Pro Media

What Pro Media does

Pro Media is a privately-held Russian advertising agency headquartered in Simferopol, Crimea, legally registered as ООО «ПРОМЕДИА» (LLC PROMEDIA). The company operates as an intermediary connecting local and regional Crimean businesses with advertising airtime on 11 major Russian radio stations. It sells airtime directly to clients at rates ranging from 12 to 25 rubles per second, depending on the station selected, functioning as a rep firm-style intermediary between advertisers and radio broadcasters rather than as a full-service creative agency. Founded in 1997, it claims more than 10 years of industry experience and operates with a headcount in the 101-250 range.

The company's technology platform includes online radio streaming and a mobile interface for listening to radio stations, which serve both as a showcase for its advertising offering and as a complementary consumer-facing radio product. Distribution is exclusively direct — clients engage through the company website (promedia.ru), downloadable PDF price lists, phone, or email, with no reseller or intermediary channels. Pricing is structured on a pay-as-you-go, unit-pricing model with no disclosed subscription, retainer, or agency-of-record arrangements; no recurring contracts, enterprise clients, or named brand logos are disclosed in the available material. There is no evidence of programmatic buying, automated media planning, audience targeting, or any AI-driven optimization features.

Revenue is generated purely through transaction-based airtime sales into a geographically constrained Crimean domestic market. The company lacks disclosed revenue, funding history, expansion plans, or senior leadership visibility beyond the legal entity registration. The combination of narrow product surface (commodity airtime placement), single-geography focus (Crimea), and absence of disclosed enterprise contracts points to a small, operationally focused regional intermediary rather than a scaled adtech platform.

Name

Pro Media

Legal name

ООО «ПРОМЕДИА»

Website

https://promedia.ru

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

101–250 employees

Short description

Pro Media is a privately-held Russian advertising intermediary headquartered in Simferopol, Crimea, that sells radio airtime on 11 major Russian radio stations directly to local and regional Crimean businesses at 12-25 rubles per second.

Ownership category

akta.pro rank

Product category

Radio Advertising Services

NAICS

Media Buying Agencies (54183), Media Buying Agencies (541830), Media Representatives (541840)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Radio Media Buying (MPAAABAI)

akta.pro secondary industries

Radio Advertising Sales & Representation (Local/National, Network Ad Sales) (MPAIAEAI), Broadcast Media Buying (TV & Radio) (BPAFABAA)

Keywords

• Radio advertising placement
• Media buying services
• Advertising agency services
• Radio airtime sales
• Advertising campaign planning

Headquarters

HQ city

Simferopol

HQ country

Ukraine

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Radio Advertising Placement: The company generates revenue by placing radio advertisements on behalf of clients across 11 Russian radio stations. They offer direct access to advertising slots without intermediaries, allowing clients to purchase airtime at competitive rates.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Pro Media sells radio advertising airtime on 11 top Russian radio stations to businesses in Crimea and surrounding markets, placing ads directly without intermediaries at rates of 12–25 rubles per second. The agency also provides campaign planning, optimized multi-station tariff bundling, and an online streaming/mobile player that lets clients and listeners tune in to partner stations.

Product overview

Pro Media is a radio advertising agency offering a unified advertising service with direct placement on 11 radio stations across Crimea without intermediaries. The core offering is radio advertising placement at competitive rates (from 12–25 rubles per second), supported by an online radio streaming module for mobile access. Price list documents are available for download in PDF format.

Differentiator

Problem solved

Functional benefit

Products and services

• Radio Advertising Placement Radio advertising placement service for businesses in Crimea that buys airtime directly on 11 Russian radio stations without intermediaries, at per-second rates starting from 12 rubles. Includes campaign planning, multi-station tariff optimization, and direct scheduling.

Quantifiable outcome

• Radio advertising rates from 12 rubles/second

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• 11 Russian Radio StationscoreChannel Partner/ Reseller/ DistributorPro Media holds exclusive licensing agreements for advertising placement on 11 top Russian radio stations. These agreements allow the company to sell advertising airtime directly to clients without using additional intermediaries.

Scale indicators3 records

Recent moves4 records

Regional players

• Radio Record: Major Russian commercial radio network with its own in-house ad sales. Comparable as a counterpart in the Russian radio advertising value chain, though it controls rather than buys inventory.

Direct peers

• Нью-Тон (New-Ton): Russian regional advertising agency specializing in radio, TV, and outdoor placement. Comparable as a regional ad-buying peer with a similar multi-station broker model.
• ЕРВ (ERV / Gazprom-Media Radio Sales): Specialized radio advertising sales house representing major Russian radio networks. Comparable as a direct competitor providing exclusive ad placement services for radio station partners.
• Видео Интернешнл / Gazprom-Media (ad sales house): Russia's largest TV and radio ad sales house, handling commercial inventory for major broadcasters. Most directly comparable peer — operates the same 'media representative' model for radio stations that Pro Media offers at a regional level.
• Медиа Пойнт (Mediapoint): Russian media planning and buying agency focused on regional advertisers and broadcast channels. Comparable as a regional media buying specialist competing for similar SMB radio and TV advertising budgets.

Broad incumbents

• АДВ (ADV Group): One of Russia's largest independent advertising holding groups, operating media agencies, creative shops, and digital units. Comparable as a Russian full-service ad holding; broader portfolio than Pro Media's radio-only focus.
• GroupM Russia (WPP): WPP's global media investment group operating in Russia with media planning and buying capabilities across broadcast, digital, and print. Comparable as a media-buying counterpart serving the same advertiser base, but at vastly larger scale.
• Dentsu Russia: Russian arm of global advertising network Dentsu, providing media planning and buying, creative, and CXM services. Comparable as a competing global-holding media agency serving Russian advertisers.
• Publicis Groupe Russia: Russian operations of global holding Publicis Groupe, offering media planning, media buying, creative, and digital services. Comparable as a competing media buying/advertising services provider in the Russian market.
• OMD (Omnicom Media Group): Omnicom's media services network with operations in Russia. Comparable as a competing global-holding media agency serving large Russian advertisers with broadcast and digital buying capabilities.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/llc-pro-media-holding-advertising-russian-agency-

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pro Media