Instituto de Ortopedia e Traumatologia

What Instituto de Ortopedia e Traumatologia does

Instituto de Ortopedia e Traumatologia (trading as Clínica IOT) is a private, single-location medical specialty clinic based in São Paulo's Jardim Paulista district. The firm provides orthopedic and traumatology services focused on two clinical areas: spinal conditions (herniated discs, cervical, dorsal, and lumbar disorders, vertebral fractures, chronic pain) and hip conditions (joint degeneration, fractures, replacement). Patient care is delivered as a tiered service starting with orthopedic consultation, progressing to non-surgical clinical treatment where appropriate, and escalating to a suite of minimally invasive surgical procedures — including video-assisted endoscopic spine surgery, percutaneous discectomy, laser disc surgery, nucleoplasty, kyphoplasty, chemonucleolysis, rhizotomies, percutaneous denervation, and osteoplasty — designed to reduce trauma and recovery time relative to conventional open surgery. The lead clinician is Dr. Rubens Rodrigues (CRM 36480), practicing since 1980, with USP training, Hospital das Clínicas residency, SBOT specialization (1983), and memberships in the Brazilian Hip Society and the American Academy of Orthopaedic Surgeons.

The clinic operates on a direct-to-consumer, fee-for-service model: patients self-refer via the website, WhatsApp, phone, or walk-in at the São Paulo office. The practice is in-network with eight Brazilian health plans (Allianz, Amafresp, Amil-One, Cassi, Mediservice, Omint Premium, Unimed Central Nacional, SP Saúde) and also serves self-pay ('particular') patients with reimbursement options. Marketing is conducted organically through Facebook, LinkedIn, Instagram, and the iotortopedia.com.br website. The clinic is founder-owned/bootstrapped with no disclosed parent company, institutional investor, or external funding; ownership and operations center on Dr. Rodrigues. Patient geography is national — patients reportedly travel from across Brazil for treatment — although no additional physical sites exist. The firm has operated continuously for over 30 years and currently carries between 11 and 50 employees; revenue, transaction volume, and headcount trends are not disclosed in the available data.

Name

Instituto de Ortopedia e Traumatologia

Legal name

Instituto de Ortopedia e Traumatologia

Website

https://iotortopedia.com.br

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

11–50 employees

Short description

IOT is a private São Paulo orthopedic clinic specializing in spinal and hip disorders, delivering consultations, non-surgical treatment, and minimally invasive spine/hip surgery under Dr. Rubens Rodrigues to insured and self-pay patients across Brazil.

Ownership category

akta.pro rank

Product category

Orthopedic Specialty Clinic

NAICS

Offices of Physicians (6211), Offices of Physicians (62111)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Specialty Outpatient Facilities, Nec (8093)

akta.pro industry

PRIMARYHLAKALAA

General Orthopedics

Healthcare & Life Sciences/Specialist Medical Practice/Orthopedics & Sports Medicine

SECONDARYHLAKALAC

Orthopedic Surgery (Operative Orthopedics)

Healthcare & Life Sciences/Specialist Medical Practice/Orthopedics & Sports Medicine

Keywords

• Orthopedic clinic services
• Spine treatment services
• Hip treatment services
• Minimally invasive surgery
• Traumatology care

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Medical Consultation and Treatment Services: Revenue generated from patient consultations, diagnostic services, and treatments including both clinical (non-surgical) and surgical interventions. The clinic serves private pay patients and those with health insurance.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Instituto de Ortopedia e Traumatologia (Clínica IOT) is a specialized orthopedic and traumatology medical clinic in São Paulo that provides diagnosis and treatment of spine, hip, and musculoskeletal conditions. Services include orthopedic consultations, non-surgical clinical treatment, and a full range of minimally invasive surgical procedures (endoscopic spine surgery, percutaneous discectomy, laser surgery, nucleoplasty, kyphoplasty, rhizotomies, and others), serving patients from across Brazil on a private-pay or health-insurance basis.

Product overview

IOT Instituto de Ortopedia e Traumatologia is a medical clinic offering a unified orthopedic and traumatology service with multiple treatment modalities. The clinic provides orthopedic consultations (Consulta de Ortopedia) as the entry point, followed by clinical treatments (Tratamento Clínico) for non-surgical cases, and surgical interventions including minimally invasive surgery (Cirurgia Minimamente Invasiva), endoscopic surgery (Cirurgia de Endoscopia), and specialty services for spine (Tratamento de Coluna) and hip (Tratamento de Quadril). The clinic specializes in treating spinal and hip conditions with a focus on minimally invasive techniques.

Differentiator

Problem solved

Functional benefit

Products and services

• Consulta de Ortopedia (Orthopedic Consultation) Orthopedic consultation service providing diagnosis and personalized treatment planning for spine, hip, and musculoskeletal conditions. Intended for individual patients seeking specialist evaluation of orthopedic symptoms.
• Tratamento Clínico (Clinical/Non-Surgical Treatment) Non-surgical clinical treatment for spinal conditions, including pain management, representing the primary treatment approach for most spine problems where surgery is not required. Intended for patients with spinal conditions for whom conservative clinical care is indicated.
• Cirurgia Minimamente Invasiva (Minimally Invasive Surgery) Comprehensive minimally invasive surgical service for spine and hip conditions, including percutaneous discectomy, screw incision with minimal openings, vertebral support procedures, kyphoplasty for fractures, nucleoplasty, percutaneous denervation, and laser surgery for herniated discs. Intended for patients who require surgical intervention but benefit from reduced trauma and faster recovery compared to conventional open surgery.
• Cirurgia de Endoscopia (Endoscopic Spine Surgery) Video-assisted endoscopic surgical procedure performed through a small incision using a camera channel with illumination and instruments to visualize and treat spinal problems with reduced trauma compared to conventional techniques. Intended for patients with spinal conditions amenable to endoscopic treatment.
• Tratamento de Coluna (Spine Treatment) Specialized spinal column treatment focusing on the cervical, dorsal, and lumbar regions, including pain management and rehabilitation. Intended for patients with spine conditions across all major spinal regions.
• Tratamento de Quadril (Hip Treatment) Specialized hip joint treatment services for various hip conditions and disorders, including clinical and surgical management. Intended for patients with hip pain, joint degeneration, or fractures requiring orthopedic specialty care.

Named customers8 records

Segments5 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature11 records

Scale indicators2 records

Recent moves5 records

Expansion highlights3 records

Direct peers

• Instituto Nacional de Traumatologia e Ortopedia (INTO): Brazil's federal public reference hospital dedicated exclusively to orthopedic and traumatology care, located in Rio de Janeiro. Direct peer given its exclusive focus on orthopedics and traumatology, including complex spine and hip surgery, serving a national patient base similar to IOT's catchment profile.
• Orthoservice – Hospital de Ortopedia: São Paulo-based private hospital dedicated exclusively to orthopedics, offering spine and joint surgery. Direct peer given its exclusive orthopedic focus and shared São Paulo patient base, though it operates at a larger facility scale than IOT.

Broad incumbents

• Hospital Moinhos de Vento: Premium Brazilian hospital based in Porto Alegre with a recognized orthopedic center offering spine and joint surgery. Comparable as a regional premium orthopedic provider; less direct competition in São Paulo but a benchmark for similar subspecialty positioning in southern Brazil.
• Hospital Israelita Albert Einstein: One of Brazil's most prestigious private hospitals, headquartered in São Paulo's Morumbi district, with a comprehensive orthopedic and traumatology department offering spine and hip surgery. Comparable as a premium São Paulo orthopedic care provider, though it operates as a broad multi-specialty hospital rather than a focused subspecialty clinic.
• Hospital Sírio-Libanês: Premium São Paulo private hospital with established orthopedic surgery, including minimally invasive spine procedures, and a similar high-end patient mix. Comparable as a competing destination for insured and private-pay orthopedic patients in São Paulo, albeit within a general hospital setting.
• Hospital das Clínicas da FMUSP: Public university teaching hospital affiliated with the University of São Paulo, where Dr. Rubens Rodrigues completed his residency. Operates the Instituto de Ortopedia e Traumatologia, a leading orthopedic and traumatology reference center in Brazil with spine and hip specialization.
• Hospital Santa Catarina: Traditional São Paulo private hospital with a dedicated orthopedic and traumatology service, including spine surgery. Comparable as a competing premium orthopedic provider serving the same insured and corporate patient segments as IOT.
• Hospital Alemão Oswaldo Cruz: Premium São Paulo private hospital with an established orthopedic center offering spine and hip surgery, including minimally invasive techniques. Comparable as a high-end competitor for insured and private-pay patients in the Jardins / Paulista region.
• Rede D'Or São Luiz: Brazil's largest private hospital network with significant presence in São Paulo, including orthopedic and spine surgery services. Comparable as a competing destination for insured patients and as a consolidator that has acquired specialty practices — representing both a competitive threat and a potential exit pathway for IOT.

Regional players

• AACD – Associação de Assistência à Criança Deficiente: São Paulo-based specialty rehabilitation institution treating musculoskeletal and orthopedic conditions, including post-surgical recovery for spine and hip patients. Comparable as a downstream rehabilitation and orthopedic care provider in the São Paulo ecosystem, though it focuses on pediatric and rehabilitation care.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/iotortopedia
• Instagraminstagram.com/iotortopedia.com.br

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Instituto de Ortopedia e Traumatologia