AutoStyle
AutoStyle is a Dutch e-commerce retailer and Benelux dealer network selling more than 55,000 automotive accessories (cleaning, styling, electronics, interior, engine, suspension, exhaust, lighting) to consumers and installers.
- Company typePrivate
- Founded1934
- HeadquartersGroningen, Netherlands
- Headcount1–10
- GTM typeB2C
- OfferingServices
What AutoStyle does
AutoStyle is a Dutch automotive accessories e-commerce retailer and dealer-network operator, headquartered in Groningen, Netherlands and trading as a consumer-facing brand of Tepper-Efka B.V. (KvK: 02009819). The company sells more than 55,000 SKUs across car cleaning, body styling, electronics, interior, engine and performance parts, suspension, exhaust, lighting, transport, and seasonal categories, distributed through its own autostyle.nl storefront, a separate B2B dealer portal at tepper-efka.nl, and a network of physical dealers across the Benelux. Vehicle-specific compatibility is supported via license-plate (kenteken) and car-brand/model search, with EAN barcode scanning for mobile catalog lookup, and the storefront is localized in Dutch, English, German, and French. Orders placed before 19:00 ship same day via DHL, with free shipping above €150 and a 14-day return policy.
AutoStyle firmographics
Firmographics- Name
- AutoStyle
- Legal name
- AutoStyle.nl
- Website
- https://autostyle.nl
- Company type
- Private
- Founded year
- 1934
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- AutoStyle is a Dutch e-commerce retailer and Benelux dealer network selling more than 55,000 automotive accessories (cleaning, styling, electronics, interior, engine, suspension, exhaust, lighting) to consumers and installers.
- Ownership category
- akta.pro rank
AutoStyle industry classification
Industry- Product category
- Automotive Accessories Retail
- NAICS
- Automotive Parts and Accessories Retailers (44133)
- SIC
- Retail-Auto & Home Supply Stores (5531), Wholesale-Motor Vehicle Supplies & New Parts (5013)
- akta.pro primary industry
- Automotive Parts & Accessories Online Retailers (CRAFADAK)
- akta.pro secondary industry
- Automotive Parts, Tools & Accessories Marketplaces (CRAFABAJ)
Keywords
Where AutoStyle is headquartered
LocationHeadquarters
- HQ city
- Groningen
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
AutoStyle business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Supply Chain, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- Retail e-commerce sales: AutoStyle generates revenue through direct online sales of car accessories to consumers via its e-commerce platform (autostyle.nl). Products are sold at retail prices with VAT applied. Revenue is one-time transactional, driven by product sales across 55,000+ SKUs covering car cleaning, body styling, electronics, interior, engine parts, suspension, transport, exhaust, and lighting categories.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
AutoStyle product offering
Product offeringCore offering
AutoStyle is a Dutch e-commerce retailer of car accessories operating the autostyle.nl storefront, selling more than 55,000 SKUs across cleaning, body styling, electronics, interior, engine, suspension, exhaust, lighting, transport, and seasonal categories from brands such as Meguiars, Autoglym, Turtle Wax, Chemical Guys, K&N, and H&R. The site supports vehicle-specific product discovery via license plate or car model search, EAN barcode scanning, multi-language catalogs (NL/EN/DE/FR), and same-day shipping for orders placed before 19:00, with a parallel dealer portal (tepper-efka.nl) serving B2B installers and resellers in the Benelux.
Product overview
AutoStyle is a Dutch e-commerce platform and full-range supplier of car accessories, offering over 55,000+ products across multiple categories. The product portfolio includes car cleaning and detailing products (with sub-brands like Meguiars, Racoon Cleaner, Autoglym, Turtle Wax, Chemical Guys), body styling parts (bumpers, spoilers, car wrapping), electronics (reversing cameras, audio, alarms), interior accessories (mats, seats, steering), engine/performance parts, suspension/chassis, exhaust systems, lighting, and seasonal items. The platform operates as a multi-brand marketplace with its own branded products alongside third-party automotive brands, serving both consumer and dealer customers through its website and dealer portal.
Differentiator
Problem solved
Functional benefit
Brands
- AutoStyle Comfortline: A product line within the comfort category featuring items like comfort holders and related accessories.
Products and services
- Car Cleaning Products
- Body Parts (Carrosserie)
- Comfort Accessories
- Car Electronics
- Interior Products
- Engine and Performance Parts
- Undercarriage and Suspension
- Transport and Cargo Solutions
- Exhaust Systems
- Lighting Products
- Seasonal Products
Quantifiable outcome
- Same-day shipping for orders placed before 19:00
- +3 more outcomes
Companies that use AutoStyle
Customer profileSegments2 records
Ideal customer profiles2 records
AutoStyle technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration9 records
Feature4 records
AutoStyle partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered minor.
- MeguiarsminorMeguiars is a major car care/cleaning brand whose products are carried across AutoStyle's extensive category catalog, appearing in both the Car Cleaning and Comfort sections under dedicated Meguiars subcategories.
- Racoon CleanerminorRacoon Cleaner is a car cleaning brand featured with dedicated subcategories in AutoStyle's catalog for washing, cleaning, polish, wax, and interior products.
- AutoglymminorAutoglym is a well-known car care brand with dedicated product categories in AutoStyle's catalog for cleaning, polish, wax, and accessories.
- Turtle WaxminorTurtle Wax is a car care brand with a dedicated section in AutoStyle's catalog, including its Hybrid Solutions sub-line.
- Chemical GuysminorChemical Guys is a car detailing/cleaning brand carried in AutoStyle's catalog with dedicated subcategories for washing, cleaning, polish, wax, and air fresheners.
- H&RminorH&R is a suspension/spring brand featured in AutoStyle's catalog for vehicle-specific lowering springs, promoted on the homepage as a featured brand for spring products.
- K&N FiltersminorK&N Filters is an air filter brand highlighted on AutoStyle's homepage for replacement air filters, with dedicated category navigation for K&N products.
- OneWay Automotive GmbHminorOneWay Automotive GmbH began developing styling accessories for the Dacia Duster and now produces over 500 products for more than 100 different car models. Their products are featured prominently on AutoStyle's homepage as a branded supplier.
Scale indicators6 records
Recent moves5 records
Expansion highlights4 records
AutoStyle competitors and assessment
Company assessmentDirect peers
- autodoc: One of Europe's largest online retailers of car parts and accessories, operating multi-country storefronts including the Netherlands. Directly comparable as a broad-line, inventory-led e-commerce platform for automotive parts and accessories across all categories.
- kfzteile24: Large German online retailer of car parts, accessories, tires, and workshop supplies with VIN/license-plate fitment search. Closely comparable in business model, catalog breadth, and vehicle-specific search UX.
- Winparts: Dutch online retailer of car parts, tires, and accessories serving the Benelux with vehicle-fitment search. Same geography, same online parts-and-accessories model, same target customer (DIY car owners and small workshops).
- Carpardoo: Netherlands-based online auto-parts and accessories retailer offering vehicle-fitment search across multiple categories. Directly overlapping target market and product mix, especially in the Dutch DIY segment.
- Norauto: European chain combining physical workshops and centers with online sales of car accessories, maintenance parts, and tires. Comparable as a multi-channel (online + physical) accessories retailer in the Benelux.
- FC-Moto: German online retailer specializing in motorcycle and car accessories (helmets, parts, clothing) across European markets. Comparable multi-category e-commerce model with multi-language storefronts and brand partnerships.
- carparts.com: US-focused online retailer of automotive replacement parts and accessories with vehicle-fitment search. Comparable business model in terms of catalog breadth and VIN-based fitment, though geographically distinct.
Broad incumbents
- Halfords: Large UK-based retailer of car parts, accessories, bicycles, and maintenance products with both store and online channels. Comparable as a broad-line car-accessories specialist, though at significantly larger scale.
- Amazon (Auto Parts category): Generalist marketplace carrying an extensive auto-parts and accessories catalog, including many of the same brands AutoStyle sells. Competes directly on selection, price, and Prime-style shipping.
Emerging players
- Meguiar's (direct): Major car-care brand increasingly selling direct to consumers in Europe. Comparable in that AutoStyle is one of its resellers; represents both a supplier relationship and a potential competitive threat as Meguiar's builds its own DTC channel.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
AutoStyle social profiles
Digital presenceAutoStyle financial estimates
Financial estimateRevenue estimate
Valuation estimate
AutoStyle leadership team
Management profileNumber of profiles
AutoStyle funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
AutoStyle M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about AutoStyle
What does AutoStyle do?
AutoStyle is a Dutch e-commerce retailer of car accessories operating the autostyle.nl storefront, selling more than 55,000 SKUs across cleaning, body styling, electronics, interior, engine, suspension, exhaust, lighting, transport, and seasonal categories from brands such as Meguiars, Autoglym, Turtle Wax, Chemical Guys, K&N, and H&R. The site supports vehicle-specific product discovery via license plate or car model search, EAN barcode scanning, multi-language catalogs (NL/EN/DE/FR), and same-day shipping for orders placed before 19:00, with a parallel dealer portal (tepper-efka.nl) serving B2B installers and resellers in the Benelux.
Is AutoStyle a public or private company?
AutoStyle is a private company. It is classified as corporate owned and is currently operating.
When was AutoStyle founded?
AutoStyle was founded in 1934. It employs 1 to 10 people.
Where is AutoStyle based?
AutoStyle is headquartered in Groningen, Netherlands, in the Europe region.
How does AutoStyle make money?
One revenue line is on record: retail e-commerce sales.
Who are AutoStyle's main competitors?
Direct peers on record are autodoc, kfzteile24, Winparts, Carpardoo, Norauto, FC-Moto and carparts.com. Broad incumbents are Halfords and Amazon (Auto Parts category). Meguiar's (direct) is listed as an emerging player.
Does AutoStyle have an API?
No public API is recorded for AutoStyle.
What industry is AutoStyle in?
AutoStyle's product category is Automotive Accessories Retail. Its primary akta.pro industry code is CRAFADAK, Automotive Parts & Accessories Online Retailers, with a secondary code of CRAFABAJ, Automotive Parts, Tools & Accessories Marketplaces. Its NAICS code is 44133 and its SIC code is 5531.