Kennisinstituut Duurzaam Verpakken

What Kennisinstituut Duurzaam Verpakken does

Kennisinstituut Duurzaam Verpakken (KIDV) is the Dutch national knowledge institute for sustainable packaging, established in 2013 and headquartered at Henri Faasdreef 312 in The Hague. Operating as a non-profit foundation under Stichting Verpact (the entity administering the Netherlands' Extended Producer Responsibility scheme for packaging), KIDV provides objective, science-based assessment tools, frameworks, and advisory services to companies placing packaging on the Dutch market. Its constituents span the healthcare, food and beverage, retail, cosmetics, e-commerce, and manufacturing sectors, and it has collaborated with 22 Dutch sector organizations on Sector Innovation Plans for Sustainable Packaging (2019-2022). As of November 2025, KIDV is transitioning its brand identity to Verpact, with technical integration of the unified entity underway.

KIDV's product portfolio centers on three primary digital tools: the Recyclecheck system, which assesses packaging recyclability in the Dutch collection, sorting, and recycling infrastructure across six material categories (rigid plastic, flexible plastic, glass, metal, paper/cardboard, and beverage cartons); the Weggooiwijzer disposal guide logo system, recognized by 81% of Dutch consumers; and the Sustainable Packaging Compass, which evaluates packaging across recyclability, circularity, and environmental impact dimensions. Underlying methodology includes the KIDV-model Five Perspectives on Sustainable Packaging, covering product-packaging interaction, policy and strategy, consumer behavior, circular economy, and material choice. Collaborative assets include the Packalicious learning community, Communities of Practice for flexible and reusable packaging, the PackForward international platform with Fost Plus (Belgium), Gront Punkt Norway, and Valipac, and the Platform of Sustainable Packaging Innovators. Tools are updated annually based on monitoring data and stakeholder input.

KIDV's business model is institutional rather than commercial. All primary tools are provided free of charge to companies, positioning the institute as a public-good knowledge institution rather than a vendor. Funding flows from the Dutch packaging EPR scheme administered by Stichting Verpact. The go-to-market motion combines digital self-service via kidv.nl and verpact.nl with direct professional engagement through knowledge sessions, workshops, and tailored sector advisory. Weggooiwijzer logos are restricted to packaging placed on the Dutch market, reinforcing the domestic focus of the consumer-facing assets while PackForward enables parallel international knowledge exchange.

Name

Kennisinstituut Duurzaam Verpakken

Legal name

Stichting Verpact

Website

https://kidv.nl

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Kennisinstituut Duurzaam Verpakken (KIDV) is a Dutch non-profit knowledge institute under Stichting Verpact that provides science-based assessment tools (Recyclechecks, Sustainable Packaging Compass, Weggooiwijzer) and guidance to companies placing packaging on the Dutch market.

Ownership category

akta.pro rank

Product category

Sustainable Packaging Advisory

NAICS

Business Support Services (5614), Materials Recovery Facilities (56292), Packaging and Labeling Services (56191)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Packaging Recovery & Closed-Loop Programs (Take-Back, Deposit-Return, EPR Support) (IMALAMAF)

akta.pro secondary industries

Sustainability Testing, Certification & Compliance (LCA, Recyclability/Compostability Testing, FSC/PEFC) (IMALAMAK), Reusable & Refill Packaging Systems (Returnable Packaging, Refill-at-Home/In-Store) (IMALAMAE), Reusable Packaging & Container Return Programs (On-site) (BPABALAJ)

Keywords

• Sustainable packaging consulting
• Packaging recyclability assessment
• Waste disposal guidance
• Circular economy research
• Producer responsibility advisory

Headquarters

HQ city

Den Haag

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Institutional Funding and Government Support: KIDV is part of Stichting Verpact, a foundation that administers the Extended Producer Responsibility (EPR) scheme for packaging in the Netherlands. KIDV's activities are funded through the Dutch packaging management organization.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Kennisinstituut Duurzaam Verpakken (KIDV) is a Dutch knowledge institute that provides tools, frameworks, and advisory services to help organizations make sustainable packaging decisions. Its core offerings include the Recyclecheck recyclability assessment tools (covering rigid and flexible plastics, glass, metal, paper/cardboard, and beverage cartons), the Weggooiwijzer consumer disposal guidance logo system, the Sustainable Packaging Compass for comparing packaging scenarios, and the KIDV-model Five Perspectives on Sustainable Packaging framework. It also operates learning communities (Packalicious), sector innovation plans, and professional knowledge sessions for companies operating in the Dutch market.

Product overview

Kennisinstituut Duurzaam Verpakken (KIDV), now operating under the Verpact umbrella brand, offers a comprehensive suite of tools and services for sustainable packaging. The core products include the Recyclecheck tools (for rigid plastic, flexible plastic, glass, metal, paper/cardboard and beverage cartons) that assess packaging recyclability, the Weggooiwijzer (Disposal Guide) logo system for consumer-friendly waste sorting, and the Sustainable Packaging Compass for evaluating packaging sustainability across recyclability, circularity and environmental impact. Supporting these are the Five Perspectives Model providing a strategic framework, Packalicious learning community for collaborative innovation, PackForward international movement, and the Platform of Sustainable Packaging Innovators connecting startups with industry. Additional services include sector innovation plans, knowledge sessions/workshops, and the consumer helpdesk (Meldpunt Verpakkingen). The organization also maintains an extensive knowledge bank with research papers and factsheets.

Differentiator

Problem solved

Functional benefit

Brands

• Recyclecheck: Tool that helps companies assess the recyclability of packaging materials including flexible and rigid plastic, glass, metal, paper and cardboard, and beverage cartons.
• Weggooiwijzer
• KIDV Model Vijf perspectieven op duurzaam verpakken
• The Sustainable Packaging Compass
• Packalicious
• PackForward
• Platform of Sustainable Packaging Innovators
• Community of Practice Reusable Packaging

Products and services

• Recyclecheck Assessment tools that help companies evaluate the recyclability of their packaging in the Dutch collection, sorting, and recycling system. Available for rigid plastic, flexible plastic, glass, metal, paper and cardboard, and beverage cartons. Based on Ellen MacArthur Foundation circularity principles.
• Weggooiwijzer (Disposal Guide) A logo system on packaging that helps consumers dispose of packaging correctly by indicating which waste stream each packaging component belongs to, contributing to optimal recycling processes. 81% of Dutch consumers recognize the Weggooiwijzer logos.
• Sustainable Packaging Compass An analytical tool enabling companies to determine the sustainability of packaging based on three pillars: recyclability, circularity, and environmental impact. Allows comparison of product-packaging combinations with alternative options.
• KIDV QuickScan Duurzaam Verpakken A quick assessment tool for companies to evaluate the sustainability of their packaging and identify improvement opportunities.
• KIDV-model Five Perspectives on Sustainable Packaging A comprehensive framework describing how companies can sustainably optimize each product-packaging combination, covering five key perspectives: packaging and the product, policy and strategy, consumer behaviour, packaging in a circular economy, and choice of material and packaging process.
• Packalicious A learning community in sustainable packaging that brings together businesses, science, and education to collaboratively develop innovative solutions at the system level for intrinsically sustainable packaging.
• PackForward An international movement for sustainable packaging initiated by KIDV with Fost Plus, Gront Punkt Norway, and Valipac, providing a European platform for cooperation and knowledge sharing on packaging sustainability across the packaging chain.
• Platform of Sustainable Packaging Innovators A platform connecting sustainable packaging and recycling innovations with KIDV's network of producers, retailers, and recyclers to help startups and companies bring innovations to market.
• Community of Practice Reusable Packaging A collaborative community investigating challenges and opportunities of reusable packaging, including consumer behaviour, food safety, legal aspects, and logistics of return systems.
• Sector Innovation Plans Collaborative plans developed with 22 Dutch sector organizations providing concrete objectives and measures for reducing packaging material and making packaging fully recyclable and reusable.
• Knowledge Sessions, Workshops and Meetings (Kennisgesprekken) Knowledge conversations (kennisgesprekken), workshops, and in-depth meetings providing practical advice and inspiration to companies on sustainable packaging topics, including via the question portal at vraag.kidv.nl.
• Meldpunt Verpakkingen (Consumer Helpdesk) A consumer helpdesk where consumers can report packaging sustainability concerns. KIDV forwards reports to companies and follows up on responses regarding their packaging choices.

Quantifiable outcome

• 81% of Dutch consumers recognize the Weggooiwijzer logo system, indicating high consumer awareness.
• +2 more outcomes

Named customers10 records

Segments6 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Four partnerships are on record, tiered core.

• Fost PluscoreStrategic or Co-development PartnerFost Plus is a Belgian packaging recovery organization. Together with KIDV, Fost Plus, Gront Punkt Norway, and Valipac, KIDV co-initiated PackForward, the European platform for sustainable packaging. PackForward provides an overview of important themes influencing packaging sustainability across Europe, including production, use, and waste phases.
• Gront Punkt NorwaycoreStrategic or Co-development PartnerGront Punkt Norway is a Norwegian packaging recovery organization. Together with KIDV, Fost Plus, and Valipac, Gront Punkt Norway co-initiated PackForward, the European platform for sustainable packaging that provides knowledge sharing and cooperation on sustainable packaging across Europe.
• ValipaccoreStrategic or Co-development PartnerValipac is a Belgian organization for packaging recovery and recycling. Together with KIDV, Fost Plus, and Gront Punkt Norway, Valipac co-initiated PackForward, the European platform for sustainable packaging.
• Stichting VerpactcoreStrategic or Co-development PartnerKIDV is part of Stichting Verpact. Verpact administers the Dutch Extended Producer Responsibility scheme for packaging and determines tariff differentiation for recyclable packaging. KIDV's tools (Recyclechecks) are used for official tariff differentiation determinations. As of 2025, KIDV brand name is being discontinued and activities transferred to Verpact.

Scale indicators3 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Valipac: Belgian organization for packaging recovery and recycling and a PackForward co-founder. Mirrors KIDV's role as a knowledge and EPR-support organization in the Belgian industrial packaging segment.
• Fost Plus: Belgian packaging recovery organization that co-initiated PackForward with KIDV. Operates Belgium's EPR scheme for household packaging, making it the most direct international peer with parallel EPR-driven knowledge activities.
• Citeo: French EPR scheme administrator for household packaging, providing recyclability assessment, design-for-recycling guidance, and sector-specific advisory services. Comparable to KIDV's role within the Dutch system but at significantly larger scale.
• Grønt Punkt Norge: Norwegian packaging recovery organization and PackForward co-founder. Operates Norway's EPR scheme and provides knowledge services to producers on packaging recyclability, making it a direct functional peer to KIDV.
• Sustainable Packaging Coalition (SPC): US-based industry working group advancing sustainable packaging, operating tools like the Packaging Scorecard. Comparable mission and operating model to KIDV but focused on the North American market.
• RecyClass: Cross-industry initiative by Plastics Recyclers Europe that provides recyclability assessment methodologies and Design for Recycling Guidelines. A direct methodological competitor to KIDV's Recyclecheck system, with broader European scope.

Regional players

• WRAP: UK-based climate action NGO working on packaging and resource efficiency, including the Courtauld Commitment. Comparable in mission to KIDV (knowledge and tools for sustainable packaging) but operating in a different geography.

Broad incumbents

• Ellen MacArthur Foundation: Global thought leader on circular economy whose circularity principles underpin KIDV's Recyclecheck methodology. A broader-scope incumbent that shapes the intellectual framework within which KIDV operates.
• Der Grüne Punkt (DSD): Germany's flagship EPR scheme for sales packaging, operated by Duales System Deutschland. A much larger incumbent in the same knowledge/EPR space, offering overlapping recyclability guidance and producer compliance services.

Emerging players

• PRE (Packaging Recyclers Europe): European association representing plastics packaging recyclers. A more narrowly focused peer that operates in the same packaging sustainability space, with potential collaboration or competitive overlap on recyclability standards.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/kidv_verpakken
• LinkedInlinkedin.com/company/kennisinstituut-duurzaam-verpakken

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kennisinstituut Duurzaam Verpakken