Sino-German Smart Education

Name

Sino-German Smart Education

Legal name

Beijing Sixiang Xin Kong Holdings Group Co., Ltd. (北京思维芯控股集团有限公司)

Website

https://zaojiao.net

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

11–50 employees

Short description

Sino-German Smart Education operates the Logico (逻辑狗) educational toy and curriculum franchise, serving 20,000+ Chinese kindergartens plus global families in 74 countries with a push-button cognitive development system spanning ages 0-12.

Ownership category

akta.pro rank

Product category

Educational Toys & Early Childhood Learning Materials

NAICS

Doll, Toy, and Game Manufacturing (33993)

SIC

Games, Toys & Children's Vehicles (No Dolls & Bicycles) (3944), Retail-Hobby, Toy & Game Shops (5945), Services-Educational Services (8200)

akta.pro primary industry

Educational & Learning Toys Retail (CRALAFAB)

akta.pro secondary industries

Educational/Children’s Learning Games & Puzzles Retail (CRALALAN), Creativity, Art & Music Learning Apps (EDACANAE), STEM & Coding Readiness for Early Learners (EDACANAF)

Keywords

• Educational toys
• Early childhood education
• Cognitive development
• Kindergarten curriculum
• Thinking skills training

Headquarters

HQ city

Gaobeidian

HQ country

China

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Kindergarten Channel Franchise Fees: Revenue from kindergarten channel franchise partners who pay for curriculum content, teacher training, and research project support services. Franchisees serve as education integrators providing deep services to kindergartens.
2. City Counter Product Sales: Revenue from retail product sales through city-level dedicated counters managed by franchise operators. City counter managers operate as mini-CEOs driving local community engagement and product distribution.
3. Direct Consumer Sales: Family/home market sales through WeChat official accounts, Douyin, and Weibo social media channels.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Sino-German Smart Education (operating under the Logico / 逻辑狗 brand) designs, sources, and distributes physical cognitive-development toys and structured learning systems for children aged 0–12. The company's core product line is the Logico push-button thinking toy, supported by an age-graded curriculum framework (4 stages) and a thinking-empowerment methodology. Beyond the physical products, the company licenses its methodology through kindergarten channel franchises, city-counter retail partnerships, and teaching-research services aimed at early-childhood educators.

Differentiator

Problem solved

Functional benefit

Products and services

• Logico Thinking Toys (逻辑狗思维教具) Physical push-button cognitive learning toys and accompanying exercise card sets for children aged 0–12, organized into four age-graded stages. Designed for use at home by families and in classrooms by kindergartens to develop structured thinking and problem-solving skills.
• Teaching Research Services (教研服务) Professional services delivering the company's thinking-empowerment methodology, teacher training, and classroom implementation support to kindergartens and preschools adopting the Logico curriculum.
• Kindergarten Channel Franchise (幼儿园渠道加盟) Franchise program that authorizes partner kindergartens to deliver the Logico thinking curriculum and sell/distribute Logico learning materials within their institutions.
• City Counter Operator Program (城市柜台运营商) Retail counter franchise program under which local operators run branded Logico sales and learning-experience counters in cities to reach end-consumer families directly.
• AI-Empowered Education Complex (人工智能教育综合体) Strategic integrated education offering combining the Logico thinking methodology with artificial-intelligence-enabled teaching research services, positioned as a next-generation upgrade to the company's kindergarten-facing offerings.

Quantifiable outcome

• Developed thinking abilities in children across 74 countries and 28 languages
• +3 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• MUM CentralminorOthers · 1 January 2021MUM Central selected Logico in 2021 as one of 15 best educational toys suitable for children of all ages, recognizing it as the most educational value game set. This is a recognition/endorsement rather than a formal partnership.

Scale indicators5 records

Direct peers

• LEGO Education: LEGO Education sells hands-on, age-stratified learning kits (e.g., STEAM/STEAM Park, Coding Express) to schools and consumers globally. Like Logico, it combines tactile manipulatives with a curriculum methodology and a B2B+B2C distribution model targeting kindergarten through primary-age children.
• VTech: VTech manufactures electronic learning toys (V.Smile, LeapFrog competitor, Kidi line) sold globally through retail and education channels. Like Logico, it serves the 0-12 age range with age-tiered products and partners with educational institutions for classroom use.
• LeapFrog Enterprises: LeapFrog develops age-graded educational toys and learning systems for children (leapstart, leapreader) combining physical products with structured curriculum. Its B2B school-channel partnerships and core focus on cognitive/early-literacy skills make it a close analogue to Logico.
• Hongen Education (洪恩教育): Hongen Education is a Chinese early childhood education brand offering app-based and physical learning products (Hongen识字, Hongen讲故事). It is a domestic competitor with a similar age-stratified methodology, competing for Chinese kindergarten and parent spend.
• Robotron (Ability Storm / 能力风暴): Robotron/Ability Storm is a Chinese educational robotics and STEM toy brand targeting kindergartens and schools. It competes with Logico for the same kindergarten channel and parent spending on cognitive development products in China.

Broad incumbents

• Fisher-Price (Mattel): Fisher-Price is a global incumbent in infant and preschool toys with educational positioning (Laugh & Learn, Think & Learn). It competes broadly with Logico in the same 0-6 age range across retail shelves worldwide, though with a much larger portfolio.
• TAL Education Group (好未来): TAL is one of China's largest private education companies with early childhood and K-12 offerings (Xueersi, First Leap). While primarily a tutoring provider, its early childhood segment competes for kindergarten-channel contracts and parent education spend.
• New Oriental Education (新东方): New Oriental is a major Chinese education group with bilingual early childhood programs (Pop Kids, Baby Bud). It competes with Logico for institutional kindergarten partnerships and premium positioning in China's early education market.

Emerging players

• Osmo (BYJU'S): Osmo combines physical tangram-like manipulatives with an iPad app to teach cognitive skills to young children. It intersects with Logico's tactile, age-stratified learning approach but blends digital interaction, making it an adjacent emerging competitor in hybrid educational toys.

Others

• MUM Central: MUM Central is an Australian parenting content platform that awarded Logico a 'Best Educational Toys 2021' recognition. It functions as a marketing channel and reviewer of educational toys, analogous to a peer in distribution/influence rather than product competition.

Market position

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sino-German Smart Education