Hartog Containers

What Hartog Containers does

Hartog Containers BV is a Dutch privately held waste container rental company headquartered in Amersfoort with a secondary location in Harderwijk. The company rents temporary containers ranging from 3m³ to 15m³ for waste collection, processing, and recycling across multiple waste streams including construction and demolition waste (Bouw- en Sloopafval), roof waste (Dakafval), green waste (Groenafval), bulky waste (Grofvuil), wood waste (Houtafval), clean rubble (Schoon Puin), and soil (Grondafval). Its customer base is led by residential homeowners undertaking renovation, garden, roof, and cleanout projects, with a secondary segment of commercial customers requiring recurring rolcontainer waste collection.

The business operates a self-service digital ordering platform with a guided container-selection wizard, postcode-based service availability checks, and direct online checkout that promises next-business-day delivery for orders placed before 4 PM. Logistics are managed in-house via Hartog's own delivery fleet based out of the two depots. Pricing is all-inclusive (delivery, pickup, and waste processing), VAT-inclusive, with no deposit required and four weeks of free rental included. Container tickets range from €169 (3m³ Schoon Puin) to €1,166 (10m³ Dakafval), with surcharges for problematic items such as tires, batteries, and gas bottles, and optional add-on sale of filling sand (Vulzand) and black soil (Zwarte Grond). Marketing is digital-led, relying on SEO-optimized city-specific landing pages for municipalities across Central Netherlands, plus organic social presence on Facebook, Instagram, and LinkedIn and direct phone/WhatsApp support.

The company is privately held with no disclosed external funding, no parent company, and no institutional or PE backing referenced in the source material. The firm claims a 1908 founding year (likely a heritage reference given the asset-light digital posture) and operates with 11-50 employees. Geographic reach is concentrated in Central Netherlands with location pages covering Almere, Amsterdam, Apeldoorn, Amersfoort, Baarn, Barneveld, Biddinghuizen, Dronten, Ede, Elburg, Hilversum, Lelystad, Leusden, Nijkerk, Nunspeet, Putten, Soest, Utrecht, Veenendaal, and Zeewolde. No AI/ML capabilities, patents, certifications, regulatory actions, mergers, acquisitions, leadership changes, or partnerships are disclosed.

Name

Hartog Containers

Legal name

Hartog Containers

Website

https://hartog-containers.nl

Company type

Private

Founded year

1908

Operating status

Operating

Headcount range

11–50 employees

Short description

Hartog Containers BV is a privately held Dutch waste container rental company based in Amersfoort that rents 3m³ to 15m³ containers for construction, renovation, garden, and household waste to residential and commercial customers across Central Netherlands.

Ownership category

akta.pro rank

Product category

Waste Management Services

NAICS

Solid Waste Collection (562111), Waste Collection (5621)

SIC

Refuse Systems (4953)

akta.pro primary industry

Compactor, Container & Roll-off Services (Rental, Service & Logistics) (EUAIAGAC)

akta.pro secondary industries

Dumpster Rental & Roll-Off Container Services (HSAKALAL), Container Rental, Delivery & Servicing (Carts/Bins) (BPALAAAG), Bulk Item & White Goods Collection (Bulky Waste) (BPALAAAD)

Keywords

• Waste container rental
• Construction waste disposal
• Garden waste removal
• Bulky waste collection
• Roll container hire

Headquarters

HQ city

Amersfoort

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Container Rental: Rental of waste containers for construction, renovation, garden, and general waste. All-inclusive pricing covers delivery, pickup, and waste processing. Revenue generated per container rental transaction with pricing varying by container size (3m³ to 15m³) and waste type (groenafval, puin, houtafval, dakafval, grondafval, grofvuil, bouw- en sloopafval). Additional charges for mattresses, tires, batteries, fire extinguishers, gas bottles, and empty runs. Optional sand and soil delivery for additional fee.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Hartog Containers BV rents waste containers for collection, processing, and recycling of construction, renovation, garden, and household waste across Central Netherlands. The all-inclusive service covers delivery, pickup, and waste processing in container sizes ranging from 3 m³ to 15 m³ across multiple specialized waste streams.

Product overview

Hartog Containers is a Dutch waste container rental company offering a unified service for container hire across the Netherlands. Their product portfolio consists of a core container rental platform with various container sizes (3 m³, 6 m³, 10 m³, 10 m³ closed, and 15 m³) paired with specialized waste type containers for different materials: Bouw- en Sloopafval (construction & demolition), Dakafval (roof), Groenafval (green waste), Grofvuil (bulky waste), Houtafval (wood), Schoon Puin (clean rubble), and Grondafval (soil). The company also offers supplementary services including Rolcontainer (roll containers for businesses), Vulzand (filling sand), and Zwarte Grond (black soil). All offerings feature all-inclusive pricing covering delivery, pickup, and waste processing, with same-day ordering and next-day delivery across their service areas in central Netherlands including Amersfoort, Harderwijk, Lelystad, Hilversum, Ermelo, and Huizen.

Differentiator

Problem solved

Functional benefit

Products and services

• Container 3 m³ Compact container ideal for small projects such as attic clearances or small garden renovations. Dimensions: L: 220cm x B: 170cm x H: 100cm.
• Container 6 m³ Medium-sized container suitable for mid-sized projects such as bathroom or kitchen renovations. Dimensions: L: 350cm x B: 170cm x H: 100cm.
• Container 10 m³ Large container perfect for bigger projects such as home renovations. Dimensions: L: 360cm x B: 170cm x H: 150cm.
• Container 10 m³ Closed Closed container variant that prevents waste from blowing out in wind gusts, provides more privacy, and prevents others from depositing waste. Dimensions: L: 360cm x B: 170cm x H: 190cm.
• Container 15 m³ Extra large container ideal for very large projects such as complete house renovations or for businesses that produce a lot of waste. Dimensions: L: 600cm x B: 230cm x H: 110cm.
• Bouw- en Sloopafval Container Container for construction and demolition waste including clean brick, stone and concrete rubble, wood, metal, various plastics and rubber, sheet materials, floor covering (max 30%), packaging materials, and cardboard.
• Dakafval Container Container for roof waste including roofing felt, bitumen, and materials bonded with insulation materials.
• Groenafval Container Container for green waste including branches, leaves, grass clippings, and pruning waste.
• Grofvuil Container Container for bulky waste including cabinets, beds, floor covering/linoleum/vinyl flooring, kitchen countertops, chairs, sofas, tables.
• Houtafval Container Container for wood waste including chipboard, multiplex, MDF, pressed wood, fiberboard, hardwood, doors without glass and metal, painted wood, laminate, and underfloor.
• Schoon Puin Container Container for clean rubble including brick rubble, concrete rubble, ceramics, tile work, street pavers, sidewalk tiles, roof tiles, gravel, natural stone, lime sandstone, asphalt, aerated concrete, plaster, plaster blocks, plasterboards, roof gravel, and glass.
• Grondafval Container Container for ground/soil waste including visually clean soil, garden soil, turf, sand, clay. Note: contaminated soil or soil with Japanese knotweed is not accepted.
• Rolcontainer (Roll Container) Mobile roll container of plastic or steel available for businesses that regularly need to dispose of glass, residual waste, or old paper.
• Vulzand (Filling Sand) Filling sand that can be ordered together with container delivery. Ideal for filling, topping up, and raising applications; stable and easy to compact due to fine grain structure.
• Zwarte Grond (Black Soil) AP04-approved black soil that can be ordered together with container delivery. Suitable for raising and filling gardens, lawns, borders, and planted areas.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Direct peers

• Van Vliet Groep: Dutch container and logistics services company offering container rental and waste transport services. Operates a similar container rental model across multiple Dutch regions, making it one of the closest direct comparables to Hartog in terms of service offering, customer segments, and delivery model.
• Container huren: Dutch online container rental platform offering various container sizes for construction, renovation, and household waste across the Netherlands. Closely comparable to Hartog in service offering, transparent unit pricing, and digital-first customer acquisition approach.
• Afvalcontainers.nl: Online-focused Dutch container rental platform serving residential and commercial customers across the Netherlands. Mirrors Hartog's self-service online ordering model, comparable container size portfolio, and broad geographic coverage strategy.

Broad incumbents

• Attero: Major Dutch waste processing company specializing in recycling, composting, and energy recovery from waste. While focused on processing rather than container rental, it is a key downstream partner/competitor in Dutch waste management with overlapping customer segments and indirect competitive overlap.
• Renewi: UK- and Dutch-listed waste management company formed from the merger of Van Gansewinkel and Shanks Group. Operates waste collection, recycling, and specialized waste services across the Netherlands, directly overlapping with Hartog's container rental and waste handling activities but at much greater scale and broader service portfolio.
• Prezero: European environmental services company owned by the Schwarz Group, operating across Germany, the Netherlands, and other countries. Provides integrated waste management services including collection, recycling, and disposal, directly comparable to Hartog's broader waste services category.
• Indaver: Belgian-headquartered European waste management company with substantial Dutch operations. Provides hazardous and industrial waste treatment plus specialized waste services, comparable to Hartog's industrial waste streams segment and a potential partner for specialized disposal.
• Suez (Sita Nederland): Global environmental services group with significant Dutch operations through Sita/Suez Nederland. Offers commercial and municipal waste collection, recycling, and specialized waste stream services, providing direct overlap with Hartog's commercial and industrial waste services segment at far larger scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Hartogcontainers
• LinkedInlinkedin.com/company/hartog-containers-bv
• Instagraminstagram.com/hartogcontainersbv

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hartog Containers