Asmo
Asmo Corporation is a Japanese pure holding company operating five subsidiaries: contract meal catering for elderly facilities and institutions, visiting and residential nursing care, Mexican chilled beef import/sales, elderly welfare staffing (Trust Growth), and overseas Japanese restaurants in Hong Kong and Southeast Asia.
- Company typePublic
- Founded1975
- HeadquartersTokyo, Japan
- Headcount1,001–5,000
- GTM typeB2B and B2C
- OfferingServices
What Asmo does
Asmo Corporation (株式会社アスモ, TSE Standard Market ticker 2654) is a Japanese pure holding company established in 1975 that transitioned to a holding structure in 2013 and is headquartered in Tokyo (Shinjuku). As of June 2026, the group operates through 7 consolidated subsidiaries and 3 non-consolidated subsidiaries with a total headcount of 3,144 employees (1,552 full-time and 1,592 part-time). The group runs five core business segments: contract meal catering to elderly welfare facilities, hospitals, schools, and corporate cafeterias via ASMO Food Service; visiting care, fee-based nursing homes, and care taxi services via ASMO Care Service (32 visiting care offices nationwide, ~1,300 care staff); meat import and sales specializing in Mexican chilled beef via ASMO Trading (first domestic handler since 2004); elderly welfare industry staffing and recruitment including foreign worker placement via Trust Growth (acquired April 2026); and overseas Japanese restaurant operations (10+ restaurants in Hong Kong plus Malaysia, Taiwan, and Vietnam) via ASMO Catering subsidiaries.
The group's revenue model combines subscription/contract recurring revenue (catering and care services) with transaction-based revenue (meat trading, staffing placement, and restaurant operations). All segments are sold through direct B2B sales — there are no self-serve, marketplace, or consumer e-commerce channels for core services. Pricing is contract-negotiated and not publicly disclosed. No proprietary technology platforms, AI systems, or APIs are described in the available material; the company's differentiators are operational (registered dietitian-led menu planning, group-wide procurement synergies, first-mover Mexican chilled beef relationships, and integrated elderly welfare ecosystem across food, care, and staffing).
For FY2026 (fiscal year ending March 2026, 51st period), Asmo reported consolidated sales revenue of ¥21,236 million. The company is led by President and Representative Director Nagai Takashi (長井尊). Recent strategic actions include the April 2026 Trust Growth acquisition, the 2023 absorption merger of three ASMO Food Service regional subsidiaries, the 2022 transition to the TSE Standard Market, and an August 2023 disclosed unauthorized system access incident. Marketing and recruitment are run through the parent corporate website, per-subsidiary Facebook/Instagram/X/YouTube accounts, dedicated IR materials, Mynavi graduate recruitment, and subsidiary-specific recruitment sites.
Asmo firmographics
Firmographics- Name
- Asmo
- Legal name
- 株式会社アスモ
- Website
- https://asmo1.co.jp
- Company type
- Public
- Founded year
- 1975
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- Asmo Corporation is a Japanese pure holding company operating five subsidiaries: contract meal catering for elderly facilities and institutions, visiting and residential nursing care, Mexican chilled beef import/sales, elderly welfare staffing (Trust Growth), and overseas Japanese restaurants in Hong Kong and Southeast Asia.
- Ownership category
- akta.pro rank
Asmo industry classification
Industry- Product category
- Contract Food Services and Elderly Care
- NAICS
- Food Service Contractors (722310), Special Food Services (7223), Limited-Service Restaurants (722513)
- SIC
- Food And Kindred Products (2000), Retail-Eating Places (5812), Miscellaneous Food Preparations & Kindred Products (2090)
- akta.pro primary industry
- Corporate & Office Catering (THAFAIAA)
- akta.pro secondary industry
- Nutrition, Dietary Management & Allergen/Accommodation Services (EDALADAJ)
Keywords
Where Asmo is headquartered
LocationHeadquarters
- HQ city
- Tokyo
- HQ country
- Japan
- HQ region
- Asia
Offices2 records
Markets served
Asmo business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Others
Revenue model
- Meal catering services: Asmo Food Service (アスモフードサービス) provides contracted meal services to elderly welfare facilities, hospitals, schools, and corporate cafeterias nationwide, generating recurring revenue through service contracts.
- Elderly care services: Asmo Care Service (アスモ介護サービス) operates visiting care offices and fee-based nursing homes, generating recurring revenue from care service contracts. Also operates a nursing taxi service since August 2019.
- Meat import and sales: Asmo Trading (アスモトレーディング) imports and sells meat and processed meat products, primarily Mexican chilled beef, to food service businesses and retailers. Revenue is generated through product sales transactions.
- Staffing and recruitment: Trust Growth (株式会社Trust Growth) provides staffing and recruitment services primarily for the elderly welfare industry, including foreign human resources. Revenue from placement fees and staffing contract fees.
- Overseas Japanese restaurant operations: ASMO Catering (HK) operates more than 10 Japanese restaurants in Hong Kong and provides total support for companies entering Hong Kong. Revenue from restaurant operations and service fees.
Go-to-market motion1 record
Distribution channels5 records
Marketing channels8 records
Asmo product offering
Product offeringCore offering
Asmo Corporation is a pure holding company that, through its subsidiaries, delivers contract meal catering to elderly welfare facilities, hospitals, schools, and corporate cafeterias across Japan; operates visiting care offices, fee-based nursing homes, and nursing taxi services for the elderly; imports and distributes meat products (notably Mexican chilled beef); provides staffing and recruitment services to the elderly welfare industry; and operates more than 10 Japanese restaurants in Hong Kong along with restaurants in Malaysia, Taiwan, and Vietnam.
Product overview
Asmo is a pure holding company (established 2013) that operates a portfolio of business service subsidiaries rather than a unified technology product. The company manages five main business segments: (1) ASMO Food Service - catering to elderly facilities, hospitals, schools, and corporate cafeterias; (2) ASMO Nursing Care Service - visiting care and nursing homes with 32 offices nationwide; (3) ASMO Trading - meat import and sales, specializing in Mexican chilled beef; (4) Trust Growth - staffing and recruitment for the elderly care industry; and (5) ASMO Catering - Japanese restaurants in Hong Kong and Malaysia. These subsidiaries operate independently with their own brands, customer bases, and service delivery models.
Differentiator
Problem solved
Functional benefit
Brands
- アスモフードサービス: Catering services for elderly welfare facilities, hospitals, schools, and company cafeterias nationwide
- アスモ介護サービス
- アスモトレーディング
- Trust Growth
- ASMO CATERING
- 百人一朱 (Hyakunin Issa)
- うどん懐石 今助 (Udon Kaiseki Konasuke)
- 居酒屋 和魂 (Izakaya Wakon)
Products and services
- ASMO Food Service (アスモフードサービス) Contracted meal catering services for elderly welfare facilities, hospitals, schools, and corporate cafeterias across Japan. Registered dietitians develop balanced menus tailored to customer needs, with national service coverage through regional operating units.
- ASMO Nursing Care Service (アスモ介護サービス) Operates 32 visiting care offices nationwide with approximately 1,300 staff serving elderly clients, plus fee-based nursing homes. Also provides nursing taxi services since August 2019.
- ASMO Trading (アスモトレーディング) Imports and sells meat and processed meat products, primarily Mexican chilled beef, to food service businesses and retailers across Japan. Focus on quality, safety, security, and competitive pricing with stable supply.
- Trust Growth (株式会社Trust Growth) Personnel dispatch and recruitment services primarily for the elderly welfare industry, including foreign human resources support to address labor shortages in the care sector.
- ASMO Catering HK (ASMO CATERING (HK) COMPANY LIMITED) Operates more than 10 Japanese restaurants in Hong Kong, including the 'Akasaka Hyakkinin' brand (since 1994) and 'Udon Kaiseki Imasuke' brand (since 2010). Also provides total support services for Japanese companies entering the Hong Kong market.
- ASMO Catering Malaysia (ASMO CATERING MALAYSIA SDN.BHD.) Operates Japanese restaurants in Malaysia, extending the group's overseas Japanese F&B presence beyond Hong Kong.
Companies that use Asmo
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles5 records
Asmo technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Asmo partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- 株式会社Trust GrowthcoreAsmo acquired the shares of Trust Growth in April 2026, completing the acquisition and making it a consolidated subsidiary. Trust Growth operates staffing and recruitment services primarily for the elderly welfare industry, including foreign human resources support. This acquisition strengthens Asmo group's ability to address labor shortages across its care and meal service businesses.
Scale indicators6 records
Recent moves11 records
Expansion highlights5 records
Asmo competitors and assessment
Company assessmentBroad incumbents
- Watami Co., Ltd. Japanese food service company operating izakaya and restaurant chains with group procurement and food distribution arms. Comparable to ASMO Catering's restaurant operations and overall food service breadth.
- Skylark Holdings: Large Japanese restaurant chain operator; comparable to ASMO Catering's overseas and domestic restaurant operations as a multi-brand foodservice player.
- Nichirei Corporation: Diversified food company with a major processed foods and contract foodservice business, including institutional meals. Operates at significantly larger scale than ASMO and shares B2B catering exposure.
- Benesse Style Care: Major fee-based nursing home operator in Japan, part of Benesse Group. Comparable to ASMO Care Service's fee-based nursing home operations.
Direct peers
- Kyushu Fletcher Holdings: Japanese contract food service company providing meals to schools, hospitals, elderly welfare facilities, and corporate cafeterias—directly comparable to ASMO Food Service.
- Shibuya Corporation: Japanese company providing contract food services (school lunches, hospital meals, corporate cafeterias) and facility management, comparable to ASMO Food Service's institutional catering.
- Solasto Corporation: Major Japanese provider of medical and elderly care services including in-home care and facility staffing. Comparable to ASMO Care Service's visiting care and nursing home operations.
- SMS Co., Ltd. Japanese staffing and recruitment platform specializing in elderly care and medical personnel, directly comparable to Trust Growth's elderly-care staffing business.
- Zensho Holdings: One of Japan's largest food service groups, operating contract catering, school and hospital meals, and restaurant chains. Directly comparable to ASMO's institutional catering and food service contracting business.
- Starzen Co., Ltd. Japanese meat importer, processor, and distributor with diversified meat supply operations. Comparable to ASMO Trading's meat import and sales business.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
Asmo social profiles
Digital presenceAsmo financial estimates
Financial estimateRevenue estimate
Valuation estimate
Asmo leadership team
Management profileNumber of profiles
Profiles9 records
Asmo subsidiaries and ownership
Company hierarchySubsidiaries9 records
Asmo funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Asmo M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Asmo
What does Asmo do?
Asmo Corporation is a pure holding company that, through its subsidiaries, delivers contract meal catering to elderly welfare facilities, hospitals, schools, and corporate cafeterias across Japan; operates visiting care offices, fee-based nursing homes, and nursing taxi services for the elderly; imports and distributes meat products (notably Mexican chilled beef); provides staffing and recruitment services to the elderly welfare industry; and operates more than 10 Japanese restaurants in Hong Kong along with restaurants in Malaysia, Taiwan, and Vietnam.
Is Asmo a public or private company?
Asmo is a public company. It is classified as public and is currently operating.
When was Asmo founded?
Asmo was founded in 1975. It employs 1,001 to 5,000 people.
Where is Asmo based?
Asmo is headquartered in Tokyo, Japan, in the Asia region.
How does Asmo make money?
Five revenue lines are on record. Meal catering services are the primary driver. The others are elderly care services, meat import and sales, staffing and recruitment and overseas Japanese restaurant operations.
Who are Asmo's main competitors?
Broad incumbents on record are Watami Co., Ltd., Skylark Holdings, Nichirei Corporation and Benesse Style Care. Direct peers are Kyushu Fletcher Holdings, Shibuya Corporation, Solasto Corporation, SMS Co., Ltd., Zensho Holdings and Starzen Co., Ltd..
Does Asmo have an API?
No public API is recorded for Asmo.
What industry is Asmo in?
Asmo's product category is Contract Food Services and Elderly Care. Its primary akta.pro industry code is THAFAIAA, Corporate & Office Catering, with a secondary code of EDALADAJ, Nutrition, Dietary Management & Allergen/Accommodation Services. Its NAICS code is 722310 and its SIC code is 2000.