UNIPOR
UNIPOR (UNIPOR-Ziegel Marketing GmbH) is the Munich-based marketing entity behind the UNIPOR-Verbund, a German federation of regional brick manufacturers. It develops SILVACOR (wood-fiber-filled) and CORISO (mineral-filled) masonry products plus system components and architect-facing building-physics software for the German residential construction market.
- Company typePrivate
- Founded1982
- HeadquartersMunich, Germany
- Headcount1–10
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What UNIPOR does
UNIPOR (legal entity: UNIPOR-Ziegel Marketing GmbH) is a Munich-based private marketing organization that owns and develops the UNIPOR brick brand on behalf of a nationwide federation of regional German clay-brick manufacturers known as the UNIPOR-Verbund. Founded in 1982 and led by Managing Director Dr.-Ing. Thomas Fehlhaber, UNIPOR sells three core brick lines — SILVACOR (filled with 100% wood fibers for ecological construction), CORISO (filled with mineral insulation for energy efficiency), and conventional unfilled clay bricks — alongside a complete masonry system including ceiling edge elements, ring anchor shells, roller shutter boxes, louver boxes, and thermal lintels. Its proprietary fillings deliver Lambda values between 0.075 and 0.10 W/(mK), and the WS075 SILVACOR product launched in February 2024 enables multi-story residential and passive-house builds without external insulation systems. Each product carries German building approvals (Z-17.x series) that govern its specification in projects.
The company's revenue model is hybrid. The dominant economic engine is hardware sales of UNIPOR-branded bricks and system components, executed indirectly through Verbund member manufacturers (notably Hörl + Hartmann in Dachau and Hainburg, and Leipfinger-Bader in Vatersdorf) who produce, distribute, and provide on-site Bauberatung regionally; UNIPOR-Ziegel Marketing GmbH captures marketing, IP licensing, and specification-influence value from this network. A secondary, explicitly-priced software stream monetizes architects and energy consultants through subscriptions to Energie 20.24 (€299/year) and Energie Desktop (€349/year), with Schall 4.0 offered free and MINEA provided for structural verification. Go-to-market combines direct digital engagement with homeowners (Digitaler Bauberater, brochures, newsletter) and trade-professional tooling (Verarbeitungs-App, technical documentation, the industry-wide 'Bauen mit Ziegel' social campaign), supported by regional Bauberater consultation routed by postal code. All activity is concentrated in Germany; the company has no disclosed subsidiaries, funding rounds, M&A, or international footprint.
UNIPOR firmographics
Firmographics- Name
- UNIPOR
- Legal name
- UNIPOR-Ziegel Marketing GmbH
- Website
- https://unipor.de
- Company type
- Private
- Founded year
- 1982
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- UNIPOR (UNIPOR-Ziegel Marketing GmbH) is the Munich-based marketing entity behind the UNIPOR-Verbund, a German federation of regional brick manufacturers. It develops SILVACOR (wood-fiber-filled) and CORISO (mineral-filled) masonry products plus system components and architect-facing building-physics software for the German residential construction market.
- Ownership category
- akta.pro rank
Where UNIPOR is headquartered
LocationHeadquarters
- HQ city
- Munich
- HQ country
- Germany
- HQ region
- Europe
Offices4 records
Markets served
UNIPOR business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Brick and Masonry Product Sales: UNIPOR markets bricks and masonry system products through a network of member manufacturing companies. Revenue is generated through one-time product sales to construction companies, builders, and homeowners. Products include CORISO insulation-filled bricks, SILVACOR wood fiber-filled bricks, and conventional bricks in various formats.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Energie 20.24 module for residential buildings |
| Subscription | Annual | Energie 20.20 + Energie Desktop package for residential and non-residential buildings |
| Freemium | Pay-as-you-go | Schall 4.0 module for acoustic energy balance |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels7 records
UNIPOR product offering
Product offeringCore offering
UNIPOR-Ziegel Marketing GmbH is a Munich-based marketing organization that coordinates the sale of innovative clay brick products from a network of regional German manufacturers. Its portfolio includes SILVACOR and CORISO filled-brick systems with integrated thermal insulation, conventional clay bricks, system components such as ceiling edge elements and roller shutter boxes, and proprietary digital planning software for energy, sound, and construction calculations.
Product overview
UNIPOR is a German brick manufacturer offering a comprehensive system of masonry products for residential construction. The core product portfolio includes three main brick lines: SILVACOR (wood fiber-filled for ecological construction), CORISO (mineral insulation-filled for energy efficiency), and conventional bricks. UNIPOR provides complete building system solutions including ceiling edge elements, ring anchor insulation shells, roller shutter boxes, and thermal lintels. The company also offers digital tools including energy certification software (Energie 20.24), sound insulation certification (Schall 4.0), structural calculation software (MINEA), a mobile processing app for construction professionals, and a digital consultant service for homeowners. Products are primarily targeted at single-family and multi-family residential construction in Germany, with focus on energy efficiency, sound insulation, and sustainable building standards.
Differentiator
Problem solved
Functional benefit
Brands
- SILVACOR: Wood-fiber filled brick product line for ecological and sustainable construction. The SILVACOR brick is filled with 100% wood fibers and has received multiple awards for its environmental performance.
- CORISO
- CORISO PLUS
Products and services
- SILVACOR
- CORISO
- UNIPOR conventional clay bricks
- UNIPOR system components
- Energie 20.24
- Schall 4.0
- MINEA online planner library
- UNIPOR mobile app
- UNIPOR wall calculator app
- UNIPOR digital consultant
Quantifiable outcome
- WS075 SILVACOR achieves compressive strength fK of 6.5 MN/m2 with Lambda 0.075 W/(mK) - suitable for multi-story residential construction
- +3 more outcomes
Companies that use UNIPOR
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles3 records
UNIPOR technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
UNIPOR partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Arbeitsgemeinschaft MauerziegelcoreJoint development and provision of software modules for structural verification in masonry construction. The collaboration provides manufacturer-independent proof tools for the entire masonry building sector, including energy certification, sound protection, and structural analysis modules.
- UNIPOR-Verbund Member CompaniescoreNetwork of regional brick manufacturers producing and distributing UNIPOR brick products. Members include Hörl + Hartmann Ziegeltechnik (Dachau, Hainburg) and Leipfinger-Bader (Vatersdorf). Each member provides local sales, technical consultation, and product delivery.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
UNIPOR competitors and assessment
Company assessmentEmerging players
- Xella International GmbH: Manufacturer of Ytong autoclaved aerated concrete and Silka calcium-silicate blocks, competing in the same residential masonry specification market in Germany with alternative wall systems.
Direct peers
- Hagemeister GmbH: German clinker and facing-brick manufacturer serving residential and commercial construction. Comparable as a German clay-brick producer competing for the same developer and homeowner specification decisions.
- Röben Tonbaustoffe GmbH: German manufacturer of clay facing bricks and backing bricks, with a comparable range of thermally insulating masonry products for single- and multi-family residential construction.
- Schlagmann Poroton: German manufacturer of vertically-perforated clay blocks (Poroton) for residential construction, including filled high-insulation variants. Closest like-for-like competitor to UNIPOR's CORISO/SILVACOR products in the German masonry market.
- Mein Ziegelhaus GmbH & Co. KG: German brick marketing group pooling regional clay-block manufacturers — a structurally similar central-marketing/distributed-production model to UNIPOR's UNIPOR-Verbund approach.
Broad incumbents
- Saint-Gobain (Weber, Isover): Global building-materials group whose Weber mortars, Isover insulation, and Rigips plasterboard compete with adjacent layers of UNIPOR's masonry system (especially external insulation alternatives UNIPOR positions against).
- Wienerberger AG: World's largest producer of clay bricks and roof tiles, with significant operations in Germany and across Europe. Directly comparable as a clay masonry incumbent, though broader in scope (pipes, pavers) than UNIPOR's residential-focused filled-brick portfolio.
- CRH plc (建材 division): Global building-materials conglomerate with European masonry and aggregates operations; competes broadly for the same construction-spec wallet, though at portfolio scale rather than as a focused clay-brick specialist.
Regional players
- Feldhaus Klinker: German manufacturer of clinker bricks and facing masonry, focused on premium facades and residential applications. Comparable product format and German market focus, though positioned more on aesthetics than thermal performance.
- ABC-Klinker: German clinker brick producer serving residential and commercial markets. Comparable as a domestic clay-brick alternative, primarily competing in the same German specification pipeline.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
UNIPOR social profiles
Digital presenceUNIPOR financial estimates
Financial estimateRevenue estimate
Valuation estimate
UNIPOR leadership team
Management profileNumber of profiles
UNIPOR funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
UNIPOR M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about UNIPOR
What does UNIPOR do?
UNIPOR-Ziegel Marketing GmbH is a Munich-based marketing organization that coordinates the sale of innovative clay brick products from a network of regional German manufacturers. Its portfolio includes SILVACOR and CORISO filled-brick systems with integrated thermal insulation, conventional clay bricks, system components such as ceiling edge elements and roller shutter boxes, and proprietary digital planning software for energy, sound, and construction calculations.
Is UNIPOR a public or private company?
UNIPOR is a private company. It is classified as unknown and is currently operating.
When was UNIPOR founded?
UNIPOR was founded in 1982. It employs 1 to 10 people.
Where is UNIPOR based?
UNIPOR is headquartered in Munich, Germany, in the Europe region.
How does UNIPOR make money?
One revenue line is on record: brick and Masonry Product Sales.
Who are UNIPOR's main competitors?
Xella International GmbH is listed as an emerging player. Direct peers are Hagemeister GmbH, Röben Tonbaustoffe GmbH, Schlagmann Poroton and Mein Ziegelhaus GmbH & Co. KG. Broad incumbents are Saint-Gobain (Weber, Isover), Wienerberger AG and CRH plc (建材 division). Regional players are Feldhaus Klinker and ABC-Klinker.
Does UNIPOR have an API?
No public API is recorded for UNIPOR.