Pharmacy Chain 36.6

Name

Pharmacy Chain 36.6

Legal name

ПАО «Аптечная сеть 36,6»

Website

http://pharmacychain366.ru

Company type

Public

Founded year

1991

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Product category

Retail Pharmacy

NAICS

Pharmacies and Drug Retailers (45611), Pharmacies and Drug Retailers (456110), Drugs and Druggists' Sundries Merchant Wholesalers (424210)

SIC

Retail-Drug Stores And Proprietary Stores (5912), Wholesale-Drugs, Proprietaries & Druggists' Sundries (5122)

akta.pro primary industry

Retail & Community Pharmacies (Chain/Independent) (HLAFALAA)

akta.pro secondary industries

Pharmacy-Led Health & Wellness Discount Retail (CRAEAHAD), Discount Drugstores with Front-End General Merchandise (Value GM) (CRAEAHAI), Health & Pharmacy Omnichannel (CRAFAEAK), Health, Wellness & Pharmacy Online Retailers (CRAFADAG)

Keywords

• Retail pharmacy operations
• Prescription drug sales
• Health and beauty retail
• Online pharmacy delivery
• Private label supplements

Headquarters

HQ city

Kozhin

HQ country

Russia

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Retail Pharmacy Sales: Physical store sales of prescription drugs, OTC medications, cosmetics, beauty products, health goods, and dietary supplements. Primary revenue driver with 2,753 stores across 15 Russian regions.
2. Internet Pharmacy Sales: Online sales through 366.ru and mobile app. Rapidly growing channel with 38.9% YoY growth in 2025, exceeding 30 billion RUB. Includes same-day courier delivery and in-store pickup options.
3. Private Label (Own Brand) Products: Sale of proprietary private label brands including 'Superum' (BADs), 'Simbilak Forte' (synbiotics), and other own-brand health and beauty products. Higher margin category.
4. Courier Delivery Services: Revenue from home delivery of prescription and OTC products through own couriers and third-party aggregators (Yandex Food, Yandex Lavka). Courier delivery revenue grew 60% in 2025.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels7 records

Core offering

Pharmacy Chain 36.6 operates Russia's largest publicly-traded pharmacy retail network with 2,753+ pharmacies across 15 regions under two main retail brands: premium "36.6" and value-oriented "Gorzdrav". The company sells prescription drugs, OTC medications, cosmetics, beauty products, and health goods through physical stores, the internet pharmacy platform 366.ru with mobile app, and courier delivery, complemented by a 16.3 million-member loyalty program and private label brands (Superum, Simbilak Forte).

Product overview

Pharmacy Chain 36.6 operates a platform of pharmacy retail brands centered on two main brands: '36.6' (premium national pharmacy chain) and 'Gorzdrav' (neighborhood pharmacy network). The company provides pharmaceutical products through 2753 physical pharmacies, an internet pharmacy platform with delivery services, and private label products under the 'Superum' brand. Supporting offerings include the 'Club of Healthy People 36.6' loyalty program (16.3M members), corporate portal and mobile app 'UNIVERSE 36.6', a running club, educational pharmacy partnerships with universities, and the 'Pharmacy Union 36.6' alliance. Regional expansion brands include Kalina Pharm and Lekopttorg. The company generates 26.2% of revenue from online sales with over 30 billion rubles in internet sales revenue.

Differentiator

Problem solved

Functional benefit

Brands

• Клуб здоровых людей 36.6: Loyalty program and educational health community launched by the company, featuring a lecture series with doctors, cosmetologists, and health experts, with content also distributed on the company's YouTube channel.
• Суперум (Superum)
• Австралеко

Products and services

• 36.6 Pharmacy Premium pharmacy retail banner offering prescription drugs, OTC medications, cosmetics, beauty and health products with high service level and qualified pharmacist consultations. The 36.6 banner targets urban consumers seeking higher service quality and is supported by pharmacist consultation, Derma-Center skin analysis, and private label products across the omnichannel network.
• Gorzdrav Value-oriented neighborhood pharmacy banner operating since 1991, providing quality and affordable medications with active loyalty programs, regular promotions, and participation in the Moscow subsidized drug dispensing pilot with the Moscow Department of Health.
• Internet Pharmacy 366.ru Online pharmacy platform enabling digital ordering with 15-minute in-store pickup, courier delivery, prescription upload, and AI-generated product descriptions. Customers can order prescription and OTC products for home delivery or collection at any of 2,753+ pharmacy locations.
• Kalina Pharm Budget pharmacy chain with high service level acquired by Pharmacy Chain 36.6, serving consumers in Novgorod, Tver, Pskov regions and the Republic of Karelia as part of the Northwest division's regional brand portfolio.
• Lekopttorg (Лекоптторг) Regional pharmacy distribution and retail brand operating within the Northwest division of Pharmacy Chain 36.6, providing pharmaceutical retail services to local consumers.
• Apteka dlya Berezhlivykh (Аптека для бережливых) Budget pharmacy banner positioned for thrifty consumers, operating within the Northwest division's portfolio of regional brands covering Saint Petersburg and adjacent regions.
• Formula Zdorovya (Формула здоровья) Regional pharmacy brand under the Northwest division of Pharmacy Chain 36.6, providing pharmaceutical retail services across the Northwest Russia footprint.
• Superum (Суперум) Main private label line of dietary supplements (BADs) sold through 36.6 and Gorzdrav pharmacies, featuring effective dosages, well-designed compositions, and high product quality. Ranked among TOP-10 BAD launch brands by pharmacy sales volume per AlphaRM for 2024.
• Simbilak Forte (Симбилак Форте) Private label symbiotic (synbiotic) capsules for complex gut microflora support, sold under the Superum brand across 36.6 and Gorzdrav pharmacies. Awarded in the Joint Project Retailer-Manufacturer category at the 2023 Private Label Awards.
• Club of Healthy People 36.6 (Клуб здоровых людей 36,6) Combined loyalty program for the 36.6 and Gorzdrav networks with 16.3 million participants. Members receive personalized discounts, bonus point accumulation, category-specific promotions, and rewards via CRM-driven personalized offers, with up to 80% discounts during campaigns such as Black Week.
• Derma-Center (Derma-Center pharmacy format) In-pharmacy Derma-Center skin analysis service using compact skin scanner equipment to measure moisture, elasticity, microcirculation, and other skin parameters. Customers receive expert recommendations and personalized cosmetic selection for home care; the format represents premium service within the 36.6 banner.
• Courier Delivery of Prescription and OTC Products Home delivery service for prescription and OTC products operated by own couriers and through third-party aggregators (Yandex Food, Yandex Lavka). Covers Moscow, Moscow Oblast, and expanding regions; courier delivery revenue grew 60% YoY in 2025.

Quantifiable outcome

• Revenue of 117.4 billion RUB in 2025, growing 21% YoY
• +5 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability2 records

Feature5 records

Partnerships

Six partnerships are on record, tiered core, minor and strategic.

• Yandex Food (Яндекс Еда)coreChannel Partner/ Reseller/ Distributor · 4 March 2026Revamped technology integration with Yandex Food for rapid delivery of pharmacy products. Customers can order OTC medications and health goods through Yandex Food app with delivery from nearest 36,6 or Gorzdrav pharmacy locations within 30 minutes. Represents key expansion of digital sales channel with delivery from 2,000+ locations.
• Moscow Longetivity Program (Московское долголетие)minorGTM or Marketing Partner · 1 September 2025Partnership with Moscow Mayor's largest health, educational, and leisure project. Unites largest employers in Moscow to support active aging and community wellness programs.
• Voronezh State Medical University (ВГМУ им. Н. Н. Бурденко)minorStrategic or Co-development Partner · 28 April 2025Joint project to open a training pharmacy at the Pharmacology Department of Voronezh State Medical University. Initiative within the Start↑UP student talent program for future pharmacist training. Students gain practical experience in 36,6 and Gorzdrav pharmacies.
• Yandex Lavka (Яндекс Лавка)coreChannel Partner/ Reseller/ Distributor · 26 September 2024Exclusive partnership launched September 2024 for rapid delivery of OTC products and medical goods through Yandex Lavka's 'Pharmacy' section. Extends brand reach to Yandex Lavka's existing customer base, making 36,6 and Gorzdrav products available through the quick commerce platform.
• Russian Student Teams / РСО (Российские студенческие отряды)minorStrategic or Co-development Partner · 1 May 2024Partnership agreement signed May 1, 2024 at VDNKh between CEO Alexander Kuzin and RSO Commander Dmitry Paramonov. First such partnership in the Russian pharmaceutical market. Enables pharmacy students to undertake paid internships in 36,6 and Gorzdrav pharmacies with potential for permanent employment. Inogorodnye (non-local) students provided with corporate housing.
• GlowBytestrategicTechnology or Integration · 4 September 2023Ongoing technology partnership for CRM and customer feedback monitoring system. Unified NPS measurement across retail and online channels. Integrated data from internet pharmacies into the monitoring system. CRM-driven personalized marketing generating additional revenue and customer retention.

Scale indicators10 records

Recent moves3 records

Direct peers

• Rigla: One of Russia's largest pharmacy retail chains operating across multiple formats and geographies; directly comparable to Pharmacy Chain 36.6 because CEO Alexander Kuzin of 36.6 served as Rigla's Deputy CEO from 2009-2015, evidencing shared operating playbook and customer base.
• ASNA: Largest pharmacy chain in Russia by store count, organized as an association aggregating independent pharmacies; directly competes with Pharmacy Chain 36.6 in the multi-format chain pharmacy segment and shares overlapping customer demographics.
• Apteka.ru: Russia's leading internet pharmacy and aggregator platform with multi-million monthly users; competes head-to-head with Pharmacy Chain 36.6's 366.ru internet pharmacy for online prescription and OTC drug sales, leveraging similar inventory-led online retail model.
• Eapteka: Pioneer Russian online pharmacy launched in 2000, founded by Maksim Rzheznikov who is now Pharmacy Chain 36.6's Director of E-commerce; the same operating playbook (courier delivery, prescription upload, online catalog) makes Eapteka the most direct online competitor.
• A5 Pharmacy Chain: Multi-format Russian pharmacy chain offering prescription, OTC, beauty, and health products across traditional and value formats; competes with Pharmacy Chain 36.6 in the chain pharmacy segment and was part of the career path of current 36.6 retail division leadership.
• Erkafarm: Major Russian pharmacy holding operating the Samson-Pharma and Doctor Stoiletov banners; Natalya Manaenkova (currently Pharmacy Chain 36.6 Deputy CEO) previously led Samson-Pharma within this group, demonstrating directly comparable retail-pharmacy operating model.
• Melodiya Zdorovya: Russian pharmacy chain with multi-format positioning across Moscow and other regions; directly comparable as a value/multi-format pharmacy retailer serving overlapping Russian consumer segments, and part of the career background of current 36.6 retail leadership.
• Katren: Major Russian pharmaceutical wholesaler operating chain pharmacy retail nationwide; directly comparable to Pharmacy Chain 36.6's integrated wholesale (GDP subsidiary) plus retail model, sharing structural similarity in supply chain and store operations.

Broad incumbents

• CVS Health: Largest US pharmacy retail chain combining prescription dispensing, health services, beauty/personal care, loyalty programs, and omnichannel digital offering; relevant global benchmark for retail-pharmacy scale, strategic breadth, and customer-engagement model analogous to Pharmacy Chain 36.6.
• Walgreens Boots Alliance: Major US/UK retail pharmacy operator with extensive health and beauty assortment, mature loyalty program, and digital channels; comparable to Pharmacy Chain 36.6 in retail-pharmacy breadth, scale, and omnichannel strategy as a global reference point.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@apteka36.6
• LinkedInlinkedin.com/company/open-stock-company-pharmacy-chain-36.6

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles15 records

Subsidiaries7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pharmacy Chain 36.6