Spun Mídia

What Spun Mídia does

Spun Mídia is a privately held Brazilian media ecosystem company that operates programmatic advertising infrastructure connecting brands, publishers, and digital media assets. The company runs a network of 200+ proprietary portals and integrates DSP/SSP technology through Google Ad Manager with MCM, Header Bidding, Open Bidding, Private Auction, and Amazon TAM. It claims to manage first-party audience data covering 300M+ email contacts, 50M+ push notification leads, and 450M+ organic and paid social reach, with reported scale metrics of 1B+ users impacted in campaigns and 1B ads served across 22 countries.

The company serves two primary customer segments: brands seeking digital media performance (enterprise sales-led engagement) and publishers seeking inventory monetization optimization through its dedicated Spun for Publishers program. Revenue streams include programmatic advertising, brand-side professional services, publisher managed services, branded content production, and—following the October 2025 launch of EZOR—a new esports subscription/recurring revenue line tied to managing the MIBR and LOS esports organizations under a multibrand platform. Pricing is custom and B2B, not publicly disclosed.

In October 2025, Spun announced the acquisition of both MIBR and LOS esports organizations and the creation of EZOR, backed by a R$100 million (~US$18.5 million) five-year investment commitment. The company is founder-controlled, with CEO João Pedro Manetti leading alongside co-founders Luciana Luçardo (Partner), Nathan Cadengue (CINO), and Thobias Furtado (COO), plus a dedicated CEO for EZOR (Alexandre Peres). The business is legally structured as SPUN MEDIA LTDA (CNPJ 43.629.487/0001-89), registered in Piratini, Rio Grande do Sul, with operational offices in Pelotas and a headcount of 11–50 employees.

Name

Spun Mídia

Legal name

SPUN MEDIA LTDA

Website

https://spun.com.br

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Spun Mídia is a Brazilian private media ecosystem company that connects brands, publishers, and digital media assets through programmatic advertising infrastructure. It operates 200+ proprietary portals and recently expanded into esports via the EZOR platform managing MIBR and LOS.

Ownership category

akta.pro rank

Headquarters

HQ city

Pelotas

HQ country

Brazil

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Digital Advertising & Media Monetization: Spun monetizes digital inventory through programmatic advertising, display ads, and performance campaigns. The company operates a network of 200+ proprietary portals generating advertising revenue by connecting brands to audiences through various ad formats and placements.
2. Brand Services: Services for brands including media strategy, campaign execution, and performance optimization. The company connects brands to the right audiences through proprietary channels, data, and operations.
3. Publisher Monetization Services: Spun for Publishers offers inventory diagnosis, technical monetization management, and portal optimization services. Revenue comes from consulting fees and revenue share arrangements with publishers.
4. Branded Content: Editorial content production that carries brand DNA without focusing on immediate sale, building brand authority and engagement while generating revenue from brand partnerships.
5. Esports Platform (EZOR): New esports division combining MIBR and LOS organizations under EZOR platform with R$100 million five-year investment plan to develop digital esports content, performance, and business strategies.

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

Spun Mídia operates a programmatic media ecosystem that connects brands, publishers, and media assets through strategy, operations, and proprietary technology. For brands, it runs performance media buying and audience targeting across owned portals, email, push, and social channels. For publishers, it offers monetization consulting, inventory management, and programmatic setup via Spun for Publishers. Its inventory footprint includes 200+ proprietary portals integrated with Google Ad Manager, MCM, Header Bidding, Open Bidding, Private Auction, and Amazon TAM.

Product overview

Spun Mídia is a unified media ecosystem that operates as a multi-faced platform combining media monetization, audience development, and performance advertising. The core Spun Mídia Ecosystem serves as the central platform, while Spun for Publishers provides a dedicated monetization solution for publishers. Supporting modules include Mídia e Inventário Digital (media and digital inventory), Tecnologia Aplicada à Mídia (proprietary technology), Audiência e Performance (audience and performance), and Gaming e Cultura Digital (gaming and digital culture). The recently launched EZOR sub-brand extends the portfolio into esports management, combining MIBR and LOS organizations under an integrated content, performance, and business strategy platform.

Differentiator

Problem solved

Functional benefit

Brands

• EZOR: Digital esports platform created by Spun Mídia to manage esports organizations including MIBR and LOS, integrating content, performance, and business strategies.
• Spun for Publishers

Products and services

• Spun Mídia Ecosystem A media ecosystem that transforms media into performance, audience into value, and data into scalable decisions. Operates one of the largest digital monetization and inventory management operations within the Google ecosystem in Brazil, connecting brands, publishers, and media assets through strategy, operations, and proprietary technology. For brands, it delivers customized media strategies and performance campaigns using its owned portals, email, push, and social channels.
• Spun for Publishers Publisher monetization solution offering inventory consulting, management, and optimization services. Includes Google Ad Manager integration with MCM, Header Bidding, Open Bidding, Private Auction, and Amazon TAM for maximizing ad revenue across publishers' digital inventories. Designed for website owners and digital publishers looking to maximize yield from their inventory.
• EZOR Digital Esports Platform Digital esports platform managing MIBR and LOS organizations under a multibrand strategy integrating content, performance, and business strategies with a R$100 million investment plan over five years. Combines esports content production, fan community engagement, competitive team operations, and commercial partnerships under one platform.

Quantifiable outcome

• 100K+ accounts opened for NG.Cash through Socio Torcedor program
• +5 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration13 records

Feature5 records

Partnerships

Seven partnerships are on record, tiered flagship and core.

• MIBRflagshipStrategic or Co-development Partner · 26 October 2025Spun Mídia acquired Brazilian esports organization MIBR as part of creation of EZOR digital esports platform. MIBR will be managed under the new multibrand platform integrating content, performance, and business strategies with R$100 million investment planned over five years.
• LOS (Loud)flagshipStrategic or Co-development Partner · 26 October 2025Brazilian esports organization LOS integrated into EZOR platform alongside MIBR under Spun Mídia's new multibrand strategy. Both organizations will operate under unified platform combining content, performance, and business development.
• EZORflagshipStrategic or Co-development Partner · 26 October 2025New digital esports platform created by Spun Mídia combining MIBR and LOS organizations under unified multibrand strategy with R$100 million investment over five years. Platform integrates content, performance, and business strategies for esports operations.
• Google (Ad Manager / MCM)coreTechnology or IntegrationIntegration with Google Ad Manager and MCM (Mediated Cloud Manager) for inventory management, ad serving, and programmatic monetization across publisher networks.
• Amazon TAMcoreTechnology or IntegrationIntegration with Amazon Transparency (TAM) for programmatic advertising and inventory monetization alongside Header Bidding and Open Bidding capabilities.
• Meta AdscoreTechnology or IntegrationProgrammatic advertising integration with Meta advertising platforms for campaign distribution and audience targeting across Meta's network.
• The Trade DeskcoreTechnology or IntegrationIntegration with The Trade Desk DSP platform for programmatic advertising and real-time bidding across digital inventory.

Scale indicators14 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Taboola: Public content-discovery and programmatic native advertising platform that monetizes publisher inventory at scale via algorithmic recommendations — directly analogous to Spun's model of owning/sourcing audience and selling it to brand demand.
• Magnite: Largest independent SSP for CTV and digital video, providing header bidding and auction infrastructure to publishers. Comparable to Spun's programmatic stack (Header Bidding, Open Bidding, Private Auction) on the supply-side yield layer.
• LOUD: Leading Brazilian esports organization integrated into Spun's EZOR platform via the LOS acquisition. Highly comparable in audience size, Brazilian market focus, and the opportunity to monetize esports communities through branded content and partnerships.
• Outbrain: Global content recommendation and programmatic monetization platform serving both publishers (yield) and advertisers (performance) — closely matching Spun's dual brand/publisher go-to-market and DSP-style buying capabilities.
• Z1 Digital Media: Brazilian digital media platform focused on Gen Z audience, gaming, and culture — overlapping significantly with Spun's 'Gaming e Cultura Digital' pillar and its audience-development-first approach to programmatic monetization.
• FURIA Esports: Major Brazilian esports organization with multi-game teams and global fan community. Competes head-to-head with MIBR/LOS for sponsorships, fans, and tournament results, making it the most relevant competitive benchmark for EZOR.

Broad incumbents

• Criteo: Global commerce and performance programmatic media-buying platform. Comparable business model of monetizing first-party audience data through automated, performance-oriented ad buying — useful as a benchmark for unit economics at scale.
• The Trade Desk: Global independent DSP where Spun is an integrated partner. Operates the same programmatic demand-side ecosystem at much larger scale, making it a useful incumbent benchmark for Spun's media-buying ambitions and capital intensity.
• Grupo Abril: Historic Brazilian media conglomerate with digital portals, branded content, and large advertising sales operations. Provides a comparable benchmark for the broader Brazilian digital media + advertising market in which Spun competes.
• UOL (Universo Online): Brazil's largest online portal with proprietary content, audience, and programmatic ad inventory. Direct overlap with Spun's 200+ portal strategy of monetizing owned audience through branded content and performance advertising.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/spun-midia/posts/?feedView=all
• Instagraminstagram.com/spunmidia
• TikToktiktok.com/@spunmidia

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Spun Mídia