What The Continuum does

The Continuum is a luxury freehold residential condominium development located on Thiam Siew Avenue in District 15 of Singapore, undertaken by the Hoi Hup Sunway (Thiam Siew) Pte Ltd joint venture between Hoi Hup Realty (founded 1983) and Sunway Group (founded 1974). The project comprises 816 residential units across 1- to 5-bedroom configurations, priced from S$1.46M to S$5.4M, targeting a mix of owner-occupier buyers, upgraders, and investors in Singapore's East Coast prime residential corridor. The underlying product is a single-tower / multi-block freehold condominium with completion targeted for November 2027; the site was acquired for S$815M, the largest residential Government Land Sale transaction in Singapore since the 2018 cooling measures.

The business model is a developer-direct sales model with no external agents or brokers, supported by an in-house digital infrastructure including a stamp duty calculator, Total Debt Servicing Ratio (TDSR) calculator, and virtual showflat tours. Revenue is generated through unit sales with recognition paced across the construction period (showflat opened and first units sold in May 2023, pricing released September 2022). The competitive positioning rests on three pillars: (1) scarcity of freehold tenure in District 15, (2) the combined brand and execution track record of Hoi Hup and Sunway, and (3) full channel control via direct sales, which preserves margin by avoiding typical 1–2% brokerage commissions. The principal operating risks are Singapore residential demand cycles, construction cost inflation, and the multiple-year gap between sales launch and TOP during which buyer sentiment, mortgage rates, and government cooling measures can shift.

Name

The Continuum

Legal name

Hoi Hup Sunway (Thiam Siew) Pte Ltd

Website

https://the-continuums.sg

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

The Continuum is a luxury freehold residential condominium at Thiam Siew Avenue, District 15, Singapore, offering 816 units (1- to 5-bedroom) priced from S$1.46M to S$5.4M, developed by Hoi Hup Realty and Sunway Group via direct developer sales with a November 2027 target completion.

Ownership category

akta.pro rank

GTM type

B2C

Offering type

Services

Cost components

Operations, Supply Chain, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Residential Unit Sales: Primary revenue from direct sale of 816 residential units (1 to 5 bedroom configurations) at The Continuum development. Units are sold at indicative prices ranging from $1.46M for 1 Bedroom + Study to $5.4M for 5 Bedroom units. Progressive payment scheme aligned with construction milestones.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

The Continuum is a luxury freehold residential condominium development located at Thiam Siew Avenue in Singapore's District 15, comprising 816 residential units ranging from 1 Bedroom + Study to 5 Bedroom configurations across multiple 17-18 storey tower blocks. The development is sold directly by the developer through showflat appointments and digital channels at direct developer pricing from S$1.46M to S$5.4M per unit, with expected TOP in November 2027.

Product overview

The Continuum is a single luxury freehold residential condominium development in Singapore's District 15 at Thiam Siew Avenue. Developed jointly by Hoi Hup Realty and Sunway Development, the project offers 816 residential units across 4 tower blocks (17-18 storeys) with a comprehensive set of supporting tools and resources. The product portfolio includes the core condominium offering with various unit types (1-5 Bedroom), supplemented by digital tools such as virtual showflat tours, downloadable floor plans and e-brochures, an interactive pricing tool, balance units chart, stamp duty calculator, and TDSR loan eligibility calculator. These components work together to support the property sales and marketing process for prospective buyers.

Differentiator

Problem solved

Functional benefit

Products and services

• The Continuum Residential Condominium Luxury freehold residential condominium comprising 816 units across 17-18 storey tower blocks at Thiam Siew Avenue, District 15, Singapore. Available unit types range from 1 Bedroom + Study (from S$1.46M) to 5 Bedroom (from S$5.4M). Targeted at affluent owner-occupiers and investors seeking prime east coast freehold property. Expected TOP November 2027 and legal completion around 2028.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• Hoi Hup Realty Pte LtdcoreStrategic or Co-development PartnerJoint venture developer partner for The Continuum development. Hoi Hup Realty Pte Ltd is established in 1983 and is one of the biggest developers in Singapore with massive track records including mixed-used commercial developments, landed housing, private condominiums, and cluster strata housing. Has completed more than 7,500 residential homes in Singapore. First developer in Singapore to receive Green Mark Platinum from BCA. Other projects include Royal Square at Novena, Hundred Palms, River Cove Residences, and Ki Residences.
• Sunway Group / Sunway DevelopmentscoreStrategic or Co-development PartnerJoint venture developer partner for The Continuum development. Sunway Group was founded in 1974 with main business portfolio in creating environmentally sustainable developments. Key projects include Sunway City Kuala Lumpur, one of the first sustainable and integrated smart townships in Malaysia transformed from wasteland. Over 40 years, Sunway expanded into healthcare, hospitality, construction, education, retail, and real estate. Has more than RM60 billion in assets and 18,000+ employees across 50 locations. Present in Singapore, Malaysia, China, Cambodia, and Vietnam.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Far East Organization: Singapore's largest private developer with deep luxury and mid-tier residential pipeline (e.g. Sky Everton, The Lincoln Modern). Comparable as a peer competing for the same Singapore HNI and family buyer demographic with similar pricing bands across District 9-15.
• CapitaLand: Asia's largest diversified real estate group and co-developer (with CDL) of Canninghill Piers. Comparable as a peer in the luxury Singapore condo segment with similar scale, brand strength, and ability to command premium pricing for well-located freehold or 99-year leasehold prime residences.
• Frasers Property: Multi-national developer with a significant Singapore residential pipeline including luxury condos in prime districts. Comparable as a peer developer targeting Singapore's affluent owner-occupier and investor buyer pool with similar large-scale master-planned projects.
• Keppel Land: Singapore developer with luxury residential pipeline including Corals at Keppel Bay and The Reef at King's Dock. Comparable as a peer competing for prime-segment Singapore buyers, particularly those prioritizing waterfront and freehold/99-year leasehold tenure.
• UOL Group: Singapore developer of luxury freehold residences including Watten House, Avenue South Residence, and The Tre Ver. Comparable as a peer competing in the luxury freehold segment with similar product positioning, pricing bands, and target buyer profile.
• City Developments Limited: Singapore's largest listed developer by market cap, with a heavy pipeline of luxury freehold condos in District 9, 10, and 11 (e.g. Canninghill Piers, Tembusu Grand, Amber Park). Directly comparable as a competitor for prime-segment Singapore residential buyers and as a developer with the scale and brand to capture similar District 15 demand.
• Hong Leong Holdings: Singapore developer and JV partner (with CDL) on luxury freehold projects such as The Avenir and Leedon Heights. Comparable as a peer developer of similar District 9/10 freehold luxury product targeting the same HNI demographic as The Continuum.
• GuocoLand: Singapore developer of luxury freehold residences including Meyer Mansion and Midtown Bay. Comparable as a peer competing for the same affluent buyer pool in Singapore's prime coastal districts, with similar product positioning around freehold tenure and luxury finishes.

Broad incumbents

• Sunway Group: Malaysian conglomerate and co-developer of The Continuum with RM60B in assets across real estate, healthcare, hospitality, education, and construction. Comparable as the parent developer providing cross-border development capability, sustainability expertise (Sunway City KL), and balance-sheet support to The Continuum JV.
• Hoi Hup Realty: Co-developer of The Continuum and one of Singapore's largest private developers with 7,500+ homes delivered since 1983. Comparable as the parent developer whose brand, BCA Green Mark Platinum certification, and track record (Ki Residences, Royal Square, River Cove) directly underwrite The Continuum's positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Continuum