Príncipe de Viana
Bodegas Príncipe de Viana is a privately held D.O. Navarra winery in Murchante, Spain, producing a 12-SKU portfolio of reds, whites, rosés, and late-harvest wines for Spanish supermarket chains, approximately 200 HORECA accounts in Navarra, and direct-to-consumer e-commerce, with exclusive rights to the recently registered Oneca grape variety.
- Company typePrivate
- Founded-
- HeadquartersMurchante, Spain
- Headcount101–250
- GTM typeB2C
- OfferingHardware or Manufacturing
What Príncipe de Viana does
Bodegas Príncipe de Viana, S.L. is a privately held Spanish winery headquartered in Murchante, Navarra, producing wines under the D.O. Navarra designation as part of the diversified Grupo de Bodegas Príncipe de Viana (which also includes Rioja Vega, S.A.). The company operates across a 12-SKU portfolio spanning entry-level classics (Crianza, Chardonnay, Rosado Garnacha, Cabernet Sauvignon), mid-tier Reservas, the premium 1423 Reserva and Edición trilogy (Tinta, Blanca, Rosa), the late-harvest Vendimia Tardía, and the January 2026-launched Oneca — the first commercial wine from the recovered Oneca grape variety registered in Spain in 2023. Production combines traditional winemaking with sustainable viticulture practices certified under the Sustainable Wineries for Climate Protection (SWfCP) standard and an ongoing I+D+i research program on climate adaptation, conducted in collaboration with EVENA.
The business generates revenue through three primary channels: supermarket distribution via major Spanish chains (Alcampo, BM, Carrefour, Eroski, Leclerc, Makro, El Corte Inglés, Unide), sales to approximately 200 HORECA establishments concentrated in Navarra, and direct-to-consumer e-commerce through the proprietary tusvinosonline.com storefront. The company also operates event-driven promotions, most notably the annual #marearosasaray solidarity campaign with SARAY that donates €1 per bottle of Crianza and Chardonnay to breast cancer research. Pricing spans mass-market value tiers (the Crianza 2021 was recognized with Decanter's 'Value' distinction at under £14.99) up to collectible limited editions such as the 5,960-bottle Aniversario 2018 and the 3,300-bottle inaugural Oneca.
Príncipe de Viana's competitive positioning rests on three reinforcing assets: a 600-year heritage brand (founded 1423) validated by sustained international recognition including Decanter Gold Medals and 90+ point scores from Guide Peñín, Wine Spectator, and James Suckling; exclusive commercial access to the newly registered Oneca grape variety; and a diversified multi-channel distribution footprint that mitigates dependence on any single retail or hospitality account. The company has no disclosed external funding, no app or API surface, and operates exclusively within Navarra with no claim of international market presence beyond competition-driven brand recognition.
Príncipe de Viana firmographics
Firmographics- Name
- Príncipe de Viana
- Legal name
- BODEGAS PRINCIPE DE VIANA, S.L.
- Website
- https://principedeviana.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Bodegas Príncipe de Viana is a privately held D.O. Navarra winery in Murchante, Spain, producing a 12-SKU portfolio of reds, whites, rosés, and late-harvest wines for Spanish supermarket chains, approximately 200 HORECA accounts in Navarra, and direct-to-consumer e-commerce, with exclusive rights to the recently registered Oneca grape variety.
- Ownership category
- akta.pro rank
Príncipe de Viana industry classification
Industry- Product category
- Wine Production
- NAICS
- Wineries (312130)
- SIC
- Beverages (2080)
- akta.pro primary industry
- Wine & Sparkling Wine Wineries & Brands (CRADAIAB)
- akta.pro secondary industry
- Wineries & Vineyards (Tasting Rooms) (THAFALAE)
Keywords
Where Príncipe de Viana is headquartered
LocationHeadquarters
- HQ city
- Murchante
- HQ country
- Spain
- HQ region
- Europe
Offices2 records
Markets served
Príncipe de Viana business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Wine Production and Sales: Bodegas Príncipe de Viana produces and sells wines under D.O. Navarra appellation. Revenue is generated through direct sales via their online store, supermarket distribution, and HORECA sector partnerships.
- Solidarity Campaign Sales: Special product sales where a portion (€1 per bottle) is donated to SARAY breast cancer research. Promotional mechanism that drives volume sales while supporting social cause.
Go-to-market motion2 records
Distribution channels3 records
Marketing channels7 records
Príncipe de Viana product offering
Product offeringCore offering
Bodegas Príncipe de Viana is a Spanish winery that produces and sells wines under the D.O. Navarra appellation. Its portfolio includes red, white, rosé, reserva, crianza, monovarietal, ecological, and late harvest wines, alongside a limited-edition premium line (Oneca, 1423 Reserva, Aniversario). Wines are distributed through supermarket chains, an online store (tusvinosonline.com), and the HORECA sector in Navarra, Spain.
Product overview
Príncipe de Viana is a D.O. Navarra winery producing wines with personality, including single-varietal wines (monovarietales), ecological wines, and late harvest wines (dulces de vendimia tardía). The product portfolio centers on classic Spanish wine categories (Crianza, Reserva) alongside premium offerings like the 1423 Reserva and Edición trilogy (Tinta, Blanca, Rosa). Recent innovation includes Oneca, the first commercial wine from a recovered historical Navarra white grape variety. The winery emphasizes sustainability and terroir expression across its entire range of red, white, and rosé wines.
Differentiator
Problem solved
Functional benefit
Products and services
- Príncipe de Viana Oneca White wine made entirely from the Oneca grape variety, a recovered historical variety native to Navarra. Aged on the lees for two months in French oak barrels. Limited to 3,300 bottles.
- Príncipe de Viana Aniversario 2018 Special Reserva tribute wine made with noble varieties (Tempranillo, Garnacha, Syrah, Cabernet Sauvignon) showcasing regional quality and style. Limited edition of 5,960 numbered bottles.
- 1423 Reserva Premium Reserva red wine made from Tempranillo and Garnacha, aged for three years in barrels and bottles. Crown jewel of the winery portfolio.
- Edición Tinta Red wine made from Tempranillo, Syrah and Garnacha sourced from three different vineyards, aged in oak barrels for 14 months to reflect terroir authenticity.
- Edición Blanca Innovative white wine showcasing synergy between Sauvignon Blanc and Chardonnay varieties, with citrus, boxwood, lime and pineapple notes.
- Edición Rosa Rosé wine made entirely from Garnacha, hand-harvested at night for quality, with delicate satin pink color, aromatic strawberry and floral notes.
- Reserva Sophisticated red wine made from 100% Tempranillo, combining barrel and bottle aging for 3 years with ripe, elegant fruit notes.
- Crianza Flagship red wine of the winery, made from Tempranillo, Cabernet Sauvignon and Merlot, aged for 12 months in oak barrels.
- Cabernet Sauvignon Structured and versatile rosé wine made from Cabernet Sauvignon grapes, with crystalline redcurrant hue and good food-pairing capability.
- Chardonnay Barrel-fermented white wine from 100% Chardonnay grapes combining simplicity and meticulous craftsmanship with elegance and freshness.
- Rosado Garnacha Lively rosé made from 100% Red Garnacha, representing a true expression of red fruit found in the Grenache variety.
- Vendimia Tardía Chardonnay-based sweet white wine aged for 12 months on its lees in oak barrels, with delicate, harmonious character and fine acidity.
Quantifiable outcome
- 95 points and Gold Medal at Decanter World Wine Awards 2025
- +2 more outcomes
Companies that use Príncipe de Viana
Customer profileNamed customers8 records
Segments3 records
Ideal customer profiles3 records
Príncipe de Viana technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Príncipe de Viana partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and flagship.
- EVENA (Instituto Navarro de Tecnologías e Investigación Agraria)coreCollaboration through the 'Cepas Singulares de Navarra – Vinos Old-Vidaos' research program to identify, study, and register the Oneca grape variety as a new commercial variety in Spain. EVENA provided the framework for nearly two decades of research that confirmed the grape's unique genetic, morphological, and productive characteristics.
- SARAYflagshipAnnual collaboration with SARAY breast cancer association for the #marearosasaray solidarity campaign. Príncipe de Viana donates €1 per bottle sold of Príncipe de Viana Crianza and Chardonnay through supermarkets during October. Campaign involves approximately 200 HORECA establishments in Navarra and includes a charity race.
- Navarra Hostelry SectorcorePartnership with approximately 200 bars, restaurants, and asadores throughout Navarra to participate in the #marearosasaray campaign. Establishments tint themselves pink and offer pink bows to customers enjoying Príncipe de Viana Edición wines.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Príncipe de Viana competitors and assessment
Company assessmentEmerging players
- Bodegas Ysios: Mid-sized premium Spanish regional winery in Rioja Alavesa with a comparable multi-tier portfolio structure and limited-edition positioning to Príncipe de Viana; relevant benchmark for smaller premium regional producers.
Direct peers
- Pago de Cirsus: Mid-sized D.O. Navarra producer operating with similar scale, multi-channel supermarket and on-premise distribution, and premium-tier positioning within the same regional appellation.
- Bodegas Otazu: Premium Navarra D.O. winery with a comparable multi-tier portfolio (reds, whites, rosés) and similar regional value-chain dynamics, sharing HORECA-led local distribution and limited-edition storytelling.
- Bodegas Julián Chivite: One of the most established D.O. Navarra producers, competing directly with Príncipe de Viana across both premium and entry-level tiers through broadly similar supermarket and HORECA distribution models in Navarra and Spain.
Broad incumbents
- Bodegas Muga: Family-owned Rioja winery with a broad portfolio across traditional Crianza/Reserva and Gran Reserva tiers, providing a relevant benchmark for premium Spanish regional wineries with national distribution.
- Campo Viejo (Pernod Ricard): One of Spain's largest value-tier wineries operated by Pernod Ricard with major production near the Navarra/Rioja border, directly competing for the same supermarket shelf space and HORECA accounts in the accessible red-wine category.
- Marqués de Murrieta: Premium Spanish winery offering a comparable three-tier portfolio (entry, classic, premium) with strong national and international distribution; benchmark for premium positioning beyond Navarra.
- Freixenet: Major Spanish wine producer with a broad multi-tier portfolio and significant supermarket and HORECA distribution footprint; benchmark for cross-category Spanish wine scale economics, though primarily sparkling-focused.
- Bodegas Faustino: Iconic Rioja-based family winery with deep supermarket and export distribution; competes with Príncipe de Viana on Rioja/Navarra retail positioning and family-winery storytelling.
- CVNE (La Rioja Alta group): One of Spain's most established wine groups with a broad multi-brand Spanish portfolio and major retail presence; benchmark for scale and distribution reach beyond a single D.O.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Príncipe de Viana social profiles
Digital presencePríncipe de Viana compliance and trust
Trust signalCompliance1 record
Príncipe de Viana financial estimates
Financial estimateRevenue estimate
Valuation estimate
Príncipe de Viana leadership team
Management profileNumber of profiles
Príncipe de Viana funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Príncipe de Viana M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Príncipe de Viana
What does Príncipe de Viana do?
Bodegas Príncipe de Viana is a Spanish winery that produces and sells wines under the D.O. Navarra appellation. Its portfolio includes red, white, rosé, reserva, crianza, monovarietal, ecological, and late harvest wines, alongside a limited-edition premium line (Oneca, 1423 Reserva, Aniversario). Wines are distributed through supermarket chains, an online store (tusvinosonline.com), and the HORECA sector in Navarra, Spain.
Is Príncipe de Viana a public or private company?
Príncipe de Viana is a private company. It is classified as corporate owned and is currently operating.
When was Príncipe de Viana founded?
Príncipe de Viana was founded in -1. It employs 101 to 250 people.
Where is Príncipe de Viana based?
Príncipe de Viana is headquartered in Murchante, Spain, in the Europe region.
How does Príncipe de Viana make money?
Two revenue lines are on record. Wine Production and Sales are the primary driver. The others are solidarity Campaign Sales.
Who are Príncipe de Viana's main competitors?
Bodegas Ysios is listed as an emerging player. Direct peers are Pago de Cirsus, Bodegas Otazu and Bodegas Julián Chivite. Broad incumbents are Bodegas Muga, Campo Viejo (Pernod Ricard), Marqués de Murrieta, Freixenet, Bodegas Faustino and CVNE (La Rioja Alta group).
Does Príncipe de Viana have an API?
No public API is recorded for Príncipe de Viana.
What industry is Príncipe de Viana in?
Príncipe de Viana's product category is Wine Production. Its primary akta.pro industry code is CRADAIAB, Wine & Sparkling Wine Wineries & Brands, with a secondary code of THAFALAE, Wineries & Vineyards (Tasting Rooms). Its NAICS code is 312130 and its SIC code is 2080.