Panozon

What Panozon does

Panozon Ambiental S/A is a Brazilian-founded (2000/2001) manufacturer of ozone-based water, air, and effluent treatment systems, headquartered in Piracicaba, São Paulo. The company designs and produces its own ozone generation cells using corona discharge (cold plasma) technology, marketed as 100% Brazilian-made, and operates across residential, commercial, industrial, and environmental applications. Core product lines include the Blue Star and Blue Star Fit ozone generators for residential pools, the Spider system for commercial pools, the Aquapura family (Essential, Tower, Ultra) for water tank and artesian well treatment, and O3Care for air and environment sanitization. The company holds a filed patent on the Aquapura injection system and notably received the world's first ozone efficacy certification against COVID-19 in partnership with Unicamp in April 2020. Its product portfolio extends across residential pools, water tanks, artesian wells, hotels, sports clubs, agribusiness, pet facilities, and industrial processes.

Panozon operates a hybrid go-to-market combining direct-to-consumer e-commerce through its website, retail distribution via Leroy Merlin (Brazil's major home improvement chain), direct B2B sales for industrial and commercial projects, and field-driven international bids for large-scale deployments such as the 4,500-unit water treatment project delivered to the Republic of Congo between 2013-2015. Revenue is generated primarily through hardware sales of ozone generators and accessories (test strips, chlorine dispensers, filters), supplemented by technical assistance services. Pricing is universally quote-based with no public price list, with industrial and large-scale projects priced individually based on scope and specifications. The company is privately held, founder-owned by CEO Carlos Heise, with no external funding rounds reported, and employs approximately 100 people.

Name

Panozon

Legal name

Panozon Ambiental S/A

Website

https://panozon.com.br

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

51–100 employees

Short description

Panozon Ambiental S/A is a Brazilian manufacturer of ozone-based water and air treatment systems, serving residential, commercial, industrial, and government customers with proprietary corona discharge technology and 100% domestically manufactured ozone generation cells.

Ownership category

akta.pro rank

Product category

Water Treatment Equipment

NAICS

Industrial and Commercial Fan and Blower and Air Purification Equipment Manufacturing (333413)

SIC

Industrial & Commercial Fans & Blowers & Air Purifing Equip (3564)

akta.pro primary industry

Air Quality & Filtration Equipment (IAQ) (IMAHAKAI)

akta.pro secondary industries

Disinfection & Oxidation (Chlorine/Chloramine, UV, Ozone, AOP) (EUANABAD), Eco-Friendly Air Care & Odor Control (CRAJAOAI)

Keywords

• Ozone water treatment
• Water purification equipment
• Air sanitization systems
• Pool treatment generators
• Industrial water treatment

Headquarters

HQ city

Piracicaba

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Ozone Generator Hardware Sales: Panozon generates revenue primarily from selling ozone generation equipment and systems. Products include residential units (Blue Star, Blue Star Fit), commercial units (Spider), water tank treatment systems (Aquapura Essential, Aquapura Tower, Aquapura Ultra), air treatment devices (O3Care), and accessories (chlorine dispensers, test strips, filters).
2. Technical Assistance and Support: The company provides technical assistance services for their equipment. Customers can request technical support through the website contact forms. Response time is typically under 1 hour.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels5 records

Core offering

Panozon manufactures and sells ozone-based water and air treatment equipment for residential, commercial, and industrial applications. Core products include ozone generators for residential pools (Blue Star, Blue Star Fit), collective-use pools (Spider), residential water tanks (Aquapura Essential, Aquapura Tower), artesian wells (Aquapura Ultra), and air/environment sanitization (O3Care). The company also offers accessories (filters, test strips, chlorine dispensers) plus technical assistance and installation support via its partner network.

Product overview

Panozon offers a comprehensive portfolio of ozone-based water and air treatment products for residential, commercial, and industrial applications. The core technology is ozone generation using corona discharge (cold plasma), producing equipment that treats water, air, and environments. The product lineup is organized into distinct application categories: (1) Pool treatment products including Blue Star (residential), Blue Star Fit (fiberglass pools), and Spider (collective/commercial pools); (2) Water tank and well treatment products including Aquapura Essential (residential tanks), Aquapura Tower (larger installations), and Aquapura Ultra (artesian wells); (3) Air/environment sanitization with O3Care; and (4) Supporting accessories including Filtro Aquapura (entry filters), Fita Teste (test strips), and Dosador de Cloro (chlorine dispensers). All products are manufactured with 100% national technology and are backed by technical support and warranties of up to 5 years on generator cells.

Differentiator

Problem solved

Functional benefit

Brands

• Blue Star: Ozone generator for residential swimming pools that ensures more natural water for swimmers and reduces the use of chemical products.
• Blue Star Fit
• Spider
• Aquapura Ultra
• Aquapura Essential
• Aquapura Tower
• Aquapura
• O3Care
• Dosador de Cloro D15
• Fita Teste 6 em 1
• Aquapura (formerly Ecotag)

Products and services

• Blue Star Ozone generator for residential swimming pools that ensures more natural water for swimmers and reduces the use of chemical products. Features the new ozone generation sensor with indicator light. Backed by a 5-year warranty on the cell.
• Blue Star Fit Compact ozone generator specifically designed for fiberglass pools, with the same ozone generation benefits as Blue Star but reduced in size to fit smaller machine rooms.
• Spider Ozone generator for collective-use swimming pools such as clubs and gyms, ensuring more natural water quality for swimmers and reducing chemical product use.
• Aquapura Essential Ozone generator for residential water tanks that treats water from the municipal utility before distribution to taps, showers, and other household consumption points. Operates at 10W–17W power consumption and includes the Aquapura Tag for remote monitoring.
• Aquapura Tower Central water purifier installed directly in the water tank for treatment of all water distributed in the environment. Eliminates taste and odor, reduces residues of hormones, pesticides, and other substances, and inhibits microorganism proliferation.
• Aquapura Ultra Ozone generator for artesian well treatment that oxidizes and eliminates iron, manganese, microorganisms including E. coli and other bacteria, and helps remove contaminants such as sulfur derivatives, pesticides, and pharmaceuticals. Includes physical-chemical-biological analysis for proper sizing.
• O3Care Ozone generator for air and environment sanitization (oxisanitização) that transforms ambient oxygen into ozone for environment disinfection. Helps combat viruses, bacteria, and other microorganisms, eliminates bad odors like cigarette smoke, and reduces respiratory allergies. Used by hotels for guest room sanitization.
• Filtro Aquapura Water filter installed at the residence water entry point that retains solid particles such as sand, clay, and silt. Protects the entire hydraulic network and household appliances including showers, washing machines, and heaters.
• Fita Teste 6 em 1 Test strip that measures six important pool parameters: alkalinity, pH, free chlorine, total chlorine, cyanuric acid, and hardness. Differentiates between free chlorine and total chlorine to detect chloramine presence.
• Dosador de Cloro por Pastilha D15 Automated chlorine dosage dispenser using tablets, designed for residential pools that already have the Blue Star ozone generator. Prevents green water by maintaining proper chlorine levels.

Quantifiable outcome

• 99.99% elimination of coliforms in UEL laboratory testing conditions
• +1 more outcomes

Named customers14 records

Segments7 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• Unicamp (Universidade Estadual de Campinas)coreStrategic or Co-development Partner · 23 April 2020Partnership with Unicamp university for R&D and testing of ozone technology applications. In April 2020, received the world's first certification of ozone efficiency against COVID-19 virus with their O3Care air treatment line. This partnership established Panozon's scientific credibility and first-mover advantage in pandemic-related air sanitization.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Jacuzzi Brands: Global spa, hot tub, and pool equipment brand with residential water treatment adjacencies. Comparable as a broad incumbent in residential pool/spa water care where Panozon also sells Blue Star and related products.
• BWT (Best Water Technology): European water technology group with residential, hospitality, and industrial treatment offerings including ozone and UV. Comparable as a broad incumbent with overlapping residential and hospitality segments.
• Pentair: Global pool and water treatment equipment major with broad residential and commercial portfolios. Comparable as an incumbent competing for pool, water, and flow-control spend in the same end markets as Panozon.
• Hayward Industries: Major pool equipment manufacturer (pumps, filters, sanitization, automation) with global distribution. Comparable as a broad incumbent offering chlorine and salt-based alternatives to Panozon's ozone pool systems.
• Veolia Water Technologies: International water and wastewater treatment solutions provider (parent of Ozonia). Comparable as a broad incumbent in disinfection and ozone-based water treatment for industrial and municipal clients.
• Xylem: Global water technology company spanning pumps, treatment, and metering for utility, industrial, and residential applications. Comparable as a broad incumbent in water treatment that Panozon competes against in industrial and municipal deals.

Direct peers

• ClearWater Tech: US-based manufacturer of ozone generators for water and air treatment serving pools, spas, and industrial applications. Closely comparable product portfolio and end-market focus to Panozon's ozone systems.
• Lenntech: Niche water treatment solutions provider specializing in ozone, UV, and membrane systems for industrial and potable water applications. Comparable as a similarly specialized player targeting industrial and utility buyers.
• Ozonia (Suez Water Technologies & Solutions): Global leader in ozone systems for municipal and industrial water treatment, owned by Suez. Comparable core technology and target applications (potable water, wastewater, industrial process water).
• Pacific Ozone: Manufacturer of industrial and commercial ozone generation systems for water, food, and air treatment. Comparable as a specialized ozone equipment OEM targeting similar B2B applications.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@PanozonAmbientalSA
• Facebookfacebook.com/PanozonAmbiental
• LinkedInlinkedin.com/company/panozon-ambiental-s-a
• Instagraminstagram.com/panozon
• Xx.com/panozon

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Panozon