New Game Capital
New Game Capital is a London-based venture capital fund founded in 2011 that invests external capital into portfolio companies on behalf of its limited partners. The firm operates from the United Kingdom with a private, undisclosed ownership and team structure.
- Company typePrivate
- Founded2011
- HeadquartersLondon, United Kingdom
- Headcount—
- GTM typeB2B
- OfferingServices
What New Game Capital does
New Game Capital is a venture capital fund headquartered in London, United Kingdom, founded in 2011. The firm operates in the private investment sector, and its functional role is the deployment of external capital into early- or growth-stage portfolio companies in exchange for equity stakes, with returns generated via exits and, in some cases, carried interest alongside periodic management fees from limited partners.
The input data provides no disclosed information on the fund's core technology stack, proprietary sourcing or diligence platforms, products, pricing/fee structure, portfolio composition, or underlying investment thesis. The firmographic record lists only a website URL (newgamecapital.com), a London domicile, and a 2011 founding year. The website scrape returned only a generic verification/loader message rather than substantive company content, indicating either a thin public footprint or a data-collection failure. No management team, contact details, investments, partnerships, certifications, or operating geographies beyond the UK HQ are documented in the source material.
As a result, the revenue model, customer segments (LPs and portfolio companies), go-to-market, and scale signals cannot be characterized from this dataset. Any deeper claims about investment stage focus, sector specialization, fund size, or recent activity would be unsupported speculation. The available evidence supports only the bare statement that New Game Capital is a UK-domiciled venture capital fund incorporated around 2011; all other attributes are unverified.
New Game Capital firmographics
Firmographics- Name
- New Game Capital
- Website
- https://newgamecapital.com
- Company type
- Private
- Founded year
- 2011
- Short description
- New Game Capital is a London-based venture capital fund founded in 2011 that invests external capital into portfolio companies on behalf of its limited partners. The firm operates from the United Kingdom with a private, undisclosed ownership and team structure.
- Ownership category
- akta.pro rank
New Game Capital industry classification
Industry- Product category
- Venture Capital
- NAICS
- Securities, Commodity Contracts, and Other Financial Investments and Related Activities (523), Other Financial Investment Activities (5239)
- SIC
- Investment Advice (6282)
- akta.pro primary industry
- Early-Stage Venture Capital (Series A/B) (FSANAAAB)
- akta.pro secondary industry
- Media, Entertainment & Gaming Growth Equity (FSANACAI)
Keywords
Where New Game Capital is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Markets served
New Game Capital business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales
New Game Capital product offering
Product offeringCore offering
New Game Capital is a venture capital fund that invests in companies, with a thematic connection to the gaming and digital entertainment sector based on the firm name and related gamingrealms.com domain reference. The fund was founded in 2011 and is based in London, United Kingdom. No specific fund vehicles, ticket sizes, or portfolio details are disclosed in the source material.
Differentiator
Problem solved
Functional benefit
Companies that use New Game Capital
Customer profileIdeal customer profiles1 record
New Game Capital technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
New Game Capital competitors and assessment
Company assessmentDirect peers
- London Venture Partners (LVP): London-based venture capital fund focused exclusively on the interactive entertainment and gaming sector. LVP is the closest direct peer to New Game Capital given the shared London base, gaming specialisation, and similar fund-vintage profile.
- Galaxy Interactive: Multi-stage investment platform focused on interactive entertainment, gaming, and Web3. Closely comparable given the shared niche focus on gaming and digital interactive experiences.
- BITKRAFT Ventures: Global early-stage gaming-focused venture fund investing across gaming, esports, and interactive media. Directly comparable as a specialised gaming VC, though operating at significantly larger fund scale than New Game Capital.
- Makers Fund: Global venture capital firm investing in interactive entertainment and gaming, with strong presence across the US, Europe, and Asia. Comparable as a sector-specialist VC targeting similar founder profiles.
- Play Ventures: Early-stage gaming-focused venture fund backing founders across mobile, PC, console, and Web3 gaming. Direct peer given the shared gaming specialisation and early-stage focus.
- Hiro Capital: London-based venture capital fund investing in games, esports, and metaverse technology. Direct comparable given the shared London location and overlapping thesis around interactive entertainment and digital media.
- Griffin Gaming Partners: One of the largest dedicated gaming venture funds, deploying capital across Seed through Series B in interactive entertainment. Comparable vertical focus to New Game Capital but operating at much larger cheque sizes.
Others
- Embracer Group / Savvy Games Group: Strategic gaming investor and operator that deploys capital into gaming studios and interactive entertainment. Comparable as a gaming-focused capital allocator but operating as a corporate strategic investor rather than a pure financial VC.
Emerging players
- 1Up Ventures: Early-stage venture fund focused on gaming and entertainment. Comparable as a sector specialist, though typically deploying smaller cheques than larger gaming VC platforms.
Broad incumbents
- Andreessen Horowitz (a16z Games): Large multi-stage venture firm with a dedicated gaming and interactive media practice. Comparable as a capital provider to gaming founders, though operating across many sectors far beyond gaming.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat1 record
Key risks5 records
Key highlights4 records
Customer concentration
New Game Capital social profiles
Digital presenceNew Game Capital financial estimates
Financial estimateRevenue estimate
Valuation estimate
New Game Capital leadership team
Management profileNumber of profiles
New Game Capital funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
New Game Capital M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about New Game Capital
What does New Game Capital do?
New Game Capital is a venture capital fund that invests in companies, with a thematic connection to the gaming and digital entertainment sector based on the firm name and related gamingrealms.com domain reference. The fund was founded in 2011 and is based in London, United Kingdom. No specific fund vehicles, ticket sizes, or portfolio details are disclosed in the source material.
When was New Game Capital founded?
New Game Capital was founded in 2011.
Where is New Game Capital based?
New Game Capital is headquartered in London, United Kingdom, in the Europe region.
Who are New Game Capital's main competitors?
Direct peers on record are London Venture Partners (LVP), Galaxy Interactive, BITKRAFT Ventures, Makers Fund, Play Ventures, Hiro Capital and Griffin Gaming Partners. Embracer Group / Savvy Games Group is listed as an others. 1Up Ventures is listed as an emerging player. Andreessen Horowitz (a16z Games) is listed as a broad incumbent.
Does New Game Capital have an API?
No public API is recorded for New Game Capital.
What industry is New Game Capital in?
New Game Capital's product category is Venture Capital. Its primary akta.pro industry code is FSANAAAB, Early-Stage Venture Capital (Series A/B), with a secondary code of FSANACAI, Media, Entertainment & Gaming Growth Equity. Its NAICS code is 523 and its SIC code is 6282.