licenses major anime, manga, video game, and tokusatsu IPs (including Evangelion, Code Geass, Gundam, Godzilla, Ultraman, Monster Hunter, Tokyo Ghoul, Berserk, Gantz, Inuyasha, and many others) to create themed gaming machines. As part of the Tsuburaya Fields Holdings Group (円谷フィールズホールディングス), FIELDS provides comprehensive services including IP acquisition, game development, manufacturing, and hall management support. The company also maintains exclusive sales agent relationships with manufacturers like OK!! (for Ultraman titles) and collaborates with other developers including Daiichi, Spiky, and Enterrise.

Differentiator

Problem solved

Functional benefit

Products and services

• e 東京喰種 超デカ 超一撃 ver. (e Tokyo Ghoul Super Large Super Hit ver.) Electronic pachinko machine featuring the Tokyo Ghoul manga/anime IP with enhanced super-large bonus features, sold to pachinko hall operators.
• eアサルトリリィ (e Assault Lily) Electronic pachinko machine featuring the Assault Lily franchise IP, a popular Japanese multimedia project combining dolls, anime, and games.
• e EDENS ZERO ～究極LT～ Electronic pachinko machine featuring the EDENS ZERO anime IP with the Lotto Type (LT) designation and ultimate gaming features.
• e バイオハザード6 (e Biohazard 6 / e Resident Evil 6) Electronic pachinko machine featuring the Resident Evil 6 (Biohazard 6) video game IP developed by CAPCOM.
• e 無職転生 ～異世界行ったら本気だす～ (e Mushoku Tensei) Electronic pachislot machine featuring the Mushoku Tensei: Jobless Reincarnation anime/light novel IP as part of the L-Series (standard pachislot) product line.
• Ｌパチスロ 機動戦士ガンダムユニコーン 覚醒DRIVE (L Pachislot Mobile Suit Gundam Unicorn Kakusei DRIVE) Pachislot (slot machine) featuring the Mobile Suit Gundam Unicorn anime IP with the 'Awakening DRIVE' special feature system.
• 遊技機販売事業 (Gaming Machine Distribution Business) FIELDS Corporation serves as a nationwide distribution dealer (流通商社) for pachinko and pachislot machines, the only company in Japan with nationwide sales offices, selling proprietary brand machines and partner-manufacturer products to pachinko hall operators.
• ホール経営支援サービス (Hall Operation Support Service) Comprehensive consulting services for pachinko hall operators including machine operation support, promotional assistance, prize systems, and human resource development.

Quantifiable outcome

• IP-based gaming machines account for over 60% of the Japanese gaming machine market as of 2024
• +2 more outcomes

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Six partnerships are on record, tiered core and supporting.

• Tsuburaya Fields Holdings (円谷フィールズホールディングス)coreOthersFIELDS is a wholly owned subsidiary and core operating company of Tsuburaya Fields Holdings (TSE Prime listed). The company transitioned to a holding company structure in October 2022, with FIELDS becoming the operating company for pachinko/pachislot business under the group's unified philosophy of 'providing the best leisure for everyone.'
• Tsuburaya Productions (株式会社円谷プロダクション)coreStrategic or Co-development PartnerTsuburaya Productions is a consolidated subsidiary of Tsuburaya Fields Holdings, providing FIELDS with proprietary IP creation capabilities. This includes Ultraman franchise content and original productions, enabling unique competitive advantages in gaming machine development.
• Digital Frontier (株式会社デジタル・フロンティア)supportingTechnology or IntegrationDigital Frontier, a group company specializing in digital effects and visual production, supports the creative and visual development of gaming machine content and promotional materials.
• Optimize (オプティマイズ株式会社)supportingTechnology or IntegrationOptimize, a group company, provides optimization and technology services that may support FIELDS' operational and development processes.
• Various IP Rights Holders (Anime Studios, Publishers, Production Committees)coreOEM/ Whitelabel/ Licensing PartnerFIELDS licenses intellectual property from various content creators including: Bandai Namco (Code Geass, Monster Hunter), Toei Animation (One Piece), Toho (Godzilla), khara/Trigger (SSSS.GRIDMAN), Capcom (Biohazard/Resident Evil, Street Fighter), Shueisha (Tokyo Ghoul, Attack on Titan, Gantz), Sunrise (Gundam, Code Geass), getsit (Berserk), and others. These IP partnerships are essential for developing gaming machines with popular content.
• Partner Manufacturing Companies (提携メーカー)coreChannel Partner/ Reseller/ DistributorFIELDS distributes gaming machines from partner manufacturers (including OK!! for Ultraman products, Daiichi for pachinko/pachislot machines, Enterrise, and others) through its nationwide sales network. The company also performs commissioned development work for these partners.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Sanyo Product: Established Japanese pachinko machine manufacturer with a long history in IP-themed gaming machines. Direct competitor to FIELDS in branded pachinko development and hall supply.
• Heiwa Corporation: Pachinko machine manufacturer operating under the POKER HEIWA brand. Directly competes with FIELDS in IP-licensed pachinko machine production and supply, particularly for premium content collaborations.
• Universal Entertainment: Japanese pachinko/pachislot machine manufacturer and casino equipment maker. Competes with FIELDS in developing and selling themed gaming machines to Japanese halls under brands including Universal and Eleco.
• Daito Trust (Daiichi): Japanese pachinko/pachislot machine maker cited as a partner manufacturer distributing through FIELDS. Operates similar IP-driven gaming machine development with comparable product categories (e.g., Inuyasha pachinko).
• SANKYO: One of Japan's largest pachinko and pachislot machine manufacturers (SANKYO / Fever). Competes head-to-head with FIELDS in IP-licensed gaming machine development and supply to pachinko halls, with a similarly strong focus on anime/manga IP collaborations.
• Kitamura (Kita Denshi): Long-established Japanese pachislot and pachinko machine manufacturer. Direct competitor in gaming machine development, especially pachislot-focused products overlapping FIELDS' L-Series lineup.
• Enterrise: Japanese pachinko/pachislot machine manufacturer listed as a partner distributor of FIELDS. Operates comparable gaming machine development including Monster Hunter Rise smart pachislot — competing in similar IP-driven product niches.

Others

• Tsuburaya Productions: Sister company under Tsuburaya Fields Holdings and creator of the Ultraman IP. Not a direct gaming machine competitor, but a strategic IP supplier that provides FIELDS with proprietary content for its gaming machines — making it an essential ecosystem partner rather than peer.

Broad incumbents

• Konami Group: Major Japanese entertainment conglomerate with a pachinko/pachislot machine business (Konami Amusement) alongside digital gaming and arcade operations. Competes broadly with FIELDS in IP-licensed gaming machines while being much larger and more diversified.
• SEGA Sammy Holdings (Sammy): Major Japanese entertainment conglomerate whose Sammy subsidiary is one of the largest pachislot manufacturers globally. Overlaps with FIELDS in pachislot product development while operating across a much broader gaming and entertainment portfolio.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xtwitter.com/Fields_Fan
• YouTubeyoutube.com/@fields-fan

Revenue estimate

Valuation estimate

Number of profiles

Profiles15 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FIELDS