What Venerdi does

Venerdi is a New Zealand-based specialty bakery company founded in 2002 that manufactures and distributes gluten-free bread and adjacent bakery products. Its core technology is sourdough fermentation re-engineered for gluten-free formulations, using alternative flours (rice, tapioca, maize, coconut) combined with binders and texturizers such as psyllium husk, guar gum, and vegetable gums to replicate the texture and taste of traditional bread. The company operates three product ranges: Gluten Freedom (the core gluten-free sourdough line including breads, buns, bagels, English muffins, and pizza bases), Pure Foodie (a paleo and organic sub-line with ancient grains and activated seeds), and Low Carb Goodness (a high-protein, low-carbohydrate pizza base range introduced in 2025). Approximately 20 SKUs span these ranges, most of which are vegan-friendly and free from gluten, dairy, and soy where specified.

The company operates a dual-channel go-to-market. Direct-to-consumer sales are conducted via venerdi.co.nz with a subscription-recurring-revenue model offering approximately 5% off across weekly, bi-weekly, or monthly cadences, paired with flat-rate NZD $5.00 shipping. Wholesale/retail distribution covers major New Zealand supermarket chains including New World and PAK'nSAVE, with chiller placement supporting fresh SKUs such as Sourdough Garlic Bread. Pricing for individual SKUs ranges from NZD $5.21-$12.39 (subscription) and NZD $5.49-$12.39 (one-off). The company is headquartered and manufactures from a single facility in Kelston, Auckland, with the website also referencing trans-Tasman reach into Australia via venerdi.com.au.

Venerdi Ltd is a privately held New Zealand limited company with no disclosed external investors, parent company, or M&A activity. Its principal customers are end consumers in the celiac/gluten-intolerant segment (primary), health-conscious paleo/low-carb consumers, and wholesale foodservice buyers; retail concentration is centered on the two dominant NZ supermarket banners. The business has accumulated multiple industry awards since 2023 (FMCG Product of the Year 2025, Outstanding Food Producer Awards 2025, Inspire+ NZ Artisan Awards 2023-2024) supporting brand positioning in a niche but stable category.

Name

Venerdi

Legal name

Venerdi Ltd

Website

https://venerdi.co.nz

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

11–50 employees

Short description

Venerdi is a New Zealand bakery company founded in 2002 that manufactures gluten-free sourdough breads and bakery products under the Gluten Freedom, Pure Foodie, and Low Carb Goodness ranges. It sells direct to consumers via subscription e-commerce and through major NZ supermarkets including New World and PAK'nSAVE.

Ownership category

akta.pro rank

Product category

Gluten-free bakery products

NAICS

Commercial Bakeries (311812), Baked Goods Retailers (445291)

SIC

Bakery Products (2050), Wholesale-Groceries, General Line (5141), Retail-Nonstore Retailers (5960)

akta.pro primary industry

Specialty Bakery Manufacturing (Gluten-Free, Artisan, Health-Focused) (AFAKAAAG)

akta.pro secondary industries

Gluten-Free & Allergen-Friendly Bakery Wholesale (AFAIAFAF), Bread & Pastry Specialty Stores (CRAHAGAC), Specialty Dietary Bakeries (Gluten-Free, Vegan, Allergen-Friendly) (THAFAFAI)

Keywords

• Gluten-free bread
• Sourdough bakery
• Paleo bread
• Low-carb pizza bases
• Artisan bread products

Headquarters

HQ city

Glen Eden

HQ country

New Zealand

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales

Revenue model

1. Direct Product Sales: Direct-to-consumer e-commerce sales of gluten-free bread and bakery products with subscription recurring revenue model offering 5% discount on regular delivery
2. Wholesale/Retail Distribution: Wholesale supply to retail partners including New World, PAK'nSAVE, and other stockists across New Zealand

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Venerdi manufactures and sells gluten-free bread and bakery products under three product ranges: Gluten Freedom (sourdough breads, bagels, English muffins, pizza bases, baps, rolls), Pure Foodie (paleo, organic, ancient grain breads), and Low Carb Goodness (high-protein, low-carb pizza bases). Products are sold direct-to-consumer via the company's e-commerce site with weekly/monthly subscriptions, and through wholesale distribution to retailers including New World and PAK'nSAVE across New Zealand.

Product overview

Venerdi is a New Zealand-based gluten-free bread and bakery company founded in 2002. The company operates three main product ranges: (1) Gluten Freedom - their core gluten-free sourdough bread range featuring breads, buns, bagels, English muffins, and pizza bases; (2) Pure Foodie - a clean-eating sub-brand featuring paleo and organic breads made with ancient grains and seeds; and (3) Low Carb Goodness - featuring high-protein, low-carb pizza bases. The company sells directly to consumers through their website with subscription options, and also distributes through wholesale channels to retailers including New World and PAK'nSAVE. Their products are vegan-friendly (except those containing egg/almond), free from gluten, dairy, and soy, with the exception of the third-party Forty Thieves Almond Butter.

Differentiator

Problem solved

Functional benefit

Brands

• Gluten Freedom: Primary gluten-free sourdough bread and bakery product range featuring breads, buns, bagels, english muffins, and pizza bases.
• Pure Foodie
• Low Carb Goodness

Products and services

• Gluten Freedom Crispy Pizza Bases Light, crispy gluten-free pizza bases made with sourdough from rice flour, guar gum, sorghum flour, and wholegrain cornflour. 300g pack with 2 bases per pack. Sold as a standalone retail SKU.
• Gluten Freedom Sourdough Garlic Bread Gluten-free sourdough garlic bread loaded with real garlic and dairy-free buttery goodness, baked to golden perfection. 190g pack, requires heating before consumption. Targeted at consumers seeking restaurant-style garlic bread without gluten or dairy.
• Gluten Freedom Sourdough Baps Soft, feather light gluten-free sourdough baps, vegan friendly and free from gluten, dairy, and soy. 220g pack with 4 baps per pack. Awarded FMCG Product of the Year 2025.
• Gluten Freedom Sweet Potato Sourdough Bread Plump gluten-free sourdough loaf made with sweet potato/kumara, containing 25% sourdough and coconut sugar. 535g pack, 15 slices. Won Healthy Food Magazine Lunchbox Awards 2024 and Silver in Outstanding Food Producer Awards 2025.
• Gluten Freedom Simply Soft Sourdough Bread Soft gluten-free sourdough bread designed for everyday sandwiches. 360g pack, vegan friendly and free from gluten, dairy, and soy.
• Gluten Freedom Classic Sourdough Bagels Classic gluten-free sourdough bagels made with 27% sourdough. Free from gluten, dairy, and soy. 344g pack with 4 bagels per pack.
• Gluten Freedom Everything Sourdough Bagels Gluten-free bagels topped with poppy, sesame, garlic, onion, hemp hearts, and sea salt. 400g pack, 4 bagels per pack. Contains sesame. Gold in Inspire+ NZ Artisan Awards 2023.
• Gluten Freedom Spiced Fruit Sourdough English Muffins Soft gluten-free English muffins with spiced fruit (14% sultanas and currants). Vegan friendly, free from gluten, dairy, and soy. 288g pack, 4 muffins per pack. Bronze in Inspire+ NZ Artisan Awards 2024.
• Gluten Freedom Splendid Sourdough English Muffins Gluten-free English muffins designed for breakfast toasting. Vegan friendly and free from gluten, dairy, and soy. 280g pack, 4 muffins per pack.
• Gluten Freedom Fancier Sourdough Pizza Bases Flat gluten-free pizza bases made with 39% sourdough and sweet potato/kumara. Vegan friendly and free from gluten, dairy, and soy. 400g pack, 2 bases per pack.
• Gluten Freedom Sourdough Long Rolls Soft gluten-free sourdough long rolls suitable for sandwiches, hotdogs, and fillings. 288g pack, 4 long rolls per pack.
• Gluten Freedom Seedy Sourdough Bread Gluten-free sourdough bread topped with 16% activated seeds including linseed, quinoa, sesame, sunflower, pumpkin, and poppy. Contains sesame. 400g pack.
• Gluten Freedom Sweet Potato Sourdough Buns Gluten-free sweet potato sourdough buns suitable for BBQs. Made with 26% sourdough and sweet potato/kumara powder. 300g pack, 3 buns per pack.
• Low Carb Goodness High Protein Seedy Pizza Bases High-protein, low-carb gluten-free pizza bases made with pea protein and faba bean protein, packed with linseeds, pumpkin seeds, and hemp hearts. 245g pack, 2 bases per pack. 11.8g protein per serve and 87.6% less carbohydrates than standard Gluten Freedom pizza bases.
• Venerdi Pure Foodie Ancient Grains Soft, light gluten-free sandwich bread packed with 11% wholesome ancient grains including buckwheat, millet, and quinoa. Made with coconut oil and contains egg. 490g pack.
• Venerdi Pure Foodie Paleo Super Seeded Paleo bread with 26.8% seeds — more seeds than flour — including sunflower, sesame, pumpkin, linseed, poppy, egg, and almond meal. 550g pack. Contains egg, sesame, and almond.
• Venerdi Pure Foodie Paleo Almond & Linseed Soft paleo bread with 9.4% almond meal and 4.2% linseed, suitable for sweet or savoury toppings. Contains egg and almond. Made with coconut oil and sweet potato.
• Venerdi Pure Foodie Organic Activated Six Seed Organic gluten-free sourdough bread made with six activated seeds (sesame, linseed, quinoa, sunflower, pumpkin, poppy) and certified organic ingredients. 600g pack.

Quantifiable outcome

• Multiple award recognitions including FMCG Product of the Year 2025, Silver Outstanding Food Producer Awards 2025, and Gold in Inspire+ NZ Artisan Awards 2023
• +1 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Three partnerships are on record, tiered core and minor.

• New WorldcoreChannel Partner/ Reseller/ DistributorMajor New Zealand supermarket chain and key retail stockist for Venerdi products including Gluten Freedom Sourdough Garlic Bread, distributed through chiller sections in stores nationwide
• PAK'nSAVEcoreChannel Partner/ Reseller/ DistributorMajor New Zealand discount supermarket chain and key retail stockist for Venerdi products including Gluten Freedom Sourdough Garlic Bread, distributed through chillers in stores nationwide
• Forty ThievesminorGTM or Marketing PartnerNew Zealand almond butter brand whose products are sold alongside Venerdi products on the Venerdi e-commerce platform, cross-promoting complementary food products

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Base Culture: US maker of paleo, gluten-free, grain-free breads and baked goods using alternative flours and seeds — closely aligned with Venerdi's Pure Foodie sub-brand in ingredients and dietary positioning.
• Simple Mills: US-based CPG brand built on alternative-flour crackers, cookies, and baking mixes using almond, cassava, and sunflower flours — same gluten-free/health-driven positioning and D2C-plus-retail model as Venerdi.
• Genius Foods: UK-based gluten-free bread and bakery brand with broad supermarket distribution across Europe — comparable specialty dietary bakery positioning and similar retail/wholesale go-to-market.
• Food for Life: US natural foods bakery producer of sprouted-grain, gluten-free, and Ezekiel breads — adjacent alternative-flour bakery positioning with grocery and natural channel distribution similar to Venerdi's mix.
• Little Northern Bakehouse: Gluten-free bread brand (subsidiary of Portland Bakery) producing loaves, buns, and bagels sold through North American retail — directly overlaps Venerdi's core sourdough-style gluten-free bakery offering.
• Three Bakers: US gluten-free bakery brand producing breads, buns, and snack products sold through grocery — closely mirrors Venerdi's Gluten Freedom product set and channel strategy.
• Canyon Bakehouse: US gluten-free bread and baked goods brand selling breads, bagels, and buns through grocery and foodservice — directly comparable product mix to Venerdi's Gluten Freedom range.
• Udi's Gluten Free: Established North American gluten-free bread and bakery brand (currently part of Smart Baking Company) selling through grocery — directly comparable retail bakery product set to Venerdi.

Broad incumbents

• Bakers Delight: Franchised bakery chain with national footprints in Australia and New Zealand — competes for the same fresh-bread consumer occasions Venerdi serves, though centered on gluten-containing products.
• Dr. Schär (Schar): European market leader in gluten-free baked goods with an extensive multi-category portfolio (bread, pasta, crackers, frozen) — overlaps with Venerdi in gluten-free bread but operates at far greater scale and breadth.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/venerdi_bread
• Facebookfacebook.com/VenerdiGlutenFreeBread
• LinkedInlinkedin.com/company/venerdi

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Venerdi