RLA Power
- Company typePrivate
- Founded-
- HeadquartersEscazú, Costa Rica
- Headcount1–10
- GTM typeB2B
- OfferingServices
RLA Power firmographics
Firmographics- Name
- RLA Power
- Legal name
- RLA Power
- Website
- https://rlapower.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
RLA Power industry classification
Industry- Product category
- Power Distribution and Monitoring Equipment Representation
- NAICS
- Electric Power Transmission, Control, and Distribution (22112)
- SIC
- Services-Facilities Support Management Services (8744)
- akta.pro primary industry
- AC-DC Power Supplies (Industrial PSUs, DIN-rail, enclosed/open-frame) (IMAGADAA)
Keywords
Where RLA Power is headquartered
LocationHeadquarters
- HQ city
- Escazú
- HQ country
- Costa Rica
- HQ region
- Latin America
Offices1 record
Markets served
RLA Power business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Sales Representative Commission: RLA Power operates as a regional sales representative organization earning commissions by representing manufacturer brands across Latin America. They work with manufacturers seeking LATAM representation and distributors looking to add new product lines to their portfolios.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels2 records
RLA Power product offering
Product offeringCore offering
RLA Power operates as a Latin America Sales Representative Organization that represents manufacturer brands in the mission critical power distribution and monitoring segment. It sells, specifies, and supports partner-brand products (STARLINE Track Busway and DC Solutions, BERGVIK Iso Floor raised access flooring, PACKET POWER wireless power and environmental monitoring, and SERVERLIFT server handling equipment) to end users, designers, and system integrators across Latin America. The company creates regional demand, trains local markets, and seeks new manufacturer partnerships and distributor lines for its LATAM portfolio.
Product overview
RLA Power is a Latin America Sales Representative Organization (not a product manufacturer) specializing in the Mission Critical power distribution and monitoring segment. They represent a portfolio of partner brands: STARLINE (Track Busway from 40-800 amp, DC Solutions for data centers, Critical Power Monitor, and U-S Safety Trolley conductor systems), BERGVIK (Iso Floor raised access floor systems since 1970), PACKET POWER (wireless power and environmental monitoring), and SERVERLIFT (server handling equipment since 2002). These products work together to serve mission critical applications for end users, designers, integrators, and manufacturers across Latin America.
Differentiator
Problem solved
Functional benefit
Products and services
- STARLINE Track Busway Flexible power distribution busway system with capacity ranging from 40 amp to 800 amp, sold through RLA Power for commercial, mission critical, and light industrial applications in Latin America.
- STARLINE DC Solutions Direct current (DC) power technology specifically designed for data center applications, represented by RLA Power across Latin America.
- Critical Power Monitor Power monitoring solution for mission critical applications, represented by RLA Power across the Latin American region.
- U-S Safety Trolley Conductor system from STARLINE's U-S Safety Trolley division, marketed as the most reliable, highest quality conductor system on the market, represented by RLA Power across LATAM.
- Bergvik Iso Floor Rigid and self-supporting Iso Floor raised access floor system with high strength and flexibility, deployed in over 100 countries especially in severe seismic zones. Represented by RLA Power for the LATAM market.
- Packet Power Monitoring Wireless power and environmental monitoring system designed for simple installation, configuration, and management, helping lower costs, avoid outages and improve operational effectiveness. Represented by RLA Power in LATAM.
- ServerLIFT IT Equipment Handling Solutions IT Equipment and Server Handling Solutions for safer and more efficient server and IT equipment handling in data centers, represented by RLA Power for the Latin American region. ServerLIFT was founded in 2002.
- Latin America Sales Representation for Manufacturers Regional sales representation service that creates demand and trains local markets for manufacturers of mission critical power distribution and monitoring equipment in Latin America, from Mexico to Argentina. Includes coverage of End Users, Designers, and Integrators.
Companies that use RLA Power
Customer profileNamed customers2 records
Segments4 records
Ideal customer profiles4 records
RLA Power technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
RLA Power partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- STARLINE HOLDINGS, LLCcoreSTARLINE offers flexible power solutions including U-S Safety Trolley conductor systems and STARLINE Track Busway (40 amp to 800 amp) for commercial, mission critical and light industrial applications. Also provides groundbreaking STARLINE DC Solutions for data centers and Critical Power Monitor products.
- BERGVIKcoreBergvik has manufactured rigid and self-supporting Iso Floor raised access floor systems since 1970. Products serve over 100 countries with happy customers, especially in severe seismic zones. Manufacturing facilities in Australia, Sweden, South Africa and USA.
- PACKET POWERcorePacket Power makes the industry's most widely used wireless power and environmental monitoring system. Products are simple to install, configure and manage, helping lower costs, avoid outages and improve operational effectiveness.
- SERVER LIFTcoreServerLIFT Corporation, founded in 2002, provides safer and more efficient ways to handle servers and IT equipment in data centers. Premier provider of IT Equipment and Server Handling Solutions with integrated design and manufacturing across the value chain.
Scale indicators1 record
Recent moves5 records
Expansion highlights5 records
RLA Power competitors and assessment
Company assessmentBroad incumbents
- Vertiv: Global provider of critical digital infrastructure including power distribution, monitoring, and thermal management for data centers. Highly comparable as both a manufacturer and direct seller in the same mission critical power segment RLA Power serves via rep partnerships.
- ABB: Multinational offering electrification, motion, and process automation including power distribution products for industrial and data center applications. Comparable as a competing principal whose products could be specified instead of STARLINE/Bergvik offerings.
- Schneider Electric: Global electrical equipment and data center infrastructure giant, offering power distribution, monitoring, and management solutions. Comparable as a potential alternative supplier that RLA Power's end users and integrators may also specify.
- Eaton: Major manufacturer of electrical power distribution, busway, and UPS systems, including data center infrastructure. Comparable because their products overlap with what RLA Power represents (busway, power monitoring) and they increasingly sell direct in LATAM.
- Hubbell: Manufacturer of electrical and electronic products for data centers, including power distribution and wiring devices. Comparable as a competing supplier whose products overlap with the busway and power distribution segment RLA Power addresses.
- nVent Electric: Provider of electrical connection and protection solutions, including data center power distribution products. Comparable as an alternative supplier of busway and power infrastructure that RLA Power's LATAM customers could specify instead.
- Legrand: Global specialist in electrical and digital building infrastructure, including data center power distribution. Comparable as a competing manufacturer whose busway and PDU products compete with STARLINE Track Busway in the same mission critical segment.
Direct peers
- Chatsworth Products (CPI): Manufacturer of data center infrastructure including racks, cabinets, and power distribution. Directly comparable as a product manufacturer that RLA Power's blog content references (Starline & Chatsworth overhead power) and whose products compete with the STARLINE/Packet Power bundle.
Emerging players
- Staco Energy: Manufacturer of power conditioning, UPS, and voltage regulation products for mission critical applications. Comparable as a competing principal whose products could be repped instead of, or alongside, the current STARLINE/Packet Power portfolio.
- PDI (Power Distribution, Inc.): Specialist in power distribution solutions for data centers, including busway and PDU products. Comparable as a more focused direct competitor to STARLINE for the data center power distribution products RLA Power sells.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights5 records
Customer concentration
RLA Power social profiles
Digital presenceRLA Power financial estimates
Financial estimateRevenue estimate
Valuation estimate
RLA Power leadership team
Management profileNumber of profiles
RLA Power funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
RLA Power M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about RLA Power
What does RLA Power do?
RLA Power operates as a Latin America Sales Representative Organization that represents manufacturer brands in the mission critical power distribution and monitoring segment. It sells, specifies, and supports partner-brand products (STARLINE Track Busway and DC Solutions, BERGVIK Iso Floor raised access flooring, PACKET POWER wireless power and environmental monitoring, and SERVERLIFT server handling equipment) to end users, designers, and system integrators across Latin America. The company creates regional demand, trains local markets, and seeks new manufacturer partnerships and distributor lines for its LATAM portfolio.
Is RLA Power a public or private company?
RLA Power is a private company. It is classified as unknown and is currently operating.
When was RLA Power founded?
RLA Power was founded in -1. It employs 1 to 10 people.
Where is RLA Power based?
RLA Power is headquartered in Escazú, Costa Rica, in the Latin America region.
How does RLA Power make money?
One revenue line is on record: sales Representative Commission.
Who are RLA Power's main competitors?
Broad incumbents on record are Vertiv, ABB, Schneider Electric, Eaton, Hubbell, nVent Electric and Legrand. Chatsworth Products (CPI) is listed as a direct peer. Emerging players are Staco Energy and PDI (Power Distribution, Inc.).
Does RLA Power have an API?
No public API is recorded for RLA Power.
What industry is RLA Power in?
RLA Power's product category is Power Distribution and Monitoring Equipment Representation. Its primary akta.pro industry code is IMAGADAA, AC-DC Power Supplies (Industrial PSUs, DIN-rail, enclosed/open-frame). Its NAICS code is 22112 and its SIC code is 8744.