Ultra Financial Partners

What Ultra Financial Partners does

Ultra Financial Partners is a Scottsdale-based registered investment advisory (RIA) firm founded in 2021 by Michael Roasa, serving high-net-worth and mass-affluent individuals with complex financial situations. The firm delivered an integrated wealth management offering spanning retirement planning, investment management, estate planning, insurance solutions, and tax strategies, with a particular emphasis on clients holding heterogeneous asset pools that include rental properties, private securities, and alternative investments. Its value proposition centered on comprehensive, technology-enabled oversight of both traditional and non-traditional holdings within a single advisory relationship.

The firm's core technology foundation is the Addepar wealth management platform, which provides open-architecture capabilities for managing public and private securities, integrating alternative investments, and producing enhanced reporting across complex multi-asset portfolios. Ultra operated with a lean team of 1-10 employees and generated revenue through recurring advisory fees on assets under administration, which reached $1.7 billion at the time of its acquisition. Its go-to-market was direct, relationship-driven advisory delivery to a regional HNW client base, supported by Addepar partnership and operational technology rather than consumer marketing.

In August 2025, Ultra Financial Partners was acquired by Mariner Wealth Advisors, a Barron's #6 Mega RIA, as part of a broader wealth management consolidation move. Following the transaction, Ultra ceased to operate as an independent entity and became part of Mariner's national wealth management platform, gaining access to in-house specialists in tax, estate, trust, insurance, and investment management. The acquisition positions Ultra's client book within one of the largest independent RIA platforms in the United States.

Name

Ultra Financial Partners

Legal name

Ultra Financial Partners

Website

https://ultrafp.com

Company type

Private

Founded year

2021

Operating status

Acquired

Headcount range

1–10 employees

Short description

Ultra Financial Partners is a Scottsdale-based registered investment advisory firm founded in 2021, serving high-net-worth and mass-affluent clients with integrated retirement, investment, estate, insurance, and tax planning on the Addepar platform. Acquired by Mariner Wealth Advisors in August 2025.

Ownership category

akta.pro rank

Product category

Wealth Management

NAICS

Portfolio Management and Investment Advice (523940)

SIC

Investment Advice (6282)

akta.pro primary industry

Financial Planning–Led RIAs (FSAAACAB)

akta.pro secondary industry

Private Banking & UHNW Wealth Advisory (FSAEABAC)

Keywords

• Wealth management services
• Registered investment advisor
• Retirement planning
• Estate planning services
• Tax strategy advisory

Headquarters

HQ city

Scottsdale

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Wealth Management Advisory Services: Registered investment advisory services providing portfolio management and investment advice to clients, generating revenue through advisory fees
2. Asset Management (AUA): Managing $1.7 billion in assets under administration for clients, with revenue generated through advisory fees based on assets managed

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Ultra Financial Partners is a registered investment advisory firm offering retirement planning, investment management, estate planning, insurance solutions, and tax strategies to high-net-worth individuals and families. The firm managed $1.7 billion in assets under administration prior to being acquired by Mariner Wealth Advisors in August 2025, and operates with a small team of 1-10 employees using the Addepar platform for consolidated client reporting.

Differentiator

Problem solved

Functional benefit

Products and services

• Retirement Planning Retirement planning service for high-net-worth individuals and families, integrated with the firm's broader investment management and tax strategies to coordinate income, withdrawal, and distribution planning.
• Investment Management Discretionary and advisory investment management including traditional securities and alternative investments, delivered through open-architecture custody relationships and consolidated via the Addepar platform.
• Estate Planning Estate planning services for HNW clients, coordinated with investment management and tax strategies to support multi-generational wealth transfer.
• Insurance Solutions Insurance advisory services integrated into the firm's overall wealth management plan for high-net-worth clients.
• Tax Strategies Tax planning and strategy services, including coordination around rental property holdings and alternative investment income, integrated with investment and estate planning.

Quantifiable outcome

• Improved operational efficiency and enhanced reporting capabilities through technology adoption

Named customers1 record

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered core.

• AddeparcoreTechnology or IntegrationUltra Financial Partners adopted Addepar's wealth management technology platform to address challenges in tracking outside investments for clients. The platform's open architecture enables seamless management of both public and private securities. This technology partnership enabled the firm to improve operational efficiency, enhance reporting capabilities, and better integrate alternative investments into client portfolios.
• MarinercoreStrategic or Co-development PartnerMariner acquired Ultra Financial Partners as part of its growth strategy, with Ultra Financial managing $1.7 billion in assets under administration. The acquisition is part of Mariner's expansion in the wealth management sector, combining Ultra Financial's capabilities with Mariner's comprehensive wealth management services including planning, investment management, tax planning, and estate planning.

Scale indicators2 records

Recent moves3 records

Expansion highlights3 records

Direct peers

• Creative Planning: Large, tech-forward RIA serving HNW and ultra-HNW clients with comprehensive financial planning, investment management, and tax services. Comparable to Ultra Financial in offering a full-service, fee-based advisory model with significant AUA.
• Glenmede: Wealth management and investment advisory firm serving HNW individuals, families, and institutions with comprehensive planning and portfolio services. Comparable client profile and service breadth.
• Carson Group: Wealth management firm providing financial advisors with technology, planning, and investment solutions for HNW clients. Comparable full-service RIA model with HNW focus.
• Hightower Advisors: RIA platform serving HNW clients with comprehensive wealth planning and investment management. Comparable as a tech-enabled, advisor-centric RIA serving similar client segments.
• Focus Financial Partners: RIA consolidator partnering with high-quality independent wealth management firms. Operates as a peer in the wealth management space and exemplifies the consolidation strategy that resulted in Ultra Financial's acquisition.
• Bessemer Trust: UHNW-focused wealth and investment management firm offering integrated advisory, planning, and trust services. Closely aligned with Ultra Financial's HNW focus and complex-asset capabilities.
• Forté Capital: Wealth management firm co-acquired by Mariner alongside Ultra Financial in 2025. Directly comparable as an RIA operating in the HNW advisory space and absorbed by the same strategic buyer.

Broad incumbents

• Mariner Wealth Advisors: Direct acquirer and now parent of Ultra Financial Partners. A top-tier Mega RIA offering integrated wealth planning, investment management, tax, and estate services to HNW individuals — directly overlapping Ultra Financial's service model at much larger scale.

Emerging players

• Merit Financial Advisors: Growing RIA providing wealth management, financial planning, and tax services to HNW clients. Comparable fee-based advisory model with HNW segment focus and similar growth trajectory.

Others

• Addepar: Wealth management technology platform provider whose open-architecture system is core to Ultra Financial's offering. Comparable as a key technology/infrastructure partner rather than a direct competitor.

Market position

Strengths3 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/profile.php

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ultra Financial Partners