Sahara Rose

What Sahara Rose does

Sahara Rose is a U.S.-based clean beauty brand founded in 2015 by Ikram Elharti and operated as a privately held, bootstrapped LLC (IKMC LLC, d.b.a. SAHARA ROSE), headquartered in Melbourne, Florida. The company formulates and sells plant-based, non-toxic, cruelty-free face and body care products positioned around "skincare for the senses," targeting women with dehydrated or environmentally stressed skin who are seeking self-care rituals. The product portfolio spans roughly nine SKUs organized into Face Care and Body & Hair Care collections, including the hero Divine Beauty Serum ($58, formulated with prickly pear, argan, jojoba, pomegranate oils and 1% bakuchiol), Divine Body Oil ($48), Hydra C Serum (vitamin C, tri-peptides, ceramides, niacinamide), Sumptuous Cream (ceramides NP, prickly pear), Opulent Rose Cleansing Oil, Resplendent Detoxifying Mask, Sacred Energy Radiance Mist, Luminous Clarifying Cleanser, and Desert Goddess Remineralizing Polish. Differentiated formulation features include a desert botanicals complex, 1% bakuchiol as a retinol alternative, and Ecocert-certified bio-identical ceramides NP.

The business model is a direct-to-consumer e-commerce operation on its own Shopify storefront (sahararose.com) with a free U.S. shipping threshold of $65, supplemented by a B2B wholesale and spa/retail channel accessed via a dedicated wholesale inquiry email. Revenue mechanics are one-time unit sales at premium price points ($48-$58+) with no subscription, app, or loyalty platform disclosed beyond a basic rewards widget. Marketing is multi-channel: an educational blog, organic social (Instagram, Facebook, Pinterest), influencer partnerships with clean beauty advocates (Organic Bunny) and wellness practitioners (Dr. Claire Stagg / Health Connections Dentistry), and recurring earned media in outlets such as Marie Claire, New Beauty, Organic Spa Magazine, American Spa Magazine, Insider's Guide to Spas, and Gothamology.com. The company holds two registered trademarks ("SAHARA ROSE" and "SKINCARE FOR THE SENSES"), has no disclosed external funding, and operates as a single-entity LLC with a founder-led, sub-scale team.

Name

Sahara Rose

Legal name

IKMC LLC

Website

https://sahararose.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

Sahara Rose is a founder-owned, bootstrapped clean plant-based skincare brand selling face and body care products through DTC e-commerce and a wholesale/spa channel in the United States, targeting women with dehydrated, stressed skin seeking sensory self-care rituals.

Ownership category

akta.pro rank

Product category

Clean Beauty Skincare

NAICS

Cosmetics, Beauty Supplies, and Perfume Retailers (456120), Soap and Cleaning Compound Manufacturing (32561)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844), Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840)

akta.pro primary industry

Natural/Organic & Clean Skincare (CRABAAAH)

akta.pro secondary industries

Sensitive Skin & Barrier Repair (CRABAAAG), Spa Body Treatments & Massage (Oils, Scrubs, Wraps) (CRABALAG)

Keywords

• Clean skincare products
• Plant-based skincare
• Facial serums
• Natural body care
• Desert botanical skincare

Headquarters

HQ city

Melbourne

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Marketing or Sales, Operations, Others

Revenue model

1. Direct Product Sales: Sahara Rose generates revenue through direct-to-consumer sales of skincare products including serums, body oils, creams, cleansers, and masks. Products are sold at various price points ($48-$58+) with free shipping thresholds.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Sahara Rose manufactures and sells clean, plant-based skincare products formulated with desert botanicals (prickly pear seed oil, argan oil, jojoba oil, desert rose) for dehydrated, stressed skin. The product line spans facial serums, creams, cleansers, mists, masks, and body oils, sold direct-to-consumer online with a wholesale channel for spa and retail partners. Products are non-toxic, cruelty-free, sustainably sourced, and produced in the U.S.A.

Product overview

SAHARA ROSE is an award-winning skincare line formulated for dehydrated, stressed, desert-like skin. The product portfolio consists of Face Care and Body Care collections, featuring clean, non-toxic, plant-based products formulated with precious ingredients including Desert Rose, Prickly Pear Seed Oil, Argan Oil, Jojoba Oil, ruby crystals, and other botanicals. Core face products include Divine Beauty Serum ($58), Hydra C Serum, Sumptuous Cream, Opulent Rose Face Cleansing Oil, Sacred Energy Radiance Mist, Resplendent Detoxifying Mask, and Luminous Clarifying Cleanser. Body products include Divine Body Oil ($48) and Desert Goddess Remineralizing Polish. All products are cruelty-free, all-natural, sustainable, and produced locally in the U.S.A.

Differentiator

Problem solved

Functional benefit

Products and services

• Divine Beauty Serum Award-winning multitasking facial serum blending precious skin-soothing oils (pomegranate, prickly pear, argan, jojoba) with 1% bakuchiol. Designed for cosmetic relief of dry, rough patches and to deliver a sensory experience. Priced at $58 per 1 oz bottle.
• Divine Body Oil | Desert Superfood Nourishing Oil Award-winning multitasking body oil made with pomegranate seed oil, prickly pear seed oil, and mood-elevating lavender, bergamot, rosemary, and geranium notes. Priced at $48 per bottle.
• Hydra C Serum (Hydra Vitamin C Serum Hyaluronic Brightening Plumping) Brightening and plumping facial serum with 3-glyceryl ascorbate vitamin C, concentrated hyaluronic molecules, tri-peptides, vegetable ceramides, mushroom extract, watermelon, cactus, and niacinamide for deep hydration and revitalization.
• Sumptuous Cream (Sumptuous Regenerating Cream) Luxurious regenerating facial moisturizer formulated with Ceramides NP, prickly pear extract, moth bean extract, and rosewater to fortify the skin barrier, deliver intense hydration, and provide age-defying benefits.
• Opulent Rose Face Cleansing Oil (Soothing Brightening) Oil-based facial cleanser with nourishing argan oil and soothing chamomile extract that gently removes makeup, dirt, and impurities while maintaining the skin's lipid barrier.
• Sacred Energy Radiance Mist Hydrating facial mist infused with natural botanicals that provides on-the-go hydration and a refreshing sensation.
• Resplendent Detoxifying Mask Enzyme-based exfoliating facial mask that uses natural enzymes derived from papaya, pineapple, or pomegranate to gently dissolve dead skin cells and impurities.
• Luminous Clarifying Cleanser Nourishing facial cleanser with a beautifying blend of enzymes, soothing rose, and natural oils that removes makeup and impurities while leaving skin nourished, soft, and radiant.
• Desert Goddess Remineralizing Polish Exfoliating body scrub and detoxifying body mask featuring mineral-rich lava clay, oatmeal, chamomile, clove, and rose petals; replenishes minerals like magnesium and silica while gently purifying the skin.

Quantifiable outcome

• Divine Beauty Serum rated 4.79 out of 5 stars based on 39 reviews

Named customers2 records

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Health Connections DentistryminorStrategic or Co-development PartnerDr. Claire Stagg, founder of Health Connections Dentistry, is featured in Sahara Rose's #IAmATreasure series and is described as a dedicated retailer of Sahara Rose products who integrates them into her holistic wellness practice.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Juice Beauty: Larger certified-organic skincare brand with serums, creams, and body care at overlapping price points; competes in the clean beauty channel with stronger third-party certification credentials than Sahara Rose.
• Drunk Elephant: Established clean/biocompatible skincare brand (now owned by LVMH) offering serums, creams, and oils at higher price points; competes for the same ingredient-conscious consumer but with much broader scale and retail distribution.

Direct peers

• True Botanicals: Clean, plant-derived skincare brand with serums and creams at similar price points; pursues Made Safe / EWG verification, an area where Sahara Rose currently lags.
• OSEA Malibu: Plant-based, ocean-and-botanical skincare brand with a similar DTC-plus-spa distribution model; comparable positioning around natural ingredients, body oils, and spa-channel wholesale.
• Herbivore Botanicals: Indie clean/natural skincare brand with a similar plant-based, sensory-positioned DTC model and price points comparable to Sahara Rose; both target the clean beauty consumer with botanical-forward formulations.
• Tata Harper: High-end natural skincare brand offering plant-based serums, creams, and oils in a similar premium clean-beauty category; competes for the same ingredient-conscious, premium-paying consumer as Sahara Rose.

Emerging players

• MARA Beauty: Clean, botanical-focused skincare and beauty brand with strong DTC and editorial positioning; overlaps with Sahara Rose on natural ingredient stories and prestige clean-beauty consumer.
• Necessaire: Clean, ingredient-led personal care brand with serums, body oils, and creams overlapping Sahara Rose's Face + Body portfolio at similar premium clean-beauty price tiers.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/sahararoseskincare
• Instagraminstagram.com/sahara_rose_skincare
• Pinterestpinterest.com/sahararose
• Xx.com/sahararosebot

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sahara Rose