Rolito
Rolito (Redonhielo S.A.) is an Argentine family-owned ice and consumer-goods manufacturer operating two plants in Don Torcuato and Merlo, producing food, industrial, and automotive ice and water products distributed via gas stations, B2B, and delivery apps across Argentina.
- Company typePrivate
- Founded1986
- HeadquartersDon Torcuato, Argentina
- Headcount1–10
- GTM typeB2B
- OfferingHardware or Manufacturing
What Rolito does
Rolito is the consumer brand of Redonhielo S.A., an Argentine privately held ice and consumer-goods manufacturer owned by the Pontiero family. The operating company traces its roots to Hielo Merlo SA, founded in 1986 with the Fresh Water bottled-water brand; the Rolito brand itself was acquired from Praxair in 2000 and repositioned as the company's flagship. Today the business runs two manufacturing plants, in Don Torcuato and in Merlo, and serves gas stations, restaurants, industrial customers, automotive buyers, and retail consumers throughout Argentina.
The product portfolio is organized into three manufacturing lines. Alimenticio covers food-grade ice in 2kg, 3kg, and 10kg bags for wholesale and retail. Industrial covers flake ice, crushed ice, and ice bars in 15kg bags plus demineralized water in 6L, serving tanneries, bars, clubs, cold-storage operators, hotels, and bakeries. Automotor covers windshield washer fluid and anticorrosive and demineralized water in 1L, 6L, 5L, and 10L formats. The company also operates two sub-brands from a 2003 beverages expansion: Rolito Rock soft drinks and Agua Rolito mineral water.
Revenue is generated through one-time product sales distributed primarily via gas stations and direct B2B sales to restaurants and industrial buyers, with consumer-direct fulfillment through WhatsApp and listings on the PedidosYa and Rappi delivery platforms. Marketing is concentrated in organic social (Facebook, Instagram, X, YouTube), Google Business, and recipe content on the company website. Pricing is not publicly disclosed, no institutional funding has been raised, no revenue or headcount figures are publicly reported, and the company operates exclusively within Argentina.
Rolito firmographics
Firmographics- Name
- Rolito
- Legal name
- Redonhielo S.A.
- Website
- https://rolito.com.ar
- Company type
- Private
- Founded year
- 1986
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Rolito (Redonhielo S.A.) is an Argentine family-owned ice and consumer-goods manufacturer operating two plants in Don Torcuato and Merlo, producing food, industrial, and automotive ice and water products distributed via gas stations, B2B, and delivery apps across Argentina.
- Ownership category
- akta.pro rank
Where Rolito is headquartered
LocationHeadquarters
- HQ city
- Don Torcuato
- HQ country
- Argentina
- HQ region
- Latin America
Offices2 records
Markets served
Rolito business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Operations, Supply Chain, Infrastructure, Personnel, Marketing or Sales
Revenue model
- Food Ice Products: Sale of ice bags in various formats (2kg, 3kg, 10kg, 15kg) for food consumption, targeting wholesale and retail customers including gas stations and restaurants
- Automotive Products: Sale of automotive fluids including windshield washer fluid, anticorrosive water, and demineralized water in various sizes (1L, 6L, 10L)
- Industrial Ice Products: Sale of industrial ice products including flake ice bags (15kg), crushed ice bags (15kg), and ice bars for industrial applications
Go-to-market motion1 record
Distribution channels5 records
Marketing channels6 records
Rolito product offering
Product offeringCore offering
Rolito manufactures and distributes packaged ice products across Argentina through three specialized lines: Alimenticio (food-grade ice bags in 2kg, 3kg, and 10kg formats for wholesale and retail), Industrial (15kg flake ice, 15kg crushed ice, and crystal ice bars for tanneries, hotels, bakeries, and cold storage), and Automotor (windshield washer fluid, anticorrosive water, and demineralized water in sizes from 1L to 10L). Production operates from two manufacturing plants in Don Torcuato and Merlo.
Product overview
Rolito is an Argentine ice manufacturing company operated by Redonhielo S.A., with over 50 years of market leadership. The company operates as a multi-category consumer goods manufacturer with three specialized manufacturing lines: Alimenticio (food-grade ice in 2K, 3K, and 10K bags), Industrial (flake ice, crushed ice, and ice bars in 15K bags plus demineralized water), and Automotor (windshield washer fluid, anticorrosive water, and demineralized water in various sizes). Additionally, the company has a beverages sub-brand comprising Rolito Rock sodas and Agua Rolito mineral water. The portfolio serves gas stations, restaurants, retailers, automotive customers, and industrial clients including tanneries, bars, clubs, cold storage facilities, hotels, and bakeries.
Differentiator
Problem solved
Functional benefit
Brands
- Rolito Rock: Line of soft drinks launched in 2003
- Agua Rolito
- Fresh Water
Companies that use Rolito
Customer profileSegments5 records
Ideal customer profiles4 records
Rolito technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Rolito partnerships and signals
Strategic signalScale indicators4 records
Recent moves6 records
Expansion highlights4 records
Rolito competitors and assessment
Company assessmentDirect peers
- Arctic Glacier: Major North American producer of packaged ice serving retail, foodservice, and industrial customers across multiple formats (bag, cube, block). Directly comparable to Rolito's multi-format ice production and multi-segment go-to-market.
- Pelican Ice: Regional packaged-ice manufacturer serving retail and foodservice channels in the southern United States. A smaller-scale direct comparable to Rolito's bagged ice wholesale and convenience-channel model.
- Reddy Ice: One of the largest dedicated packaged-ice manufacturers in North America, supplying retail and foodservice channels with bagged and cubed ice. Directly comparable to Rolito's bagged-ice wholesale and gas-station-led model in a different geography.
Broad incumbents
- Air Liquide: French-headquartered industrial gases company producing dry ice and related frozen-gas products as part of a diversified gases and services portfolio. Comparable to Rolito's industrial and automotive-fluids model viewed through an industrial-gases lens.
- Linde plc: Industrial gases multinational formed via the Praxair–Linde merger; it supplies dry ice and other frozen-gas products for industrial and foodservice customers. Directly relevant through Praxair's former ownership of the Rolito brand before it was ceded to Redonhielo in 2000.
- Air Products and Chemicals: Global industrial gases major with dry-ice and related frozen-product offerings alongside a broader gas portfolio. Comparable to Rolito's industrial-ice line and was historically linked through Praxair's ownership of the Rolito brand.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Rolito social profiles
Digital presenceRolito financial estimates
Financial estimateRevenue estimate
Valuation estimate
Rolito leadership team
Management profileNumber of profiles
Rolito funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Rolito M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Rolito
What does Rolito do?
Rolito manufactures and distributes packaged ice products across Argentina through three specialized lines: Alimenticio (food-grade ice bags in 2kg, 3kg, and 10kg formats for wholesale and retail), Industrial (15kg flake ice, 15kg crushed ice, and crystal ice bars for tanneries, hotels, bakeries, and cold storage), and Automotor (windshield washer fluid, anticorrosive water, and demineralized water in sizes from 1L to 10L). Production operates from two manufacturing plants in Don Torcuato and Merlo.
Is Rolito a public or private company?
Rolito is a private company. It is classified as family owned and is currently operating.
When was Rolito founded?
Rolito was founded in 1986. It employs 1 to 10 people.
Where is Rolito based?
Rolito is headquartered in Don Torcuato, Argentina, in the Latin America region.
How does Rolito make money?
Three revenue lines are on record. Food Ice Products are the primary driver. The others are automotive Products and industrial Ice Products.
Who are Rolito's main competitors?
Direct peers on record are Arctic Glacier, Pelican Ice and Reddy Ice. Broad incumbents are Air Liquide, Linde plc and Air Products and Chemicals.
Does Rolito have an API?
No public API is recorded for Rolito.