Evli
Evli is a Helsinki-listed Nordic asset manager founded in 1985 managing €21.5 billion in client assets from offices in Finland and Sweden. It provides wealth management, mutual and alternative funds, corporate finance, and the proprietary Atlas Intelligence AI platform to institutional, HNW, retail, and corporate clients.
- Company typePublic
- Founded1985
- HeadquartersHelsinki, Finland
- Headcount251–500
- GTM typeB2B and B2C
- OfferingServices
What Evli does
Evli Oyj is a Nordic asset manager founded in 1985 and headquartered in Helsinki, Finland, with a wholly-owned Stockholm office (Evli Bank AB) serving Swedish clients. The firm manages €21.5 billion in client assets across investment funds, alternative funds, and discretionary wealth management mandates, operating as the third-largest fund company in Finland. Evli is publicly listed on the Helsinki Stock Exchange under the ticker EVLI, is regulated by the Finanssivalvonta (Finnish Financial Supervisory Authority), and groups its fund operations under the wholly-owned Evli-Rahastoyhtiö Oy subsidiary. The company employs approximately 300 people and has been recognized as Finland's best community asset manager for 10 consecutive years in the Kantar Prospera External Asset Management survey.
The product platform spans Private Banking (for clients with investment assets over 300,000 EUR), Institutional Wealth Management, Digital Wealth Management (from 10,000 EUR), and the Aurator wealth management brand on the discretionary side, complemented by a fund offering that includes equity, fixed income, balanced, and real estate mutual funds (systematic savings plans from 50 EUR/month), alternative funds covering private equity, real estate, forestry, lending, and infrastructure, and structured investment solutions. Corporate clients are served through Corporate Finance advisory and remuneration/incentive system design services. On the technology layer, Evli operates the proprietary Atlas platform for professional investors, including Atlas Intelligence, an AI system that processes annual reports, corporate policies, and news to produce structured company analysis and customizable thematic equity portfolios; the My Evli web and mobile portal handles client account access. AI capabilities encompass knowledge retrieval, generative AI, process automation, and recommendation engines, with the Atlas stack now being deployed externally through a 2025 partnership with Global Child Forum covering approximately 2,000 companies on children's rights.
The revenue model is dominated by recurring, AUM-linked management fees on funds and discretionary mandates (subscription-style model), augmented by professional-services revenue from Corporate Finance and incentive system design, plus trading-related and structured-product income. Distribution is sales-led: dedicated relationship managers cover Private Banking (above the 300,000 EUR threshold) and institutional clients, digital self-service channels (My Evli portal, mobile apps, digital wealth management from 10,000 EUR) serve retail and mass-affluent customers, and fund products are distributed through savings plans and lump-sum channels. The firm targets four primary customer segments in parallel - high-net-worth individuals, institutional investors, mass-affluent/retail investors, and professional investors seeking alternatives - with corporate clients addressed through Corporate Finance and incentive systems. Geographic reach is limited to Finland and Sweden, and the website explicitly restricts its offering to persons residing in Finland.
Evli firmographics
Firmographics- Name
- Evli
- Legal name
- Evli Oyj
- Website
- https://evli.com
- Company type
- Public
- Founded year
- 1985
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Evli is a Helsinki-listed Nordic asset manager founded in 1985 managing €21.5 billion in client assets from offices in Finland and Sweden. It provides wealth management, mutual and alternative funds, corporate finance, and the proprietary Atlas Intelligence AI platform to institutional, HNW, retail, and corporate clients.
- Ownership category
- akta.pro rank
Evli industry classification
Industry- Product category
- Asset Management
- NAICS
- Portfolio Management and Investment Advice (523940), Open-End Investment Funds (525910)
- SIC
- Investment Advice (6282)
- akta.pro primary industry
- OCIO Providers (Outsourced CIO) (FSAAAGAH)
- akta.pro secondary industry
- Hybrid Advice (Advisor + Digital) Platforms (FSAAAAAE)
Keywords
Where Evli is headquartered
LocationHeadquarters
- HQ city
- Helsinki
- HQ country
- Finland
- HQ region
- Europe
Offices2 records
Markets served
Evli business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure, Others
Revenue model
- Asset Management Fees: Evli generates revenue through management fees on assets under management across its fund products, including investment funds, alternative funds, and discretionary management mandates. Revenue is based on assets under management (AUM) multiplied by management fee rates.
- Private Banking Services: Revenue from personalized wealth management services for high-net-worth individuals with investment assets over 300,000 euros, including tailored investment strategies and portfolio management.
- Corporate Finance Advisory: Corporate finance services provided to institutional and corporate clients including transaction advisory and corporate finance services.
- Incentive Systems Design: Design and administration of compensation and incentive systems for corporate clients.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Private Banking for high-net-worth individuals |
| Subscription | Monthly | Digital Asset Management |
| Unit Pricing | Monthly | Investment Funds |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
Evli product offering
Product offeringCore offering
Evli is a Nordic asset manager that provides wealth management services to individuals, institutions, and corporations. Its offerings include Private Banking for high-net-worth clients, Institutional Wealth Management, Digital Wealth Management, mutual funds, alternative funds, structured investment solutions, and Corporate Finance advisory including remuneration and incentive system design. The firm manages €21.5 billion in client assets and is the third-largest fund company in Finland.
Product overview
Evli is a Nordic asset manager offering a comprehensive wealth management platform with multiple integrated products and services. The core offering includes Private Banking (for clients with 300K+ euros), Institutional Wealth Management, Digital Wealth Management (starting from 10,000 euros), and Aurator. Investment products span mutual funds (equity, bond, balanced, real estate), alternative funds (private equity, real estate, forestry, lending, infrastructure), and structured investment solutions. The Atlas digital platform serves professional investors with AI-powered company analysis through Atlas Intelligence, enabling customized equity portfolio construction based on themes (AI, cybersecurity, robotics, etc.) and sustainability factors. Clients access services via My Evli web portal and mobile applications.
Differentiator
Problem solved
Functional benefit
Brands
- My Evli: Digital wealth management service and web portal for clients to monitor their investments, accessible via web and mobile applications.
- Evli Digital
- Atlas
- Atlas Intelligence
- Aurator
- Evli Visio
Products and services
- Private Banking
- Institutional Wealth Management (Instituutiovarainhoito)
- Digital Wealth Management (Digitaalinen varainhoito)
- Aurator Wealth Management
- Investment Funds (Sijoitusrahastot)
- Alternative Funds (Vaihtoehtorahastot)
- Structured Investment Solutions (Strukturoidut sijoitusratkaisut)
- Corporate Finance Services
- Remuneration and Incentive Systems (Palkitseminen ja kannustinjärjestelmät)
- Atlas Platform
- My Evli Digital Service
- Enhanced Index Funds (Enhanced-rahastot)
- Atlas Monthly Equity Navigator
Companies that use Evli
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles5 records
Evli technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability6 records
Feature2 records
Evli partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Global Child ForumcoreStrategic partnership bringing AI to analyze how nearly 2,000 international companies address children's rights in their business operations and supply chains. Evli provides its Atlas Intelligence AI platform for use in the Corporate Sector and Children's Rights Benchmark analysis, which is the world's most comprehensive dataset on corporate children's rights performance. The partnership aims to develop faster, deeper, and higher-quality insights from Global Child Forum's data.
Scale indicators4 records
Recent moves5 records
Expansion highlights5 records
Evli competitors and assessment
Company assessmentDirect peers
- Handelsbanken Fonder: Swedish bank-affiliated asset manager providing mutual funds and discretionary mandates — comparable to Evli's Swedish operation and Nordic fund line.
- Aktia Bank Wealth Management: Finnish bank with private banking and asset management services; competes head-to-head with Evli in the Finnish HNW and institutional market.
- Nordea Asset Management: Largest Nordic asset manager with broad multi-asset funds and institutional/retail distribution across the same Nordic geographies Evli targets, including similar mutual fund product lines.
- SEB Investment Management: SEB's asset management division offers mutual funds, private banking and institutional mandates across the Nordics — overlapping with Evli in fund products and wealth management.
- Swedbank Robur: Sweden's largest asset manager offering mutual funds and institutional mandates — directly competes with Evli for Swedish retail and institutional mandates in Stockholm.
- OP Varainhoito (OP Wealth Management): Finland's largest cooperative bank's wealth management division offering private banking, funds, and institutional mandates — direct rival to Evli's institutional and Private Banking lines.
Broad incumbents
- BlackRock: Global asset management incumbent offering iShares ETFs, mutual funds, and institutional mandates — competes with Evli for Nordic institutional mandates and represents the dominant scale benchmark.
- Vanguard: Global low-cost passive giant increasingly accessible across Europe. Vanguard's low fee structure creates structural pressure on Evli's traditional active mutual fund AUM.
Regional players
- S-Pankki: Finnish retail bank with growing wealth management and fund offerings — competing regionally with Evli for Finnish retail and mass-affluent clients.
- DNB Asset Management / DNB Lux: Norway's largest asset manager with Nordic institutional and retail funds — adjacent peer with overlapping Nordic institutional client base.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Evli social profiles
Digital presenceEvli financial estimates
Financial estimateRevenue estimate
Valuation estimate
Evli leadership team
Management profileNumber of profiles
Profiles9 records
Evli subsidiaries and ownership
Company hierarchySubsidiaries2 records
Evli funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Evli M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Evli
What does Evli do?
Evli is a Nordic asset manager that provides wealth management services to individuals, institutions, and corporations. Its offerings include Private Banking for high-net-worth clients, Institutional Wealth Management, Digital Wealth Management, mutual funds, alternative funds, structured investment solutions, and Corporate Finance advisory including remuneration and incentive system design. The firm manages €21.5 billion in client assets and is the third-largest fund company in Finland.
Is Evli a public or private company?
Evli is a public company. It is classified as public and is currently operating.
When was Evli founded?
Evli was founded in 1985. It employs 251 to 500 people.
Where is Evli based?
Evli is headquartered in Helsinki, Finland, in the Europe region.
How does Evli make money?
Four revenue lines are on record. Asset Management Fees are the primary driver. The others are private Banking Services, corporate Finance Advisory and incentive Systems Design.
Who are Evli's main competitors?
Direct peers on record are Handelsbanken Fonder, Aktia Bank Wealth Management, Nordea Asset Management, SEB Investment Management, Swedbank Robur and OP Varainhoito (OP Wealth Management). Broad incumbents are BlackRock and Vanguard. Regional players are S-Pankki and DNB Asset Management / DNB Lux.
Does Evli have an API?
No public API is recorded for Evli.
What industry is Evli in?
Evli's product category is Asset Management. Its primary akta.pro industry code is FSAAAGAH, OCIO Providers (Outsourced CIO), with a secondary code of FSAAAAAE, Hybrid Advice (Advisor + Digital) Platforms. Its NAICS code is 523940 and its SIC code is 6282.