Loc Troi Group
Loc Troi Group is a Vietnam-listed agricultural conglomerate (HNX: LTG) founded in 1993 that sells crop protection chemicals, fertilizers, seeds, and branded food products (rice, coffee, water, fruit) to smallholder farmers through nationwide dealer networks, and exports rice to China via 17 licensed exporters.
- Company typePublic
- Founded1993
- HeadquartersLong Xuyên, Vietnam
- Headcount1,001–5,000
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Loc Troi Group does
Loc Troi Group (legal name: Công Ty CP Tập Đoàn Lộc Trời) is a Vietnam-based, publicly listed agricultural conglomerate founded in 1993 as An Giang Plant Protection Joint Stock Company (AGPPS) and traded on the HNX under ticker LTG. The company operates across the full agricultural value chain, selling crop protection chemicals (Nông Dược), organic biological products (Hữu Cơ Sinh Học), fertilizers (Phân Bón), and seeds (Giống Cây Trồng) to Vietnamese farmers through nationwide dealer networks, and extending downstream into branded food products — premium rice (Hạt Ngọc Trời), coffee (Hương Vị Trời), purified water, and fresh fruits — plus ancillary services (packaging, agricultural tourism, airline ticketing). Its go-to-market combines SMB-facing dealer channels for inputs with a unique B2B export channel of 17 licensed rice exporters serving the China market, and a December 2025 strategic MoU with TTC AgriS providing access to 77,740 hectares of raw material areas and 2,000 B2B clients across multiple countries.
The underlying technology stack centers on an enterprise SAP S/4HANA digital transformation program rather than proprietary AI/ML systems, supporting supply chain, finance, and farmer engagement workflows. The company is led by Chairman and founder Huỳnh Văn Thòn alongside CEO Nguyễn Duy Thuận and CFO Nhiên Lê.
Loc Troi's economic model is anchored in physical-goods revenue (agricultural inputs, branded food) supplemented by services, with a primary customer base of Vietnamese smallholder farmers and an emerging enterprise/B2B layer. As of late 2025 / early 2026, the company is operating under significant financial distress — total liabilities of VND8.94 trillion, a shareholder-rejected revenue target — and has launched the 'Tái Sinh Mạnh Mẽ' (Strong Regeneration) restructuring initiative under new executive leadership, with the TTC AgriS partnership positioned as a core lever for repositioning the business toward international B2B rice value chains.
Loc Troi Group firmographics
Firmographics- Name
- Loc Troi Group
- Legal name
- Công Ty CP Tập Đoàn Lộc Trời
- Website
- https://agpps.com.vn
- Company type
- Public
- Founded year
- 1993
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- Loc Troi Group is a Vietnam-listed agricultural conglomerate (HNX: LTG) founded in 1993 that sells crop protection chemicals, fertilizers, seeds, and branded food products (rice, coffee, water, fruit) to smallholder farmers through nationwide dealer networks, and exports rice to China via 17 licensed exporters.
- Ownership category
- akta.pro rank
Loc Troi Group industry classification
Industry- Product category
- Agricultural Inputs and Food Products
- NAICS
- Pesticide, Fertilizer, and Other Agricultural Chemical Manufacturing (3253), Farm Supplies Merchant Wholesalers (42491), Fresh Fruit and Vegetable Merchant Wholesalers (42448), Grain and Field Bean Merchant Wholesalers (424510), Chemical and Allied Products Merchant Wholesalers (4246), Farm Product Warehousing and Storage (493130)
- SIC
- Food And Kindred Products (2000), Agricultural Services (700), Wholesale-Chemicals & Allied Products (5160), Wholesale-Groceries, General Line (5141), Wholesale-Farm Product Raw Materials (5150)
- akta.pro primary industry
- NPK/Compound & Blended Fertilizers (Granular Blends, Bulk Blending) (AFABABAD)
Keywords
Where Loc Troi Group is headquartered
LocationHeadquarters
- HQ city
- Long Xuyên
- HQ country
- Vietnam
- HQ region
- Asia
Offices2 records
Markets served
Loc Troi Group business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- Agricultural Inputs Sales: Loc Troi Group generates revenue through the sale of agricultural inputs including pesticides (Nông Dược), organic biological products (Hữu Cơ Sinh Học), fertilizers (Phân Bón), and crop seeds (Giống Cây Trồng). These products are distributed to farmers through dealer networks across Vietnam.
- Food Products: Revenue from branded food products including Hạt Ngọc Trời premium rice, Hương Vị Trời coffee, purified water, and fresh fruits. These products are sold domestically and potentially exported, particularly to China through the network of 17 licensed rice exporters.
- Services: The company provides additional services including packaging (Bao Bì), agricultural tourism (Tour Du Lịch), and flight ticketing (Vé Máy Bay). These services complement the core agricultural business and provide additional revenue streams.
Go-to-market motion1 record
Distribution channels4 records
Marketing channels7 records
Loc Troi Group product offering
Product offeringCore offering
Loc Troi Group manufactures and distributes agricultural inputs including crop protection chemicals (Nông Dược), organic biological products (Hữu Cơ Sinh Học), fertilizers (Phân Bón) and plant seeds (Giống Cây Trồng) to Vietnamese farmers through a national dealer network. The company also markets branded consumer food products under its subsidiaries — Hạt Ngọc Trời (Hat Ngoc Troi) premium rice, Hương Vị Trời (Huong Vi Troi) coffee, purified water and fresh fruits — domestically and via 17 licensed exporters to China. Supporting offerings include packaging, agricultural tourism and airline ticketing services, with digital transformation driven by SAP S/4HANA.
Product overview
Loc Troi Group is a comprehensive agricultural conglomerate operating as a multi-category portfolio of products and services. The company functions as an integrated agricultural solutions provider with three main pillars: (1) Agricultural Materials (Vật Tư Nông Nghiệp) covering crop protection chemicals, organic biological products, and fertilizers; (2) Food Products (Thực Phẩm) including premium rice under the Hạt Ngọc Trời brand, coffee under Hương Vị Trời, purified water, and fruits; and (3) Support Services (Dịch Vụ) including packaging, tourism, and airline ticketing. The company also offers plant seeds (Giống Cây Trồng) and operates under the 'Knowledge Agriculture Group' (Tập Đoàn Nông Nghiệp Tri Thức) philosophy, supporting sustainable agricultural development with farmers since 1993.
Differentiator
Problem solved
Functional benefit
Brands
- Hạt Ngọc Trời: Premium rice brand under Loc Troi Group, marketed through hatngoctroi.vn
- Hương Vị Trời
- Quản Nông Xanh
Products and services
- Agricultural Inputs (Crop Protection, Organic Biological, Fertilizer) Combined crop protection chemicals, organic biological products and fertilizers supplied to Vietnamese farmers through Loc Troi's national dealer network under the 'Vật Tư Nông Nghiệp' (Agricultural Materials) category. Targets pest and disease management, soil nutrition and sustainable farming.
- Plant Seeds (Giống Cây Trồng) Plant seed varieties offered to Vietnamese farmers for agricultural cultivation, distributed alongside the company's crop protection and fertilizer inputs.
- Hạt Ngọc Trời (Hat Ngoc Troi) Premium Rice Branded premium rice products distributed domestically and exported via Loc Troi's 17 licensed rice exporters, serving end consumers and B2B rice buyers.
- Hương Vị Trời (Huong Vi Troi) Coffee Vietnamese coffee products sold under the Hương Vị Trời sub-brand, extending Loc Troi Group's food product offering beyond rice.
- Pure Water (Nước Tinh Khiết) Purified bottled water for consumer consumption, sold as part of Loc Troi Group's branded food product portfolio.
- Fresh Fruits (Trái Cây) Fresh fruit products sourced from Loc Troi Group's own agricultural operations and sold under its food product category.
- Packaging Services (Bao Bì) Packaging services supplied to agricultural and food product customers, complementing Loc Troi's primary agricultural products.
- Agricultural Tourism (Tour Du Lịch) Tourism services and agricultural tourism experiences offered to consumers, leveraging Loc Troi's agricultural footprint.
- Airline Ticketing (Vé Máy Bay) Airline ticketing services provided through Loc Troi Group's service division.
Quantifiable outcome
- 7,700+ farmers trained in climate risk financial management through AgriCRF-VN project
- +1 more outcomes
Companies that use Loc Troi Group
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles2 records
Loc Troi Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Loc Troi Group partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- TTC AgriSflagshipIn December 2025, TTC AgriS and Loc Troi Group signed an MoU to develop a sustainable rice value chain and deepen Vietnam's integration into global markets. The partnership provides Loc Troi access to TTC AgriS's 77,740 hectares of raw material areas across multiple countries and 2,000 B2B clients, while Loc Troi contributes its ecosystem of 17 licensed rice exporters to the China market. This strategic partnership comes as Loc Troi undergoes significant financial restructuring.
Scale indicators9 records
Recent moves4 records
Expansion highlights5 records
Loc Troi Group competitors and assessment
Company assessmentDirect peers
- Hung Vuong Corporation: Vietnamese seafood and agricultural producer with significant pangasius and aquaculture operations, plus food processing. Comparable as a publicly-listed Vietnamese agribusiness with vertical integration and export orientation.
- PAN Group: Vietnamese agricultural-food conglomerate operating across seeds (Vinaseed subsidiary), aquaculture, and packaged foods with integrated farming-to-export capabilities. Directly comparable as a vertically integrated Vietnamese agribusiness serving both domestic and export markets.
- Dabaco Group: Vietnamese agribusiness with animal feed, livestock breeding, and food processing operations. Comparable vertically integrated agricultural model with both input production and consumer-food operations serving Vietnam.
- HAGL Agrico (Hoang Anh Gia Lai Agricultural JSC): Vietnamese agricultural company with large-scale fruit (banana, durian, mango) plantations and export operations. Comparable integrated farming-and-export model with significant Chinese-market exposure similar to Loc Troi's rice exports.
- Vinaseed (Vietnam National Seed Group): Vietnam's largest seed company, now part of PAN Group. Competes directly with Loc Troi's Giống Cây Trồng (plant seeds) line and overlaps in agricultural-input distribution channels to smallholder farmers.
- TTC AgriS: Vietnamese agricultural conglomerate and Loc Troi's December 2025 strategic partner. Operates sugarcane, coconut, and rice value chains with 77,740+ hectares of raw-material areas and global B2B distribution — directly overlapping Loc Troi's inputs-to-food model and now commercially intertwined.
Broad incumbents
- Masan Group: Vietnamese consumer/retail conglomerate with significant agri-food exposure (Masan MEATLife, WinCommerce). Comparable as a large integrated Vietnamese food-and-agri platform with branded consumer products and broad distribution, though much larger and more diversified than Loc Troi.
- Bayer Crop Science Vietnam: Multinational agricultural-input company with crop protection, seeds, and digital-farming offerings in Vietnam. Directly competes with Loc Troi's agricultural-chemicals and seed businesses as a large global incumbent in the same product categories.
- Syngenta Vietnam: Global crop protection and seed company with significant Vietnam operations. Competes directly with Loc Troi's Nông Dược (crop protection chemicals) and seed product lines, with broader product portfolio and multinational R&D resources.
Regional players
- Binh Dinh Agricultural JSC: Vietnamese agricultural producer and processor specializing in cassava starch and food products. Comparable business model of integrated crop sourcing, processing, and export, primarily serving regional Southeast Asian markets.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Loc Troi Group social profiles
Digital presenceLoc Troi Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Loc Troi Group leadership team
Management profileNumber of profiles
Profiles3 records
Loc Troi Group subsidiaries and ownership
Company hierarchySubsidiaries3 records
Loc Troi Group funding detail
Funding detailFunding overview
Funding rounds2 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Loc Troi Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Loc Troi Group
What does Loc Troi Group do?
Loc Troi Group manufactures and distributes agricultural inputs including crop protection chemicals (Nông Dược), organic biological products (Hữu Cơ Sinh Học), fertilizers (Phân Bón) and plant seeds (Giống Cây Trồng) to Vietnamese farmers through a national dealer network. The company also markets branded consumer food products under its subsidiaries — Hạt Ngọc Trời (Hat Ngoc Troi) premium rice, Hương Vị Trời (Huong Vi Troi) coffee, purified water and fresh fruits — domestically and via 17 licensed exporters to China. Supporting offerings include packaging, agricultural tourism and airline ticketing services, with digital transformation driven by SAP S/4HANA.
Is Loc Troi Group a public or private company?
Loc Troi Group is a public company. It is classified as public and is currently operating.
When was Loc Troi Group founded?
Loc Troi Group was founded in 1993. It employs 1,001 to 5,000 people.
Where is Loc Troi Group based?
Loc Troi Group is headquartered in Long Xuyên, Vietnam, in the Asia region.
How does Loc Troi Group make money?
Three revenue lines are on record. Agricultural Inputs Sales are the primary driver. The others are food Products and services.
Who are Loc Troi Group's main competitors?
Direct peers on record are Hung Vuong Corporation, PAN Group, Dabaco Group, HAGL Agrico (Hoang Anh Gia Lai Agricultural JSC), Vinaseed (Vietnam National Seed Group) and TTC AgriS. Broad incumbents are Masan Group, Bayer Crop Science Vietnam and Syngenta Vietnam. Binh Dinh Agricultural JSC is listed as a regional player.
Does Loc Troi Group have an API?
No public API is recorded for Loc Troi Group.
What industry is Loc Troi Group in?
Loc Troi Group's product category is Agricultural Inputs and Food Products. Its primary akta.pro industry code is AFABABAD, NPK/Compound & Blended Fertilizers (Granular Blends, Bulk Blending). Its NAICS code is 3253 and its SIC code is 2000.