thinX

What thinX does

thinX GmbH is a privately held management consulting firm headquartered in Munich (with an additional office in Augsburg), serving enterprise clients across the DACH region (Germany, Austria, Switzerland). Founded in 2020 as the successor to think consult (2013), the firm operates under co-managing directors Codrut Bugheanu and Markus Widmann and positions itself as a results-oriented boutique that closes the gap between strategy formulation and operational implementation. Its portfolio spans five integrated service lines: KI-Strategie & KI-Transformation (AI Strategy & Transformation), Markt-, Produkt- und Servicestrategie (Market, Product & Service Strategy), Enterprise Architecture, Prozess- und Anforderungsdesign (Process & Requirements Design), and Programm- und Projektmanagement (Program & Project Management).

The firm's core delivery asset is a proprietary five-phase methodology (Discovery & Klärung, Strategie & Konzept, Design & Anforderungen, Umsetzung & Steuerung, Verankerung & Wirkung) that combines classical, agile, and hybrid frameworks — SAFe, Scrum, PRINCE2, IPMA, and TOGAF — selected contextually rather than applied rigidly. AI is positioned both as a consulting topic and as an internal productivity tool used in analysis, modelling, and documentation; efficiency gains are reinvested into deeper engagement content rather than higher day rates. The technology stack supporting this is intentionally lightweight: website hosting on Vercel, Plausible Analytics for privacy-compliant telemetry, ZohoRecruit for hiring — no proprietary software products, APIs, or platform are disclosed.

thinX employs approximately 26 core team members plus 4 associate partners and 3 operations/HR staff, with senior consultants averaging 11 years of consulting experience drawn from tier-1 firms including Siemens, Telefónica, NTT DATA, EY, and Capgemini Invent. Revenue is generated entirely through professional services engagements — quote-based consulting contracts with durations ranging from three weeks (Strategy) to 24 months (Program/Project Management), billed as multi-year contracts. The firm reports 25+ active customers, 300+ completed projects, and a 92% client re-hire rate; six technology partners (Fast-LTA, Multi-Base, Qcentric, Soffico, WDW, Orchestra) provide referral flow. Go-to-market is direct enterprise field sales across DACH, with no resellers, distributors, or marketplace channels. Customer segments span IT, Telecommunications, Finance, Insurance, Healthcare, Industry, and Services, with primary focus on regulated industries requiring EU AI Act compliance advisory. The firm holds IPMA Level D certification and was certified as a Great Place to Work in Germany in 2024.

Name

thinX

Legal name

thinX GmbH

Website

https://thinx.company

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

thinX GmbH is a Munich-based management consulting boutique serving DACH enterprises across AI strategy, enterprise architecture, process design, and program/project management. Founded 2020 as successor to think consult, the firm delivers senior-led transformation engagements with a five-phase proprietary methodology.

Ownership category

akta.pro rank

Headquarters

HQ city

Munich

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Consulting Services: Professional consulting services delivered through five disciplines: KI-Strategie & KI-Transformation, Markt-/Produkt-/Servicestrategie, Enterprise Architecture, Prozess- und Anforderungsdesign, Programm- und Projektmanagement. Projects range from 3-24 months with typical engagement durations of 3-12 weeks per discipline.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

thinX GmbH is a management consulting firm delivering five integrated service lines for enterprise clients in the DACH region: KI-Strategie & KI-Transformation (AI Strategy and Transformation), Markt-, Produkt- und Servicestrategie (Market, Product and Service Strategy), Enterprise Architecture, Prozess- und Anforderungsdesign (Process and Requirements Design), and Programm- und Projektmanagement (Program and Project Management). Services are delivered end-to-end from strategy through operational implementation using a five-phase methodology combining classical, agile, and hybrid frameworks.

Product overview

thinX is a consulting firm (Unternehmensberatung) offering five integrated consulting service lines focused on digital and AI transformation in the DACH region. The core portfolio consists of: KI-Strategie & KI-Transformation (AI Strategy & Transformation), Markt-, Produkt- und Servicestrategie (Market, Product & Service Strategy), Enterprise Architecture, Prozess- und Anforderungsdesign (Process & Requirements Design), and Programm- und Projektmanagement (Program & Project Management). These services are delivered end-to-end from strategy through operational implementation, individually or as an integrated package. thinX positions itself as a results-oriented consulting firm that combines framework-based methodology with AI-supported tools, covering the full transformation lifecycle from discovery through anchoring in the organization.

Differentiator

Problem solved

Functional benefit

Products and services

• KI-Strategie & KI-Transformation

Quantifiable outcome

• 92% re-hire/re-commission rate from existing clients
• +2 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• NTT DATA Deutschland: Global IT services and consulting provider with a sizable German practice spanning AI, enterprise architecture, process design and program management — directly comparable service lines and a former employer of thinX's leadership.
• Accenture DACH: Global professional services giant with a large DACH practice in AI strategy, enterprise architecture and program management — the dominant scaled incumbent against which thinX's boutique offering is positioned.
• Roland Berger: Europe-based strategy and management consulting incumbent headquartered in Munich with deep DACH enterprise relationships — competes for strategy and transformation work, particularly at the DAX end of thinX's customer base.
• Capgemini Invent: Global digital innovation and transformation consulting arm of Capgemini, several of thinX's senior leaders (e.g., Siegfried Adam) previously built competence units there. It competes for the same DACH AI/EA/PMO mandates at significantly larger scale.

Direct peers

• Detecon International: Deutsche Telekom-origin management and technology consultancy specializing in telecommunications transformation, digital strategy and enterprise architecture — directly comparable to thinX's telco-heavy DACH practice.
• Horváth: German-origin management consulting firm specializing in transformation, performance management and digital strategy for European enterprises — directly comparable service profile and geographic focus.
• Senacor Technologies: German-headquartered digital and technology transformation consulting firm with comparable offerings in strategy, enterprise architecture, process design and program management for DACH enterprise clients. Similar boutique-to-mid-market positioning makes it a close comparable.
• msg (msg systems): German-headquartered IT and management consulting group with strong presence in insurance, banking, automotive and public sector — competes for the same DACH regulated-industry transformation engagements.
• Q_Perior: German-speaking management and IT consulting firm focused on digital transformation, enterprise architecture and program management for financial services and other regulated industries — closely overlapping thinX's regulated-vertical go-to-market.
• Scheer Group: German process and integration consulting firm with deep expertise in business process management, enterprise architecture and digital transformation — a strong match for thinX's Prozess- und Anforderungsdesign offering.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about thinX