Organisatie Groep Zuid

What Organisatie Groep Zuid does

Organisatie Groep Zuid (O.G.Z.) B.V. is an independent Dutch event organization bureau headquartered in Mierlo (Eindhoven region) that develops and operates trade fairs, congresses, and business events. Founded in 1994 and led by founder-CEO Han Bosman, OGZ runs a portfolio of 12 distinct brands across multiple sectors: e-commerce (Webwinkel Vakdagen, the claimed #1 digital commerce event of the Benelux), data and analytics (Data Expo), events industry (Festivak Nederland and Festivak België), emergency response and crisis management (eRIC), international education (De BuitenlandBeurs), lifelong learning (LLO Congres), and a regional network of study-choice fairs (Onderwijsbeurs Zuid, Onderwijsbeurs Noordoost, Studiekeuzebeurs Midden, Studiekeuzebeurs West, Master Fair, Studiekeuze & Strategie Congres). Its flagship Webwinkel Vakdagen alone draws over 13,000 visitors, 250 exhibitors, and 200 speakers at Jaarbeurs Utrecht, while the education portfolio collectively serves more than 100,000 study choosers annually.

The company's underlying technology is conventional rather than proprietary: standard business software for registration, ticketing, and stand-allocation, supplemented by the Studiekeuzelab online content platform launched in 2020 to extend the study-choice brand into a year-round digital surface. There is no evidence of proprietary AI, data, or platform technology in the source material.

OGZ makes money through a three-stream event-marketplace model: (1) exhibitor participation fees priced per square meter of stand space, plus optional stand construction and fittings; (2) visitor ticketing and on-site registration fees; and (3) recurring online advertising and content placement across OGZ media and the Studiekeuzelab platform. Go-to-market is direct B2B sales to exhibitor enterprises combined with self-serve visitor registration. The company employs 22 people, serves the Benelux market, and operates exclusively under private ownership with no disclosed institutional investors, funding rounds, or M&A activity.

Name

Organisatie Groep Zuid

Legal name

Organisatie Groep Zuid (O.G.Z.) B.V.

Website

https://ogz.nl

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

11–50 employees

Short description

Organisatie Groep Zuid (OGZ) is an independent Dutch event organizer that develops and operates a portfolio of 12 trade fairs, congresses, and online platforms across e-commerce, data, education, events industry, and crisis management, serving exhibitors, professional visitors, and students across the Benelux.

Ownership category

akta.pro rank

Product category

Trade Show and Event Organization Services

NAICS

Convention and Trade Show Organizers (56192), Convention and Trade Show Organizers (561920)

akta.pro primary industry

Industry-Specific B2B Trade Show Organizers (THAHABAB)

akta.pro secondary industries

Executive Summits & Invitation-Only Forums (MPAGAGAK), Trade Shows & Exhibitions (Booths, Show Management) (BPAFAGAD)

Keywords

• Trade fair organization
• Event management services
• Congress organization
• B2B exhibitions
• Study choice fairs

Headquarters

HQ city

Mierlo

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Exhibition Participation Fees: Revenue generated from exhibitors who pay for stand space at trade fairs and congresses. Participation costs are determined per square meter of stand space. Additional services such as stand construction, stand fittings, and other facilities are available for purchase.
2. Online Content and Advertising: Revenue from placing advertisements and content (advertorials, whitepapers, webinars) in OGZ media and online platforms. Deelnemer/adverteerder (participants/advertisers) pay for content placement services.
3. Visitor Tickets: Revenue from visitors attending trade fairs and congressen. Visitors register via website or at entrance and gain access to exhibitions, lectures, and networking opportunities.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

OGZ is an independent organization bureau that develops and organizes trade fairs and congresses across multiple sectors. The company operates a portfolio of 12 event brands connecting business exhibitors with professional visitors in industries such as e-commerce, data analytics, events industry, education, and crisis management, and also runs the Studiekeuzelab online platform for study guidance.

Product overview

Organisatie Groep Zuid (OGZ) is an independent organization bureau that develops and organizes trade shows, congresses, and events. The company operates a portfolio of 12 distinct brands spanning multiple sectors: e-commerce events (Webwinkel Vakdagen), data industry events (Data Expo), education/student choice fairs (Onderwijsbeurs Zuid, Onderwijsbeurs Noordoost, Studiekeuzebeurs Midden, Studiekeuzebeurs West, Master Fair), study strategy congresses (Studiekeuze & Strategie Congres, LLO Congres), event industry events (Festivak Nederland, Festivak België), emergency management events (eRIC), international education (De BuitenlandBeurs), and an online study choice platform (Studiekeuzelab). The company organizes more than 10 productions per year, bringing together exhibitors and visitors across diverse industries.

Differentiator

Problem solved

Functional benefit

Brands

• Webwinkel Vakdagen: The #1 digital commerce event of the Benelux, held at Jaarbeurs Utrecht with 13,000+ visitors, 250 exhibitors, and 200 speakers.
• Data Expo
• Onderwijsbeurs Zuid
• Onderwijsbeurs Noordoost
• Festivak België
• Festivak Nederland
• eRIC
• Studiekeuzebeurs Midden
• De BuitenlandBeurs
• Studiekeuzebeurs West
• LLO Congres
• Studiekeuzelab
• Master Fair
• Studiekeuze & Strategie Congres

Products and services

• Webwinkel Vakdagen The #1 digital commerce event of the Benelux, held at Jaarbeurs Utrecht with over 13,000 visitors, 250 exhibitors, and 200 speakers.
• Data Expo The trade show where supply and demand in the data industry are brought together, scheduled 9-10 September 2026.
• Onderwijsbeurs Zuid Trade show helping young people from the south of the Netherlands with their study choice, held at Koningshof Veldhoven.
• Onderwijsbeurs Noordoost Education fair helping young people from northern and eastern Netherlands with their study choice, held at Evenementenhal Hardenberg.
• Festivak Nederland The trade fair for organizers and suppliers of large-scale events, held at Brabanthallen Den Bosch.
• Festivak België The platform for the total (public) events industry of Belgium and the Netherlands, held at Nekkerhal Mechelen.
• eRIC Expo Rampenbestrijding, Incidentmanagement & Crisisbeheersing - the connection platform for and by emergency responders, held at Vliegveld Twenthe.
• Studiekeuzebeurs Midden The place for young people from central Netherlands to gain inspiration about future education and careers.
• De BuitenlandBeurs The largest platform in the Netherlands for studies, internships, (volunteer) work, high school programs, and language courses abroad.
• Studiekeuzebeurs West Education fair helping young people from western Netherlands with their study choice, held at Rotterdam Ahoy.
• LLO Congres Congress where the latest trends and developments on the theme of Lifelong Development are discussed, held at Burgers' Zoo Arnhem.
• Studiekeuzelab Online content platform where study choosers, students, parents and counselors find independent advice, inspiration, and practical tools to make the right study and career choice.

Quantifiable outcome

• 100,000+ students helped annually with study choices
• +2 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Messe Frankfurt: One of the world's largest trade fair organizers with a portfolio spanning consumer goods, textiles, and many B2B verticals; an incumbent competing for international exhibitor spend.
• Informa Markets: Global B2B exhibition organizer and division of Informa plc operating hundreds of trade shows worldwide; competes for the same exhibitor marketing budgets as OGZ but at vastly greater scale.
• VNU Exhibitions (now part of CloserStill): Historically a major European B2B trade show organizer (now merged with CloserStill); competed directly in education, events industry, and technology verticals relevant to OGZ.
• RX (Reed Exhibitions): World's largest trade show organizer running ~400 events across 40+ sectors including e-commerce and education; a broad incumbent whose portfolio overlaps OGZ's vertical coverage.

Regional players

• MCH Group (Messe Basel): Swiss-based trade fair and live marketing group operating events like Art Basel and Baselworld; comparable as a mid-sized regional organizer with venue + organizer integrated model.
• Koelnmesse: Major German trade fair organizer operating 80+ events in Cologne across multiple B2B verticals; a regional peer competing for the same German/Dutch exhibitor base.

Direct peers

• CloserStill Media: UK-based independent trade show organizer with a multi-vertical, community-driven portfolio approach (e.g., e-commerce, learning, technology); directly comparable to OGZ's portfolio strategy.
• Easyfairs: Belgian-headquartered independent trade show organizer running 200+ B2B events across 18 countries; the closest direct peer to OGZ given its similar multi-brand portfolio model and Benelux origins.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/OGZbeurzen
• Facebookfacebook.com/Organisatiegroepzuid
• LinkedInlinkedin.com/company/ogz-bv

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Organisatie Groep Zuid