smac

What smac does

smac GmbH is a private Austrian business consulting firm headquartered in Ligist, Styria, founded in 2012. The company delivers an integrated portfolio of four professional services — Unternehmensberatung (business consulting), Künstliche Intelligenz (AI and process automation), Marketing & Vertrieb (marketing and sales), and Software & Prozesse (software and process optimization) — targeted at small and medium-sized enterprises (KMU) in Austria. Rather than developing proprietary software, smac operates as a consultative integrator, selecting and implementing third-party tools (Microsoft Azure infrastructure, Sendinblue email marketing, Leadinfo visitor profiling) to address client pain points such as irregular lead generation, manual workloads, disconnected tools, and stalled growth.

The company pursues a sales-led, consultative go-to-market motion, beginning with a non-binding initial consultation ('Erstgespräch') before proposing tailored, project- or retainer-based engagements. Its stated differentiator is implementation rather than concept delivery and long-term partnership rather than project-based vendor relationships. Approximately 29 SME client logos are publicly referenced, spanning forestry, metals/recycling, plastics, electrical services, hospitality, and advisory verticals. The firm has 1-10 employees, no disclosed funding rounds, no parent company, and operates solely within the Austrian market despite DACH-listed geographic intent.

Leadership is concentrated with Managing Director Sven Raters (MBA, CMC) and authorized officer Marianna Raters-Salchinger. Revenue is not disclosed and the firm appears to operate as a bootstrapped micro-consultancy with no evidence of institutional capital, M&A activity, or material headcount expansion.

Name

smac

Legal name

smac GmbH

Website

https://smac.at

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

smac GmbH is an Austrian consulting firm that delivers integrated business consulting, AI automation, marketing, and process optimization services to small and medium-sized enterprises. Based in Ligist, Styria, with 1-10 employees, it acts as a third-party tool integrator rather than a software vendor.

Ownership category

akta.pro rank

Headquarters

HQ city

Ligist

HQ country

Austria

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Unternehmensberatung (Business Consulting): smac generates revenue through consulting engagements focused on business strategy, marketing optimization, AI implementation, and process improvement for SMEs. Engagements appear to be project-based or retainer-based, with the company emphasizing long-term partnership over one-off projects. Services include advisory, implementation support, and ongoing accompaniment of clients.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

smac GmbH is an Austrian business consulting firm that delivers an integrated portfolio of four service pillars: Unternehmensberatung (business consulting), Künstliche Intelligenz (AI-driven automation), Marketing & Vertrieb (marketing and sales), and Software & Prozesse (software and process optimization). The firm acts as a strategic partner and systems integrator for SMEs, combining strategy, AI, technology and implementation under one umbrella rather than selling standalone products. Engagements are consultative and long-term partnership oriented, with no proprietary software product.

Product overview

smac GmbH is a consulting services company offering an integrated portfolio of four core services: Unternehmensberatung (business consulting), Künstliche Intelligenz (AI/automation), Marketing & Vertrieb (marketing and sales), and Software & Prozesse (software and process optimization). The company positions these as interconnected service pillars that work together rather than isolated offerings, targeting Austrian SMEs (KMU) with the tagline 'Strategie. KI. Technologie. Umsetzung' (Strategy. AI. Technology. Implementation). The company does not offer a standalone software product but rather consultative and implementation services delivered through long-term partnerships with clients.

Differentiator

Problem solved

Functional benefit

Products and services

• Unternehmensberatung (Business Consulting) Advisory and consulting engagement that brings clarity to client goals, priorities and decisions for small and medium-sized enterprises. Targets Austrian SME owners seeking structured strategic guidance.
• Künstliche Intelligenz (AI Automation) Service that meaningfully automates recurring business tasks using AI, positioned as a key differentiator within smac's integrated offering. Designed for SMEs seeking to reduce manual workload in daily operations.
• Marketing & Vertrieb (Marketing and Sales) Service focused on generating qualified leads and ensuring the right inquiries come through for Austrian SMEs. Aims to convert irregular marketing activity into regular, predictable demand.
• Software & Prozesse (Software and Process Optimization) Service that creates clean workflows and functioning systems for SMEs by integrating and optimizing existing third-party software tools rather than building proprietary products.

Named customers29 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability1 record

Scale indicators1 record

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• Roland Berger: European-origin strategy and management consulting firm headquartered in Munich with a strong DACH presence including Austria. Comparable to smac as a management consulting provider but operating across enterprise, mid-market, and SME clients with much broader service scope.
• PwC Austria: Big Four professional services firm in Austria offering consulting, technology, and digital transformation services. Comparable to smac in delivering integrated business/technology advisory for Austrian organizations including mid-market accounts.
• Capgemini Invent: Global management consulting and digital transformation arm of Capgemini with operations in DACH. Comparable to smac's positioning as a strategy + AI + process + marketing consulting integrator, but at enterprise scale.
• KPMG Austria: Big Four advisory firm offering management consulting, technology, and process optimization services to Austrian enterprises and growth-stage companies. Comparable as an Austrian consultancy addressing strategic, operational, and digital transformation for business clients.
• BearingPoint: European management and technology consulting firm with operations in Austria serving clients across industries including SMEs and mid-market. Comparable as a consultant for process optimization, digital strategy, and marketing/technology advisory in the DACH region.
• Porsche Consulting: Stuttgart-based top-tier management consultancy with DACH-wide presence advising mid-market and large enterprises on strategy, processes, and digital transformation. Comparable to smac's integrated management/process/technology consulting for business clients in German-speaking markets.
• Deloitte Austria: Big Four advisory firm providing consulting, technology implementation, and digital transformation services to Austrian clients. Comparable as an end-to-end management/IT consulting provider targeting business improvement for Austrian commercial clients.

Direct peers

• msg group: Munich-based consulting and IT company focused on industry-specific digitalization, process optimization, and AI/automation for insurance, banking, and public sector clients across DACH. Comparable to smac as a process/AI/software consulting integrator serving German-speaking business clients.
• Horvath Management Consultants: Stuttgart-headquartered management consulting firm specializing in performance optimization, digital transformation, and finance for mid-market and SME clients across DACH. Comparable to smac's integrated consulting (strategy + processes + systems + AI) targeting German-speaking SMEs.
• valantic: Munich-headquartered digital transformation, consulting, and software services firm with operations across DACH. Comparable to smac as a digital/management consulting firm focused on combining marketing, process, and software expertise for mid-market and SME clients in German-speaking markets.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/smacgmbh
• LinkedInlinkedin.com/company/smac-gmbh

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about smac