World Book of Records

What World Book of Records does

World Book of Records (WBR), operating under Alma World Limited UK, is a record-verification and certification organization founded in 2017 that catalogs, verifies, and authenticates extraordinary records globally. Its core product is a tiered certificate system offered in multiple editions — International, Premium, Gold, Asia, India, and Kids — issued to individuals, governments, NGOs, educational institutions, and law enforcement agencies across six continents. The verification process is structured around proponents who submit records, iUDEX International Law which provides legal evaluation, and jury panels that adjudicate authenticity. Revenue is generated primarily through application and processing fees, certificate issuance fees across the multiple editions, and supplementary fees for legal verification services. WBR reinforces its brand through periodic international summits and award ceremonies held at high-prestige venues, including the UK Parliament, and supports its media reach through a partnership with London Press Limited. The organization also operates the World Book of Record Foundation India to support Asian operations and is launching the World Record Holders Association platform (June 2026) to formalize a community of verified record holders, signaling an intent to evolve from a transactional certification business toward a broader ecosystem of ongoing membership, publications, and merchandise.

Name

World Book of Records

Legal name

World Book of Records Limited

Website

https://worldbookofrecords.uk

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

World Book of Records is a UK-based record-verification organization that authenticates extraordinary achievements and issues tiered certificates (International, Premium, Gold, Asia, India, Kids) to individuals, governments, NGOs, and institutions across six continents, generating revenue through application and certification fees.

Ownership category

akta.pro rank

Product category

Record Verification and Certification Services

NAICS

Book Publishers (51313), Newspaper, Periodical, Book, and Directory Publishers (5131), Libraries and Archives (51921), Directory and Mailing List Publishers (513140)

SIC

Miscellaneous Publishing (2741)

akta.pro primary industry

Rights Catalog Management & Metadata/Asset Registry (MPADALAL)

Keywords

• Record verification services
• World record certification
• Honour certificate issuance
• Legal record authentication
• International record recognition

Headquarters

HQ city

Birmingham

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Record Application and Processing Fees: WBR charges registration, processing and publishing fees for record applications. Applicants deposit fees only in the official bank account mentioned in the invoice. Additional fees apply for legal evaluation by iUDEX International Law as per respective editions.
2. Certificate Issuance and Presentation: WBR issues Record/Honour Certificates in standard size 12 x 18 inches in hard copy format. Standard certificates are received in hard copy, with additional ceremonies requiring organizers to bear all expenses including travel, accommodation, and stay for WBR officials.
3. Edition-based Certifications: Multiple editions available including International Edition, Premium Edition, Gold Edition, Asia Edition, India Edition, Kids Edition, and Certificate of Excellence/Appreciation/Recognition/Commitment, each with potentially different fee structures.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

World Book of Records catalogs, verifies, and certifies extraordinary records globally, issuing Record/Honour Certificates in multiple priced editions (International, Premium, Gold, Asia, India, Kids) along with legal verification reports through its iUDEX International Law partnership. The organization also hosts international summits and award ceremonies at prestigious venues and operates the W Awards program and Records Directory.

Product overview

World Book of Records (WBR) is a record verification and certification organization based in the United Kingdom that catalogs and authenticates extraordinary records globally. The organization operates a multi-edition certification system including International Edition, Premium Edition, Gold Edition, Asia Edition, India Edition, and Kids Edition. Core offerings include the main record verification service, Record/Honour Certificates issued in 12" x 18" format, and legal verification through iUDEX International Law partnership. Supporting products include the W Awards program, international Summit and Award Ceremonies, the Records Directory, WBR Store (featuring books and merchandise), Publication books, and the newly launched World Record Holders Association platform. The organization also provides Certificate of Excellence, Certificate of Commitment, and Authorized Participation Certificates.

Differentiator

Problem solved

Functional benefit

Brands

• World Record Holders Association: A new global platform designed to connect record holders, innovators, researchers, and change makers from around the world, launched at the 10th Summit and Award Ceremony at UK Parliament in June 2026.

Products and services

• Record/Honour Certificates Official certification documents issued in standard 12 x 18 inch hard copy format for verified record-breaking achievements, available in multiple editions (International, Premium, Gold, Asia, India, Kids, and specialized Certificate of Excellence/Appreciation/Recognition/Commitment). Issued to individuals and organizations who complete WBR's structured verification process.
• iUDEX International Law Verification Service Legal evaluation and verification service provided in partnership with iUDEX International Law, including notarized affidavits, verification reports, and digital UID certificate issuance for validated record claims. Additional fees apply per respective edition.
• World Record Holders Association A global networking platform launched in 2026 connecting record holders, innovators, researchers, and change makers from around the world, facilitating collaboration across disciplines and borders.
• W (World) Awards Award program recognizing achievements across various categories including arts, science, social service, entrepreneurship, and public service.
• International Summit and Award Ceremonies International summits and award ceremonies held globally to recognize and celebrate extraordinary achievements, with past events held at UK Parliament, Hotel Yak & Yeti in Nepal, and Egypt. Organizers bear expenses for WBR officials' travel, accommodation, and stay.
• WBR Books (English Edition and Gold Edition) Hardcover published books including the English Edition and Gold Edition volumes documenting verified records and achievements, available through the WBR Store.

Named customers7 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Five partnerships are on record, tiered core and minor.

• ALMA UK (Alma World Limited, UK)coreStrategic or Co-development Partner · 1 January 1999ALMA UK was established in 1999 by Late Aacharya Dr. Prabhakar Mishra, Shri Vishnu Prasad Shukla, Prof. Dr. Rajeev Sharma, and Shri Santosh Shukla to serve humanity and educational causes. It is the parent organization that has promoted World Book of Records. ALMA promotes education, health, environment, science, technology, human rights, and sustainable development through self-employment and youth motivation.
• iUDEX International LawcoreStrategic or Co-development PartneriUDEX International Law conducts legal evaluation and verification for WBR record claims. A verification report is submitted by iUDEX International with additional fees as per respective editions. The firm issues UID certificates in digital format upon successful verification.
• London Press Limited, UKcoreGTM or Marketing PartnerLondon Press Limited is a British-based magazine that is an integral part of World Book of Records. It promotes values of positive journalism across the world and enhances journalistic leadership among youth in Commonwealth Countries. It covers multiple topics including social, political, economic, and environmental issues.
• World Book of Record Foundation, IndiacoreStrategic or Co-development PartnerRegistered in India to promote recognition of record breaking or setting new records by individuals or organizations in Asian countries. It authenticates recognition as honour, listing places and organizations for their unique identities. Also conducts CSR activities globally in association with World Book of Records Limited, UK.
• ALMA Today and Alma Times, IndiaminorGTM or Marketing PartnerPublication divisions of Alma World that promote developmental and positive journalism. Associated with World Book of Records for publishing news, interviews, and success stories worldwide.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Limca Book of Records (Hindustan Unilever): Long-running Indian record book with annual publication and recognition programs. Comparable to WBR's publication/books business and India-focused summits, with similar reliance on aggregating verified records.
• World Record Academy: Online platform that verifies and catalogs world records with certificate issuance. Closely comparable to WBR's record verification, catalog directory, and certificate offering, with similar online application flow.
• National Book of Records (India): India-based record verification and certification organization publishing books and holding events. Directly comparable to WBR's India Edition, with similar fee-based certification and ceremonial recognition model.
• India Book of Records: India-focused record verification and certification organization issuing certificates and books for record holders. Closely comparable to WBR's India Edition and Asian operations, with similar fee-based application and certification model.
• Asia Book of Records: Regional record-registration body for Asia, directly mirroring WBR's Asia Edition and Asia Head operations. Comparable in business model (application fees, certification, ceremonies) and geographic focus.

Broad incumbents

• Guinness World Records: Global dominant record-recognition authority issuing official 'world record' certificates. Directly comparable to WBR in core service (verifying and certifying extraordinary records), but at vastly larger scale and brand recognition.

Emerging players

• Record Holders Republic: UK-based record registration and certification service issuing certificates for record attempts. Comparable to WBR on application flow and certificate issuance, but smaller scale and more niche positioning.
• Best of Indian Records: Indian record registry and certification organization. Comparable to WBR's India-focused operations and certification publications, overlapping in customer base within the Indian market.
• Official World Records: Online record verification and certification platform issuing certificates for various record attempts. Comparable to WBR on application-based certification and certificate issuance, with a more digital-first delivery model.

Regional players

• UK Book of Records: UK-based record verification and publication organization. Comparable to WBR in geographic origin (UK) and service offering (record certification, books, ceremonies), though narrower in geographic scope.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key highlights6 records

Customer concentration

• Xx.com/WbrLondon
• YouTubeyoutube.com/channel/worldbookofrecords
• Facebookfacebook.com/worldbookofrecords
• LinkedInlinkedin.com/company/world-book-of-records

Revenue estimate

Valuation estimate

Number of profiles

Profiles15 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about World Book of Records