What Metric Partners Consulting does

Metric Partners Consulting was a United States-based boutique digital analytics consultancy founded in 2017 in Payson by Mark Stringham and Brett Lamoreaux. The firm specialized in implementation, integration, strategy, execution and managed services for the Adobe Experience Cloud — specifically Adobe Analytics, Adobe Real-Time CDP, Adobe Target and Customer Journey Analytics — complemented by Google Analytics and GA4 integration services. As a recognized Adobe Solution Partner, Metric Partners served enterprise clients including Fortune 100 companies, providing digital transformation services that enabled clients to unify customer data, activate personalization capabilities, and drive better media performance through combined Adobe and Google analytics platforms.

The firm operated a pure professional services model, delivering engagements directly to enterprise buyers through a horizontal segmentation approach across industries. Its competitive positioning rested on deep, credentialed expertise in the Adobe platform ecosystem and on Adobe-led referral pipeline from its Solution Partner status. The firm held no proprietary software products, no patents or trademarks, and no disclosed pricing — revenue was generated through consulting engagements rather than recurring product licenses. No funding rounds, institutional investors or revenue figures are disclosed in the source material.

On September 2, 2022, Metric Partners Consulting was acquired by Adswerve, a Denver-based digital media and analytics consultancy and the largest U.S. Google Marketing Platform provider at the time. The deal was Adswerve's third merger, following Analytics Pros (2018) and LiquidBox (2021). Following the acquisition, Metric Partners Consulting operates as a wholly-owned subsidiary of Adswerve, with the founders' ownership transferred as part of the transaction. As of the most recent data, the firm is reported as operating in an acquired status with 1-10 employees, and its operating geographies and current customer roster are not separately disclosed from Adswerve's.

Name

Metric Partners Consulting

Legal name

Metric Partners Consulting

Website

https://metricpartners.com

Company type

Private

Founded year

2017

Operating status

Acquired

Headcount range

1–10 employees

Short description

Metric Partners Consulting is a Payson, Utah-based boutique digital analytics consultancy founded in 2017, specializing in Adobe Experience Cloud and Google Analytics implementation, integration, strategy and managed services for enterprise clients including Fortune 100 companies. Acquired by Adswerve in September 2022.

Ownership category

akta.pro rank

Product category

Digital Analytics Consulting

NAICS

Management Consulting Services (54161), Other Management Consulting Services (541618)

SIC

Services-Management Consulting Services (8742), Services-Computer Programming Services (7371)

akta.pro primary industry

Data, Analytics & AI Consulting (BPAHAEAF)

akta.pro secondary industries

ERP, CRM & Enterprise Applications Consulting (BPAHAEAI), Customer, Marketing & Sales Consulting (BPAHACAG)

Keywords

• Digital analytics consulting
• Adobe platform implementation
• Marketing technology consulting
• Customer data platform services
• Data activation consulting

Headquarters

HQ city

Payson

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Consulting Services: Professional consulting services for Adobe platform implementation, integration, strategy, execution and managed services for enterprise clients

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Metric Partners Consulting provided professional consulting services focused on Adobe platform implementation, integration, strategy, execution, and managed services. The firm's core offerings centered on Adobe Experience Cloud products—including Adobe Analytics, Adobe Real-Time CDP, Adobe Target, and Customer Journey Analytics—complemented by Google Analytics and GA4 services to enable enterprise clients to drive digital transformation, data activation, and improved media performance.

Product overview

Metric Partners Consulting was a specialized consulting firm offering a portfolio of Adobe platform implementation, integration, strategy, execution and managed services. The core offerings centered on Adobe Experience Cloud products including Adobe Analytics, Adobe Real-Time CDP, Adobe Target, and Adobe Customer Journey Analytics, complemented by Google Analytics and GA4 services. The company provided digital transformation consulting to enterprise clients including Fortune 100 companies, functioning as a unified services portfolio rather than a software product platform. As an Adobe Solution Partner, Metric Partners delivered implementation, strategy, and managed services to help clients drive better media performance through data activation and personalization.

Differentiator

Problem solved

Functional benefit

Products and services

• Adobe Analytics Implementation & Consulting Implementation, integration, strategy, and execution services for Adobe Analytics, enabling enterprise clients to deploy the platform for digital analytics and data collection across customer touchpoints.
• Adobe Real-Time CDP Services
• Adobe Target Services
• Adobe Customer Journey Analytics
• Google Analytics and GA4 Services
• Digital Transformation Consulting

Named customers1 record

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• AdswervecoreStrategic or Co-development Partner · 2 September 2022Adswerve acquired Metric Partners Consulting in September 2022. The acquisition significantly expanded Adswerve's digital analytics, data activation and personalization services, augmenting capabilities in Adobe Analytics, Adobe Real-Time CDP, Adobe Target, Customer Journey Analytics, and Google Analytics/GA4.

Scale indicators1 record

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• Slalom: Global consulting firm with a substantial Adobe practice delivering Adobe Experience Cloud strategy and implementation. Wider business and tech portfolio, but directly competes for Adobe analytics and CDP transformation engagements.
• Accenture Interactive: Global professional services giant with a major Adobe partnership delivering enterprise-scale Adobe Experience Cloud programs. Operates as a much larger incumbent that competes for the same Fortune 500 digital transformation engagements.
• Merkle: Large customer experience management consultancy under dentsu offering Adobe Experience Cloud implementation, CDP, and analytics services at enterprise scale. Broader portfolio than Metric Partners but a meaningful competitor for Adobe-led enterprise programs.

Direct peers

• 33 Sticks: Boutique Adobe Analytics and Customer Journey Analytics consultancy serving mid-market and enterprise clients. Closely comparable to Metric Partners in scale, Adobe specialization, and implementation-focused services.
• Valtech: Global digital agency and Adobe partner with deep Adobe Experience Cloud implementation capabilities spanning analytics, personalization, and CDP. Comparable enterprise Adobe delivery model.
• Adswerve: Parent company that acquired Metric Partners in 2022; the largest U.S. Google Marketing Platform partner with 250+ experts, an Adobe Partner of the Year three times running, and 800+ clients. Directly overlapping in Adobe Analytics, GA4, CDP, and personalization consulting, making it the most comparable peer.
• Perficient: Large global digital consultancy with a strong Adobe Experience Cloud practice delivering Adobe Analytics, Target, AEM, and CDP implementations to enterprise clients. Comparable as a multi-product Adobe implementation specialist with similar Fortune 500 buyer focus.
• Bounteous: Digital experience consultancy and Adobe Platinum Partner offering Adobe Experience Cloud implementation, analytics, and personalization services to enterprise brands. Directly comparable in Adobe-stack delivery model and enterprise client base.
• Analytics8: Data and analytics consultancy with a dedicated Adobe Analytics and Customer Journey Analytics practice. Comparable as an Adobe-stack analytics specialist serving enterprise clients with implementation and strategy services.
• Blast Analytics & Marketing: Adobe Analytics, Google Analytics, and customer journey analytics consultancy with strong overlap to Metric Partners' Adobe + GA4 dual-platform positioning and enterprise delivery model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/metricpartners

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Metric Partners Consulting