Rumah Sakit Citra Medika Depok

What Rumah Sakit Citra Medika Depok does

Rumah Sakit Citra Medika Depok is a private, for-profit multi-specialty hospital founded in 2014 and headquartered at a single facility in Cilodong District, Depok, West Java, within the greater Jakarta metropolitan area. The hospital employs between 251 and 500 staff and lists 23 specialist doctors covering 13+ specialties including obstetrics, pediatrics, internal medicine, surgery, ENT, neurology, ophthalmology, orthopedics, dermatology, and rehabilitation medicine. It operates 24/7 emergency services (IGD), intensive care (ICU), surgical theaters (OK), maternity and perinatology units, hemodialysis, medical rehabilitation, laboratory, radiology, and pharmacy services, supplemented by Poliklinik Eksekutif (executive outpatient clinics covering 12 specialty services) and Poliklinik Spesialis (specialist outpatient clinics across 14 specialties). Technology infrastructure comprises a SIMRS (Sistem Informasi Manajemen Rumah Sakit) hospital information management system, website-based online appointment scheduling, a telemedicine service for remote doctor consultations, and e-commerce storefronts on Shopee, Tokopedia, and Blibli for pharmacy and medical product sales. The hospital's stated mission centers on quality healthcare with digitalization across all service units.

The hospital's business model is direct-to-consumer healthcare delivery, accepting three patient segments: general out-of-pocket patients (umum), private insurance and corporate partner patients (30+ partner organizations), and BPJS Kesehatan national insurance participants routed via primary care referral (Faskes Tingkat Pertama). Pricing is quote-based and not publicly disclosed; billing cadence is pay-as-you-go regardless of payer. Revenue streams derive from inpatient and outpatient services, surgical procedures, ICU and emergency care, hemodialysis, specialist consultations, corporate medical check-up packages, and e-commerce pharmacy sales. The hospital has no disclosed parent company, no institutional investors, no funding rounds, and no M&A activity in the available record, and operates only within Indonesia with a single physical location.

Name

Rumah Sakit Citra Medika Depok

Legal name

RS. Citra Medika Depok

Website

https://citramedikadepok.id

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

251–500 employees

Short description

Rumah Sakit Citra Medika Depok is a private multi-specialty hospital in Depok, West Java, founded 2014, operating a single 24/7 facility with 23 specialists, ICU, surgical, maternity, hemodialysis, telemedicine, and homecare services for general, insurance, and BPJS Kesehatan patients.

Ownership category

akta.pro rank

Product category

Hospital Healthcare Services

NAICS

General Medical and Surgical Hospitals (6221), General Medical and Surgical Hospitals (622110), General Medical and Surgical Hospitals (62211)

SIC

Services-General Medical & Surgical Hospitals, Nec (8062), Services-Hospitals (8060)

akta.pro primary industry

340B Program Administration & Contract Pharmacy Services (HLAFALAL)

Keywords

• Hospital services
• Healthcare services
• Inpatient care
• Emergency medical services
• Specialist medical care

Headquarters

HQ city

Depok

HQ country

Indonesia

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Technology or R&D, Marketing or Sales

Revenue model

1. Hospital Services Revenue: Revenue generated from inpatient care (rawat inap), outpatient care (rawat jalan), emergency services (IGD), surgical procedures, and specialist consultations. Services include ICU, maternity, surgery, dialysis, and rehabilitation.
2. Medical Check-up Packages: Corporate and individual medical examination packages offered through executive clinics
3. Insurance and BPJS Revenue: Revenue from insurance partnerships and BPJS Kesehatan national health insurance program, with 30+ insurance partners accepting patients
4. E-commerce Sales: Pharmacy and medical product sales through Shopee, Tokopedia, and Blibli online marketplaces

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels6 records

Core offering

Rumah Sakit Citra Medika Depok is a multi-specialty general hospital that delivers comprehensive inpatient, outpatient, and emergency healthcare services including ICU, surgery, maternity and perinatology, hemodialysis, rehabilitation, laboratory diagnostics, radiology, pharmacy, medical check-ups, and telemedicine consultations. It operates 14+ specialist clinics and 12 executive outpatient services, accepts BPJS Kesehatan national insurance and 30+ private insurance partners, and extends its reach through pharmacy e-commerce stores on Shopee, Tokopedia, and Blibli.

Product overview

Rumah Sakit Citra Medika Depok is a multi-specialty hospital offering comprehensive healthcare services through a platform-plus-modules architecture. The core offerings include 24/7 emergency care (IGD), intensive care (ICU), surgical services (OK), maternity care (VK/Perinatology), and inpatient rooms. Supporting services include diagnostic facilities (Laboratory, Radiology, Medical Check Up), therapeutic services (Pharmacy, Hemodialysis, Medical Rehabilitation, Physiotherapy), and wellness programs (Prenatal Yoga). The hospital operates two outpatient clinic categories: Poliklinik Eksekutif (Executive Clinics) with 12 specialized services including skincare, pain management, geriatric care, wound care, and homecare; and Poliklinik Spesialis (Specialist Clinics) covering 14 medical specialties. Telemedicine services enable remote consultations. The hospital accepts BPJS Kesehatan and various private insurance partners.

Differentiator

Problem solved

Functional benefit

Products and services

• Instalasi Gawat Darurat (IGD) 24/7 emergency department providing immediate medical care for urgent health conditions with rapid patient intake and treatment.
• Intensive Care Unit (ICU) Intensive care unit for critically ill patients requiring continuous monitoring and advanced medical support.
• Kamar Bedah (Operating Room) Surgical operating rooms equipped for various surgical procedures.
• Kamar Bersalin (VK) / Kamar Perawatan Maternity/delivery rooms for childbirth including normal and complicated deliveries, plus inpatient hospital rooms for recovery during treatment.
• Perinatologi Perinatology unit specializing in care for newborn infants, particularly those born prematurely or with complications.
• Rehabilitasi Medik Medical rehabilitation services including physiotherapy and physical therapy for recovery.
• Hemodialisa Dialysis/hemodialysis services for patients with kidney failure requiring blood filtration treatment.
• Telemedicine Remote healthcare consultation services enabling patients to consult with doctors via digital platforms.
• Medical Check Up Preventive health examination services for routine health assessments and screenings, available as packages for individuals and corporate clients.
• Laboratorium Clinical laboratory services for diagnostic testing including blood tests and other medical analyses.
• Radiologi Diagnostic imaging services including X-ray, ultrasound, and other radiological examinations.
• Farmasi Pharmacy services for dispensing medications and pharmaceutical care to inpatients and outpatients.
• Layanan Homecare Home healthcare services bringing medical care and nursing to patients in their residences.
• Poliklinik Eksekutif (Executive Outpatient Clinics) Executive outpatient clinics offering specialized consultations across 12 services including internal medicine, surgery, obstetrics & gynecology, pediatrics, dermatology, skincare & slimming, pain management, geriatric care, wound care, homecare, medical check-up, and trauma center.
• Poliklinik Spesialis (Specialist Outpatient Clinics) Specialist outpatient clinics covering 14 specialties: obstetrics & gynecology, pediatrics, internal medicine, general surgery, ENT, neurology, dermatology, dentistry, ophthalmology, pulmonology, radiology, medical rehabilitation, and orthopedics.
• Trauma Center Specialized trauma care unit for treating accident victims and patients with severe injuries.

Quantifiable outcome

• Quick emergency response - patients report being immediately attended upon arrival at IGD
• +2 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• 30+ Insurance and Corporate PartnerscoreChannel Partner/ Reseller/ DistributorThe hospital maintains partnerships with 30+ insurance companies and corporate health programs enabling cashless payment services for insured patients. Partner logos are displayed on the website including major Indonesian insurers and BP Jamsostek (now BP Jamsoskerja) for employment-related health coverage.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Mitra Keluarga Karyasehat: Major listed private hospital group in Indonesia focused on Greater Jakarta and surrounding cities. Comparable in multi-specialty breadth, BPJS participation, and reliance on insurance + corporate payers, but at materially larger scale.
• RS Hermina: Indonesian private hospital network with strong presence in Greater Jakarta, known for multi-specialty services with a particular focus on maternal and child health — directly comparable to RS Citra Medika's maternity/perinatology positioning.
• Siloam Hospitals Group: Largest private hospital operator in Indonesia, part of the Lippo Group. Directly comparable as a multi-specialty private hospital network serving insured, corporate, and umum patients across Greater Jakarta and beyond, with much greater scale and capital access.
• Mayapada Hospital: Private hospital network in Indonesia with premium multi-specialty offerings in Greater Jakarta. Comparable on service breadth, telemedicine, and mix of insured/BPJS/cash-paying patients, though positioned more upmarket.
• Eka Hospital: Private Indonesian hospital group operating in Greater Jakarta area with multi-specialty focus. Comparable on multi-specialty private hospital model, BPJS and insurance participation, and target suburban catchment demographics.
• Omni Hospitals: Group of private hospitals in Indonesia operating in Jakarta and major cities. Directly comparable on multi-specialty model, insurance and BPJS coverage, and emphasis on digital patient services.

Direct peers

• RS Bunda Group: Indonesian private hospital chain particularly known for obstetrics, gynecology, and pediatric care. Closely comparable to RS Citra Medika's maternity/perinatology emphasis and mid-sized suburban Jakarta positioning.
• Rumah Sakit Awal Bros: Private hospital network in Indonesia operating in Greater Jakarta, Pekanbaru and other cities. Comparable on multi-specialty private hospital model, insurance + corporate + umum payer mix, and regional mid-sized positioning.
• Bethsaida Hospital: Mid-sized Indonesian private hospital in the Greater Tangerang/Jakarta region offering multi-specialty services. Comparable in scale, suburban catchment, and full payer mix including corporate insurance and BPJS.

Others

• Prodia Clinical Laboratory: Indonesia's largest private clinical laboratory network. Adjacent peer relevant to RS Citra Medika's in-hospital laboratory and medical check-up services as a national-scale diagnostic competitor and potential partnership target.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/rscitramedikadepok
• YouTubeyoutube.com/@rscitramedikadepok
• Facebookfacebook.com/rscitramedikadepok
• LinkedInlinkedin.com/company/rs-citra-medika-depok
• Instagraminstagram.com/rscitramedikadepok

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rumah Sakit Citra Medika Depok