What USC Alumni Association does

The USC Alumni Association is the official alumni organization of the University of Southern California, operating as a non-profit unit within USC's Division of University Advancement. Founded in 1920 and headquartered at the Epstein Family Alumni Center on the University Park Campus in Los Angeles, the association serves a global Trojan Family of more than 500,000 alumni across U.S. states and international markets including Asia, Europe, and Mexico. Its product surface spans a community-led engagement model organized around four intersecting axes: geographic communities (Regional Trojan Networks, launched in 10 U.S. cities in Spring 2026 with 10 more planned for Fall 2026), affinity groups (Asian Pacific, Black, Latino, Lambda LGBTQ+, Alumnae, Veterans), age-based cohorts (Half Century Trojans, Encore Trojans, Second Decade Society, Young Alumni, current students), and industry networks (Entrepreneurs, Real Estate, Entertainment, Sustainability, Women's, Veterans).

The association's underlying technology is the FightOnline Alumni Portal, a self-serve platform providing alumni directory access, profile management, event registration, and communication preference controls. Supporting channels include regional Facebook groups, dedicated social media presence (Facebook, Twitter/X, LinkedIn, Instagram, Flickr, YouTube), email newsletters, and a volunteer ambassador network. The organization awards nearly $4 million in alumni scholarships to continuing USC students annually, funds affinity-based scholarships through groups such as the Alumnae Coordinating Council, and produces signature programming including Game Watch Parties, Trojan Huddles, Alumni Weekend, ReSCeptions, Day of SCervice, and the Trojan Connects global networking week.

The association's business model does not charge alumni membership fees. Revenue is generated through alumni donations, regional and affinity-group fundraising (e.g., the 2026 Scholarship and Awards Gala raising over $600,000, the Lambda Garden Affair raising more than $43,000), and a Premier Partnership program with corporate sponsors — Liberty Mutual Insurance, Bank of America (co-branded USC Visa), USC Credit Union, Fisher Investments, and AMBA — that pay for access to the 500,000+ alumni network through traditional and digital media, event activations, and branding opportunities. Operational governance is provided by a Board of Governors, with day-to-day leadership under President Daisy Qiu and a staff including Directors of Reunions and Engagement, Volunteer Experience, and the various affinity-group programs.

Name

USC Alumni Association

Legal name

USC Alumni Association

Website

https://alumni.usc.edu

Company type

Private

Founded year

1920

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

The official alumni organization of the University of Southern California, serving 500,000+ alumni worldwide through regional networks, affinity groups, industry communities, and the FightOnline portal. Funded by donations and corporate Premier Partnerships; no membership fees.

Ownership category

akta.pro rank

Product category

University Alumni Services

NAICS

Religious, Grantmaking, Civic, Professional, and Similar Organizations (813)

SIC

Services-Membership Organizations (8600), Services-Educational Services (8200)

akta.pro primary industry

Alumni Relations & Alumni Engagement Programs (EDALAOAA)

akta.pro secondary industries

Major Gifts, Planned Giving & Endowment Development (EDALAOAC), Alumni Benefits, Membership & Affinity Programs (EDALAOAM), Volunteer Management & Alumni Leadership Programs (EDALAOAH), Student & Alumni Communities (BPAMABAK)

Keywords

• Alumni engagement services
• Alumni networking
• University alumni association
• Alumni community programs
• Alumni benefits

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Alumni Scholarships & Giving: The USC Alumni Association and its affiliated entities award nearly $4 million in alumni scholarships to continuing students each year, funded through alumni donations and regional scholarship funds. The association's affinity groups (alumnae groups) collectively contribute more than a million dollars annually to support scholarships and critical programming.
2. Business Partnerships & Sponsorships: Corporate partners pay to access the USC alumni network of 485,000+ members worldwide. Partnership marketing opportunities include a mix of traditional and digital media, event activations, branding and promotional opportunities. Premier partners include Liberty Mutual, Bank of America, USC Credit Union, Fisher Investments, and AMBA/Association Member Benefits & Insurance Agency.

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

The USC Alumni Association operates the official alumni organization for the University of Southern California, providing lifelong engagement services to more than 500,000 USC alumni worldwide. Its core offering centers on the FightOnline Alumni Portal — a digital directory, profile management, event registration, and communication platform — supplemented by Regional Trojan Networks, affinity-based alumni communities (Asian Pacific, Black, Latino, LGBTQ+, women's, veterans), age-based cohorts, industry networks, alumni scholarships (nearly $4M annually), mentorship programs, alumni benefits (Bank of America USC Visa, discounts, travel), and signature events such as Alumni Weekend, Homecoming, and Game Watch Parties.

Product overview

The USC Alumni Association offers a comprehensive platform of alumni engagement services built around its core FightOnline Alumni Portal, supplemented by regional, affinity-based, and age-based community programs. The product portfolio includes Regional Trojan Networks for geographically-organized alumni, Affinity Programs (APAA, BAA, LAA, Lambda, Alumnae groups), Age-Based Programs (Half Century Trojans, Encore Trojans, Second Decade, Young Alumni), Alumni Entrepreneurs/Real Estate/Sustainability/Entertainment/Women's/Veterans Networks, Alumni Meet Ups, Game Watch Parties, Trojan Huddles athletic events, Alumni Awards, and Reunions. Additional offerings include The Trojan Network mentorship platform, scholarship programs, exclusive alumni benefits, Trojan Travel discounts, Summer Celebrations for students, and Business Partnerships. The organization connects with over 485,000+ alumni worldwide through both digital platforms and in-person events.

Differentiator

Problem solved

Functional benefit

Brands

• FightOnline: The official alumni portal of the USC Alumni Association, providing alumni directory access, event registration, and profile management.
• Trojan Family
• Regional Trojan Networks

Products and services

• FightOnline Alumni Portal The official USC alumni portal providing alumni directory access, profile management, event registration, and communication preference controls for degreed USC alumni worldwide.
• Regional Trojan Networks City-based alumni networks launched in 2026 that connect Trojans through networking, service, mentorship, and social engagement opportunities in their local communities.
• Affinity Programs Affinity-based alumni groups including Asian Pacific Alumni Association (APAA), Black Alumni Association (BAA), Latino Alumni Association (LAA), Lambda LGBTQ+ Alumni Association, and Alumnae/Women's Groups that connect alumni with shared identities and experiences.
• Regional Traditions Events Annual programming including Alumni Meet Ups, Game Watch Parties, Trojan Connects networking events, Trojan Huddles away game festivities, Alumni Day of SCervice, and Welcome ReSCeptions.
• Alumni Meet Ups Hosted alumni events in various forms including networking mixers, hikes, cultural activities, and social gatherings designed to build lasting professional and social connections.
• Game Watch Parties USC football viewing events hosted by local alumni to connect Trojans and build networks while watching the season's gridiron action.
• Trojan Huddles Official away game pregame celebrations featuring performances by the Trojan Marching Band, Song and Spirit Leaders, and tailgate gatherings.
• Age-Based Programs Generational alumni groups including Half Century Trojans (age 72+), Encore Trojans (ages 46-71), Second Decade Society (ages 36-45), Young Alumni (up to age 35), and Student Alumni Society/Society 53.
• Half Century Trojans (HCT) Community of alumni who earned their bachelor's degree at least 50 years ago, focused on preserving USC history and traditions while providing scholarships to deserving students.
• Young Alumni Council Advisory council offering activities, webinars, and career events tailored to alumni ages 35 or younger, including homebuyer workshops, tailgates, and networking programs.
• Alumni Benefits Program Exclusive alumni benefits including athletics tickets, USC Bookstores discounts, Bank of America Visa USC credit card, merchandise, and special offers from partner organizations.
• USC Trojan Travel Travel program offering exclusive discounts on tickets, hotels, and car rentals for alumni attending athletic events.
• Alumni Awards Program Annual recognition program honoring extraordinary alumni achievements including the Asa V. Call Achievement Award and various Hall of Fame awards.
• Alumni Weekend & Reunions Annual campus celebration held in conjunction with Homecoming, featuring reunion activities for milestone classes and various Trojan Family events.
• Alumni Entrepreneurs Network (AEN) Network connecting alumni entrepreneurs, startup owners, venture capitalists, and those considering entrepreneurial opportunities through social, educational, and professional development programming.
• Alumni Real Estate Network (AREN) Network connecting Trojans working in all aspects of real estate sector through social, educational, and career-oriented events featuring alumni experts.
• Trojan Sustainability Network (TSN) Network committed to amplifying sustainability across the USC community through TSN Talks conversation series, office hours, and community education programs.
• Trojan Entertainment Network (TEN) Network strengthening ties between alumni working in entertainment through programming and networking opportunities for film, television, music, video games, sports, theater, and digital media professionals.
• Trojan Women's Network (TWN) Network engaging ambitious alumnae in personal and professional development while raising funds for student scholarships through networking events and workshops.
• Alumni Veterans Network (USCAVN) Network strengthening the community of Trojan veterans through social, educational, and service-oriented engagement opportunities.
• The Trojan Network Mentorship Platform USC's online professional networking and mentorship platform connecting students and alumni for career advice and mentorship connections based on industry or geographic location.
• Alumni Scholarship Program Scholarship program awarding nearly $4 million annually in alumni scholarships to continuing students, including regional scholarship funds and affinity-based scholarships.
• Business Partnerships Program Partnership marketing opportunities connecting organizations with over 500,000 USC alumni worldwide through traditional and digital media, event activations, and branding.
• Campus Benefits On-campus benefits and services available to alumni including library access, recreation facilities, and cultural venue discounts.

Quantifiable outcome

• Nearly $4 million awarded in alumni scholarships to continuing students each year
• +3 more outcomes

Named customers1 record

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Five partnerships are on record, tiered premier partner.

• Liberty Mutual Insurancepremier partnerGTM or Marketing PartnerLiberty Mutual Insurance is listed as a Premier Partner of the USC Alumni Association, offering exclusive insurance products and rates to USC alumni. The partnership provides alumni with access to discounted insurance products while giving Liberty Mutual visibility and access to the 500,000+ member alumni network.
• Bank of Americapremier partnerGTM or Marketing PartnerBank of America is a Premier Partner offering the USC-themed Bank of America Visa credit card to alumni. This co-branded financial product provides alumni with exclusive card benefits while Bank of America gains access to the USC alumni customer base for card issuance and related banking services.
• USC Credit Unionpremier partnerGTM or Marketing PartnerUSC Credit Union is a Premier Partner providing financial products and services tailored to USC alumni. The partnership allows USC Credit Union to market its offerings to the alumni network while providing alumni with preferential credit union services.
• Fisher Investmentspremier partnerGTM or Marketing PartnerFisher Investments is listed as a Premier Partner, offering investment and financial planning services to USC alumni. The partnership provides alumni with access to Fisher's financial advisory services while Fisher Investments gains brand visibility and client acquisition within the USC alumni community.
• AMBA: Association Member Benefits & Insurance Agencypremier partnerGTM or Marketing PartnerAMBA (Association Member Benefits & Insurance Agency) is a Premier Partner providing alumni access to group insurance plans and member benefits programs. The partnership leverages the alumni association's network to offer exclusive insurance products to members.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• LinkedIn: While not an alumni association, LinkedIn is the dominant substitute for the career-networking and professional-connection functions USCAA delivers via The Trojan Network and industry alumni groups.

Direct peers

• Yale Alumni Association: Yale's shared-interest groups, regional associations, classes, and Yale Alumni Magazine mirror USC's structure of layered affinity/regional/identity-based alumni programming tied to a research university.
• NYU Alumni Network: NYU's alumni engagement operation covers regional chapters, identity-based networks, professional/industry programming, and lifelong learning — directly comparable to USCAA on scale and program mix.
• Harvard Alumni Association: Official alumni association of Harvard University, operating affinity programs, regional clubs, shared-interest networks, class reunions, and a member benefits/partner program — the closest structural analog to the USC Alumni Association.
• University of Michigan Alumni Association: UMAA operates a globally distributed network of regional clubs, shared-interest groups, lifelong learning, and travel programs for one of the largest U.S. alumni populations — a strong structural analog.
• Stanford Alumni Association: Stanford's alumni association runs parallel programming: regional chapters, affinity networks, life-stage engagement, travel, lifelong learning, and a similar nonprofit, university-affiliated operating model with a globally distributed alumni base.
• UCLA Alumni Association: UCLA's official alumni association offers scholarships, regional networks, affinity programs, career resources, and member benefits — a peer public-university analog with overlapping LA/California geographic density.
• Columbia Alumni Association: Columbia's alumni organization runs regional clubs, shared-identity networks, signature events, and a global alumni portal — comparable in scale, mission, and university-affiliated nonprofit structure.
• MIT Alumni Association: MIT's alumni body supports industry networks, regional clubs, class volunteer activities, lifelong learning, and signature events — a directly comparable university-affiliated alumni engagement organization with deep tech/professional networking orientation.

Emerging players

• PeopleGrove: PeopleGrove (and adjacent alumni-platform vendors like Graduway and Almabase) provide universities with mentorship, networking, and alumni-engagement software that competes with FightOnline and Trojan Network-style functionality.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/USCAlumni
• YouTubeyoutube.com/user/uscalumni1
• Facebookfacebook.com/USCAlumni
• LinkedInlinkedin.com/company/uscalumni
• Instagraminstagram.com/uscalumni

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries14 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about USC Alumni Association