What Pacific Union does

Pacific Union is a real estate brokerage founded in 2009 and headquartered in San Francisco, operating in the U.S. residential real estate market. The firm currently operates within the Compass platform — its web presence (compass.com), technology stack, and product portfolio are those of Compass, Inc., indicating Pacific Union has been integrated into the Compass brokerage network rather than operating as an independent technology vendor. Core offerings to consumers include property search, agent matching, buying/selling support, rental services, and access to off-market inventory through programs such as Compass Private Exclusives and Compass Coming Soon. To agents, the firm provides marketing infrastructure including Compass Concierge (which fronts home improvement costs to sellers until closing), a 3-Phased Marketing Strategy, the Compass Academy training platform, and a network of 340,000+ agents across 30+ U.S. metropolitan markets including high-value luxury regions (Hamptons, Aspen, Lake Tahoe, Jackson Hole, Naples, Hawaii).

The revenue model is a traditional real estate brokerage commission structure on closed transactions, supplemented by revenue from mortgage partnerships (notably Rocket Mortgage, integrated directly into the purchase flow) and ancillary services such as new development marketing (Compass Development Marketing Group). Customer segments span individual home buyers, sellers, and renters, with vertical specializations including Sports & Entertainment, Military, Ranch and Land, Luxury (Compass Luxury), and Seniors (Compass Plus). The platform also targets institutional new development clients through its Development Marketing Group. Distribution is omnichannel: web and mobile (iOS and Android apps), neighborhood guide content, local offices across major U.S. metros, and a large commissioned agent salesforce. Technology components include a property search portal, recommendation/personalization for exclusive listings, marketing automation for agents, and integration with external mortgage origination.

Name

Pacific Union

Legal name

Compass, Inc. dba Compass

Website

https://compass.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Pacific Union is a San Francisco-based U.S. residential real estate brokerage founded in 2009, now operating within the Compass platform network. It serves individual buyers, sellers, and renters across 30+ U.S. metros, with emphasis on luxury markets and agent enablement technology.

Ownership category

akta.pro rank

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Core offering

Pacific Union is a residential real estate brokerage that provides home buying, selling, and renting services for consumers in major California and U.S. metropolitan markets. Following acquisition by Compass, the firm now operates on the Compass digital brokerage platform, which connects buyers, sellers, and renters with licensed real estate agents and supports transactions with marketing programs such as Private Exclusives, Coming Soon, and Compass Concierge. The platform is complemented by neighborhood guides, mortgage pre-approval referrals, and dedicated luxury, new development, and commercial real estate service lines.

Product overview

NOTE: Source data is about Compass, not Pacific Union. The Compass offering is a real estate brokerage platform with multiple integrated services including property search, agent matching, and marketing tools. No specific Pacific Union data found in source material.

Differentiator

Problem solved

Functional benefit

Brands

• Compass Concierge: Home improvement services program covering costs until closing
• Compass Private Exclusives
• Compass Coming Soon
• Compass 3-Phased Marketing Strategy
• Compass Development Marketing Group
• Compass Academy

Products and services

• Compass Real Estate Brokerage Platform A residential real estate brokerage platform enabling consumers to buy, rent, and sell properties through a digital interface connected to a network of 340,000+ agents across 30+ U.S. metropolitan markets.
• Compass Concierge A seller-facing program that funds home improvement services upfront and recoups the cost at closing, designed to help clients sell homes faster and for more money.
• Compass Private Exclusives An off-market listing program giving sellers discreet pre-marketing exposure to Compass agents and clients before listings are publicly marketed.
• Compass Coming Soon Pre-market listing visibility service that surfaces properties to the Compass network prior to public MLS marketing.
• Compass Development Marketing Group A specialty group providing new development sales and marketing services for residential construction projects and developers.
• Residential Home Buying Services Agent-represented residential property buying services including search, viewings, offer negotiation, and closing support for individual consumers.
• Residential Home Selling Services Agent-represented residential property selling services including pricing, listing, multi-phase marketing, showings, negotiation, and closing.
• Residential Rental Services Rental property search and agent-supported services for consumers seeking to lease residential apartments or homes.
• Rocket Mortgage Pre-Approval Referral Referral-based mortgage pre-approval service that allows prospective buyers to determine purchasing power via Rocket Mortgage integration.

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• RE/MAX: RE/MAX is a globally franchised residential real estate brokerage with an established California and high-end-agent network (including the legacy Luxury Collection) that competes with Pacific Union/Compass for both agent affiliation and consumer-side listings.
• Keller Williams Realty: Keller Williams is the largest U.S. residential brokerage by agent count, with a technology-led (KW Command) operating model and a comparable luxury (KWL) segment competing for the same agent-recruiting pool and California market share.
• Coldwell Banker: Coldwell Banker is a national residential brokerage franchise with deep California roots (San Francisco Bay Area LA presence) and a luxury affiliate (Coldwell Banker Global Luxury) that competes for the same Pacific Coast agents and listings as Pacific Union/Compass.
• Berkshire Hathaway HomeServices: Berkshire Hathaway HomeServices is a national franchise brokerage network with significant California, Hawaii, and Florida presence that competes head-to-head for top-producing agents and luxury listings, particularly in the same metros where Pacific Union operates.

Emerging players

• eXp Realty: eXp Realty is a cloud-based brokerage with higher commission splits and lower fixed-cost structure that competes directly with Pacific Union/Compass for agent recruitment nationally, including in California and luxury segments.
• Redfin: Redfin is a technology-led residential brokerage with reduced-fee and virtual-service offerings that has reshaped buyer-side expectations; it competes with Pacific Union/Compass in the same California metros with a fundamentally different cost structure.

Direct peers

• The Agency: The Agency is a boutique luxury real estate brokerage headquartered in Beverly Hills with a tech-driven, design-forward identity and a comparable California-concentrated footprint (LA, OC, San Diego, SF). It is the closest independent boutique competitor to Pacific Union's pre-Compass positioning.
• Engel & Völkers: Engel & Völkers is a luxury-focused international real estate franchise whose premium-segment positioning, European heritage, and West Coast presence overlap directly with Pacific Union's luxury California franchise and aspirational international buyer access.
• Sotheby's International Realty: Sotheby's International Realty is a global luxury-affiliated residential brokerage whose brand, ultra-high-net-worth client focus, and California/Hamptons/Tahoe/Aspen footprint most directly mirror Pacific Union's luxury Pacific Coast franchise. Both compete for the same luxury inventory and HNW agent pool.

Others

• Dwellworks (Corporate Housing relocation coordination): Dwellworks is a corporate-housing and destination-services provider that is adjacent (rather than directly competitive) to Pacific Union/Compass: it supports the same luxury relocating-buyer segment that drives Pacific Union's high-end California transaction flow and is a natural ecosystem partner.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/pacunion
• YouTubeyoutube.com/compass
• Facebookfacebook.com/pacificunionrealestate
• LinkedInlinkedin.com/company/pacific-union-international
• Instagraminstagram.com/compass

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pacific Union