Venture on the Road

What Venture on the Road does

Venture on the Road is a regional startup roadshow program — not a standalone company — jointly organized by SeedRocket (Spain's first ICT accelerator, founded 2008 as a non-profit), BStartup de Banco Sabadell (co-creator since 2017), and Wayra, Telefónica's open innovation hub (co-organizer since 2020). The program travels to multiple Spanish cities each edition, where seed-stage startups with an initial product, versatile team, and demonstrable traction pitch to an audience of business angels and corporate investors. Winners receive in-kind prizes funded by partners: 10,000 EUR in OVH Cloud credits per city winner, 15,000 EUR for the national final winner, BStartup advisory services (3,000 EUR in finance or marketing), and 6-12 months of Wayra office space for the top finalist. The 9th edition (2025-2026) spans seven cities — Granada, Asturias, Bilbao, Ceuta, Tenerife, Vigo, plus a Madrid national final — and is free for startups to apply through SeedRocket's dealflow platform.

The program operates on a sponsorship and ecosystem-partnership revenue model rather than direct monetization. Partners contribute cloud credits, advisory hours, office space, and event infrastructure in exchange for access to regional startup dealflow and ecosystem visibility. There is no disclosed cash revenue, no headcount attributable to the program, and no pricing paid by startups. Applications are managed through a self-serve online portal, while investor and attendee registration flows through event platforms such as Culpass and Timify. Local ecosystem organizations (e.g., Startup Galicia, The Way Startup Summit) provide regional promotional support. Related SeedRocket products — Campus de Emprendedores, 4Founders Capital (Pre-seed to Series A+, 100K-4M EUR), Club de Inversión, and Campus para Business Angels — are positioned as adjacent offerings in the broader SeedRocket ecosystem, with Venture on the Road serving as a top-of-funnel dealflow source for the accelerator and investment vehicles.

Strategically, the program's defensibility rests on (a) its physical distribution across Spain's regional startup hubs, (b) the stacked partner incentives that competitors without equivalent corporate backing cannot easily replicate, and (c) the SeedRocket parent brand's reputation — anchored by alumni such as Marfeel, Kantox, Habitissimo, and Holded. Constraints are equally evident: the program has no AI/technology moat, depends on a small number of high-quality partners for both prize funding and operational continuity, and lacks any recurring cash revenue that would insulate it from partner attrition. Expansion signals are primarily geographic (new city stops such as Ceuta, Tenerife, Vigo) and ecosystem-deepening (OVH Cloud joining as collaborator in 2026), with no disclosed moves into new verticals, new customer segments, or adjacent product lines.

Name

Venture on the Road

Legal name

Venture on the Road

Website

https://seedrocket.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

Venture on the Road is a free Spanish regional roadshow program, jointly organized by SeedRocket, BStartup of Banco Sabadell, and Wayra (Telefónica), that travels to multiple cities to connect seed-stage startups with business angels and investors. Winners receive cloud credits, advisory services, office space, and acceleration access.

Ownership category

akta.pro rank

Product category

Startup Accelerator Events

akta.pro industry

PRIMARYFSANAAAM

Accelerators & Incubators (Investor-Operated)

Financial & Insurance/Private Equity & Venture Capital/Venture Capital Firms

SECONDARYFSANAHAD

Corporate Accelerators & Startup Programs

Financial & Insurance/Private Equity & Venture Capital/Corporate Venture Capital (CVC)

SECONDARYEDAMAHAB

Business Planning, Pitching & Competitions (Pitch Decks, Demo Days)

Education/Supplemental & Enrichment Programs (Arts, STEM, Language)/Entrepreneurship & Business Enrichment

Keywords

• Startup roadshow events
• Seed stage acceleration
• Investor pitch competitions
• Startup dealflow networking
• Entrepreneurship training programs

Headquarters

HQ city

Barcelona

HQ country

Spain

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Marketing or Sales, Personnel, Others

Revenue model

1. Event Sponsorship and Collaboration: Venture on the Road operates as a collaborative initiative with partners who provide sponsorship, credits, and advisory services in exchange for access to startup dealflow and ecosystem visibility. The program itself is free for startups to participate.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Venture on the Road is a regional startup roadshow program that travels to multiple cities across Spain, allowing seed-stage startups to pitch their projects to investors and network with the Spanish startup ecosystem. Co-organized by SeedRocket, BStartup de Banco Sabadell, and Wayra (Telefónica's open innovation hub), the program culminates in a national final where city winners compete. Winners receive prizes including OVH Cloud credits (10,000 EUR per city, 15,000 EUR for national final), BStartup advisory services, Wayra office space, and fast-track access to SeedRocket's Campus de Emprendedores acceleration program.

Product overview

Venture on the Road is a flagship roadshow event organized by SeedRocket (Spain's first TIC accelerator, founded in 2008) that travels across different Spanish cities to connect seed-stage startups with investors and provide networking opportunities. The program is co-organized with BStartup de Banco Sabadell and Wayra (Telefónica's open innovation hub), with OVH Cloud as a collaborator. Related offerings include the Campus de Emprendedores (an intensive training program), 4Founders Capital (an investment fund), the Club de Inversión (investment club), and Campus para Business Angels (investor training).

Differentiator

Problem solved

Functional benefit

Products and services

• Venture on the Road A traveling roadshow event conceived to provide startups access to investors and networking across different cities in Spain. It aims to find the best dealflow from each region and allows seed-stage startups to present their projects to investors. Each edition visits 7 cities culminating in a national final in Madrid.
• Campus de Emprendedores An intensive multi-day entrepreneurship training program where selected startups receive formation, mentoring, and present their pitches to investors at the Investors' Day. Venture on the Road winners receive fast-track access to this program.
• 4Founders Capital An investment fund launched in 2017 by SeedRocket mentors to support disruptive projects with strong technological components. Investments range from Pre-seed to Series A+ stages, with ticket sizes from 100,000 EUR to 4,000,000 EUR.
• Club de Inversión An investment club initiative launched in 2021 that formalizes interaction between SeedRocket's network of investors and startups. It provides monthly dealflow newsletters, investment sessions, and networking opportunities for members.
• Campus para Business Angels A practical training course for startup investors who want to learn how to invest in the Spanish startup ecosystem. The program covers investment evaluation, legal aspects, deal flow, and practical cases.

Quantifiable outcome

• 7 regional city events per edition culminating in a national final with 7 winning startups
• +1 more outcomes

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core partner, co-creator / flagship partner and local partner.

• OVH Cloudcore partnerGTM or Marketing Partner · 1 January 2026OVH Cloud joined as a collaborator for the 9th edition of Venture on the Road. OVH Cloud provides cloud infrastructure credits as prizes: 10,000 EUR for each city winner and 15,000 EUR for the national final winner.
• Wayra (Telefónica)co-creator / flagship partnerGTM or Marketing Partner · 1 January 2020Wayra, the open innovation hub of Telefónica, joined as co-organizer of Venture on the Road starting in 2020. Wayra provides 6-12 months of office space at its locations for the national final winner, as well as fast-track access to Wayra-sponsored events, contact agenda, communication support, and access to workshops and training.
• BStartup (Banco Sabadell)co-creator / flagship partnerGTM or Marketing Partner · 1 January 2017BStartup de Banco Sabadell co-created Venture on the Road with SeedRocket in 2017 and serves as a co-organizer of the roadshow. BStartup provides the Hub BStartup venue in Madrid for the national final and offers advisory services as prizes for winners (valued at 3,000 EUR in finance or marketing advisory).
• Startup Galicialocal partnerGTM or Marketing PartnerLocal partner for the Vigo stop of the 9th Venture on the Road. Startup Galicia is a regional startup ecosystem organization in Galicia.
• The Way Startup Summitlocal partnerGTM or Marketing PartnerLocal partner for the Vigo stop of the 9th Venture on the Road. The Way Startup Summit is a startup summit organization that facilitated investor attendance for the Vigo event.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Wayra (Telefónica): Corporate accelerator of Telefónica and a co-organizer of Venture on the Road; runs its own acceleration cohorts and pitch events across Spain and Latin America, overlapping directly on target customers (seed-stage Spanish startups) and corporate sponsorship model.
• Lanzadera: Valencia-based accelerator backed by Juan Roig (Mercadona), running acceleration programs with investor days; directly comparable as a Spanish accelerator providing funding, mentorship, and pitch opportunities to seed-stage startups.
• Demium Startups: Spanish-origin accelerator network with multiple city locations and regular demo days; comparable as a multi-city pitch-to-investor program targeting pre-seed Spanish founders.
• South Summit: Spain's flagship startup-investor matchmaking event held annually in Madrid; comparable to Venture on the Road in connecting early-stage startups with investors, though operating at a national/international scale rather than regional city-by-city roadshow format.
• BStartup (Banco Sabadell): Banco Sabadell's startup program and another co-organizer of Venture on the Road; provides banking services, advisory, and pitch event venues to Spanish seed-stage startups, serving the same founders with overlapping GTM.
• Conector Startup Accelerator: Barcelona-based accelerator running multi-city startup programs and Investors' Day events across Spain; structurally analogous to Venture on the Road with regional cohorts, mentor networks, and demo-day pitch formats.
• Startup Olé: Salamanca-based startup-tech event aggregating investors, corporates, and early-stage startups; provides a similar matchmaking forum and pitch competition structure aimed at Spanish and Ibero-American founders.

Others

• ICEX Spain Trade and Investment: Spanish government agency promoting internationalization of Spanish startups; comparable as an ecosystem enabler that organizes programs and events connecting Spanish founders with investors, though broader in scope than a regional roadshow.

Broad incumbents

• 4YFN (Four Years From Now): Barcelona-based startup event hosted alongside Mobile World Congress; comparable as a large-scale pitch and networking event for startups and investors, though at a much larger scale and international audience.
• EOI (Escuela de Organización Industrial): Public Spanish business school running public-funded acceleration programs and startup events; comparable in providing structured support and pitch opportunities to Spanish seed-stage entrepreneurs, though backed by government rather than corporate sponsors.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/seedrocket

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments5 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Venture on the Road